Salesforce Marketing Cloud Reviews

The product is considered the best solution in the market and is known for its robustness and scalability. The return on investment has been witnessed by users and is a key factor in decision-making. 

Salesforce Marketing Cloud is generally considered to be expensive. Some users compare it to other products on the market, such as AWS components on Amazon, and find it to be significantly more expensive. 

It is still seen as reasonably priced by most Fortune 500 companies who have the marketing budgets to accommodate it. 

The licensing for the solution is typically a yearly subscription, with different tiers available. 

There may be limits on the number of contacts included in the package, and additional costs may be incurred for exceeding those limits. 

• "The solution's pricing is very high and should be more flexible for smaller companies."
• "Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
• "On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

Salesforce Marketing Cloud is primarily used by a major Brazilian telecom company for various purposes. It is used to connect with customers through emails, WhatsApp messages, and push notifications. 

The platform is also used for lead management, marketing of products, conducting marketing campaigns, and reaching out to customers. API solutions are leveraged to provide real-time balance notifications. 

The solution is used for sales, proposals, quotes, pricing aspects, and rates. It serves as an organization's CRM and is used for prospecting, chasing new business, and following up with customers. The solution is used for managing customer data, sales campaigns, customer care, customer ticket management, and building one-on-one journeys. It is also used by sales teams to create and track opportunities. 

The CRM functionality allows for comprehensive customer history and easier communication. 

Customer service and support have received mixed reviews. Some customers rate the technical support highly, mentioning promptness and satisfaction with the level of support. 

Others mention that the support is basic and may take time to receive answers for more complex issues. 

There are also mentions of experienced and helpful support staff, although some customers have encountered less experienced individuals. 

Documentation is praised, but there are mentions of slower response times for serious defects. 

Some users found the initial setup to be quick and straightforward. They mentioned that the solution is deployed on the cloud, eliminating the need for extensive deployment. 

However, other users mentioned that the setup can be complex, especially when integrating with other data sources or systems like ERP. They stated that deployment for a large company can take around three months, considering factors like integration and data model. 

Salesforce Marketing Cloud is highly scalable. Many users mentioned that they have plans to increase their usage in the future, indicating that the solution can easily accommodate growth. 

Users from various organizations, ranging from medium to large enterprises, have found the solution to be scalable and have rated it highly in terms of scalability. 

The fact that Salesforce Marketing Cloud is a cloud-based solution further enhances its scalability, as it can easily handle an increase in the number of users. 

Salesforce Marketing Cloud is highly praised for its stability and reliability. Users mention that there are no bugs, glitches, crashes, or freezes, and it is a reliable and dependable solution. 

Stability may be affected by the amount of data in the system.