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Pure Storage FlashArray vs Zadara comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
Zadara
Ranking in All-Flash Storage
33rd
Average Rating
8.6
Reviews Sentiment
7.6
Number of Reviews
12
Ranking in other categories
Software Defined Storage (SDS) (17th), Compute Service (9th), Public Cloud Storage Services (15th), File and Object Storage (21st)
 

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.1% compared to the previous year. The mindshare of Zadara is 0.2%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.
Kirubel Behailu - PeerSpot reviewer
Enhancing storage management efficiency with user-friendly experience
Our customers are using Zadara for their research and development environments. We provide infrastructure for government projects, but we are often not fully aware of their specific usage.  I typically use it for our infrastructure and offer both Zadara and Microsoft Azure to our customers Zadara…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"Everything, especially the VMs inside, is pretty fast."
"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"The latency is good."
"What I really like about this program, is that it is easy to use and easy to configurate."
"It is fast and reliable. It works."
"We also use VMware integrations developed by Pure, their plugins in our vCenter environment. They help by allowing our non-technical operations teams to deploy new data stores and resize data stores without me having to involve myself all the time to do those simple tasks."
"We're getting good performance, and the compression ratio is also very good in Pure Storage FlashArray."
"What I like most about this solution, is the speed, resiliency and scalability."
"It reduces space and the polar consumption. It also accelerates the application."
"Pure Storage FlashArray simplifies maintenance and management with its intuitive GUI, making storage allocation and other processes easy to understand, even for beginners."
"It's simple, powerful, and ready to use."
"Technical support is good."
"I find Zadara's user-friendliness from both the customer and engineering perspectives highly appreciated."
"Zadara saves both time and money."
"The most valuable feature is the flexibility in terms of deployment options."
"A nice feature is the immutable object storage, which can be used in conjunction with Veeam."
"One of the most useful features is that they provide iSCSI as a service."
"The most valuable feature of Zadara is its ease of use and safety. Overall the solution is a complete package, it has all the features needed."
"Zadara Storage Cloud having 24/7 management saves me support and engineering costs because the storage and computing are managed by a third-party. We are able to focus more attention on the customer, which is truly our core business. Even at 1:00 AM or 2:00 AM at night, someone will answer, which is important."
"It's very easy to expand and compared to other storage systems that we've used, it's a lot more expandable and a lot more flexible in how it's deployed."
 

Cons

"The tool's portfolio is minimal. It is expensive."
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"They could add more support for file storage and different types of storage."
"There are some challenges with data encryption and reduction."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"It feels more suitable for small and medium-sized businesses rather than enterprises."
"It is on the expensive side."
"The UI for this solution needs to be improved."
"We understand that they're thinking about it, but one of the things that would be nice is if they added some basic file-level capabilities to the platform. The idea is that they would run a basic NFS or CIF share from the controllers. FlashBlade is the powerhouse for File and Object storage, but if you don't need all that power, a lightweight file function would make FlashArrays more versatile."
"I would rate this solution an eight. To make it a ten it would have to be a little cheaper."
"Its price could be cheaper. It is not the cheapest one out there, but I'm not directly involved in the figures and negotiations."
"There are scenarios with very specific functionality around VMware integration particularly to do with the way we'd like to manage LUNs in VMware. The tools are pretty good but there's room for improvement there."
"We need to add more storage in Pure Storage FlashArray with the cluster mode activated for us to have better performance."
"I would like to see the NAS add-on component become more fault-tolerant than just a single virtual machine running inside the array. I'm unwilling to use it for that reason."
"FlashArray's capacity for forecasting should be improved because it needs to be a bit more current. I think it's bundled with the deduplication and other compression factors. We need more user interfaces for forecasting in this software and more interfaces need to be integrated with this array management tool."
"The one major gripe I have is that there is no snapshotting enabled by default on the SAN."
"There are still some storage features that they lack. For example, other vendors implemented the auto-tiering feature a long time ago, while Zadara Storage Cloud is just coming out with this feature today. So, they are a little bit late compared to the market."
"The management interface is more geared towards end-users rather than a service partner like ourselves, and there are improvements that can be made around that."
"I would like to see them be a little bit more proactive in terms of the patches and updates that are available. I would like to see more disclosure and information around what fixes or what enhancements are available within a patch, and help in coordinating and scheduling that. Right now, it's driven more by the customer in reaching out via a support ticket."
"The initial setup of the solution is complex."
"The cost is not favorable as Zadara does not provide competitive rates for regions like South Africa and Ethiopia."
"Cost-wise, because it's a pay-per-use model, it may ultimately end up costing us more in the long run than something we developed ourselves."
"Some of the features are a little bit slow to come to market."
"Having iSCSI over the internet using a VPN, the IPSec tunnel is really the only thing that I find missing from this product."
 

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"As far as the licensing costs, everything is included in the license."
"Our licensing fees are $500,000+ USD."
"The product is expensive."
"We pay approximately $50,000 USD per year in licensing fees."
"Given its price, Pure is not the first option."
"With VMware, we pay $300,000 annually."
"There is always room for negotiation."
"We do not incur additional costs beyond the licensing fee."
"It is cost-effective because after buying a subscription, they provide a service to upgrade hardware for free. They are providing so many features. When you consider the features provided, it is cost-effective."
"The price of the solution is not expensive."
"There should be quite a bit of reduction of TCO with just licensing (and stuff) because we run the VM environment off it."
"The pricing of Pure Storage FlashArray is reasonable."
"The price of the solution can be a bit expensive. There is an additional fee for support."
"Price is about the only thing that's wrong with it. A little bit better pricing would be great."
"The price of Zadara is very good and it covers everything. There is no subscription needed."
"The pricing and licensing are very simple and the cost is predictable, although, like everything that you pay for as you use, you have to be mindful of what you're using."
"For our use, it's appropriately priced and overall, it's proved to be very cost-effective against other tier-one vendors."
"The pricing is very competitive and the fact that they have very compelling discounts for multi-year commitments is great."
"One of the factors that ruled out several providers was cost. They were way too expensive for the volume of data that we needed and the speed at which we needed to be able to manage it. There aren't a lot of providers that can do that."
"It is a nice licensing model and it makes it quite simple because we just pay for what we use, and the bill that comes shows us exactly what customers are using what resources."
"If you just take the street price of Zadara Storage Cloud and look up the price or cost per hour, then you could think that Zadara Storage Cloud is extremely expensive or a solution only for enterprise use. That is not true. You need to compare the entire system. This means that you don't stop looking at just the street price, but you need to consider all the features, requirements, and costs of support as well as the extra cost that other vendors have. Other players just play with hidden, additional costs. Everything is included in Zadara Storage Cloud's licensing cost; what you get is what you pay for."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Educational Organization
32%
Computer Software Company
12%
Manufacturing Company
8%
Financial Services Firm
7%
Computer Software Company
24%
Manufacturing Company
10%
Financial Services Firm
10%
Retailer
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive th...
What needs improvement with Zadara?
The initial installation was difficult because many steps required the command line interface (CLI). Maintenance can ...
What is your primary use case for Zadara?
I use this product as storage. Specifically, I use it as big storage. That's the main use case for Zadara ( /products...
What advice do you have for others considering Zadara?
As for the pros and cons, the main concerns are the complexity of the initial installation and the complicated mainte...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Time, Inc. A&E Network, The Washington Post, News UK, McGraw Hill, Gilt, Toshiba, Deloitte, VMware
Find out what your peers are saying about Pure Storage FlashArray vs. Zadara and other solutions. Updated: April 2025.
850,671 professionals have used our research since 2012.