Informatica Intelligent Data Management Cloud (IDMC) vs Zapier comparison

Informatica Intelligent Dat...

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Executive SummaryUpdated on Dec 3, 2024

Informatica Intelligent Data Management Cloud and Zapier are leading competitors in the data management and integration tools category. Informatica offers a robust solution for complex data management tasks, while Zapier provides ease of use for everyday automation and integrations, favoring it among non-technical users.

Features: IDMC offers seamless integration across data quality, MDM, and integration modules, along with advanced data replication and cleansing features. Zapier is known for connecting disparate systems easily without coding and having an expansive app connection library.

Room for Improvement: IDMC could enhance its UI and SAP integrations, add preconfigured business rules, and improve data stewardship. Zapier could expand its integration library and improve reliability for complex automations, while users also desire better reporting features.

Ease of Deployment and Customer Service: IDMC, tailored for on-premises, hybrid, and private cloud environments, requires complex deployment but offers flexibility. Zapier offers quick deployment as a public cloud service. IDMC’s customer service varies, while Zapier delivers consistent, timely support.

Pricing and ROI: IDMC's pricing can be high, but offers value when fully leveraged by enterprises. Zapier's flexible, affordable pricing suits startups, with a free tier and scalable paid plans providing a good ROI by saving development time.

To learn more, read our detailed Informatica Intelligent Data Management Cloud (IDMC) vs. Zapier Report (Updated: April 2025).

Informatica Intelligent Data Management Cloud (IDMC) vs. Zapier

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Informatica Intelligent Dat...

Ranking in Cloud Data Integration

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

182

Ranking in other categories

Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (13th), Business-to-Business Middleware (4th), API Management (8th), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (1st), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)

Zapier

Ranking in Cloud Data Integration

10th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the Cloud Data Integration category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 6.1%, down from 10.6% compared to the previous year. The mindshare of Zapier is 1.9%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Data Integration

Featured Reviews

Raj Sethupathi

Data Integration Consultant GCP/AWS at Infogrators Inc

Offers profiling and address standardization but can be complicated

Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.

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FrankHo

Analyst at MSXI

Though the tool offers a visually appealing UI, it needs to improve its documentation

With Zapier, improvements are required in the areas of concerns like bugs, ease of use, and documentation. The product has many bugs, so users have to wait for a period ranging from five minutes to an hour to see where the Zap went. In Zapier, Zaps aren't very understandable owing to the way they work. As a user, you would think that in Zapier, a Zap works in a particular way once you set it up, but it won't happen. At times, some Zaps can interfere with each other, because of which there might be infinite loops that may occur, owing to which multiple Zaps continue to run or break down in general, after which nothing would run in your environment. You would not be notified about the breakdown of Zaps. The bugs in the product may be considered to understand or get an explanation of how Zaps works between software systems, so for something between Gmail and HubSpot, Zapier would explain through better documentation what would work and what wouldn't work. Maybe if Zapier had better functionality with Python or any other coding language in general, it would make the product a lot better.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Their new licensing is very flexible. With Informatica Cloud, you have plenty of items under the same umbrella, such as services, offerings, data quality, and data masking. You have also got master data management and API management. What I really like about them is that you don't need to go to Informatica and say that you need a data integration module. You would say that you need iPaaS or Informatica Cloud. They'll then try to understand your needs and give you IPUs, which are the processing units. If I purchased a hundred IPUs from Informatica as a customer, I can use 70 IPUs for data integration. I would also need data quality, so I can use 10 IPUs for data quality. I can use the remaining 20 IPUs for API management. Down the line, if I see that my initial data integration needs for the development phase are met, then out of the 70 IPUs assigned for data integration, I can use 30 IPUs for data masking. I can shuffle these numbers in any way within the Informatica Cloud umbrella for the tenure for which I have subscribed to these IPUs. I can use all services the way I want. This flexibility is what I really love about Informatica. It also has got good connectors."

"The most valuable feature of Informatica Cloud Data Integration is Pushback. You are able to push the data to the solution itself, and it can handle the queries. It helps us a lot. With other tools, the burden is kept on the server."

"The solution scales well."

"The technical support services are good."

"I have rated the stability a ten out of ten due to a high level of satisfaction."

"The data mapping capability is a valuable feature."

"The solution allows the complete governance process, starting from the data quality, those definitions, and it can get the data quality in the EDC."

"We can scan anything."

More Informatica Intelligent Data Management Cloud (IDMC) pros

"The connection between Facebook lead forms and MailChimp integrations is the most valuable feature."

"Zapier’s most valuable feature is its ability to interconnect applications or devices."

"The initial setup is pretty easy to do."

"Webhooks are the most valuable feature of Zapier."

"The most valuable feature of Zapier is it saves me time doing repetitive tasks."

"We can connect Zapier with Zoho CRM for lead generation. I like the tool's drag and drop feature."

"The product's most valuable feature is automation."

"Zapier is user friendly and makes it easy to integrate different tools. It has a drag and drop functionality which makes it easy to connect environments."

More Zapier pros

Cons

"The UI is terrible and not user-friendly."

"They could provide more robust performance for data integration processes. It would help in improving the data quality more efficiently."

"Needs to implement the new workflow with simple steps and a quick visualization with a 360 view of the data."

"Informatica Enterprise Data Catalog could improve by having a much better user interface. It is not user-friendly."

"Right now, although they offer some templates, I would want more templates available to be imported."

"There are also some technical issues sometimes with integrations because clients have a lot of different types of data sources."

"One thing Informatica could improve is the way IPUs are used. Each customer purchases a certain amount of IPUs per month, but you can use more or less than that defined quantity. The only problem is if you don't use the all your IPUs, they don't carry over into the next month. I think customers should have the ability to transfer unused IPUs into the next month or year. This improvement could help give customers more flexibility, especially since cloud solutions need flexibility in how we use and pay for them."

"If I compare it with other MDM solutions in the market, one thing that can definitely be improved is automation to help with the configuration. Currently, when we are creating any staging of base object tables, all the columns have to be configured manually in the Informatica Hub Console. A lot of tables and different kinds of business columns have to be configured manually. There should be an automated process for this, especially in the Dev environment. When people are creating tables and columns from scratch, if there is a backend automated process for that, it would be really helpful. In Stibo, a similar feature is there wherein you can tag attributes to certain objects. It would be helpful if Informatica also provides a similar option. It would reduce the manual effort. It could be that such a feature is already there, but I am not aware of it."

More Informatica Intelligent Data Management Cloud (IDMC) cons

"Zapier could be a little faster, but that might not be possible. I would encourage Zapier to make more API endpoints for each application"

"Being able to share Zaps and organize them with teammates would allow sharing and refining scenarios and even combining steps that require different people's credentials."

"There is room for improvement in the support. They are not responsive, and they don't take much time to get resolved."

"With Zapier, improvements are required in the areas of concerns like bugs, ease of use, and documentation."

"I think that this solution should have more apps connected to it."

"Zapier needs more YouTube or video tutorials or more training for people. That would help a lot. In particular, Zapier should have documentation for every connector. Its documentation needs to be more detailed and visual."

"The solution does not work properly when we apply filters and we get errors."

"The pricing could be a little cheaper."

More Zapier cons

Pricing and Cost Advice

"Informatica MDM is very expensive. Apart from licensing fees, they have broken down their products into multiple products, and they charge for each and every product. If the data is huge, they charge for the data. At times, we have to use third party services for data cleaning, and they charge for that as well."

"The product is very expensive"

"The product is highly-priced."

"The price is comparable."

"It's offers value for money. They're more competitive with respect to pricing and offerings."

"Our customers sometimes are able to negotiate a much better price for Informatica Cloud Data Integration based on their relationship with the vendor."

"Informatica MDM is a costly solution because it comes as a bundle. They are also globally positioning themselves and are definitely working on very upgraded technologies. If someone wanted to do it on the cloud, they have a lot of flexibility because they upgrade themselves according to the current needs. It definitely comes with a lot of features and that's the reason why it's costly. The licensing cost should be approximately one million dollars. It's about four to five times that of other vendors."

"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

"The price of Zapier is approximately $75 monthly."

"Per task, there is a monthly plan involving 15 euros...Also, in different forms, they just give you the ability to use different features. They charge 18.58 euros for the first standard plan, which includes 750 tasks. So, it is about 25 cents per task."

"Think your Zaps through to make sure you don't use more Zaps than you need."

"There is a free plan that is, of course, limited. However, it allows you to understand and check true scenarios for a while."

"It's very affordable."

"Zapier is a paid service. Its license renews monthly, and Zapier will downgrade your subscription to the free version when your credit card doesn't have funds. That significantly impacts your service because everything halts completely. Zapier doesn't have any hidden costs."

"The least expensive plan is $24 a month, and you can go all the way to $800 a month if you're a huge company using many tasks."

"It's very straightforward licensing. There's only one cost you have to pay, and if you want a relevant pricing plan, I think you have two or three different models or packages which include the number of notifications or Zaps, as they call it, that you can program."

More Zapier pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Cloud Data Integration solutions are best for your needs.

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848,253 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

17%

Computer Software Company

12%

Manufacturing Company

10%

Insurance Company

Computer Software Company

16%

University

Financial Services Firm

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

What do you like most about Zapier?

The product's most valuable feature is automation.

What is your experience regarding pricing and costs for Zapier?

The pricing is suitable. It's not cheap, but not expensive.

What needs improvement with Zapier?

The pricing could be a little cheaper.

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Product Reports

Informatica Intelligent Data Management Cloud (IDMC)

April 2025

Informatica Intelligent Data Management Cloud (IDMC) report

Download Informatica Intelligent Data Management Cloud (IDMC) product report

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March 2025

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration

No data available

Overview

Informatica Intelligent Data Management Cloud (IDMC) is a robust platform used by banks, financial institutions, and health sector organizations for data management, governance, and compliance.

IDMC provides comprehensive tools for data discovery, profiling, masking, and transformation. It supports Salesforce integration, real-time data streaming, and scalable data management solutions. Health organizations manage national product catalogs while financial entities focus on data protection and regulatory compliance. Its intuitive interface, flexible features, and robust tools make it valuable across sectors, though enhancements in data integration and human workflow are being sought.

What are the most important features?

Data discovery: Facilitates identifying and understanding data sources.
Data profiling: Analyzes old databases for data quality.
Data and platform masking: Ensures data protection.
Salesforce integration: Seamless connectivity with Salesforce.
Mastering data: Centralizing and standardizing data.
UI intuitiveness: User-friendly interface.
Feature map flexibility: Adapts to user needs.
Business glossary creation: Defines business terms.
Data lineage: Tracks data flow and transformations.
Automation: Streamlines data processes.
Enterprise data cataloging: Organizes extensive data assets.
Scalability: Supports expanding data requirements.
Easy setup: Quick deployment process.
Bulk upload: Efficiently handles large data volumes.
Customizable data management: Tailors data solutions.
Real-time data streaming: Manages live data streams.
Integration with Hadoop and NoSQL: Connects with big data platforms.

What benefits and ROI should be considered?

Regulatory compliance: Ensures adherence to regulations.
Data protection: Safeguards sensitive information.
Enhanced data quality: Improves accuracy and reliability.
Centralized data: Consolidates data for better management.
Process automation: Reduces manual tasks and errors.

Banks and financial institutions use IDMC for data masking, transformation, and compliance, while health sector organizations leverage it for national product catalogs. Industry applications focus on automating business processes, centralizing data, and managing data catalogs to meet regulatory demands and ensure data protection.

Informatica

Zapier is a tool for primarily non-technical users to connect together web apps.

An integration between two apps is called a Zap. A Zap is made up of a Trigger and one or more Actions or Searches.

Whenever the trigger happens in one app, Zapier will automatically perform the actions or searches in another app in order.

Zaps are very lightweight and easy to set up. Zaps do not import or export old data (they only operate on new items created after the Zap is enabled). Zaps are also not kept in sync ("two way syncing") after the Zap is triggered.

Zaps are deceivingly simple if you're used to dealing with complex and difficult integrations. Their simplicity is what enables anyone to create them.

Sample Customers

The Travel Company, Carbonite

BuzzFeed, Groupon, Spotify, Columbia University, FOX