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Shopify pros and cons

Vendor: Shopify

4.2 out of 5

11 reviews
100% willing to recommend

330 followers

Pros & Cons summary

Shopify offers an intuitive inventory system suitable for managing a store with no coding expertise. While it is customizable with integrations for payments and logistics and boasts strong SEO, some users desire more platform integrations and fewer limitations like only three product variants. The platform is costly, not open-source, and lacks features for wholesale sales, raising concerns over high commissions as businesses grow.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

Shopify has an excellent inventory system for managing stores.

Users can operate Shopify without needing any coding knowledge.

Shopify offers built-in integrations with payment gateways, messaging services, and logistics.

Shopify provides strong SEO capabilities.

The initial setup is user-friendly with many online tutorials available.

CONS

There is a need for improved integration with platforms like Facebook and Instagram to manage customer messages directly within Shopify.

Shopify is considered costly by some users, and it is not open-source, which limits customization opportunities.

Sellers targeting the wholesale market find Shopify lacking specific features to support their business model.

The platform currently supports limited product variants, requiring businesses to rely on external plugins for additional options.

Shopify's higher commission rates as businesses scale can be a concern for growing companies.

Shopify Pros review quotes

BB

Badrilal Parmar

Shopify Developer at Freelance

Oct 15, 2020

Shopify can be used without any coding knowledge.

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Manmohan Singh Negi

Co-Founder at Express Alley

Feb 1, 2024

For the initial setup phase, many online tutorials are available, making the process easy.

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TK

Co-founder at Dotmagic Infotech | Shopify Expert at Dotmagic Infotech

Apr 15, 2022

Shopify provides an easy to use service at the backend that includes product upload, customer service, team settings, and team customization.

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Free Report: Shopify Reviews and More

Learn what your peers think about Shopify. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.

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Freelance Web Developer at Self Employed

Jul 24, 2024

If you have a physical business, like a shop on the street, and you want to take it online but don't know how to do it, you have a couple of options. You could contact a developer or set up an account on Shopify and create your online store there.

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Alex Osmichenko

Chief Executive Officer at IT Monks Agency

Feb 4, 2025

Shopify is easy to start and has an intuitive onboarding process for customers.

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NR

Naresh KumarReddy

Owner at Decomart

Jun 27, 2023

The solution is highly customizable for our store’s e-commerce needs. We don't need to write any code as all the required features are already inbuilt. The front end can be easily customized. Moreover, this tool offers built-in integrations with payment gateway, messaging services like SMS and email, and logistics integration.

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Wordpress developer and Forntend at JVDR

Oct 2, 2023

The most valuable feature is its strong SEO capabilities.

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MJ

Mae Ann Jalayajay

Web Developer at a computer retailer with 501-1,000 employees

Oct 4, 2019

It has a brilliant inventory system to help you manage your store.

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DD

Director Technology at Anvi Cybernetics

Mar 21, 2025

I would absolutely recommend Shopify to others.

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Notion Expert at The Paragons

Sep 7, 2023

The product has a few free-to-use features. It is easy to navigate and has good visuals as well.

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Shopify Cons review quotes

BB

Badrilal Parmar

Shopify Developer at Freelance

Oct 15, 2020

Many of our clients complain because it's costly and not an open-source.

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Manmohan Singh Negi

Co-Founder at Express Alley

Feb 1, 2024

If you consider an enterprise-level application with a lot of customization, Shopify can be problematic to use.

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TK

Co-founder at Dotmagic Infotech | Shopify Expert at Dotmagic Infotech

Apr 15, 2022

I have many clients that want to sell their products to the wholesale market, and Shopify currently does not have that kind of feature.

Read full review

Free Report: Shopify Reviews and More

Learn what your peers think about Shopify. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.

842,388 professionals have used our research since 2012.

Freelance Web Developer at Self Employed

Jul 24, 2024

Previously, Shopify had a limitation of 200 product variations, which posed a challenge for businesses with multiple product options like different colors and sizes. However, they have increased this limit to 1,000 variations, greatly improving the platform's functionality. Besides that, I don't see any major issues that need improvement.

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Alex Osmichenko

Chief Executive Officer at IT Monks Agency

Feb 4, 2025

Shopify users pay a higher commission as they scale.

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NR

Naresh KumarReddy

Owner at Decomart

Jun 27, 2023

There are some areas where improvements could be made. Currently, the platform only supports three product variants, and having the option for more variants would be beneficial. Additionally, we have to rely on external plugins for reviews and ratings, which could be more convenient if they were built-in.

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Wordpress developer and Forntend at JVDR

Oct 2, 2023

It could benefit from improving its user-friendliness for non-coders, perhaps by offering easier template-building options.

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MJ

Mae Ann Jalayajay

Web Developer at a computer retailer with 501-1,000 employees

Oct 4, 2019

I would like to see a feature that allows us to access all of the platforms in Shopify, like Facebook and Instagram messages, so we can easily reply to connect to our customers.

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Notion Expert at The Paragons

Sep 7, 2023

The order processing and saving of the changes for the product should have automatic functioning.

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Product Categories

Product Categories

eCommerce Platforms

Popular Comparisons

Popular Comparisons

SAP Commerce Cloud vs Shopify

Salesforce Commerce Cloud vs Shopify

Adobe Commerce vs Shopify

Oracle ATG vs Shopify

HCL Digital Commerce vs Shopify

Aptos Retail vs Shopify

Sana Commerce vs Shopify

OroCommerce vs Shopify

NetSuite SuiteCommerce vs Shopify

Fabric Commerce Platform vs Shopify

CashStar vs Shopify

Digital River Global Commerce vs Shopify

ZenBasket vs Shopify

See all alternatives

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