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Impartner PRM vs Salesforce Sales Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Impartner PRM
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
3
Ranking in other categories
Partner Relationship Management (PRM) (2nd)
Salesforce Sales Cloud
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
114
Ranking in other categories
CRM (1st), Opportunity Management (2nd), Sales Force Automation (1st), Conversation Intelligence Software (2nd)
 

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Impartner PRM is designed for Partner Relationship Management (PRM) and holds a mindshare of 13.7%, down 18.1% compared to last year.
Salesforce Sales Cloud, on the other hand, focuses on CRM, holds 9.5% mindshare, up 9.6% since last year.
Partner Relationship Management (PRM)
CRM
 

Featured Reviews

JennieFinlayson - PeerSpot reviewer
End-to-end partner management, quick partner onboarding and deep understanding of partner relationships
I like Impartner PRM's deep understanding of partnering; the tool understands and the tool enables you to sign up partners very quickly and give them the tools and the access they require to do what they need to do. So it can take a partner all the way from forming an interest with an organization all the way through to selling, then reselling, and then managing their partners. It's very easy for you to introduce new products. It's a complete solution - it manages and gives access to the partners so that they can see and work with the internal sales teams for the organizations as well as the customers. So, as you're moving it through the pipeline, both the salesperson from the company and also the partner can see where it is in the pipeline, when it's likely to close, and any issues or problems. So, it enables the partnering organization and the technology company to work together very well. It's a very good communication tool. So, it's through the Impartner portal of this tool. I have seen some improvements in communication with the partners. But it is heavily dependent on how it's set up, but it's very easy and quick to set up. However, it's very much dependent on the person setting it up knowing what they're doing. It certainly has analytics. It can analyze training, for instance, whether or not the training is successful. Often, working with a CRM tool like Salesforce will analyze how long it takes partners to start to become successful and how long it takes to sign them up. Then, it can start looking at which products are being sold and where there are issues with products. So, the reporting part is very straightforward. But, the reporting is only as good as the system's setup and the discipline of partners who input data into it.
Richard Mottershead - PeerSpot reviewer
Infinitely customizable, good end-to-end sales and customer management processes but lacks good documentation
Essentially, it's the CRM solution for managing customers and leads. The features that had the most significant impact on our sales efficiency include flexibility, regular updates, and very good end-to-end sales and customer management processes. AI and machine learning are on the agenda for next year. Initially, it will be very silo-based, but eventually, we'll be integrating MIBI data into our solution. Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things. We are using Tableau as our MIBI analytic solution, which is also owned by Salesforce these days.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution has helped us improve all across the board. Everything that we did before PRM was a one-off. We shared the content back and forth through emails. Whenever there was a scope for training or enablement, a mail would be sent on the same. The solution has helped us scale where partners could use opportunities to get trained on our services and products."
"I like Impartner PRM's deep understanding of partnering; the tool understands and the tool enables you to sign up partners very quickly and give them the tools and the access they require to do what they need to do."
"I would recommend that others interested in the solution use it because it provides a user-friendly setup process. It's easy to navigate through the setup process."
"There are many extremely useful features."
"The most valuable features of Salesforce Sales Cloud are the ability to track portfolio opportunities and reporting capabilities. The notification process inside the platform is also very valuable, and extracting reports is extremely useful. However, we are currently using only a small part of its functionality."
"We use workflows for sales flows and various automation, such as assignment rules and validations provided by Salesforce. When out-of-the-box solutions aren't enough, we delve into coding, utilizing synchronous and asynchronous methods. Additionally, we employ tools like lightning components."
"We can implement checks to ensure proper data entry with validation rules."
"Salesforce is a very powerful tool which helps us to build that through tools like Process Builder or Flows, or even write code to achieve these scenarios."
"The solution is stable."
"One of the most valuable features is the automation of Sales Cloud. It gives us the ability to easily—without the use of coding—create automation in order for us to do our work a lot more efficiently, whether it's notification reminders or certain automatic processes. There are a lot of things that Sales Cloud can do that, in my opinion, make everyone's jobs a whole lot easier and give them the visibility they need when they require it, when talking to customers and prospecting. It makes the account management process easier as well."
"The most valuable features of Salesforce Sales Cloud are opportunity management and metric integration."
 

Cons

"It would be helpful to have an improved reporting tool in the solution."
"I would like to see some easy ways in retrieving reports, data analytics, etc. The solution needs to be more specific from the data reporting perspective. It would make it easier to drill down by specific partners. It would be interesting to see some integrations and partnerships for the solution where they could make use of the account mapping tools."
"The business using the tool must be well-prepared in terms of partner strategy."
"The user interface could be more intuitive. I had some challenges with how to convert from a lead to an opportunity."
"I would like to see a more affordable licensing model."
"It might be easier if there were better integration with other sales systems or clouds that are not powered by Salesforce. For example, when we work with partners, such as Amazon or any other major tech company, sometimes we collaborate to develop a sales lead."
"The user interface could be better in Salesforce Sales Cloud because it feels a little heavy."
"The solution's design could be improved."
"The solution can be difficult to understand for customers of Salesforce."
"The solution could improve the partner management and communities. For the enterprise licenses, we have the help, but it should also be extended with the features to the partner community."
"The product is not stable when enhancements are done to the cloud."
 

Pricing and Cost Advice

"The solution’s pricing is higher compared to other competitor products."
"I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."
"It's expensive, storage being the most costly aspect."
"Sales Cloud is expensive."
"Its license is expensive. It is probably a lot more than smaller solutions. It is around £500 a month, but I don't know how many licenses we have."
"The overall price of Salesforce Sales Cloud could be better, it is more expensive than other competitors. There is an annual license for Salesforce Sales Cloud."
"My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."
"In terms of investment value and return of the investment, Salesforce right now is pretty good on the Western markets where the price of the employees is pretty high."
"The tool's pricing is based on the number of users. It has a different pricing for 0-100 and another for 100-500 users."
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Top Industries

By visitors reading reviews
Computer Software Company
20%
Financial Services Firm
15%
Manufacturing Company
12%
Retailer
6%
Educational Organization
77%
Computer Software Company
4%
Financial Services Firm
3%
Manufacturing Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Impartner PRM?
The solution has helped us improve all across the board. Everything that we did before PRM was a one-off. We shared the content back and forth through emails. Whenever there was a scope for trainin...
What is your experience regarding pricing and costs for Impartner PRM?
It was very inexpensive. It's in the cloud. You get the first 100 user licenses, and you can set that up. This was about 18 months to 2 years ago, for around $22,000 to $23,000. So, there are no up...
What needs improvement with Impartner PRM?
The business using the tool must be well-prepared in terms of partner strategy.
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
Improving system performance and processing speed would enhance productivity and allow for even smoother workflows according to my view. Additionally, introducing faster data retrieval and real-tim...
What is your primary use case for Salesforce Sales Cloud?
My primary use case for Salesforce is to streamline sales strategies, define key sales parameters, and manage focus areas effectively. I leverage Salesforce to record, track, and optimize our sales...
 

Also Known As

TreeHouse Interactive, Impartner
Sales Cloud, SFDC, Salesforce
 

Overview

 

Sample Customers

ViaWest, Workfront, National Instruments, Asigra, Sungard Availability Services, SGI, TECHT Paintball Products
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Find out what your peers are saying about Allbound, Impartner Software, impact.com and others in Partner Relationship Management (PRM). Updated: February 2025.
837,501 professionals have used our research since 2012.