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IQVIA Orchestrated Customer Engagement vs SAP CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IQVIA Orchestrated Customer...
Ranking in CRM
40th
Average Rating
7.0
Reviews Sentiment
6.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
SAP CRM
Ranking in CRM
4th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (4th)
 

Mindshare comparison

As of February 2025, in the CRM category, the mindshare of IQVIA Orchestrated Customer Engagement is 0.7%, down from 1.6% compared to the previous year. The mindshare of SAP CRM is 11.4%, up from 10.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Jaemin Baek - PeerSpot reviewer
Has 360 degree customer view but needs to improve workflow
Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.
Bruno Spiazzi - PeerSpot reviewer
Good solution for controlling company processes
Our primary use case for SAP is as a principal company system and it's relatively easy to understand our process in the system. It's quite easy to analyze the configuration and make other operations make custom accounts for the application. In my opinion, it's a good experience I don't have a…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I've found the customer 360 degree view to be valuable."
"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."
"One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."
"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."
"The product integrates with third-party tools easily."
"SAP CRM has a good performance."
"SAP CRM's most valuable at a branch level."
"The most valuable feature for me is the flexibility to consolidate the products."
"Its scalability is good."
 

Cons

"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."
"When features do get added, we would like the product to notify us in a timely way."
"The navigation must be improved."
"SAP CRM could improve by being easier to use and customer-friendly."
"CRM is costlier than its competitors."
"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."
"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
"There could be some specific configurable options on the UI level to improve visibility."
"I think what needs to be improved is the solution for Brazil's organization."
 

Pricing and Cost Advice

"OCE is less expensive than Veeva, for instance."
"SAP CRM costs approximately a couple of thousand a month."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
"Every user needs to have a license."
"The pricing from SAP is good but it takes time to realize the investment."
"There is a license required for the solution and most of my clients purchase an annual license."
"SAP CRM is an expensive product."
"The product is costly."
"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
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Top Industries

By visitors reading reviews
Healthcare Company
34%
Computer Software Company
11%
Manufacturing Company
7%
Financial Services Firm
7%
Computer Software Company
12%
Manufacturing Company
10%
Government
9%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement with SAP CRM?
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...
 

Also Known As

IQVIA OCE
No data available
 

Overview

 

Sample Customers

Information Not Available
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in CRM. Updated: January 2025.
837,501 professionals have used our research since 2012.