Microsoft Purview Data Governance and Netwrix Data Classification are offered in the field of data management solutions. Microsoft Purview seems to have the upper hand in integration capabilities within the Microsoft ecosystem, while Netwrix leads in precise data classification.
Features: Microsoft Purview Data Governance provides seamless integration with Microsoft tools, comprehensive mapping, and robust data lineage capabilities. Netwrix Data Classification offers advanced classification features, detailed analysis, and in-depth data categorization.
Ease of Deployment and Customer Service: Microsoft Purview uses a cloud-based deployment for easy scalability and integration. Netwrix Data Classification demands more deployment effort but provides strong guidance and customer support.
Pricing and ROI: Microsoft Purview Data Governance has higher initial setup costs yet yields strong ROI in Microsoft environments. Netwrix Data Classification presents competitive pricing with quicker ROI through precise classification.
| Product | Market Share (%) |
|---|---|
| Microsoft Purview Data Governance | 12.1% |
| Netwrix Data Classification | 1.3% |
| Other | 86.6% |
| Company Size | Count |
|---|---|
| Small Business | 20 |
| Midsize Enterprise | 13 |
| Large Enterprise | 32 |
The new Microsoft Purview portal offers an enhanced governance experience, serving as a unified platform for managing and governing data across various sources, including Azure, Microsoft 365, on-premises, and multicloud environments. Designed to streamline governance, compliance, risk, and security efforts, the new portal provides a user-friendly interface and unlocks advanced features like live view and preset scans. Existing users of Microsoft Purview can upgrade to this enhanced experience, gaining access to improved user interface, enhanced capabilities, and consolidated management of data assets. Additionally, the upgrade sets the stage for future developments, including account consolidation and fine-grained access control.
Netwrix Data Classification automatically discovers and classifies sensitive and regulated data across file systems, Microsoft 365, SharePoint, Exchange, OneDrive, databases, and other cloud and on-premises environments. As a core component of Netwrix data security posture management (DSPM), it enables organizations to understand where sensitive data resides, who has access to it, and how it is exposed.
The solution uses advanced content analysis and customizable classification rules to identify personally identifiable information (PII), financial data, intellectual property, regulated records, and other sensitive content. Classification tags are written directly to files and metadata, enabling integration with data loss prevention solutions, access governance controls, and security monitoring tools.
Netwrix Data Classification also supports automated remediation workflows. Organizations can move sensitive files to secure locations, adjust access permissions, redact sensitive content, apply labels, and identify redundant, obsolete, and trivial (ROT) data for cleanup. By combining data discovery, effective permissions analysis, and automation, it helps reduce data exposure and strengthen compliance with regulations such as GDPR, HIPAA, and PCI DSS.
Key use cases
• Discover sensitive and regulated data across hybrid environments
• Identify overexposed data by analyzing effective permissions
• Remediate data risk with automated policy actions and workflows
• Identify and clean up redundant, obsolete, and trivial (ROT) data
• Protect intellectual property with content-based classification and tagging
• Support compliance with predefined classification rules aligned to regulatory standards
• Strengthen data loss prevention effectiveness with embedded classification tags
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