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Salesforce Marketing Cloud Reviews

Vendor: Salesforce
4.2 out of 5
Badge Ranked 1
889 followers
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What is Salesforce Marketing Cloud?

Featured Salesforce Marketing Cloud reviews

Salesforce Marketing Cloud mindshare

As of March 2025, the mindshare of Salesforce Marketing Cloud in the Social CRM category stands at 13.7%, up from 10.7% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Social CRM

PeerAnalyst reports based on Salesforce Marketing Cloud reviews

TypeTitleDate
CategorySocial CRMMar 7, 2025Download
ProductReviews, tips, and advice from real usersMar 7, 2025Download
ComparisonSalesforce Marketing Cloud vs SprinklrMar 7, 2025Download
ComparisonSalesforce Marketing Cloud vs Qualtrics XM PlatformMar 7, 2025Download
ComparisonSalesforce Marketing Cloud vs HootSuiteMar 7, 2025Download
Suggested products
TitleRatingMindshareRecommending
Sprinklr3.920.8%77%10 interviewsAdd to research
Sprout Social0.011.2%0%0 interviewsAdd to research
 
 
Key learnings from peers

Valuable Features

Room for Improvement

ROI

Pricing

Popular Use Cases

Service and Support

Deployment

Scalability

Stability

Review data by company size

By reviewers
By visitors reading reviews

Top industries

By visitors reading reviews
Educational Organization
60%
Computer Software Company
6%
Financial Services Firm
5%
Manufacturing Company
4%
Healthcare Company
2%
Retailer
2%
Non Profit
2%
Insurance Company
2%
University
2%
Comms Service Provider
1%
Energy/Utilities Company
1%
Government
1%
Wholesaler/Distributor
1%
Real Estate/Law Firm
1%
Construction Company
1%
Transportation Company
1%
Media Company
1%
Outsourcing Company
1%
Pharma/Biotech Company
1%
Recreational Facilities/Services Company
1%
Hospitality Company
1%
Consumer Goods Company
1%
Marketing Services Firm
1%
Legal Firm
1%
Performing Arts
1%

Compare Salesforce Marketing Cloud with alternative products

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Salesforce Marketing Cloud customers

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Salesforce Marketing Cloud reviews

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SantoshKrishna - PeerSpot user
Director at BMO Financial
Verified user of Salesforce Marketing Cloud
Apr 11, 2023
Easy to deploy, stable, and scalable

Pros

"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."

Cons

"The encryption and decryption have room for improvement."
ADAIR WATHIER - PeerSpot user
Team Manager at Banco do Brasil S.A.
Verified user of Salesforce Marketing Cloud
May 30, 2024
Provides efficient data integration features and good technical support services

Pros

"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart. "

Cons

"They could improve the product's data integration functionality for larger companies. "
Find out what your peers are saying about Salesforce Marketing Cloud. Updated February 2025
841,099 professionals have used our research since 2012.
Mitesh (Mitesh) Kumar - PeerSpot user
Salesforce Project Delivery Manager at TechForce Services
Verified user of Salesforce Marketing Cloud
Apr 6, 2024
Used for sending regular email communication, but it should include more point-and-click functionality

Pros

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

Cons

"Salesforce Marketing Cloud should include more point-and-click functionality."
Manuel-Iglesias - PeerSpot user
Solutions Architect at Save The Children Federation, Incorporated
Verified user of Salesforce Marketing Cloud
May 17, 2024
A flexible and trustworthy solution that can help with insights and reports

Pros

"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company, "

Cons

"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly. "
Ram Nagaraja - PeerSpot user
Vice President - Digital Strategy & Transformation at Tech Mahindra Limited
Verified user of Salesforce Marketing Cloud
Mar 16, 2023
Intuitive, easy to use, and has helpful support

Pros

"It is very easy to use from a marketing standpoint. "

Cons

"We'd like to see more integrations with third-party products. "
PN
IT consultant at a non-tech company with 1-10 employees
Verified user of Salesforce Marketing Cloud
Aug 26, 2024
Helps optimize marketing campaigns and generate revenue

Pros

"Email Studio is one of the core parts of Salesforce Marketing Cloud."

Cons

"Salesforce Marketing Cloud should provide some debugging facilities for every user."
Misba Ishfaq - PeerSpot user
Client Relationship Manager at Capgemini
Verified user of Salesforce Marketing Cloud
Apr 13, 2022
The ability to create dashboards provides a wider picture of what is going on

Pros

"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."

Cons

"Salesforce could benefit by implementing further integration with more platforms."
PeerSpot user
Tech Leader at a financial services firm with 10,001+ employees
Verified user of Salesforce Marketing Cloud
Jan 17, 2025
Enhances email and helps with marketing campaigns for effective outreach

Pros

"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."

Cons

"In the SMS area, it is not up to the mark, compared to what has been developed for email. "