Adobe Experience Manager Reviews

I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia.

Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing systems. My role involves evaluating the decision for a new CMS and ensuring successful implementation.

It's a powerful content management system – there's really no competitor in the market right now. The main use case is digital marketing. 

For example, if you have offers you want to publish immediately, and you want extended functionality like Adobe Target and Adobe Analytics on top of those offers, Adobe Experience Manager (AEM) is perfect. You can publish something in minutes. 

Adobe has other tools like Analytics, Target, Scene7, and now Centra (which is based on artificial intelligence). Integrating these products with your CMS gives you powerful digital marketing and customer journey analytics.

I haven't worked extensively with other content management systems like Sitecore, but from my experience with AEM, managing content is very user-friendly. 

I don't need to be a technical expert to change content, set up Target activities, or use those features in AEM. The whole environment is convenient and easy to use. For example, if you create a page in AEM and want to use it for analytics in Target, you just export it using options within AEM.

I have been using it for CDP, real-time data, CJA, and CJAO (Customer Journey Optimization). My current organization is a product-based company. We have multiple products with a wide user base, both B2B and B2C. 

We have to track their data, including digital and offline data. We have sales and marketing teams who use different sources. We need to club the data through our CDP and give it to the marketing team to utilize for marketing efforts. 

We have a separate team that requires cold calling details, small communications, and push notifications. All these things are required for CJA to optimize our campaigns. 

Before, we were using Eloqua, Salesforce, Adobe, AWS, and many other data sources. It was difficult for stakeholders to make decisions because they had to consult multiple dashboards (marketing, campaign, etc.). They had to create slides and then make decisions. 

Now, with Adobe Experience Manager (AEM), we have all the data sources in one place and can visualize them together. We can make quick decisions, and we started using this in 2024.

I like the CDP capabilities and the real-time data set. You can combine offline and online data and use it as a centralized data set. 

Secondly, I like the profiling and segmentation. Profiling gives the uniqueness of the profile and identity, and segmentation allows you to group people for targeted campaigns or performance analysis.

Adobe Experience Manager is used for user experience, product design, and user journeys.

Adobe Experience Manager is quite a powerful product that you can use to design files and export them.

I am a full stack developer, focusing more on the front end. I work with frameworks like React and JavaScript. I would like to give a review about Adobe Experience Manager, which I have used for managing content for large-scale applications.

Since using Adobe Experience Manager, we have been able to manage content without dumping everything into the code. It allows business people to modify values directly without waiting for deployment times. Additionally, the use of Adobe Experience Manager has helped manage traffic more efficiently through effective scaling and balancing loads.

We use the solution for e-commerce. For the e-commerce part, we have three types of channels: mobile, web, and tools, both B2B and B2C.

It's a complete package. You don't need to look elsewhere for digital marketing. It has all the necessary features and can integrate with various analytics tools, including Google Analytics. Plus, it's easier to use for designing and related tasks.

They also used personalization. The entire customer journey was designed around it.

We use Adobe Experience Manager primarily for content management.

The main benefit of using Adobe Experience Manager in the company is that it lets you easily manage your websites and content. You can also have a static or dynamic website and get any type of content from anywhere. Adobe Experience Manager is also built on Java, so its security is very high.

If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR.

In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity.

If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good.

It's also a very heavyweight solution. If you want to use it just for one purpose, such as delivering content to your mobile application or marketing website, it's too heavy.

For assets, there is a lightweight version of Adobe Experience Manager, and I would like to see a lightweight version for sites in the next release. 

I would like it to also be a little bit more cost efficient so that it's more approachable to SMBs as well.