We use Informatica Axon to make sure our data is in good shape across different apps. It helps us work with clients to set rules for data and keep things organized. For a bank, it makes sure customer info, like contact details, is correct and follows privacy rules. Axon also made it easy for our team to check and trust the data we were using. It is like a tool that brings everyone together and helps us find and use data better.
Partner channel manager at Inactic
Makes sure our data is in good shape across different apps
Pros and Cons
- "The most valuable feature of Informatica Axon has been the data marketplace."
- "It would be great if the cloud version could match the full range of capabilities available on-premise."
What is our primary use case?
What is most valuable?
The most valuable feature of Informatica Axon has been the data marketplace. It has been a favorite because it not only boosts user engagement but also fosters collaboration. Implementing it was straightforward, and it seamlessly became a part of our organizational culture, making it easy for people to work together and share information.
What needs improvement?
One area I would like to see improvement in Informatica Axon is achieving feature parity between the on-premise and cloud versions. It would be great if the cloud version could match the full range of capabilities available on-premise. This would ensure a seamless experience and allow users to leverage all of Axon's features regardless of their deployment environment.
For how long have I used the solution?
I have been using Informatica Axon for almost two years.
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
April 2025

Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: April 2025.
849,190 professionals have used our research since 2012.
What do I think about the stability of the solution?
I would rate Informatica Axon at eight out of ten for stability. The main thing to improve is making the features and interface consistent between the on-premise and cloud versions. The cloud interface looks modern with DDGC, but the on-premise one is a bit outdated. Aligning them would be a big plus.
What do I think about the scalability of the solution?
It is quite scalable. We had approximately 500 end users.
How are customer service and support?
The standard support is good – they usually get back within the agreed time. If you have a higher-level support contract, like gold, silver, or platinum, you get a faster response, but the support team is generally effective and helpful.
How was the initial setup?
Setting up Informatica Axon varies, but it generally depends on having a good grasp of data concepts. If you understand data well, the setup becomes more straightforward. Deploying and maintaining Informatica Axon depends on the use case, but I would say not too many people are needed. I would recommend at least two people per department or business unit to start with. It is good to have a mix, like an admin or engineer and a developer. One person could handle the technical side, while the other, who understands data and processes well, can provide expertise.
What's my experience with pricing, setup cost, and licensing?
The licensing for Informatica Axon is expensive, but it provides value for the investment. With the new cloud platform, they have introduced a consumption-based license model, where you only pay for what you use. This change has made it more affordable and easier for users.
What other advice do I have?
For those looking to start using Informatica Axon, my advice is to do thorough research, especially on available solutions, as integration with other software plays a big role. With the Informatica cloud solution, you have the flexibility to choose features that suit your needs. Starting with data quality is usually a good move before diving into more complex tasks. Consider exploring tools like robotics for repetitive or tedious tasks. Having someone experienced with data is a significant advantage, as these projects often have long cycles. Experienced individuals can guide you, help set realistic expectations, and emphasize the need for patience, as data governance projects take time to show results. Overall, I would rate the solution as an eight out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.

Informatica Developer at a government with 1,001-5,000 employees
One of the leading ETLs with good in-built functionalities and helpful support
Pros and Cons
- "The solution is stable."
- "Managing the licenses with the on-premises version was difficult."
What is our primary use case?
We don't use profiling as much, however, we do use it, in certain cases, for profiling. We use the Analyst tool to do out-of-box, high-level profiling of data to see high-level quality of completeness, and uniqueness, et cetera. Mainly, we use the Developer tool to connect to the sources and to write data quality rules.
How has it helped my organization?
It has improved our organization.
We started from just pretty much having flat files, and then doing some basic transformations, then writing back to Excel or QFD files.
We gradually moved to more analytical tasks. You don't just do statistical data quality you also do analytical. You do lots of joins with other sources and do the consistency checks, and to do more complex logic, and build metrics.
We use Tableau on the back of it to present the data and data quality, and then monitor it. We use it more like a batch process to build pipelines, and then, using Tableau, monitor the results of it and those metrics. Now, we work more with live updates and do that more than the batch.
What is most valuable?
It's probably one of the leading lights in ETL. They have really good built-in functionalities, or algorithms, that you can use to transform or process data and validate and standardize.
The solution is stable.
It's not too had to set up the cloud version.
Support is helpful and responsive.
What needs improvement?
We are in this transition mode, where we haven't yet got IDMC, the cloud version, so we don't actually have hands-on experience and have not actually seen the features. All we rely on, at the moment, is just the available documentation. What I don't like on the IDQ side is just the fact that in the on-premises version, you have all these applications, with separate configurations. In the cloud solution, it is fixed so that you have everything on one platform.
The performance isn't as good on-premises. For example, when you install clients, it's slow compared to the cloud. Still, we need to see. We haven't experienced it ourselves.
The upgrades are a downside. On-premises you manage all the changes in the software. You have to do that yourself, and if there's some problem with compatibility, it makes things that much harder. With the cloud, everything is managed by Informatica on the servers.
Managing the licenses with the on-premises version was difficult. However, with the cloud, it will be much simpler.
For how long have I used the solution?
I've been using the solution for the last six or seven years.
What do I think about the stability of the solution?
Once you set everything up, it is pretty stable. It's reliable. There are no bugs or glitches and it doesn't crash or freeze. It is way more stable than Hadoop and other applications.
What do I think about the scalability of the solution?
In terms of scaling, we used the clusters, and the processing was on Hadoop side. If we needed any extra space or any service, it was just managed there, so it was outside of Informatica.
Originally, we had 20 people using the solution, and then it was reduced to less than ten.
We do use it as much as we can for its purposes. In the past, we used that for the whole ETL process with data loads, and then we moved to Hadoop storage. At the moment, we are only going to be using Cloud Data Quality and others for cleansing, standardization, and deduplication, and then using some other Azure capabilities.
How are customer service and support?
I've dealt with support in the past. There were issues, and we had to deal directly with Informatica for some hotfixes. They were good. They just got straight to the point and were helpful overall.
How would you rate customer service and support?
Positive
How was the initial setup?
It is way more complex to install on-premises than in the cloud.
With the cloud, the installation will be way easier since you only install these secure agents. They have many different connectors, so it is definitely less hustle to install all these machines, and all these applications. On-premises, it was more user-based. Now, it's service-based, and you just pay for what you use and the licenses as well.
We had myself, an architect, and a developer as well as help from Informatica while handling the setup.
We have about two or three people that can deploy and maintain the solution. They also cover other applications, not just Informatica.
What about the implementation team?
We had Informatica support, and we had an internal group of people with Informatica knowledge who handled the solution. For some parts, we were involved as well, and we handled them ourselves.
What was our ROI?
We're still in the early stages of moving toward the cloud. We have not seen an ROI yet.
What's my experience with pricing, setup cost, and licensing?
When you are using the on-premises version, managing the licenses is quite difficult. However, on the cloud, you just pay for what you use, and it's a lot easier. With the cloud, if you want MDM, you pay for it, and if you want PowerCenter, you pay for it; however, if you don't want it or don't use it, you don't pay. We'll just pay for Data Quality, as it has all of the features we need inside it.
I'm not involved in the conversations around licensing and agreements. That said, my understanding is that Informatica is pretty expensive. I'd likely rate it two to two and a half out of five in terms of affordability.
Which other solutions did I evaluate?
We definitely considered others and had StreamSets used for some other purposes. The company that I moved out of was going to be switching off Informatica at some point due to licensing, et cetera, and they just chose to go to StreamSets with Snowflake for storage.
I haven't researched enough about other products in relation to Informatica.
What other advice do I have?
We are moving to the cloud version. On-premises, we were on version 10.4.2, and that moved to 10.5. Soon, we will be on the cloud.
We're using IDMC, which is not just Data Quality. It has governance, Axon, and other applications in it.
We're just a customer.
I'd advise people to research use cases before beginning. Companies need to understand what they are trying to achieve, figure out their requirements, and then appraise the solution.
While Informatica is good in terms of Data Quality and is probably the leading option, you need to be clear about budget, et cetera.
I would rate the solution seven out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
April 2025

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Senior Architect at a computer software company with 5,001-10,000 employees
Great product enrichment tool that provides flexibility and can be plugged with any e-commerce site
Pros and Cons
- "A great product enrichment tool."
- "Database access is highly restricted particularly if you're using the cloud version."
What is our primary use case?
We are customers of Informatica PIM and I'm a senior architect.
What is most valuable?
Informatica comes with a predefined data model which is the way in which you enrich your products. It acts not only as master data but also as a product enrichment tool. The product provides flexibility; you can go for an undefined number of attributes that define a product. You can plug it in with any e-commerce website. That's its value to us and why we need it.
What needs improvement?
Database access is highly restricted with PIM. If you're using the cloud version, you probably won't have database access or a view of it. If you're wanting a customized application, you can develop the out-of-the-box PIM solution with a little bit of customization here and there without even needing a database. That's a very big drawback. As a developer or as an architect, you need to have a data model. I know some people use it without database access and the issue is that they don't know what that data model is built on other than just seeing it through UI tabs. The one thing I'd really like to see is for the solution to be made scalable.
What do I think about the stability of the solution?
The solution is stable, in terms of bugs they're very good. They keep evolving their toolset. I have encountered many bugs in Multidomain MDM, but to date not in P360.
What do I think about the scalability of the solution?
Scalability depends on your use case. If you're using it as an integrator, then it is definitely scalable. That said, it would require an altogether separate MDM solution. If you don't have MDM, then there are likely to be some limitations. We're in the process of installing now but in my previous company, we created the core set of attributes through MDM. From there it went worldwide through an e-commerce website. We have 50 to 60 people internally using it as a tool. If you're exposing your data through an e-commerce website, then it's accessible to all, although just for reading and not for updates.
How are customer service and support?
If you're working with Informatica, you need to interact with them on the out-of-the-box features. They are very efficient and quick in their response times.
Which solution did I use previously and why did I switch?
I've trained in Stibo which is a little bit better than PIM and I've used Oracle PDH and CDH. Those were basically a package MDM solution. If you're using SAP, I would suggest Oracle products. But there's been a very big evolution over the past decade when it comes to enterprise MDM tools. Most people working in companies are disbursed in different locations and using multiple toolsets, they can't be restricted to one technology. That's the reason that Informatica, Stibo, Riversand, and other technologies are very useful and very powerful. When comparing PDH to PIM or CDS to Multidomain, managing the Informatica toolset is easier in terms of effort required in comparison to managing Oracle MDM or Oracle CDH or PDH because they have their own set of limitations. The good thing is that they can be very easily coupled with an ERP solution. Here, you have to build real-time or multiple interfaces.
How was the initial setup?
The setup is relatively easy I would say. But if you need additional attributes, it gives you a repository manager feature where you can use XML, add your own attributes and then configure it. To my mind, the setup is simple to moderately complex.
What's my experience with pricing, setup cost, and licensing?
Licensing costs are a little pricey. For my previous client, as a support contract partner, we were making less money than Informatica was charging them.
What other advice do I have?
Informatica 360 PIM was bought from Heiler and is a very good tool if you already have MDM in place and you simply want to use it as an enrichment tool. With Informatica, you perhaps need to go somewhere into the roots of Multidomain. P360, Multidomain, and C360 are all different things. Managing a thousand plus attributes into that data model is going to be very complex. If they could come up with a standard data model that Oracle offered customers like PCH or PDH, similar to what P360 has, that would be my preference. Also, my recommendation is to always utilize your team as an integrator rather than being a master data manager.
I rate the solution eight out of 10.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Member at Nice Software Solutions Pvt. Ltd.
Provides businesses with a 360-degree holistic view of their data
Pros and Cons
- "It is a highly scalable solution."
- "If I want to scan the metadata from the data lineage or the Python code, such areas can get tedious in the tool."
What is our primary use case?
I use the solution in my company and have worked with two tools from Informatica, both on on-premises and cloud models. I have experience with Informatica Axon, and I have used the cloud services under Informatica CDGC.
The use case of the tool is basically in the banking sector. It is used to optimize certain areas of a project. In Europe, we have a GDPR implementation. In the Middle East, there is the Central Bank of the UAE and UAE data protection law. Implementing data protection laws and ensuring that all the policies are enforced for financial security is my use case. I have to make sure the bank or financial institution meets the requirements of the Central Bank of the UAE. Data quality is another use case where my company handles corporate and retail customer data, and protecting their information is known as PII. The tool ensures that the system holds the PII data properly.
What is most valuable?
For data lineage, we look for things at a transformation level and how the data is transforming and managing the ETL mapping. Every tool gives this information about how the data goes, but our company is interested in knowing how the data is transforming and the transformation logic between the two data sources.
What needs improvement?
There are some tool limitations. Some connectors do not scan the metadata properly. If I want to scan the metadata from the data lineage or the Python code, such areas can get tedious in the tool. To manage such areas, one needs to have a lot of coding knowledge, and you need to know how to apply the code, and only then can you get it fixed. There is no user-friendly enterprise.
There are certain shortcomings even if we opt for subscription-based technical support.
For how long have I used the solution?
I have been using Informatica Axon for four years. I work as a consultant.
What do I think about the stability of the solution?
It is a stable solution. Once it is implemented, we will handle everything for the business. Stability-wise, I rate the solution an eight out of ten.
What do I think about the scalability of the solution?
It is a highly scalable solution. Scalability-wise, I rate the solution an eight out of ten.
The tool is meant for enterprise-sized businesses.
How are customer service and support?
I rate the technical support a six out of ten.
How would you rate customer service and support?
Neutral
Which solution did I use previously and why did I switch?
I have experience with Informatica Data Governance.
How was the initial setup?
If one is difficult and ten is easy, I rate the product's initial setup phase an eight out of ten.
The solution is deployed on the cloud, specifically if you have cloud-based virtual machines. If there are compliance issues, and you need to hold the metadata only on-premises models, you can do that, too.
The solution can be deployed in a few days.
What's my experience with pricing, setup cost, and licensing?
It is an expensive solution. I would say it is the most expensive solution in the market.
For the features of the software, the price is justifiable.
What other advice do I have?
Speaking about how the tool enhances data governance tasks, I would say that we have three types of users, consisting of the consumer, who are normally a business user, then we have a developer and finally the admin. Our company onboards the user, and then the user can collaborate, comment, ask questions, give ratings to their assets, publish the data to the marketplace and go for downloads.
One needs to resolve the problem that stems from the fact that different people can have different understandings of the concepts associated with the tool. A database administrator may see an area as a table, but for a business, it may be a person. The tool gives you a common understanding of the business concept. The tool also provides lineage data and how the business data is performing. It provides an interface between organizational policies, the different processes governed by a certain policy, and the different systems governed by which policy. The tool gives you a 360-degree holistic view of the data.
The cloud version of Informatica Axon utilized the AI for the classification purposes, data domain and automatic data tagging. In my company, we use the tool's AI capabilities.
I will recommend the tool to others.
I rate the tool an eight out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Data Governance Lead at Habib Bank Ltd.
Represents clusters nicely and has good interface but needs improvement in integration
Pros and Cons
- "The most valuable feature of Informatica Axon is features, interfaces, and data mapping. It represents clusters nicely."
- "The solution should improve its integration."
What is our primary use case?
Our use cases were related to the financial and banking sectors. We created data and transferred it to the enterprise level.
What is most valuable?
The most valuable feature of Informatica Axon is features, interfaces, and data mapping. It represents clusters nicely.
What needs improvement?
The solution should improve its integration.
For how long have I used the solution?
I have been using the product for three years.
What do I think about the stability of the solution?
Informatica Axon is stable.
What do I think about the scalability of the solution?
The product is scalable.
How are customer service and support?
The tool's support is fine.
How was the initial setup?
Informatica Axon's deployment is straightforward.
What other advice do I have?
I rate the product an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Solutions Architect at LTIMINDTREE
Provides efficient data modularization features, but its technical support services need improvement
Pros and Cons
- "The solution has the best feature for parameterization."
- "Its features for partitioning and optimization could be better."
What is our primary use case?
We use the solution for data modularization.
What is most valuable?
The solution has the best feature for parameterization. We can apply it at the mapping and task flow levels. It helps with auto-linking and dynamic linking options for flexible data integration.
What needs improvement?
The solution's capability to handle large volumes of data compared to its on-premise version needs improvement. Its features for partitioning and optimization could be better as well. There needs to be more options for partitioning, including database partitioning, pass-through partitioning, etc. Additionally, it doesn't support XML data types for SQL server databases. Also, it captures success and targets rows only within a system-defined area. It should be able to capture and track the number of rows processed by each pipeline.
Presently, users need to write code against the existing APIs to access information data. It is a complicated process due to the limited functionality of APIs. Instead, there could be an option to write queries against repository tables to fetch the data like its on-premise version.
For how long have I used the solution?
We have been using the solution for two years.
How are customer service and support?
The solution's technical support team could be responsive. We have to contact their global support team to raise new feature requests. Currently, we encounter issues with parameterizing email IDs at the task level to configure features for success, warning, and failure. We sent a request to them back in 2020, but they are yet to add those features.
What other advice do I have?
I rate the solution a seven out of ten.
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Architect at Agence Française de Développement
A stable solution that needs architectural and technological updates
Pros and Cons
- "I think that it's a good solution...It is stable because we have the experience to deploy this solution."
- "The product could be improved in the area of architecture and technology. All the parts are old."
What is our primary use case?
We have used it to elaborate on a project for Golden Record, for IDQ data quality, and create business cases for the control parties.
What needs improvement?
The product could be improved in the area of architecture and technology. All the parts are old.
I would like to migrate it to a new technology. It's better to have a new method for every IT system. Integrate with API, Kafka, and JMS, as API has in Jira code or Jira.
For how long have I used the solution?
I have used Informatica MDM for ten years. I have used Version 8.6 and 9.1 of this solution.
What do I think about the stability of the solution?
I think that it's a good solution, but it's an old solution. It is stable because we have the experience to deploy this solution.
What do I think about the scalability of the solution?
I think it's based on ODBC drivers, and they are not good for scalability.
How are customer service and support?
We have not contacted customer service.
How was the initial setup?
The initial setup was complex. It must have taken around eight or nine months to deploy all Informatica systems. The deployment processes for on-premise and cloud are different. For on-premise, we must deploy the data models, and then we must deploy the rules. We must also deploy a .Go file extension and an exposition of the vendor code, among other things.
It's different if we have an on-premise solution. The stability is for the on-premise infrastructure. It builds the IT of enterprises of clients because Informatica is at 'Legacy' level.
What's my experience with pricing, setup cost, and licensing?
So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise.
What other advice do I have?
I think there is a new Jira-driven event, Jira-driven data, for the flows and extensions. So in this power center technology, I think that it's complex to navigate through the solution without new technology. Overall, I rate the solution a seven out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Company Owner, Data Consultant at Telenet BVBA
A powerful tool that works well with other solutions and has great technical support
Pros and Cons
- "You can extract and transfer your data as you wish it to be consumed later."
- "There are also some technical issues sometimes with integrations because clients have a lot of different types of data sources."
What is our primary use case?
I'm a freelance consultant, so I work for a few different clients on different projects. Sometimes I do system integrations, and sometimes it's more of the deployment of the tool itself.
Informatica Axon is mainly used for master data management because it's quite a powerful tool. Lots of clients are struggling because Collibra is not an MDM tool. Azure has some possibilities in the data factory for MDM, but in the end, it doesn't have the engine that Informatica has. I see quite a few clients bring Informatica into the architecture for ETL processes. They use it to extract, transfer, and load data, in addition to MDM, since they're a bit restricted with other tools.
What is most valuable?
I think definitely what my clients find strong about the solution is all of the processes that it can do. You can extract and transfer your data as you wish it to be consumed later. I definitely hear that this adds value to the tool.
Another thing I hear clients say is that you can use the MDM modeling functionality as a kind of engine to do data cleansing before you consume the data.
Also, for example, Collibra works closely together with Azure, which works closely together with Informatica and Google because the clients have needs that can't be fulfilled all by one platform. Solutions needs to fit into that architecture, and Informatica can fit in there, and that's appreciated in the market.
What needs improvement?
There is always room for improvement in making the look and feel more user-friendly. There are also some technical issues sometimes with integrations because clients have a lot of different types of data sources.
One thing I miss with Informatica is the sandbox environment. I do freelance consulting, meaning I give trainings, and sometimes clients ask me to give a training in my own environment, my sandbox environment.
I have an environment that Collibra provides me with for certifications of training, so I can use a kind of sandbox to actually show a few things to clients. I have the same thing with Microsoft. With Informatica, it's a bit more difficult. They're not that willing to provide the sandbox to an individual consultant, so I'm just on my own. That's a bit of a pity because sometimes if a client has something that is not configured, I can quickly configure it in my own environment and then show it in a demo. I don't have that opportunity with Informatica. I have to work on the client's system, which then sometimes causes security problems.
What do I think about the stability of the solution?
I don't have complaints about the stability, and I don't see it as a big issue coming up with my clients. The app sometimes had issues for some clients but it was not business critical or actually impacting them.
What do I think about the scalability of the solution?
I think it is scalable, but that is not really the focus of my work. There are a lot of reasons I can give that the scalability might be affected, but they are actually not really related to the tool itself, but just how you build it in.
How are customer service and support?
If I have a problem with the client and I'm a bit stuck, the support is really good. I can fall back on the people from support and they're quite willing to help.
It can also help the client because I do a project for six or twelve months, and then I'm gone. If the client has a question after that, they can talk to the support and it's really good.
From what I have experienced, I would give the technical support an eight out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
I think the setup is quite easy if you are data-minded. If you don't have any clue about data management or don't have that background, you're not going to be able to do it. You need to have a bit of technical understanding to do it in the correct way. If you're completely new and you don't have that background of experience, then it's a bit harder, and you'll need to follow a step-by-step plan.
I see clients starting to set it up from scratch and it takes three years. If a client says they want to deploy it within their whole organization, then, in general, you need to count about three years because it's not only the tool. You also need to set up your governance and your organization on it. All of your processes need to be aligned with the tool, so it's a three-year program in general.
Both for the business end users and for the technical people, the maintenance is more on the technical side. For example, for the API connections, the batch processes, and the real-time processes, it's not always easy. One of the things that I always say to my clients is that they need to document everything, and that helps. I tell them to build into their project a documentation pillar where they document everything that they do, like their MDM and rules. It's easier if they have good documentation, but it's still a challenge. Without documentation, it's hard.
What other advice do I have?
I think definitely starting it up gradually, meaning don't buy the tool and then start trying to put everything in from the beginning. First, think about: What do I want to bring into the tool? Which sources do I want to go integrate with the tool? Which data, which business areas do I want to cover with that? You need to do a modeling exercise. You need to do some preparation work first and take it slow. Start small, take a specific business unit or data domain, and then show the value for your business. Then the budget will come, and you can do more with the tool.
I rate this solution as an eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Integrator

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