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Microsoft Purview Data Governance vs Netwrix Data Classification comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Purview Data Gove...
Ranking in Data Governance
1st
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (10th)
Netwrix Data Classification
Ranking in Data Governance
21st
Average Rating
10.0
Reviews Sentiment
8.0
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the Data Governance category, the mindshare of Microsoft Purview Data Governance is 9.5%, down from 21.5% compared to the previous year. The mindshare of Netwrix Data Classification is 1.4%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance9.5%
Netwrix Data Classification1.4%
Other89.1%
Data Governance
 

Featured Reviews

AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.
GF
Isms Manager & Information Systems Security at a financial services firm with 201-500 employees
Automated data labeling has reduced manual work and supports our privacy compliance needs
We would like to enforce labeling currently in place. If a document is classified as strictly confidential, we want to be able to apply a profile that can cause documents to expire or revoke access anywhere the document is. We need a security feature so that if we have classified a document as strictly confidential and given it to a third party, that document remains strictly confidential. There has to be a way to enforce it and prevent the document from being shared with any other person apart from the person it was sent to. We do not want AI in security products for now, as AI in security products tends to be risky. AI can improve reporting and detection, but it should not execute.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I don't know if I've gotten much value out of Purview personally, but our security team loves it. Our biggest concern is leakage or theft of our data because we have a lot of PII and stuff that has not been released. We like the insights Purview provides and the way the solution can track and manage things. I'd say that was probably their favorite piece of it so far. From everything the security team has told me, the policy management and DLP features are working spectacularly."
"I like Purview's data discovery features. It automatically scans and identifies all the fields. In the last project, the customer required us to have some of the codes we specified in this, and we had to structure the codes in a specific way. We can define the structure."
"The feature that I find most valuable is its ability to block unintended data sharing, like forcing unencrypted emails to be encrypted. We're evolving technologically, so people aren't always working from their desks. Our people are on the move. We have data everywhere. For example, in airlines, they're mobile and working from one door to another. They can't carry a computer from one station to another. That's where a lot of airlines use iPads. Securing and integrating iPads is helpful."
"Microsoft Purview is scalable."
"The features of Microsoft Purview Data Governance that I value most include communication compliance. It provides visibility into how people are using Copilot for Microsoft and gives insight into risks and sensitive conversations."
"Microsoft Purview's most valuable feature is its ability to identify content across a number of prescribed regulatory frameworks, including Microsoft, GDPR, PII, and UCC Financial."
"One important feature is data security, which both end users and the organization seek."
"One of the best features is the classification rules, especially the scan rule sets. They are really useful, especially when we need to understand the current data the company has to ensure that all the problematic data can be put under someone's responsibility."
"Netwrix Data Classification Manager finds the data in a very efficient manner, and the efficacy of the solution is very good."
"There is a massive cost saving; it is easy to use, the reporting is clean, and it is simpler to use than the Microsoft DLP solution, Purview."
"It's highly flexible and scalable, offering customers the choice to match their needs and budget."
 

Cons

"There are negatives to the compliance aspect of Purview in that you get a lot of false positives with some of the native scanning and rules in the platform. A lot of them need tweaking to get a more realistic handle on what data there is."
"The features in the actual data governance could be improved, and I think there is room for improvement in the product."
"There are some non-Microsoft file formats that are not supported."
"Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI."
"The custom data classification for the African region needs to be improved."
"Purview's data connector platform for non-Microsoft data sources is good, but there is some functionality that hasn't been developed yet. There are some servers that it can't connect to yet, because they're still in a trial process."
"There is room for improvement when it comes to Purview's data connector platform in supporting ingestion from non-Microsoft data sources."
"Because Purview is not a 100 percent data governance solution, it would help if we could pick some of the good capabilities of other products."
"We would like to enforce labeling currently in place. If a document is classified as strictly confidential, we want to be able to apply a profile that can cause documents to expire or revoke access anywhere the document is."
"Netwrix Data Classification Manager is very good at network data classification, but it also has to work on endpoint data classification because clients ask for it."
"One of the key issues is its interface and querying capabilities, which can be complex, making it difficult to interpret logs."
 

Pricing and Cost Advice

"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."
"I consider it cost-efficient because of the metrics it provides."
"Aside from the complexity of the pricing model, the price itself is realistic. Features like AI components and automatic classification require additional licenses. Still, anyone can start using Purview with a basic E3 license if they're using Microsoft 365 and grow with additional licenses as needed. Overall, we're satisfied with the price."
"Microsoft Purview Data Loss Prevention is not cheap."
"The price is a little bit high, but it's worth the money because it has a lot of features."
"The price is reasonable considering its value."
"The price is reasonable because most of our clients already have an E3 license, which makes implementation easy."
"There is some competition out there, but the other solutions are quite expensive. They are enterprise tools that are a bit more mature but the license costs $100,000 for some of them. Purview is pay-per-use and a lot of companies are interested in that."
"The initial pricing might seem reasonable, but costs can quickly escalate when adding components."
"Netwrix Data Classification Manager has an affordable price."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Government
9%
Computer Software Company
8%
Manufacturing Company
8%
Financial Services Firm
16%
Construction Company
11%
Comms Service Provider
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise13
Large Enterprise32
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
What is your experience regarding pricing and costs for Netwrix Data Classification Manager?
There is a cost increase. When Microsoft moved or divided the features, they also added cost to it. In order to get those features back, we will be paying much more than before to get the same feat...
What needs improvement with Netwrix Data Classification Manager?
We would like to enforce labeling currently in place. If a document is classified as strictly confidential, we want to be able to apply a profile that can cause documents to expire or revoke access...
What is your primary use case for Netwrix Data Classification Manager?
We want to discover documents and classify them automatically rather than manually classifying them. We give them labels from internal to confidential to strictly confidential. That way all the doc...
 

Also Known As

Microsoft Purview, MS Azure Purview
No data available
 

Overview

Find out what your peers are saying about Microsoft Purview Data Governance vs. Netwrix Data Classification and other solutions. Updated: April 2026.
890,088 professionals have used our research since 2012.