Pardot Reviews

I have been into quite a few companies with many clients in areas like manufacturing, health care, education, and companies involved in helping with donation funds. Grammarly also uses Pardot. Pardot is a B2B marketing automation tool. You can't customize much with Pardot, but it provides enough tools or features that you can leverage to personalize the areas consisting of the target market, data, and engagements. Based on the edition of the tool you use, you can leverage it.

I like all the features offered by the product.

Pardot is a marketing automation platform built on Salesforce. Pardot allows seamless integration with Salesforce CRM, eliminating the need for separate marketing automation tools to connect to the CRM. This integration mitigates the risk of clients needing additional email marketing licenses. Pardot is implemented directly within the Salesforce platform, serving as an extra layer that connects to the CRM database for leads, contacts, and salespeople. This enables salespeople to manage email communications effectively. Pardot is part of the Salesforce package and cannot be purchased separately; it is an integrated layer that works with Salesforce CRM.

Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team. They are heavily investing in data cloud and AI. Pardot's analytics are superior to many other platforms. While I may not know all the details about data configuration, Pardot simplifies the process of identifying leads and contacts who have shown interest. You don't need to run reports manually; Pardot creates beautiful dashboards with its built-in AI, called iStream AI, which provides comprehensive insights.

For example, if you want to email your subscribers, Pardot includes a send-time optimization feature. This feature is available in both Salesforce marketing tools and Pardot. It analyzes subscribers' behavior to determine the best time to send emails. For instance, if I typically open emails at 9 AM, Pardot will send me emails in the morning. The send time will be adjusted accordingly if you usually check your emails in the evening. Based on historical click and open metrics, Pardot's AI and machine learning will determine the optimal send time for each user.

We use Pardot to send automated emails. Like, we use Engagement Studio, their forms, form handlers, and we also use the template part of Pardot. 

And we do utilize custom lead reps file. So these are, like, key areas which we use in Pardot. Basically, it's kind of a marketing tool, which we are considering it as so. Anything and everything that comes under the marketing umbrella. We use the campaign part of it as well with synchronization to Salesforce.

For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it.

And secondly, there are Completion Actions. So, for example, if somebody's completing a form or a page, Pardot will automatically perform certain actions – such as completion actions for those things that I like.

Pardot is easy to learn; it's a point-and-click tool. Anyone who has worked with Salesforce will find Pardot easy to learn. There's no rocket science. There's no complexity in understanding how it works, and even a beginner can grasp the basics quite easily.

I use the product to build a landing page to send emails.

The solution can be easily integrated with Salesforce.

We use Pardot mainly for email marketing, lead generation, and rate qualification. These functionalities are crucial for our B2B marketing efforts, and Pardot's integration with Salesforce enhances our ability to manage these processes efficiently.

Integrating Pardot with Salesforce has streamlined our marketing processes, making it simpler to manage and analyze data across platforms. This has significantly improved our team's efficiency and data handling capabilities.

In our organization, we are not using full-fledged features in Pardot currently. We are just using it for normal email marketing kinds of things. It is to send drip campaigns and the form filling, and those are all the things.

The custom redirect and form fill are two of the most useful aspects for us.

It’s an easy initial setup.

The product is stable.

It is scalable.

The product integrates well with Salesforce.

It’s very easy to use. It's very easy to work with and one can start using the tool within one month of buying packages.

We are using Pardot as a marketing tool.

The most valuable feature is the customization of the solution.

We've used this solution for landing pages, campaigns, bulk emails, analytics and reporting. I'm a CX specialist and work on the platform side of the business. We are customers of Pardot. 

I think the campaign tracking is a valuable feature. We're not that sophisticated but we use it for communication for all of our campaigns.