Informatica MDM is used for customer affiliations and sites and hierarchy management.
IT Director, Global Master Data Management at a healthcare company with 10,001+ employees
Beneficial hierarchy management, reliable, but AI could improve
Pros and Cons
- "The most valuable feature of Informatica MDM is hierarchy management. It's not something that's typically available and effective within ERPs."
- "Informatica MDM can improve the data catalog and data marketplace."
What is our primary use case?
How has it helped my organization?
Informatica MDM has helped our organization because we now work from a harmonized single record for customers and patients. We're able to have an aggregation or hierarchy view, which drives a whole variety of things, such as data quality and data reliability.
What is most valuable?
The most valuable feature of Informatica MDM is hierarchy management. It's not something that's typically available and effective within ERPs.
What needs improvement?
Informatica MDM can improve the data catalog and data marketplace.
Informatica MDM is expanding in AI by making it much more efficient and automated stewardship-related work. I'd like to see that accelerated and made available for on-premise.
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
January 2026
Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
880,255 professionals have used our research since 2012.
For how long have I used the solution?
I have been using Informatica MDM for approximately four years.
What do I think about the stability of the solution?
The stability of Informatica MDM is good.
What do I think about the scalability of the solution?
Informatica MDM is scalable.
We have approximately 100 people using this solution in my company and their roles vary. For example, we have stewards, data analysts, platform administrators, architects, developers, and support teams. The active users are primarily stewards and data analysts.
How are customer service and support?
We rate Informatica MDM support on an annual basis and we have quarterly executive business reviews where we discuss support issues.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We previously used SAP for MDM. We switched because there were new use cases that SAP couldn't meet.
How was the initial setup?
The initial setup of Informatica MDM is more complex than it should be.
What about the implementation team?
We used a third party for the implementation of Informatica MDM.
We have approximately 20 people that do the maintenance and support of the solution. This includes support admin teams and architect engineers. We have a BA for each of the domains, shared architecture, shared engineers, ETL, and MDM. Additionally, we rely heavily on third-party assistance.
What was our ROI?
We have seen an ROI in duplicate data management, visibility to market share, and reduction in risk.
What's my experience with pricing, setup cost, and licensing?
I rate the licensing cost of Informatica MDM a five out of ten.
Which other solutions did I evaluate?
We did go through a solution selection and RFP process before we chose Informatica MDM.
What other advice do I have?
My advice to others is for them to look at SaaS and cloud options first.
I rate Informatica MDM a seven out of ten.
Informatica MDM has a lot coming ahead from a solution standpoint, which is a benefit for them. However, there's a lot of configuration involved to keep the solution going and this is why I would encourage a SaaS solution for anyone coming in.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Practice Director - Digital & Analytics Practice at a computer software company with 10,001+ employees
Great metadata management with more visibility and great technical support
Pros and Cons
- "The metadata management of Informatica is great."
- "It is not easy to set up and configure the tool."
What is our primary use case?
I use the solution for enterprise-wide data discovery and traceability, providing business context to data and collaboration between different stakeholders of data.
My organization, being a service provider, uses the product to develop domain PoCs, customer PoCs, develop data management and governance use cases, etc. The major issue with enterprises are the ability to quickly develop an MVP and showcase it to business and other data users for greater buy-in. This is important as these are new technologies - and hence, users might not easily adopt.
How has it helped my organization?
Our organization is a service provider as compared to an end-user. We have helped multiple organizations onboard onto data management using these technologies.
It has improved different areas for different enterprises, including the improvement in overall business outcome and business experience, imbibing a data-driven culture, having easy availability of the right and relevant data, allowing for better compliance to regulations, and providing greater data quality and privacy management.
It has also improved overall time to service data requests such as DSAR requests.
What is most valuable?
The metadata management of Informatica is great. When an organization uses developer for data integration, IDQ for Data Quality, EDC for Data Catalog, Axon for Business Glossary, DPM for data privacy management etc., Informatica tools integrate metadata from all these tools seamlessly. The advantage is getting a complete view of your enterprise data through business and data lineage - as it not only provides you with pure data lineage but also associates related data quality measures, data protection levels, etc.
What needs improvement?
Additional metadata harvesters from different major tools can be an added advantage. Informatica provides some smart connectors for harvesting metadata from some of the industry tools. That said, this can be improved a lot more.
Overall, the toolsets are really good.
Installation and configuration can be another area where Informatica can improvise a bit. It is not easy to set up and configure the tool. A proper step by step guide to ensure this process goes smooth can be a huge advantage for end customers.
For how long have I used the solution?
I've used the solution for more than six years.
What do I think about the stability of the solution?
The stability is excellent.
What do I think about the scalability of the solution?
The scalability is excellent.
How are customer service and support?
Technical support is good.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
Most of our customers were using excel and email-based communication for data access. These new-age solutions improve efficiency ten times or more.
How was the initial setup?
The initial setup was not very straightforward. This is an area of improvement.
What about the implementation team?
We, being a service provider, have implemented and configured the setup on our own.
What was our ROI?
ROI depends on the buy-in from businesses and overall adoption rates. There is a huge amount of change management and change strategy that needs to be in place to ensure users are adopting the new tools/technology.
What's my experience with pricing, setup cost, and licensing?
Informatica has good pricing options and a good professional services team who can help with setup/configuration.
Which other solutions did I evaluate?
There are other competing good products such as Collibra, Azure Purview, Erwin, IBM CP4D, and more. All have their strengths and weaknesses.
What other advice do I have?
If you are an Informatica shop, there is no need to think twice to opt for an Informatica-based Data Management product suit.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
January 2026
Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
880,255 professionals have used our research since 2012.
Product manager at a tech services company with 11-50 employees
Offers enhanced usability with the ability to create rules using its AI engine
Pros and Cons
- "An advantage is its seamless integration with other Informatica capabilities, making data quality a deeply embedded part of the solution."
- "Accessing data as a service is essential, especially for validations requiring external data services. This goes beyond basic syntactic checks, like ensuring an email address contains the @ symbol or .com domain. Instead, it's about advanced validation, such as verifying if an email address exists or if a phone number is valid."
What is our primary use case?
We use the solution to validate emails, telephone numbers, and postal codes. It can also create some data quality rules using the Cloud app's data quality function.
What is most valuable?
It offers enhanced usability with the ability to create rules quickly using its AI engine. This feature simplifies rule creation by allowing users to specify their needs, and the system generates the necessary scripts, acting as a significant accelerator.
Another advantage is its seamless integration with other Informatica capabilities, making data quality a deeply embedded part of the solution. Informatica has a strong history in data quality with its on-premise product. All those powerful capabilities are now available in the cloud, making this product even more robust.
What needs improvement?
Accessing data as a service is essential, especially for validations requiring external data services. This goes beyond basic syntactic checks, like ensuring an email address contains the @ symbol or .com domain. Instead, it's about advanced validation, such as verifying if an email address exists or if a phone number is valid.
These services are in high demand, especially for regions like China, Argentina, and other parts of Latin America. While such capabilities were initially more common in the United States, they are now increasingly required globally.
What do I think about the scalability of the solution?
Five to six people are using this solution.
How are customer service and support?
Informatica Support is one of the best services available in the market now.
How would you rate customer service and support?
Positive
What was our ROI?
Many clients acquired this product because of the ROI.
What's my experience with pricing, setup cost, and licensing?
Informatica is one of the most expensive solutions available in the market.
What other advice do I have?
Overall, I rate the solution a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller
Architect at a computer software company with 5,001-10,000 employees
Offers good ROI but needs to provide user-friendliness when it comes to the configurations
Pros and Cons
- "The tool does give a good ROI."
- "The product is not too user-friendly to do the configurations."
What is our primary use case?
In the past, people used Informatica MDM because it was one of the leading tools at that point in time to work on an on-premises model. It was the leading tool in the market, offering vast customization options and matching and merging options that were better compared to other solutions. The way the data lineage or the customization options it gave, the tool was good. Now, the tool has a changed dynamic, and it is currently available on the cloud. Apart from Informatica MDM, there are other tools, as well as the market, that are completely on the cloud.
What is most valuable?
The feature of the product that has been most helpful in improving data quality revolves around Informatica DQ or IDQ, which is one of the tools Informatica offers. IDQ helps cater to the scoring of the data, clean up the data, and integrate it.
What needs improvement?
In terms of the room for improvement required in the product, I would say that the product is still in the maturing phase, specifically on the cloud. The product is not too user-friendly to do the configurations. There are a couple of areas in the product where I feel improvements can be made, but if I consider the algorithms used in the match process, the tool is very robust.
For how long have I used the solution?
I have been using Informatica MDM for nine to ten years. My company is a partner of Informatica, and we also implement the tool.
What do I think about the stability of the solution?
Stability-wise, I rate the solution a seven out of ten.
What do I think about the scalability of the solution?
In terms of scalability, I would say that the product is currently more available in the cloud. Scalability-wise, I rate the solution a five out of ten. The scalability on the cloud is good. On the cloud, by default, the tool becomes quite scalable.
Informatica provides premium products. The product is mainly meant for enterprise-level customers because the tool is available at the premium cost.
How are customer service and support?
I have not used the technical support provided by the product. If you asked me about the support offered for the tool's on-premises model, I would say they were really good. We really liked Informatica's support. With the cloud, I'm not aware of the support.
How was the initial setup?
If one is a difficult setup and ten is easy, I rate the product's initial setup phase as a five.
If you are talking about the product on the cloud, the initial configuration must be done. There is quite a lot of refresh which takes place every time we have to publish something, and then we have to wait for some time. It is not that you make a change, but you can see it immediately in the tool. The wait period is quite long. If you are a first timer, it takes time for that person to figure out the product. Once you get the hang of it, then it becomes easy.
An end-to-end implementation would take nine to ten months, or maybe a little more than that, depending upon the customer's desired features.
What was our ROI?
The tool does give a good ROI.
What's my experience with pricing, setup cost, and licensing?
The product is not very pocket-friendly for small and medium-sized businesses, and it is understandable because of the kind of features the tool gives.
On a scale of one to ten, if one is a cheap solution and ten is an expensive one, I rate the tool's price as seven.
What other advice do I have?
Informatica MDM is able to handle complex data integration scenarios with the help of IDCM, which offers the power of an ETL tool.
Speaking about the AI part, I feel the product is still in the maturing phase.
My first preference would be for Welkio, and only after that would I prefer Informatica MDM, so I would say that it won't be my first choice.
I rate the tool a seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Fondateur at a tech services company with 1-10 employees
Excels in mapping development, searching for contracts in data governance, creating data quality rules, and designing merging processes
Pros and Cons
- "The most valuable features of Informatica Cloud Data Integration for our clients are the AI capabilities within Informatica Intelligent Cloud Services."
- "One area where Informatica Cloud Data Integration could improve is in providing more accelerators for certain functionalities."
What is our primary use case?
We use Informatica Cloud Data Integration to migrate to the cloud, upgrade our data warehouse, and implement master data management. It helps us with in-depth analysis, leveraging shared history, and addressing data governance questions.
What is most valuable?
The most valuable features of Informatica Cloud Data Integration for our clients are the AI capabilities within Informatica Intelligent Cloud Services. It excels in mapping development, searching for contracts in data governance, creating data quality rules, and designing merging processes. The ability to identify duplicates and automate analysis coverage is particularly beneficial. Additionally, the cost-effective option of using Informatica Cloud Data Integration for smaller projects or departments has made it more accessible and attractive for experimentation.
What needs improvement?
One area where Informatica Cloud Data Integration could improve is in providing more accelerators for certain functionalities. For example, for master data management, having additional accelerators could streamline implementation. Additionally, enhancing compatibility with metadata sharing across different applications, similar to what is achievable with PowerCenter, would further enhance the product's capabilities.
I would like to see more connectors for on-premise databases in the next version of Informatica Cloud Data Integration. Currently, CDI free is a great option for cloud integration, but expanding the connectors to include databases like Oracle or MySQL for on-premise environments would make the tool more versatile and accessible for smaller businesses or those not fully in the cloud.
For how long have I used the solution?
I have been working with Informatica Cloud Data Integration since 2016.
What do I think about the stability of the solution?
Informatica Cloud Data Integration has been generally stable, with occasional editor issues. However, SLAs are consistently respected, and we typically experience minimal downtime, averaging around two to three hours per month.
What do I think about the scalability of the solution?
The scalability of Informatica Cloud Data Integration is high. With advanced pushdown optimization, it performs well in various environments like Snowflake and AWS. It is suitable for companies of all sizes; for small to medium enterprises, starting with fewer IPUs is cost-effective, and scalability allows for growth as needed.
How are customer service and support?
I would rate Informatica's vendor support as a seven out of ten. It is generally good, but there is room for improvement, especially as they shift focus from on-premise to the cloud. We often find answers in the community for software issues, but sometimes we encounter challenges that require official support tickets.
How would you rate customer service and support?
Neutral
How was the initial setup?
The initial setup for Informatica Data Integration is straightforward. Deployment is simple, involving exporting and importing development processes. The ability to pilot the Informatica Data Integration platform from various APIs makes continuous integration and deployment easy to manage through API calls.
What's my experience with pricing, setup cost, and licensing?
I would rate Informatica's pricing as an eight out of ten in terms of affordability. Starting with a small IPU volume is cost-effective, and as we grow, the pricing adjusts favorably based on consumption, which makes it reasonable for our needs.
What other advice do I have?
I would rate Informatica Cloud Data Integration overall as an eight out of ten. It is a comprehensive platform covering data integration, API integration, data quality, data governance, master data, and privacy tools—all within one platform. The accessibility to all functionalities with the purchase of IPUs is a significant advantage compared to the past where certain features required additional payments and permissions.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
A tool that is suitable for small, medium, and enterprise-sized businesses and is worth the money
Pros and Cons
- "Informatica Data Quality is a product that is worth the money."
- "Considering internal data from legacy systems, it is quite difficult to know if Informatica Data Quality meets that high level of accuracy criteria."
What is our primary use case?
A wide range of solutions exist because data is primary, and my company looks over many overall data management solutions, from which Informatica Data Quality becomes one of our biggest priorities.
What is most valuable?
I cannot just go into details of the product's features randomly because if you look at a very wide range of overall requirements, be it Informatica or Talend or more data lake solutions like Snowflake. My company goes through an entire range of areas, making it difficult for me to just speak about the features.
What needs improvement?
Accuracy is one of the key areas a client looks at before using a solution. Considering internal data from legacy systems, it is quite difficult to know if Informatica Data Quality meets that high level of accuracy criteria. The aforementioned area can be considered for improvement in the solution.
For how long have I used the solution?
I have been a consultant for Informatica Data Quality for two years in my company. I don't directly use the solution.
What do I think about the stability of the solution?
From a stability point of view, I haven't heard of any complaints about the solution from any of my company's clients who use it.
What do I think about the scalability of the solution?
I don't go into the technical side of Informatica Data Quality much since I mostly work on the procurement side and market knowledge area related to the product. Scalability remains one of the requirements of the clients who buy the product, especially for future growth. My company caters to a mixture of clients, consisting of small, medium, and enterprise-sized businesses.
How was the initial setup?
I do not go into the complete deployment areas of Informatica Data Quality.
The solution is deployed on a hybrid cloud.
What was our ROI?
Informatica Data Quality is a product that is worth the money.
What's my experience with pricing, setup cost, and licensing?
I rate the product's pricing a seven on a scale of one to ten, where one is the lowest price and ten is the highest price.
Which other solutions did I evaluate?
I do look at a number of data quality tools, but Informatica, Talend, and Ataccama are a few of the top solutions I have come across.
My company deals with Informatica Data Quality since Informatica is a big vendor in the overall data management area.
What other advice do I have?
I won't be able to speak on how I can recommend the solution to others since my suggestions will have to be based on the product's features and technical details. I wouldn't be able to point out anything about the product in detail, especially since I am not much of an end user.
Based on the feedback that I have received about the product from my company's customers, I rate the overall product a seven or eight out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. partner
Technology Manager at a tech services company with 11-50 employees
An easy-to-deploy and easy-to-use tool meant for enterprise-sized companies
Pros and Cons
- "I rate the technical support a ten out of ten."
- "The UX and UI of the solution are areas with certain shortcomings where improvements can be made in the future."
What is our primary use case?
My company does not specifically focus on selling the solution to a particular sector. My company generally sells the solution to various sectors, including manufacturing and finance.
What is most valuable?
Informatica Enterprise Data Catalog is a compact tool. Many products operate as a data system solution or as a data catalog tool. The product is helpful when it comes to data transformation. If you would like to solve specific data-related problems, Informatica Enterprise Data Catalog can serve as a useful product.
What needs improvement?
I cannot specifically point out an area in Informatica Enterprise Data Catalog that needs improvement since it properly functions as a data catalog tool. You cannot use something like Atlas to get catalog ranges, making Informatica Enterprise Data Catalog a comparatively powerful tool. The UX and UI of the solution are areas with certain shortcomings where improvements can be made in the future.
If I want to get some extra features in the product, I can contact Informatica's research and development team, who can add some new features to the product and make the tool available in the market.
For how long have I used the solution?
I have been using Informatica Enterprise Data Catalog for more than ten years. My company has a partnership with Informatica.
What do I think about the stability of the solution?
Stability-wise, I rate the solution an eight out of ten.
Though there are some bugs in the solution, Informatica's research and development team, along with Informatica's customer service team, supports my company in solving such bug-related issues.
What do I think about the scalability of the solution?
Scalability-wise, I rate the solution a seven out of ten.
Informatica Enterprise Data Catalog can be a good solution that is really easy to use when it comes to enterprise-sized companies, but it may pose some challenges for small and medium-sized companies.
Most companies to whom my company provides the solution are enterprise-sized businesses.
How are customer service and support?
I rate the technical support a ten out of ten. My company has a partnership with Informatica, and we provide Informatica's products to the end users or customers. Informatica has to provide my company with good support in order to hold on to its customers who deal with my company.
How would you rate customer service and support?
Positive
How was the initial setup?
I rate the product's initial setup a nine and a half to ten on a scale of one to ten, where one is difficult and ten is easy.
Most of the companies to whom my company provides the solution deploy it on an on-premises model. My company also sells the cloud version of the solution while also offering our customers the option to move from on-premises to the cloud version of the solution.
My wife runs a pharmacy, and she uses an ERP solution for sales-related activities, the data of which I can move to the cloud in ten minutes if she chooses Informatica Enterprise Data Catalog.
What was our ROI?
With Informatica Enterprise Data Catalog, measuring the return on investment can be hard. I rate the return on investment a seven on a scale of one to ten, where one is zero return on investment, and ten is a hundred percent return on investment.
What's my experience with pricing, setup cost, and licensing?
The price of the product is something that may vary from customer to customer. I rate the product's pricing a five on a scale of one to ten, where one is cheap and ten is expensive.
What other advice do I have?
If a customer or business wants to easily maintain their data domains, they can opt for Informatica Enterprise Data Catalog.
I rate the overall product an eight to nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller
Senior Manager at a tech services company with 1-10 employees
Provides IDQ and RDM data management, but has a complex user interface
Pros and Cons
- "The most valuable features of Informatica MDM are the IDQ and RDM data management."
- "Informatica MDM has a complex user interface, which could be improved."
What is most valuable?
The most valuable features of Informatica MDM are the IDQ and RDM data management. PowerCenter is the most widely used feature of Informatica MDM.
What needs improvement?
Informatica MDM has a complex user interface, which could be improved.
For how long have I used the solution?
I have been using Informatica MDM for four years.
What do I think about the stability of the solution?
I rate Informatica MDM an eight out of ten for stability.
What do I think about the scalability of the solution?
I rate Informatica MDM a ten out of ten for scalability. We plan to increase the usage of the solution in the future.
How was the initial setup?
I rate Informatica MDM a four or five out of ten for ease of initial setup.
What about the implementation team?
Our organization's deployment process for Informatica MDM took two to three months. A third-party team did the solution's deployment. Around 10 to 12 IT specialists and engineers were required for the solution's deployment.
What's my experience with pricing, setup cost, and licensing?
Informatica MDM's pricing is not cheap but comparable to other vendors.
What other advice do I have?
I advise others looking into using Informatica MDM in the future to have their use cases in order and know what they want to use it for.
Overall, I rate Informatica MDM a six out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Download our free Informatica Intelligent Data Management Cloud (IDMC) Report and get advice and tips from experienced pros
sharing their opinions.
Updated: January 2026
Product Categories
Data Management Platforms (DMP) Cloud Master Data Management (MDM) AI Data Analysis Data Observability Product Information Management (PIM) Test Data Management Services Integration Platform as a Service (iPaaS) Metadata Management Data Masking Data Integration Test Data Management Data Governance Cloud Data Integration API Management Business-to-Business Middleware Business Process Management (BPM) Data QualityPopular Comparisons
Microsoft Azure API Management
Microsoft Purview Data Governance
Informatica PowerCenter
MuleSoft Anypoint Platform
SAP Signavio Process Manager
Buyer's Guide
Download our free Informatica Intelligent Data Management Cloud (IDMC) Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
- Reltio: Question about Master Data Management Capabilities
- Has anyone compared Informaticta to IBM to SAS for an MDM solution?
- Informatica MDM or Hybris PCM? Buy vs. Build?
- Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
- How does Microsoft MDS (vs Informatica MDM) fit with Azure architecture?
- Which is the best choice for cloud integration: AWS Glue or Informatica Intelligent Cloud Services (IICS)?
- Looking for feature comparison: Collibra Governance vs Informatica Axon vs IBM Data Governance vs ASG Enterprise Data Intelligence
- What are the biggest benefits of using Informatica Cloud Data Integration?
- Is the support provided by Informatica Cloud Data Integration helpful?
- What industries does Informatica Cloud Data Integration serve?
















