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Salesforce Einstein Analytics vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.2
Salesforce Einstein Analytics offers varied ROI, showing quick returns for some users, while others face challenges due to implementation or company size.
Sentiment score
4.7
Zoho Analytics saves time and costs by streamlining data analysis, enhancing decision-making, and eliminating database management needs for $50/month.
After incorporating Zoho Analytics, now all our decisions come from its reviews.
 

Customer Service

Sentiment score
7.1
Salesforce Einstein Analytics offers effective customer service, quick responses, knowledgeable support, though some experience slow issue resolution.
Sentiment score
5.6
Zoho Analytics' customer service is responsive and helpful, though some users face delays and issues with specialized support.
Tech support for Salesforce Einstein Analytics is generally good.
The support team doesn't have full awareness of the system capabilities.
Zoho support provides assistance through live chat to guide us.
If you need help with any issue you face, you can directly call them.
 

Scalability Issues

Sentiment score
7.5
Salesforce Einstein Analytics is scalable, easily integrates, handles diverse user bases, and offers seamless expansion, despite cost concerns.
Sentiment score
6.2
Zoho Analytics efficiently manages large data volumes, serving diverse users and organizations, though license upgrades may be necessary.
Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.
You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.
 

Stability Issues

Sentiment score
7.9
Salesforce Einstein Analytics is praised for its stability and reliability, with occasional minor issues swiftly resolved.
Sentiment score
7.2
Zoho Analytics is praised for stability, quick bug fixes, and excellent performance, with minimal downtime and few crashes.
There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline.
The stability and reliability of Zoho Analytics have been good over time.
Zoho Analytics is very stable.
Regarding stability, it's actually working correctly.
 

Room For Improvement

Salesforce Einstein Analytics needs improvements in support, data handling, user-friendliness, flexibility, and cost to boost adoption.
Zoho Analytics faces challenges with interface, limited tools, support, performance, pricing, and lacks advanced graphics and intuitive navigation.
There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline.
There is a learning curve associated with Salesforce Einstein Analytics, particularly since users need to learn a new language.
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
In my opinion, the API feature from Zoho Analytics needs significant improvement, as it's quite hard to connect with Google Sheets or other websites.
 

Setup Cost

Salesforce Einstein Analytics is costly yet valued for features, with negotiating licenses helping reduce expenses in enterprise environments.
Zoho Analytics offers flexible, competitive pricing with monthly fees, appreciated for cost-effectiveness, especially with Zoho One multiple tool use.
A benefit is that the pricing is available online, ensuring there are no hidden costs.
In general, I would rate it as a little bit on the expensive side compared to other available options.
 

Valuable Features

Salesforce Einstein Analytics offers user-friendly, scalable analytics with predictive insights and seamless CRM integration for enhanced decision-making and productivity.
Zoho Analytics provides robust features like intuitive reports, AI insights, and seamless integration for efficient data visualization and analysis.
It allows for a personalized customer experience by providing insights.
Their machine learning model, which they have integrated, provides us with accurate data and creates projection maps.
These multiple dashboards are available to view in a single place, which is very beneficial.
In the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules.
The benefits I've seen from using Zoho Analytics include saving time; this is the most important benefit for me.
 

Categories and Ranking

Salesforce Einstein Analytics
Ranking in BI (Business Intelligence) Tools
12th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
21
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
22nd
Average Rating
8.4
Reviews Sentiment
5.9
Number of Reviews
29
Ranking in other categories
Reporting (18th), Data Visualization (16th), Embedded BI (8th)
 

Mindshare comparison

As of September 2025, in the BI (Business Intelligence) Tools category, the mindshare of Salesforce Einstein Analytics is 1.0%, down from 1.5% compared to the previous year. The mindshare of Zoho Analytics is 0.8%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Salesforce Einstein Analytics1.0%
Zoho Analytics0.8%
Other98.2%
BI (Business Intelligence) Tools
 

Featured Reviews

Sunny Nair - PeerSpot reviewer
Business insights improve with reliable integration but face occasional system downtimes
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.
Nadeem Asghar - PeerSpot reviewer
Experience with advanced analytics and visualization features boosts decision making
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis. The analytics plan has different features for one user, 10 users, and 25 users. Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
14%
Manufacturing Company
9%
University
5%
Computer Software Company
11%
Insurance Company
9%
Non Profit
9%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise4
Large Enterprise12
By reviewers
Company SizeCount
Small Business24
Midsize Enterprise3
Large Enterprise4
 

Questions from the Community

What do you like most about Salesforce Einstein Analytics?
The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...
What needs improvement with Salesforce Einstein Analytics?
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, espec...
What is your primary use case for Salesforce Einstein Analytics?
It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into each other as a SaaS-based solution, which is what we use. For Marketing Cloud, ...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
What needs improvement with Zoho Analytics?
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. ...
 

Also Known As

Einstein Analytics, Salesforce Wave Analytics
Zoho Reports
 

Overview

 

Sample Customers

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Salesforce Einstein Analytics vs. Zoho Analytics and other solutions. Updated: September 2025.
867,497 professionals have used our research since 2012.