Salesforce Marketing Cloud Reviews

We utilize the solution to conduct marketing campaigns and reach out to customers. Additionally, we leverage API solutions, such as those offered by Salesforce Marketing Cloud, to provide customers with real-time balance notifications.

We can now create notification templates directly on Salesforce Marketing Cloud, which previously required us to create them in Microsoft Word or PDF and save them in our own repository. This saves us both time and storage space.

Our primary use cases for the product include website personalization and email campaign evaluation.

The platform has significantly expedited our campaign implementation process and provided centralized control over operations.

We use Salesforce Marketing Cloud for marketing sequences and sending regular email communication. It has two types of email communication. One is transactional emails, which are based on your purchases' history. The solution analyzes your data, including what kind of purchases you've made in the past and what could be your next purchases. Based on this data analysis, it sends you sequences of promotional emails.

The solution creates an entire portfolio of customers, from their first order to the last and potential orders. According to that portfolio, related products and promotions are marketed to customers.

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics. It identifies what kind of purchases you've made in the past and what potential products you could be buying in the future. We then target those products for marketing purposes.

The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,

I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly.

We use it for sales. We primarily use the solution for proposals and quotes as well as pricing aspects and rates. I collect them from the market.

It is very easy to use from a marketing standpoint. 

The cloud makes it easy to subscribe. It is a SaaS-based product.

It is very intuitive. There is no hand-holding needed. 

The solution is stable and reliable.

We find the product can scale well.

We have witnessed a return on investment.

Support services are very helpful.

The initial setup is simple. 

I have implemented four to five projects from scratch with Salesforce Marketing Cloud. I handle domains such as hospitality, technology, and food and beverage companies. It was an amazing experience because the solution specifically works for B2C companies. My clients use the solution for marketing automation.

Email Studio is one of the core parts of Salesforce Marketing Cloud. It provides a complete solution where you can manage everything. You can create dynamic email templates and personalization. You can use that email in various journeys in Journey Builder. Automation Studio is one of the core parts of the solution. Overall, all the studios and builders in Salesforce Marketing Cloud are great features.

For me, the primary use case of Salesforce Marketing Cloud is for sales marketing. We have over 1,000 users of the solution in our organization.

The most valuable features of Salesforce are the automation and the ability to create dashboards that provide a wider picture of what is going on.

I use this tool to reach out to the customers by sending emails. We used to reach out to the customers. Marketing campaigns are made through this tool, and even the transactional emails are sent through Salesforce.

In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable.