Intercom Customer Communications Platform vs Salesforce Marketing Cloud comparison

Intercom and Salesforce are both solutions in the Social CRM category. Intercom is ranked #6 with an average rating of 9.0, while Salesforce is ranked #2 with an average rating of 8.6. Intercom holds a 5.6% mindshare in SC, compared to Salesforce’s 5.7% mindshare. Additionally, 75% of Intercom users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Intercom Customer Communica...

Read 3 Intercom Customer Communications Platform reviews

1,152 Views
253 Comparison Views

75% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

4,072 Views
366 Comparison Views

98% willing to recommend

Intercom Customer Communica...

Salesforce Marketing Cloud

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Executive SummaryUpdated on Nov 2, 2025

Salesforce Marketing Cloud and Intercom Customer Communications Platform are in the digital marketing and customer engagement category, with Salesforce often having the advantage due to its extensive tool suite. However, Intercom is noted for its user-friendly interface and strong communication features.

Features: Salesforce Marketing Cloud provides powerful automation for email, mobile, social media, and advertising. It has robust analytics capabilities and a comprehensive set of marketing tools. Intercom focuses on live chat, messaging, and precise targeting features that integrate well with websites and mobile apps.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud can be complex and challenging in deployment but compensates with extensive customer support and resources. Intercom is known for its ease of use and rapid setup, alongside responsive customer service that aids straightforward integration.

Pricing and ROI: Salesforce Marketing Cloud often requires a higher initial setup cost but offers significant ROI through advanced functionalities and detailed analytics. Intercom typically involves a more affordable entry cost with high returns credited to its efficient customer engagement solutions.

To learn more, read our detailed Intercom Customer Communications Platform vs. Salesforce Marketing Cloud Report (Updated: December 2025).

Buyer's Guide

Intercom Customer Communications Platform vs. Salesforce Marketing Cloud

December 2025

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Helped 880,255 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Intercom Customer Communica...

Ranking in Social CRM

6th

Average Rating

9.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (8th), CRM (20th)

Salesforce Marketing Cloud

Ranking in Social CRM

2nd

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of January 2026, in the Social CRM category, the mindshare of Intercom Customer Communications Platform is 5.6%, up from 2.4% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 5.7%, down from 12.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	5.7%
Intercom Customer Communications Platform	5.6%
Other	88.7%

Social CRM

Featured Reviews

Kumar Abhishek Anand

Director at Revivo Technologies

Customer support has improved significantly with seamless chat integration for quick resolutions

The feature we appreciate most about the Intercom Customer Communications Platform is the messenger functionality. We are able to integrate it into our application and provide support to customers directly through our application. The messenger works efficiently, allowing users to have conversations without entering their details repeatedly. There is conversation history available for each customer interaction, and they can access the help section within the chat itself. The Finn AI agent handles conversations both in chat and WhatsApp, which is particularly beneficial. Regarding automation tools, we have enabled the AI agent to answer customer queries instantly, reducing the need for constant staff presence. The AI agent quickly responds to customers and summarizes their issues, informing us when it cannot resolve a problem independently.

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The feature we appreciate most about the Intercom Customer Communications Platform is the messenger functionality, allowing users to have conversations without entering their details repeatedly."

"The live chat is pretty good because you can create a macro, which is a predefined input we can give customers."

"With Zendesk, we have much more signals that we could use to understand better our client patterns."

"It is easy to use."

"It is very easy to use from a marketing standpoint."

"The automation is great. It saves us a lot of time and it makes us move faster."

"The Journey and CloudPages and automation are all great."

"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."

"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."

More Salesforce Marketing Cloud pros

Cons

"Sometimes, the solution lags and takes time to update something."

"The problem with Intercom Customer Communications Platform was a little bit of the implementation. It was complicated to use to actually get the automations and everything."

"It would be beneficial if there was a way to train the AI to better understand customer language."

"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."

"Salesforce Marketing Cloud should provide some debugging facilities for every user."

"If someone wants to implement a best-of-breed solution, I'm uncertain whether Salesforce Marketing Cloud will be able to work, fit, or integrate smoothly."

"It should contain artificial intelligence, in my opinion."

"Salesforce Marketing Cloud is expensive; it can be more affordable, but it doesn't matter where we implement or use it for our organization since we are able to manage well so far."

"I've noticed on one-to-one leads, the customer objection option is not available."

"The customization of Salesforce, a generic CRM software, has room for improvement."

"The data extension tools are not very user-friendly."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

Information not available

"Licensing fees are paid on a yearly basis."

"The price is expensive."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"My company pays to use this solution."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"It is a license per user."

"The solution's pricing is very high and should be more flexible for smaller companies."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

13%

Manufacturing Company

10%

Computer Software Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	30

Questions from the Community

What needs improvement with Intercom Customer Communications Platform?

We did not explore them. The problem with Intercom Customer Communications Platform was a little bit of the implementation. It was complicated to use to actually get the automations and everything....

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What is your primary use case for Intercom Customer Communications Platform?

Intercom Customer Communications Platform is for monitoring and visualizing data. Basically, it is used to know exactly what is happening. We monitor the software via logs, and whatever errors appe...

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What advice do you have for others considering Intercom Customer Communications Platform?

Since I was not part of the pricing discussion, I am not completely sure about the conditions that we had at the moment, so I could not tell you exactly. My overall review rating for Intercom Custo...

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

I would recommend that Salesforce Marketing Cloud improve on three-dimensional or 360-degree reporting, as I feel that is something missing. Salesforce Marketing Cloud is expensive; it can be more ...

See all answers

Comparisons

Sprinklr vs Intercom Customer Communications Platform

Compared 17% of the time

Nimble CRM vs Intercom Customer Communications Platform

Compared 13% of the time

Attio vs Intercom Customer Communications Platform

Compared 13% of the time

Zendesk vs Intercom Customer Communications Platform

Compared 11% of the time

Qualtrics XM Platform vs Intercom Customer Communications Platform

Compared 10% of the time

More Intercom Customer Communications Platform Competitors

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 18% of the time

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 5% of the time

Google Campaign Manager vs Salesforce Marketing Cloud

Compared 2% of the time

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Product Reports

Buyer's Guide

Intercom Customer Communications Platform

January 2026

Intercom Customer Communications Platform report

Download Intercom Customer Communications Platform product report

Buyer's Guide

Salesforce Marketing Cloud

December 2025

Download Salesforce Marketing Cloud product report

Also Known As

Intercom

ExactTarget

Overview

Intercom Customer Communications Platform is designed to enhance interactions between businesses and their customers, offering a suite of tools for communication management. It caters to businesses looking to streamline communication and improve customer experience.

Intercom facilitates seamless customer interactions, supporting businesses in delivering personalized communication at scale. Its capabilities range from live chat and email integration to automation features. Known for its usability, Intercom simplifies customer support and engagement, supporting teams in reducing response times and improving satisfaction rates.

What are the key features of Intercom Customer Communications Platform?

Live Chat: Real-time messaging to engage customers effectively on your website.
Email Integration: Seamlessly connects with email systems to ensure consistent communication.
Automation: Automates repetitive tasks, freeing up time for more complex customer interactions.
Customer Segmentation: Allows tailored messaging based on customer data, enhancing personalization.

Why invest in Intercom Customer Communications Platform?

Enhanced Customer Experience: Tools that provide personalized customer interactions, improving satisfaction.
Increased Efficiency: Automation and segmentation reduce manual workload and optimize resources.
Faster Response Times: Reduces the time taken to address customer queries, improving service quality.

Intercom is utilized across sectors such as e-commerce, where live chat features enhance the shopping experience. In SaaS, it integrates with various apps to streamline user support. Its automation aids customer service in tech industries, providing consistent support without additional workforce strain.

Intercom

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Expensift, Moz, Invision, Salesforce, Droplr, Vend, BugHerd, Ghost, Put.io, Codeship

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Intercom Customer Communications Platform vs. Salesforce Marketing Cloud

December 2025

Free Report: Intercom Customer Communications Platform vs. Salesforce Marketing Cloud

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