Shopify is the best eCommerce platform on the market today. It’s designed to help people build their own, scalable online store with hundreds of built-in features, and tons of apps. You can sell products directly on your website, and across multiple marketplaces and social media.
Web Developer at a computer retailer with 501-1,000 employees
Multi-channel sales capability and support for unique discount codes
Pros and Cons
- "It has a brilliant inventory system to help you manage your store."
- "I would like to see a feature that allows us to access all of the platforms in Shopify, like Facebook and Instagram messages, so we can easily reply to connect to our customers."
What is our primary use case?
How has it helped my organization?
This solution gives us the ability to sell across multiple channels, including Facebook, Instagram, Amazon, and eBay.
What is most valuable?
This solution received the highest score for features and customer satisfaction.
It has a brilliant inventory system to help you manage your store.
The unique discount codes feature makes it better to personalize my marketing. Discount codes are very important to us. It helps a lot of e-commerce industries to create our own discount codes, so there is no need to use an app or pay to other apps for this feature.
What needs improvement?
I would like to see a feature that allows us to access all of the platforms in Shopify, like Facebook and Instagram messages, so we can easily reply to connect to our customers. This would be a big help to us.
The pricing plan is in need of improvement.
Apps can quickly add up as you add extra features to your store.
Buyer's Guide
Shopify
February 2025
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For how long have I used the solution?
We have been using this solution for three years.
What's my experience with pricing, setup cost, and licensing?
This is the only platform to enforce its own transaction fee unless you use Shopify Payments Content, which doesn’t automatically reformat when you switch themes.
What other advice do I have?
I would like to say thank-you to Shopify for this platform and thank-you to their team.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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Chief Executive Officer at IT Monks Agency
Have managed to grow sales quickly but experience challenges with integration and commission
Pros and Cons
- "Shopify is easy to start and has an intuitive onboarding process for customers."
- "Shopify users pay a higher commission as they scale."
What is our primary use case?
The primary use case for Shopify is when I want to quickly build an online store. I utilize Shopify as an online store to manage and grow my retail business. I use it to boost my online sales.
What is most valuable?
Shopify is easy to start and has an intuitive onboarding process for customers. It is very good in terms of performance and is relatively cheap compared to other SaaS solutions like Webflow or Wix. The ease of deployment for a basic setup is beneficial for my operations.
What needs improvement?
Shopify does not have inventory management capabilities, requiring custom integration with ERP, which could be made easier. Additionally, making third-party tool integrations smoother would be beneficial. There is also room for improvement in scalability, particularly in reducing the commission based on volume.
For how long have I used the solution?
I have been working with Shopify for the last couple of years.
What do I think about the stability of the solution?
Shopify is relatively stable with a rating of eight. However, there have been issues when Shopify initiated global updates, leading to lost customer tracking, which needs better communication.
What do I think about the scalability of the solution?
I rate Shopify's scalability as six or seven. Other platforms like WooCommerce are more scalable because they allow full control over resources, queries, and optimization, whereas Shopify users pay a higher commission as they scale.
How are customer service and support?
I did not reach out to Shopify's customer support, as I resolved issues on my own. The documentation is well-written and clear, which likely reduced my need to contact support.
How would you rate customer service and support?
Neutral
How was the initial setup?
The initial setup of Shopify is rated between nine and ten, reflecting its ease of use and effectiveness.
What's my experience with pricing, setup cost, and licensing?
The pricing starts at around thirty dollars for the basic subscription with a two percent payment commission, and can go up to two thousand dollars a month plus payment commission, which becomes a lot as you scale.
Which other solutions did I evaluate?
Shopify competes with platforms like WooCommerce, which is considered more scalable.
What other advice do I have?
I would rate Shopify overall as seven out of ten. It works well for its target audience but may not be suitable for larger-scale projects, where I might choose a different technology.
Which deployment model are you using for this solution?
On-premises
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company has a business relationship with this vendor other than being a customer: partner
Last updated: Feb 5, 2025
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Updated: February 2025
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