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Salesforce Einstein Analytics vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.2
Salesforce Einstein Analytics offers varied ROI, showing quick returns for some users, while others face challenges due to implementation or company size.
Sentiment score
4.7
Zoho Analytics boosts decision-making, saves time, enhances sales, and offers great value with real-time data and positive feedback.
The integration with Zoho People is particularly important because I can access real-time data at any time, including what's happening in the last minute.
Associate Data Analyst at Monocept
After incorporating Zoho Analytics, now all our decisions come from its reviews.
Pricing Analyst at Transcend
Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.
Zoho Analyst BI Consultant at The Digital Monkeys
 

Customer Service

Sentiment score
7.1
Salesforce Einstein Analytics offers effective customer service, quick responses, knowledgeable support, though some experience slow issue resolution.
Sentiment score
5.4
Zoho Analytics offers generally effective customer service, though response times and solution completeness can vary based on user experiences.
Tech support for Salesforce Einstein Analytics is generally good.
Preseales and Solution Head at a consultancy with 10,001+ employees
The support team doesn't have full awareness of the system capabilities.
Senior people and systems analyst at B_labs & Mylo
Zoho support provides assistance through live chat to guide us.
Senior Zoho Developer at a cloud solution provider with self employed
If you need help with any issue you face, you can directly call them.
Senior Software Engineer at Transasia Bio-Medicals Ltd.
 

Scalability Issues

Sentiment score
7.5
Salesforce Einstein Analytics is scalable, easily integrates, handles diverse user bases, and offers seamless expansion, despite cost concerns.
Sentiment score
6.3
Zoho Analytics is scalable, managing 1,000 to 2 million records, but needs improvements for better large-scale adaptability.
Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.
Pricing Analyst at Transcend
You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.
Software Engineer at Stackbox 360
Zoho Analytics is scalable.
Data Analyst at Mobolution
 

Stability Issues

Sentiment score
7.9
Salesforce Einstein Analytics is praised for its stability and reliability, with occasional minor issues swiftly resolved.
Sentiment score
7.2
Zoho Analytics is stable and reliable, with minimal downtime, though some users report challenges with specific features.
There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline.
Solution Architect And Senior Consultant at Keysight Technologies
A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.
Data Analyst at Mobolution
The stability and reliability of Zoho Analytics have been good over time.
Software Engineer at Stackbox 360
The stability and reliability of the product is crucial for optimal performance.
Software Developer at Cloud Lion
 

Room For Improvement

Salesforce Einstein Analytics needs improvements in support, data handling, user-friendliness, flexibility, and cost to boost adoption.
Zoho Analytics users seek enhanced visual tools, better support, improved AI, connectivity, and pricing, with faster sync times.
There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline.
Solution Architect And Senior Consultant at Keysight Technologies
There is a learning curve associated with Salesforce Einstein Analytics, particularly since users need to learn a new language.
Preseales and Solution Head at a consultancy with 10,001+ employees
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.
Software Engineer at Stackbox 360
While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.
Data Analyst at Mobolution
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
Senior Zoho Developer at a cloud solution provider with self employed
 

Setup Cost

Salesforce Einstein Analytics is costly yet valued for features, with negotiating licenses helping reduce expenses in enterprise environments.
Zoho Analytics provides cost-effective pricing with flexible billing, competitive against Tableau and Power BI for budget-conscious enterprises.
A benefit is that the pricing is available online, ensuring there are no hidden costs.
Preseales and Solution Head at a consultancy with 10,001+ employees
In general, I would rate it as a little bit on the expensive side compared to other available options.
Solution Architect And Senior Consultant at Keysight Technologies
The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.
Data Analyst at Mobolution
The pricing for Zoho Analytics is actually cheaper than the competitors for the kind of service they provide.
Senior Product Analyst at Bureau
 

Valuable Features

Salesforce Einstein Analytics offers user-friendly, scalable analytics with predictive insights and seamless CRM integration for enhanced decision-making and productivity.
Zoho Analytics enhances decision-making with customizable dashboards, AI-driven insights, seamless integration, and user-friendly reporting and visualization tools.
It allows for a personalized customer experience by providing insights.
Preseales and Solution Head at a consultancy with 10,001+ employees
Their machine learning model, which they have integrated, provides us with accurate data and creates projection maps.
Solution Architect And Senior Consultant at Keysight Technologies
The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.
Data Analyst at Mobolution
The best feature is that in the same tool, we can use SQL and business intelligence capabilities.
Associate Data Analyst at Monocept
Regarding integration capabilities, I have found Zoho Analytics' 100+ integrations very effective in consolidating data from various sources.
Business Analyst at a tech consulting company with 51-200 employees
 

Categories and Ranking

Salesforce Einstein Analytics
Ranking in BI (Business Intelligence) Tools
18th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
21
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
7th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
Reporting (6th), Data Visualization (7th), Embedded BI (6th)
 

Mindshare comparison

As of January 2026, in the BI (Business Intelligence) Tools category, the mindshare of Salesforce Einstein Analytics is 1.0%, down from 1.2% compared to the previous year. The mindshare of Zoho Analytics is 1.0%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Zoho Analytics1.0%
Salesforce Einstein Analytics1.0%
Other98.0%
BI (Business Intelligence) Tools
 

Featured Reviews

Sunny Nair - PeerSpot reviewer
Solution Architect And Senior Consultant at Keysight Technologies
Business insights improve with reliable integration but face occasional system downtimes
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
12%
Manufacturing Company
11%
University
6%
Computer Software Company
13%
Manufacturing Company
9%
Comms Service Provider
8%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise4
Large Enterprise12
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

What do you like most about Salesforce Einstein Analytics?
The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...
What needs improvement with Salesforce Einstein Analytics?
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, espec...
What is your primary use case for Salesforce Einstein Analytics?
It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into each other as a SaaS-based solution, which is what we use. For Marketing Cloud, ...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
 

Also Known As

Einstein Analytics, Salesforce Wave Analytics
Zoho Reports
 

Overview

 

Sample Customers

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Salesforce Einstein Analytics vs. Zoho Analytics and other solutions. Updated: December 2025.
879,927 professionals have used our research since 2012.