Looker Studio vs Yellowfin comparison

Google and Yellowfin are both solutions in the Reporting category. Google is ranked #11 with an average rating of 7.6, while Yellowfin is ranked #30. Google holds a 2.5% mindshare in RT, compared to Yellowfin’s 0.3% mindshare. Additionally, 85% of Google users are willing to recommend the solution, compared to 100% of Yellowfin users who would recommend it.

Looker Studio

Read 12 Looker Studio reviews

1,051 Views
1,158 Comparison Views

85% willing to recommend

Yellowfin

Read 2 Yellowfin reviews

177 Views
132 Comparison Views

100% willing to recommend

Looker Studio

Yellowfin

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 4, 2025

Yellowfin and Looker Studio are business intelligence platforms that allow organizations to analyze and visualize data effectively. Yellowfin often leads due to its intuitive features and customer service, while Looker Studio offers a robust set of analytics tools, enhancing its perception as a comprehensive solution.

Features: Yellowfin has intuitive dashboards, storytelling capabilities, and automated data discovery. Looker Studio provides advanced analytics with custom applications and embedded analytics, facilitating data modeling and transformation.

Ease of Deployment and Customer Service: Yellowfin offers straightforward deployment and dedicated support resources, ensuring a hands-on approach. Looker Studio's cloud-based setup facilitates scalability but may require technical expertise to fully exploit its capabilities. Yellowfin's emphasis on service enhances its appeal for businesses needing guidance.

Pricing and ROI: Yellowfin is known for a lower initial setup cost, which appeals to smaller enterprises or those with budget constraints, providing substantial ROI. Looker Studio might require a higher initial investment justified by its extensive features and potential long-term ROI, appealing to businesses focusing on comprehensive analytics solutions.

To learn more, read our detailed Looker Studio vs. Yellowfin Report (Updated: April 2025).

Buyer's Guide

Looker Studio vs. Yellowfin

April 2025

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Helped 848,207 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Ranking in Reporting

11th

Average Rating

7.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Yellowfin

Ranking in Reporting

30th

Average Rating

8.0

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (42nd), Data Visualization (26th), Embedded BI (13th)

Mindshare comparison

As of April 2025, in the Reporting category, the mindshare of Looker Studio is 2.5%, down from 2.7% compared to the previous year. The mindshare of Yellowfin is 0.3%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

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it_user86469

Director with 51-200 employees

Very scalable design and easy to implement. It can reside alongside more complex enterprise systems.

I have been involved with the implementation of many BI products; many products are expensive, require complex and difficult implementations, and once installed it is only the start of a lengthy consulting engagement to get the installation to where the customer wants it to be. Yellowfin is the antithesis of this; it installs easily, the configuration is done quickly, and the user can come up to speed quickly (especially if they have used other BI products). As an implementer, this changes how we operate, because we can focus on providing the customer what they want, not just on technical wizardry to get the product operational.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The product's initial setup phase is very simple."

"The ability to integrate with a great variety of data sources."

"Valuable features include advanced integrated analysis and easy implementation."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"The solution is free so that is a good feature."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

More Looker Studio pros

"It is able to create information dashboards for various users' throughout."

"It is a central source of up-to-date data and information."

"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."

Cons

"The tool should improve on live data integration for quicker data reflection."

"Stability and scalability an be improved for a full ten."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

"Panels are not as easy to use as other data extraction UIs."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

More Looker Studio cons

"It needs more presentation/charting capabilities and integration with GIS."

Pricing and Cost Advice

"The cost is quite affordable based on feature analysis."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The product is available for free."

"The tool is free."

"The solution is free but the Google Looker is expensive."

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

10%

Educational Organization

Computer Software Company

28%

Educational Organization

13%

Government

10%

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

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What needs improvement with Google Data Studio?

The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets take about three to five minutes to reflect in Looker Studio. Overall, the interfac...

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What is your primary use case for Google Data Studio?

I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and I use it for project plan maintenance and data tracking.

See all answers

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Comparisons

Amazon QuickSight vs Looker Studio

Compared 44% of the time

Microsoft Power BI vs Looker Studio

Compared 20% of the time

Tableau vs Looker Studio

Compared 7% of the time

IBM Cognos vs Looker Studio

Compared 6% of the time

Qlik Sense vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Apache Superset vs Yellowfin

Compared 55% of the time

Tableau vs Yellowfin

Compared 45% of the time

More Yellowfin Competitors

Product Reports

Buyer's Guide

Looker Studio

April 2025

Download Looker Studio product report

Buyer's Guide

BI (Business Intelligence) Tools

March 2025

Download Yellowfin product report

Also Known As

Data Studio

No data available

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Yellowfin offers a business intelligence (BI) platform that allows users to interact with big data in a variety of ways. Yellowfin works to provide big data access to companies of all sizes, from small business to billion-dollar enterprises. It is designed for providing data quickly and allowing users to filter for specific results, maximizing gain from big data. Yellowfin has a variety of dashboards so the user can filter, drill to detail, and have data analysis in the same browser. The data can also be easily shared with others via email, wiki embed, and reports. There is a mobile app as well, which works automatically with the desktop dashboards to allow users to access their data on the go, and alerts can be set up to notify a user via email or push to a mobile device if the data is indicating a critical event taking place. Yellowfin also can map data to locations, providing not only the what of data, but also the where. Lancashire Care NHS Foundation Trust provides its community in England with mental health and community care services. Using Yellowfin's mobile business intelligence capabilities to deliver reporting and analytics to approximately 6000 clinicians, Lancashire Care NHS Foundation Trust was able to greatly improve the quality of its patient care. Yellowfin allowed the Trust to access and share independent data from mobile devices as well as create a Balanced Scoreboard to quickly gather and report information on the company's performance to its executives, management, and directors.

Yellowfin

Sample Customers

Genesys, Shueisha

NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores

Buyer's Guide

Looker Studio vs. Yellowfin

April 2025

Free Report: Looker Studio vs. Yellowfin

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