LeadSquared vs Marketo comparison

LeadSquared and Adobe are both solutions in the Marketing Automation category. LeadSquared is ranked #9 with an average rating of 7.5, while Adobe is ranked #2 with an average rating of 8.3. LeadSquared holds a 0.9% mindshare in MA, compared to Adobe’s 14.4% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 96% of Adobe users who would recommend it.

LeadSquared

Read 4 LeadSquared reviews

202 Views
136 Comparison Views

80% willing to recommend

Marketo

Read 26 Marketo reviews

1,951 Views
1,554 Comparison Views

96% willing to recommend

LeadSquared

Marketo

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Executive SummaryUpdated on Jan 6, 2025

Marketo and LeadSquared are marketing automation platforms competing for enterprise clients due to their distinct offerings. Marketo holds an edge in scalability and integration capabilities, making it a favored option for large enterprises, whereas LeadSquared attracts businesses focused on customer engagement and sales optimization.

Features: Marketo offers advanced analytics capabilities, extensive email marketing automation, and strong CRM integration. LeadSquared differentiates itself with lead scoring features, efficient customer journey mapping, and a seamless intersection between marketing and sales activities.

Room for Improvement: Marketo could benefit from simplifying its deployment process and reducing the technical expertise required for integration. Improvements in LeadSquared could focus on expanding analytics capabilities, better integration options, and enhancing its scalability for larger enterprises.

Ease of Deployment and Customer Service: LeadSquared is recognized for its straightforward deployment and responsive customer service, facilitating a quick and easy setup. Marketo's deployment can be complex and might require more technical expertise; however, it provides comprehensive support despite a steeper learning curve.

Pricing and ROI: Marketo incurs a higher setup cost due to its extensive features, potentially leading to a longer path to ROI. In contrast, LeadSquared offers budget-friendly pricing with quicker ROI, stemming from a streamlined setup and focused lead management solutions.

To learn more, read our detailed LeadSquared vs. Marketo Report (Updated: March 2025).

Buyer's Guide

LeadSquared vs. Marketo

March 2025

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Helped 846,617 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in Marketing Automation

9th

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

CRM (32nd)

Marketo

Ranking in Marketing Automation

2nd

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Management (4th)

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of LeadSquared is 0.9%, down from 1.7% compared to the previous year. The mindshare of Marketo is 14.4%, down from 16.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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PradeepKumar25

Associate Manager at Tech Mahindra Limited

Useful for lead capture and engagement across social media platforms

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of LeadSquared is the customization."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The initial setup is very easy."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"I like that the solution is flexible."

"The smart campaign looks quite interesting and useful."

"The product has been stable."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

More Marketo pros

Cons

"The solution’s UI could be more user-friendly."

"The solution's report section is not very capable and could be improved."

"The solution can get quite expensive, especially as you add more users."

"The notifications and workflow management can be improved in LeadSquared."

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."

"The user interface could be improved."

"Revenue management, attribution, and ABM can all be improved."

"It could be more scalable."

"Customer support could be more helpful."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"Its APIs need to be more flexible because there are some things that are not available in the API."

More Marketo cons

Pricing and Cost Advice

"We have an annual renewable license for LeadSquared."

"LeadSquared is not as costly as other CRM solutions."

"The license is paid yearly, and it is about 30 euros per month per user."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"The licensing cost usually depends on the users."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"The pricing is not cheap, but it's not that expensive either."

"The solution is expensive compared to others."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"The initial pricing was excellent, but the pricing for renewals is not as good."

More Marketo pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Manufacturing Company

14%

Educational Organization

Media Company

Computer Software Company

21%

Financial Services Firm

14%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

See all answers

Comparisons

Zoho CRM vs LeadSquared

Compared 100% of the time

More LeadSquared Competitors

Salesforce Marketing Cloud vs Marketo

Compared 36% of the time

HubSpot Marketing Hub vs Marketo

Compared 19% of the time

Oracle Eloqua vs Marketo

Compared 16% of the time

SAP Marketing Cloud vs Marketo

Compared 10% of the time

Microsoft Dynamics CRM vs Marketo

Compared 6% of the time

More Marketo Competitors

Product Reports

Buyer's Guide

CRM

March 2025

Download LeadSquared product report

Buyer's Guide

Marketo

March 2025

Download Marketo product report

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Buyer's Guide

LeadSquared vs. Marketo

March 2025

Free Report: LeadSquared vs. Marketo

Find out what your peers are saying about LeadSquared vs. Marketo and other solutions. Updated: March 2025.

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