The most valuable features of Informatica MDM are the IDQ and RDM data management. PowerCenter is the most widely used feature of Informatica MDM.
Senior Manager at Software Factory
Provides IDQ and RDM data management, but has a complex user interface
Pros and Cons
- "The most valuable features of Informatica MDM are the IDQ and RDM data management."
- "Informatica MDM has a complex user interface, which could be improved."
What is most valuable?
What needs improvement?
Informatica MDM has a complex user interface, which could be improved.
For how long have I used the solution?
I have been using Informatica MDM for four years.
What do I think about the stability of the solution?
I rate Informatica MDM an eight out of ten for stability.
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Informatica Intelligent Data Management Cloud (IDMC)
April 2025

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What do I think about the scalability of the solution?
I rate Informatica MDM a ten out of ten for scalability. We plan to increase the usage of the solution in the future.
How was the initial setup?
I rate Informatica MDM a four or five out of ten for ease of initial setup.
What about the implementation team?
Our organization's deployment process for Informatica MDM took two to three months. A third-party team did the solution's deployment. Around 10 to 12 IT specialists and engineers were required for the solution's deployment.
What's my experience with pricing, setup cost, and licensing?
Informatica MDM's pricing is not cheap but comparable to other vendors.
What other advice do I have?
I advise others looking into using Informatica MDM in the future to have their use cases in order and know what they want to use it for.
Overall, I rate Informatica MDM a six out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Technology lead developer at Maximus
A versatile tool that can scan a variety of files and reports
Pros and Cons
- "We can scan anything."
- "IEDC can improve the comparison of lineages."
What is our primary use case?
I am a consultant and I use the solution to scan databases and lineages for my clients.
What is most valuable?
We can scan anything. We can scan reports, XML and JSON files also. That's a good thing about the Informatica Enterprise Data Catalog.
What needs improvement?
IEDC can improve the comparison of lineages, which is one thing I see in other data catalog tools that Informatica does not have, basically data catalog tools.
For how long have I used the solution?
I have been using Informatica Enterprise Data Catalog for three years.
What do I think about the stability of the solution?
I rate the stability of the solution an eight out of ten.
What do I think about the scalability of the solution?
I rate the scalability an eight out of ten. We currently have ten to 15 users using the solution and our client is a medium-sized business.
How was the initial setup?
I rate the initial setup a seven out of ten, because it is pretty straightforward. The solution took two to three days for the initial setup.
When deploying IEDC, one should have a server ready and a lot of open ports, but otherwise it is straightforward.
What other advice do I have?
I rate the solution an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. consultant
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
April 2025

Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: April 2025.
861,524 professionals have used our research since 2012.
Professor in MDA gradution
A Master Data Management solution with robust matching technology
Pros and Cons
- "I like that Informatica MDM has robust matching technology. Informatica MDM is also porting the external Java applications for validations. I can consider that a must-have. It is also exposed to Rest API calls, and we can engage in real-time integrations with any third-party systems."
- "The configurations could be better. It is a bit confusing because we must develop two tools when building a data model in Informatica MDM. Even though Informatica MDM is a single tool, we have our hub console plus the provisioning tool within that. Whatever data model we are building in the hub console, we have to develop it in the provisioning tool again. It is double the work to create a data model. We are also using external calls or the Java custom plans functions. This can be both positive and negative. Since MDM as a client does not support any complex validation, we have to depend on the external call or a Java call. Every time we deployed, the entire solution was impacted if something went wrong."
What is our primary use case?
We use Informatica MDM for master data maintenance across our organization. We have multiple departments, like material real estate, trading, and supply. We use it for consolidation, harmonization, and central master data maintenance. We are also integrating it with the nonrecipient systems.
What is most valuable?
I like that Informatica MDM has robust matching technology. Informatica MDM is also porting the external Java applications for validations. I can consider that a must-have. It is also exposed to Rest API calls, and we can engage in real-time integrations with any third-party systems.
What needs improvement?
The configurations could be better. It is a bit confusing because we must develop two tools when building a data model in Informatica MDM. Even though Informatica MDM is a single tool, we have our hub console plus the provisioning tool within that. Whatever data model we are building in the hub console, we have to develop it in the provisioning tool again. It is double the work to create a data model.
We are also using external calls or the Java custom plans functions. This can be both positive and negative. Since MDM as a client does not support any complex validation, we have to depend on the external call or a Java call. Every time we deployed, the entire solution was impacted if something went wrong.
For how long have I used the solution?
I have been using Informatica MDM for four years.
What do I think about the stability of the solution?
Informatica MDM can be more stable. There are some issues and some crashes, and sometimes, with the data load, we usually feel like we are doing an initial data load for any project. Sometimes, it could also be down to the production environment.
On a scale from one to ten, I would give stability a six.
What do I think about the scalability of the solution?
Informatica MDM is a scalable solution. We probably have 1000 direct and indirect users with multiple use cases. But people solely working with Informatica MDM might be around 200 or 300. Most users are from business IT data support.
On a scale from one to ten, I would give scalability an eight.
How are customer service and support?
Technical support is very responsive.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I was using SAP MDM, which is currently end of its life, so we migrated from SAP MDM to Informatica MDM.
How was the initial setup?
The initial setup is straightforward. We have to make a jar file which we have to download from the link and download it as a client in our local mission. However, there are some challenges if we deploy Informatica MDM with IDQ on-premises. The deployment time depends on the use case. One or two people can maintain this solution.
What was our ROI?
We have seen a return on investment. From a business perspective, there have been many improvements since we migrated from SAP MDM.
What other advice do I have?
I would recommend Informatica MDM to potential users. Even though Informatica MDM does not come with data quality, Informatica as a whole has some of the right tools. We have embedded the MDM with the IDQ informatic data quality in ways we can interact. It is the best fit for non-SAP systems.
On a scale from one to ten, I would give Informatica MDM an eight.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Lead Software Engineer at a tech vendor with 10,001+ employees
Provides good deduplication capabilities but the UI is outdated and not user-friendly
Pros and Cons
- "It provides all the typical MDM capabilities like deduplication and machine survivorship."
- "The UI is terrible and not user-friendly."
What is our primary use case?
We use this solution for MDM in the commercial sector. I'm a lead software engineer for EPAM Systems.
What is most valuable?
The product provides all the typical MDM capabilities like deduplication, machine survivorship, and other things.
What needs improvement?
The downside of this solution is that the UI is terrible and not user-friendly. The solution was developed a long time ago and it no longer provides a lot of value. Our organization is considering decommissioning the solution or reducing usage. The problems seem to be more about the design and not the tool. The UI and general user experience need to be improved. Making changes on Informatica takes a lot of time compared to making changes on other MDM tools.
For how long have I used the solution?
I've been using this solution for seven months.
What do I think about the stability of the solution?
I haven't heard any complaints about stability.
What do I think about the scalability of the solution?
Which solution did I use previously and why did I switch?
Before my time, the company used a legacy MDM solution for dealing with customers. It was created for reporting purposes, to create some compliance reporting, but its functionality didn't allow the addition of more MDM features, so they decided to build a new solution based on Informatica MDM, and from there they basically merged two solutions, the legacy one and this one into Informatica MDM.
How was the initial setup?
The initial setup was carried out prior to my joining the company.
What's my experience with pricing, setup cost, and licensing?
A lot of the solutions on the market are expensive and Informatica is at the top end in terms of licensing costs. They use a bundle model so you choose what you want to include in your bundle and that's what you pay for.
What other advice do I have?
Informatica MDM is a typical MDM tool. I've worked with others and they are all more or less the same. It requires more work than some other tools in terms of development and adding additional features. It has lots of features and is rated highly by Gartner.
I rate this solution seven out of 10.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Technical Lead at Tata Consultancy
Fast deployment, reliable, and scalable
Pros and Cons
- "Informatica Cloud Data Integration is stable."
- "Informatica Cloud Data Integration could improve the price by making it less expensive."
What is our primary use case?
We are using Informatica Cloud Data Integration to take sources from databases to flat files or from web service to flat files. We do data integration with the tool.
What needs improvement?
Informatica Cloud Data Integration could improve the price by making it less expensive.
For how long have I used the solution?
I have been using Informatica Cloud Data Integration for approximately four years.
What do I think about the stability of the solution?
Informatica Cloud Data Integration is stable.
What do I think about the scalability of the solution?
The scalability of Informatica Cloud Data Integration is good.
We have many people in my company using this solution, approximately 100. We do not plan to increase usage.
How are customer service and support?
I have not contacted the support from Informatica Cloud Data Integration.
How was the initial setup?
The initial setup of Informatica Cloud Data Integration is easy. The deployment of the solution only takes a few clicks of the mouse, it takes a few minutes.
What about the implementation team?
We did the implementation of Informatica Cloud Data Integration in-house.
What's my experience with pricing, setup cost, and licensing?
The price of Informatica Cloud Data Integration could be reduced.
What other advice do I have?
Informatica Cloud Data Integration is good overall. I would recommend this solution to others.
I rate Informatica Cloud Data Integration an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Director at a consultancy with 10,001+ employees
Cloud-enabled, complete MDM features, and reliable
Pros and Cons
- "The most valuable features of Informatica MDM are it is cloud-enabled and has all the elements that are supposed to have in terms of MDM as a solution. All the features that are there. It is very well-integrated with any of the SAP and non-SAP applications. It is quite user-friendly. The user experience that you receive in Informatica MDM is quite good."
- "From multiple masters that are there in Informatica MDM, we can improve the financials."
What is most valuable?
The most valuable features of Informatica MDM are it is cloud-enabled and has all the elements that are supposed to have in terms of MDM as a solution. All the features that are there. It is very well-integrated with any of the SAP and non-SAP applications. It is quite user-friendly. The user experience that you receive in Informatica MDM is quite good.
What needs improvement?
From multiple masters that are there in Informatica MDM, we can improve the financials.
For how long have I used the solution?
I have been using Informatica MDM for approximately four years.
What do I think about the stability of the solution?
The stability of Informatica MDM is good.
What do I think about the scalability of the solution?
Informatica MDM has very good scalability. When we say scalability it refers to the ability to add custom fields as per the requirement and then upgrade the overall data model the way you want for the client.
The scalability is one of the most important features because the clients do not want to use a common data model. They want to have scalability so that they can upgrade the data model the way they want.
We have approximately 25 people using this solution in my organization. The users of the solution include data stewards, business data owners, data sponsors, technical architects, and testers. All kinds of people are using the solution.
How are customer service and support?
There are certain challenges with the support from Informatica MDM, however, I did not directly contact them. It was somebody in my team who did.
I rate the support from Informatica MDM a three out of five.
Which solution did I use previously and why did I switch?
I did not use another solution previously.
How was the initial setup?
The initial setup of Informatica MDM is complex but is okay if you have experience. The full deployment took approximately five to six months.
Where one is the easiest and five is the most complex, I rate the complexity of the initial setup of Informatica MDM a two out of five.
What about the implementation team?
The deployment of Informatica MDM was done by a whole team, approximately eight to ten people involved, and they had multiple roles. Each person looked after a different section, such as data, validation, and testing.
What other advice do I have?
My advice to others is they need to first ensure that the functions of the solution are stable and the people who are supposed to implement it should have a good functional understanding. It is important that the team that is working on, in terms of standardization and data quality check, that it is a robust team, a strong team to take care of the solution. If we upload data in the system and then the data is not correct, then it becomes a very difficult job to clean afterward.
I rate Informatica MDM an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Assistant Manager at PricewaterhouseCoopers
A mature product that comes with a handy Provisioning tool and can be used for data deduplication purposes in any industry
Pros and Cons
- "The Provisioning tool is something that is really handy for everyone. It is my pick as the best feature."
- "If I compare it with other MDM solutions in the market, one thing that can definitely be improved is automation to help with the configuration. Currently, when we are creating any staging of base object tables, all the columns have to be configured manually in the Informatica Hub Console. A lot of tables and different kinds of business columns have to be configured manually. There should be an automated process for this, especially in the Dev environment. When people are creating tables and columns from scratch, if there is a backend automated process for that, it would be really helpful. In Stibo, a similar feature is there wherein you can tag attributes to certain objects. It would be helpful if Informatica also provides a similar option. It would reduce the manual effort. It could be that such a feature is already there, but I am not aware of it."
What is our primary use case?
It can be used for different kinds of use cases. You can use it for data deduplication purposes for any industry. For example, in the pharma, healthcare, or life science sector, often a lot of medical data gets duplicated across different business functions of the enterprise. As a result, the sales and marketing channels may face a lot of challenges in marketing their medicines to the right physicians. In such a scenario, Informatica MDM could be really helpful in standardizing the data and creating a golden copy of it, which can then be published to the sales and marketing channel so that the sales representatives have accurate data to market their medicine or product. This is one of the use cases.
Its deployment depends on the project and client requirements. I don't have Informatica MDM deployed for my organization. We build solutions for our clients by using Informatica MDM. So, it entirely depends on what a client wants. For some of the projects, it is deployed on-prem, and for some of the projects, it is deployed on the cloud. In the most recent scenarios, it is mainly on the cloud. Informatica, just like other MDM solutions, is also moving toward the SaaS platform. So, I'm sure that going forward, for any kind of project opportunity, we'll be using the SaaS model when it comes to the deployment of Informatica MDM.
What is most valuable?
The Provisioning tool is something that is really handy for everyone. It is my pick as the best feature.
It is a very mature tool. It has been in the market for more than a decade.
What needs improvement?
If I compare it with other MDM solutions in the market, one thing that can definitely be improved is automation to help with the configuration. Currently, when we are creating any staging of base object tables, all the columns have to be configured manually in the Informatica Hub Console. A lot of tables and different kinds of business columns have to be configured manually. There should be an automated process for this, especially in the Dev environment. When people are creating tables and columns from scratch, if there is a backend automated process for that, it would be really helpful. In Stibo, a similar feature is there wherein you can tag attributes to certain objects. It would be helpful if Informatica also provides a similar option. It would reduce the manual effort. It could be that such a feature is already there, but I am not aware of it.
Their support can also be improved. They sometimes take long when an incident is not a priority incident.
For how long have I used the solution?
I have been using Informatica MDM for the past five or six years.
What do I think about the stability of the solution?
It has been in the market for more than a decade. Over the last decade, Informatica has proved to be the best MDM solution that is available in the market. Informatica is one of the leaders as per Gartner and Forrester. There are no second thoughts about the stability of the tool. It's definitely the best one in the market right now.
How are customer service and support?
I would rate them a four out of five. There is definitely room for improvement when it comes to technical support. Sometimes, when an incident is not a priority incident, they take their own sweet time to meet the SLA. For a priority one incident, they jump in and resolve the issue really fast.
How was the initial setup?
For someone trying it for the first time, it would definitely be a little bit complex, but once you get used to it, over a period of time, the complexity reduces. With experience, it becomes easier.
The deployment duration depends on the complexity of the configuration and the complexity of the import configuration on Informatica MDM. There is a feature called import where you get the chance to import it from the lower environment to a higher environment. The import process is pretty straightforward, but sometimes, when very complex configurations are done in the lower environment, it can get a little bit complicated to import the delta changes. It can take a while.
Its maintenance isn't a big headache. For on-prem deployments, the maintenance is pretty easy and straightforward. It is not a very big overhead. With the SaaS solution, there is no overhead at all.
What about the implementation team?
It was done in-house. There was no third party.
What's my experience with pricing, setup cost, and licensing?
There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive.
What other advice do I have?
One piece of advice that I would like to give to anyone implementing Informatica MDM or any other MDM solution is to be in regular touch with business users during the implementation. Because it's an MDM solution, it's business-driven rather than IT-driven. So, always stay in constant touch with business users or data stewards to best understand the data. Never try to make decisions related to the data on your own. It is always good to be in regular touch with business users and let them make the decisions. Based on their decisions, you do the implementation. Do not make any decisions yourself because the businesses understand their own data best, and they are the best decision-makers when it comes to their own data.
I would rate Informatica MDM a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Sr. Manager, Data Architect - Accenture Technology at a computer software company with 10,001+ employees
It's a comprehensive solution for GDPR compliance and information security, but rule-setting could be simplified
Pros and Cons
- "Informatica provides a comprehensive solution for on-the-fly or real-time data masking."
- "Informatica should simplify the rules for setting classifications and user access management permissions. It's too complex to define, configure, and make work."
What is our primary use case?
Our clients need to perform data masking to comply with GDPR rules or the company's internal data security policies. Data masking restricts who can look at the private customer data. Informatica provides a comprehensive solution for on-the-fly or real-time data masking.
One use case is masking the data for a test environment, so developers and testers can't see production data. This is something you have to do regularly with large amounts of data.
The second use case is in a production environment. Sometimes you need to mask the data on the fly when the data consumers are retrieving reports from the data platform. You are masking the data for certain groups who don't have permission to see that data.
What needs improvement?
Informatica should simplify the rules for setting classifications and user access management permissions. It's too complex to define, configure, and make work.
One feature I would like to see is the ability to do data sampling when anonymizing a test environment. It would save you the trouble of having to replicate or perform complex configurations when moving to another environment for testing or development. You should be able to easily configure the data sampling when you are preparing an environment with anonymized data.
For how long have I used the solution?
We are a system integrator, and we've been one of Informatica's biggest partners for around two years. My team integrates Persistent Data Masking for our clients, but I don't use it personally. I understand the product and its capabilities, and the clients give me feedback on it.
What do I think about the scalability of the solution?
Persistent Data Masking is stable and ready to scale. It has to be. You are working with large amounts of data.
How are customer service and support?
I rate Informatica support eight out of 10. Informatica provides standard support during deployment. A vendor that doesn't offer support isn't a good company. Informatica is willing to make a straightforward deployment because they care about feedback from the client.
They don't mind investing some money at the beginning to make it run. They care about retaining clients for a long time. Client satisfaction is essential.
How would you rate customer service and support?
Positive
How was the initial setup?
I rate Persistent Data Masking eight out of 10 for ease of setup. It's straightforward. You can deploy a proof of concept in three weeks. It takes two or three people to deploy, but one guy is fine for maintenance. Then again, it depends on the scope and how many anonymizations you have to do, but it doesn't require a big team.
What's my experience with pricing, setup cost, and licensing?
It's usually a yearly subscription, but customers can go with a different pricing model. Typically, it's a yearly subscription for the cloud solution. If you're buying an on-premise solution, it's a one-time payment and annual license for support.
What other advice do I have?
I rate Informatica Persistent Data Masking seven out of 10.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner

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