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Pure Storage FlashArray vs Zadara comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
16th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
198
Ranking in other categories
No ranking in other categories
Zadara
Ranking in All-Flash Storage
32nd
Average Rating
8.8
Reviews Sentiment
7.6
Number of Reviews
11
Ranking in other categories
Software Defined Storage (SDS) (17th), Compute Service (11th), Public Cloud Storage Services (15th), File and Object Storage (20th)
 

Mindshare comparison

As of February 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.7%, down from 1.0% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.4%, down from 8.6% compared to the previous year. The mindshare of Zadara is 0.2%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.
Kirubel Behailu - PeerSpot reviewer
Enhancing storage management efficiency with user-friendly experience
Our customers are using Zadara for their research and development environments. We provide infrastructure for government projects, but we are often not fully aware of their specific usage.  I typically use it for our infrastructure and offer both Zadara and Microsoft Azure to our customers Zadara…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has benefited my organization because it has reduced time to insights."
"The most valuable feature of this solution is its ease of use."
"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."
"The solution is very straightforward to set up."
"Overall stability is very good. It is a very stable solution."
"The most valuable feature of this solution is reliability."
"It has good, reliable, fast storage."
"The back-end data reporting for Pure Storage is phenomenal. The data that you can see on the performance of your customers' array, so you can be proactive about upgrades or enhancements, and is a phenomenal tool to have access to as a partner. I haven't seen this type of stuff out of anything of the other storage systems."
"Data reduction and compression. Sub millisecond latency."
"It comes with a large number of features out-of-the-box, which makes it easy for us to see problems and manage capacity."
"It is fast and reliable. It works."
"I like its speed. It has all the features that I need."
"The cost of Pure FlashArray is a bit high compared to peers, but its sustainability and features justify the price."
"The most valuable features of Pure Storage FlashArray are management and administration user-friendliness, provisioning, and performance."
"The most valuable feature is its speed."
"It provides very satisfactory storage performance."
"One of the most valuable features is its integration with other cloud solutions. We have a presence within Amazon EC2 and we leverage compute instances in there. Being able to integrate with compute, both locally within Zadara, as well as with other cloud vendors such as Amazon, is very helpful, while also being able to maintain extremely low latency between those connections."
"The processing is much faster with this product."
"A nice feature is the immutable object storage, which can be used in conjunction with Veeam."
"Zadara Storage Cloud having 24/7 management saves me support and engineering costs because the storage and computing are managed by a third-party. We are able to focus more attention on the customer, which is truly our core business. Even at 1:00 AM or 2:00 AM at night, someone will answer, which is important."
"Being able to scale on demand, and being able to get out of our security operation center, and not having to purchase hardware upfront, has drastically reduced the overhead that was required to maintain our information. We have also gained additional capabilities in terms of speed of replicating that information."
"I find Zadara's user-friendliness from both the customer and engineering perspectives highly appreciated."
"The most valuable feature is the flexibility in terms of deployment options."
 

Cons

"There are some challenges with data encryption and reduction."
"It is on the expensive side."
"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."
"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"We have not seen a reduction in our TCO nor have we seen ROI."
"The one major gripe I have is that there is no snapshotting enabled by default on the SAN."
"Pure Storage FlashArray could improve by being more secure."
"I would like to see more detailed reporting on the data. However, it would be nice to know what are the exact VMs usage after deduplication and/or what that VMs actual latency and bandwidth is, outside of VMware."
"Based on my experience with various technologies like EMC, NetApp, and Pure Storage, one area for improvement is compliance certifications. NetApp excels in this area, particularly in the American Army or defense sector, where NetApp has approval, whereas others are striving to achieve the same. NetApp also delivers security, ransomware protection, and scale-up capabilities more effectively."
"The internal garbage collection process has been fixed recently in some OS updates so it is more efficient but that could be just a little better."
"I can't see where they can make anything better, unless, of course, they lower their prices even more."
"They can also include file services such as NAS shares and CIFS shares. There should be provisioning of the file shares from a unified array."
"The initial setup of the solution is complex."
"In the next release, there can be some improvements to the web console by adding more features because the console is simple. Additionally, the calculator could improve."
"Cost-wise, because it's a pay-per-use model, it may ultimately end up costing us more in the long run than something we developed ourselves."
"Currently, when we do firmware upgrades, it sometimes causes issues and is not as nondisruptive as desired."
"The management interface is more geared towards end-users rather than a service partner like ourselves, and there are improvements that can be made around that."
"The range of support of VMware could be better. It can support Windows, however, it cannot support other operating systems like IBM AIX. This needs to improve."
"I would like to see them be a little bit more proactive in terms of the patches and updates that are available. I would like to see more disclosure and information around what fixes or what enhancements are available within a patch, and help in coordinating and scheduling that. Right now, it's driven more by the customer in reaching out via a support ticket."
"There is room for improvement in pricing as it is currently quite expensive."
 

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The licensing is on a yearly basis."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"Given its price, Pure is not the first option."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"Price per terabyte is substantially higher than their competition. We would like to see it drop."
"Pricing is very competitive, and it's better than other competitors."
"Our licensing is on a yearly basis. So, every year, we renew. We could do a three-year contract, but right now, we only do a one-year."
"While more expensive than NetApp, Pure Storage FlashArray offers superior performance that often justifies the higher cost and adds value overall."
"Pure has been flexible with us on the pricing models."
"For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
"It could always be lower, but it's okay."
"The pricing is an issue. However, being all-flash, it will always be sort of expensive."
"The price of Zadara is very good and it covers everything. There is no subscription needed."
"The pricing is very competitive and the fact that they have very compelling discounts for multi-year commitments is great."
"For our use, it's appropriately priced and overall, it's proved to be very cost-effective against other tier-one vendors."
"It is a nice licensing model and it makes it quite simple because we just pay for what we use, and the bill that comes shows us exactly what customers are using what resources."
"The pricing and licensing are very simple and the cost is predictable, although, like everything that you pay for as you use, you have to be mindful of what you're using."
"If you just take the street price of Zadara Storage Cloud and look up the price or cost per hour, then you could think that Zadara Storage Cloud is extremely expensive or a solution only for enterprise use. That is not true. You need to compare the entire system. This means that you don't stop looking at just the street price, but you need to consider all the features, requirements, and costs of support as well as the extra cost that other vendors have. Other players just play with hidden, additional costs. Everything is included in Zadara Storage Cloud's licensing cost; what you get is what you pay for."
"One of the factors that ruled out several providers was cost. They were way too expensive for the volume of data that we needed and the speed at which we needed to be able to manage it. There aren't a lot of providers that can do that."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Educational Organization
34%
Computer Software Company
11%
Manufacturing Company
8%
Financial Services Firm
7%
Computer Software Company
21%
Manufacturing Company
12%
Financial Services Firm
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
Well...you know the old saying, you get what you pay for. I wont lie...Pure is no cheap. I could easily buy another v...
What needs improvement with Zadara?
There is room for improvement in pricing as it is currently quite expensive. Adding AI capabilities could enhance the...
What is your primary use case for Zadara?
Our customers are using Zadara for their research and development environments. We provide infrastructure for governm...
What advice do you have for others considering Zadara?
If companies have the budget, I recommend Zadara for small business classes due to its robust performance and user-fr...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Time, Inc. A&E Network, The Washington Post, News UK, McGraw Hill, Gilt, Toshiba, Deloitte, VMware
Find out what your peers are saying about Pure Storage FlashArray vs. Zadara and other solutions. Updated: January 2025.
838,713 professionals have used our research since 2012.