Salesforce Marketing Cloud Reviews

Name: Salesforce Marketing Cloud
Brand: Salesforce
Rating: 4.2 (56 reviews)

Vendor: Salesforce

4.2 out of 5

56 reviews
98% willing to recommend

891 followers

Start review

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

Get the Salesforce Marketing Cloud Buyer's Guide and find out what your peers are saying about Salesforce Marketing Cloud, Sprinklr, HootSuite and more!

Salesforce Marketing Cloud is the #1 ranked solution in top Marketing Automation solutions, #1 ranked solution in top Marketing Management solutions, #2 ranked solution in top Social CRM solutions, and #2 ranked solution in top Social Media Management Systems. PeerSpot users give Salesforce Marketing Cloud an average rating of 8.4 out of 10. Salesforce Marketing Cloud is most commonly compared to Sprinklr: Salesforce Marketing Cloud vs Sprinklr. Salesforce Marketing Cloud is popular among the midsize enterprise segment, accounting for 62% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a educational organization, accounting for 57% of all views.

Buyer's Guide

Salesforce Marketing Cloud

March 2025

Get the report

Helped 848,270 peers since 2012

Featured Salesforce Marketing Cloud reviews

SantoshKrishna

Director at BMO Financial

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Read full review

ADAIR WATHIER

Team Manager at Banco do Brasil S.A.

Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…

Read full review

Mitesh (Mitesh) Kumar

Salesforce Project Delivery Manager at TechForce Services

With the solution's Email Studio feature, you can design your email templates and design promotional and transactional emails. You might need a developer's help designing those emails. I have integrated Salesforce Marketing Cloud with WordPress. The main strength of Marketing Cloud is that it connects to Salesforce easily and with other platforms like WordPress. It also has the capacity to work independently, but you'll not be able to get data insights about what exactly happened with the orders. You'll get limited features because you opted for limited third-party apps or integrations. I'll ask a potential user whether they are running any email campaigns and which system they are running them on. They should have all their data ready, which they will put in Salesforce Marketing Cloud. All their email templates and sequences have to be designed before they can start using the solution. They have to push the data inside Salesforce Marketing Cloud and start using it. The Journey Builder in the solution is very efficient and used by 60% to 70% of people. It is not that easy for a beginner to learn to use Salesforce Marketing Cloud for the first time. You should at least have some experience with email sequencing and email-sending tools like Mailchimp. Overall, I rate the solution a seven out of ten.

Read full review

Salesforce Marketing Cloud mindshare

Product category:

As of April 2025, the mindshare of Salesforce Marketing Cloud in the Social CRM category stands at 13.9%, up from 10.9% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Social CRM

PeerAnalyst reports based on Salesforce Marketing Cloud reviews

Type	Title	Date
Category	Social CRM	Apr 20, 2025	Download
Product	Reviews, tips, and advice from real users	Apr 20, 2025	Download
Comparison	Salesforce Marketing Cloud vs Sprinklr	Apr 20, 2025	Download
Comparison	Salesforce Marketing Cloud vs Qualtrics XM Platform	Apr 20, 2025	Download
Comparison	Salesforce Marketing Cloud vs HootSuite	Apr 20, 2025	Download

Title	Rating	Mindshare	Recommending
Sprinklr	3.9	19.2%	77%	10 interviews Add to research
HootSuite	3.8	9.2%	80%	6 interviews Add to research

Valuable Features

Salesforce Marketing Cloud's most valuable features include Journey Builder, Email Studio, Social Studio, and Advertising Studio. It offers robust automation, integration, and data management capabilities with seamless cross-platform connectivity. Its reporting engine, ease of implementation, and user-friendly interface are highly appreciated. Integration with CRM allows personalized customer experiences. The platform's versatility supports marketing across multiple channels like email, SMS, and social media, enhancing productivity and communication. Its scalability, stability, and technical support are commendable.

"Overall, I would rate Salesforce Marketing Cloud a nine out of 10."
"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."
"The user interface is easy to use, especially for my staff who use assistive technology."

Room for Improvement

Salesforce Marketing Cloud lacks user-friendly interfaces and clear workflows for set-up. There are issues with security and data protection and high pricing deters smaller businesses. Limited development environments make it hard for technical and non-technical users alike. Integration with third-party platforms is insufficient, and dashboards need simplification and better visualization. Error messages, analytics, and debugging are ineffective. More AI-driven campaign strategies are necessary, and marketing does not effectively promote Marketing Cloud.

"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."
"In the SMS area, it is not up to the mark, compared to what has been developed for email."
"I would like to see more ways to accomplish specific tasks."

ROI

Feedback indicates mixed experiences with Salesforce Marketing Cloud's ROI. Many users have observed returns, attributing successes to features that enhance marketing strategies and data management. Some users highlight challenges in directly measuring ROI or lack specific figures. A few are still awaiting substantial returns, focusing on optimizing marketing capacities. Overall, users see potential benefits but recognize that realizing ROI varies based on implementation and integration within their business models.

Pricing

Salesforce Marketing Cloud's pricing varies based on company size and feature utilization, often perceived as high, particularly for large enterprises. Users typically negotiate licensing costs, with contracts on an annual user-based or subscription model. Price perception ranges from satisfactory to expensive; however, the platform's robust capabilities justify the investment for businesses seeking advanced marketing solutions. Licensing includes various tiers, with optional modules like Einstein Analytics incurring additional fees.

"The solution's pricing is very high and should be more flexible for smaller companies."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

Popular Use Cases

Salesforce Marketing Cloud is primarily utilized for email marketing and customer journey management. Organizations use it to personalize consumer interactions, manage campaigns, and analyze communication engagement. It supports automation through tools like Journey Builder and provides comprehensive CRM functionality. Primarily serving B2C operations, it integrates with partners and systems, managing data effectively for marketing, lead generation, and communication. This versatile platform caters to diverse business needs, including retail, telecom, and service sectors.

Service and Support

Salesforce Marketing Cloud customer service varies by subscription level, with Premium Support rated higher than Standard. Users report mixed experiences, noting helpfulness and responsiveness but also challenges in initial support interactions. Technical support is often responsive, with prompt issue resolution, but some users highlight delays and basic response levels. Users appreciate the knowledge resources available through platforms like Trailblazer. Many find technical assistance satisfactory, though improvements in speed and expertise are desired.

Deployment

Salesforce Marketing Cloud's initial setup ranges from straightforward to complex. Many find it simple when using existing cloud services or for those with technical expertise. It often requires third-party consultants for complex integrations. Businesses rate the setup between seven to nine out of ten in terms of ease. The deployment time varies significantly, taking anywhere from a few days to several months, typically impacted by organizational requirements and integration needs.

Scalability

Salesforce Marketing Cloud exhibits impressive scalability, capable of handling extensive user bases and data extensions. Users praise its capacity to grow alongside organizational needs, enabling vast expansions without issues. While some note potential cost considerations, many find its scalability commendable for large-scale applications. Its cloud-based nature ensures seamless adaptability across diverse environments, supporting thousands of users efficiently. Frequent enhancements support growing business demands, maintaining functionality continuity and integration ease.

Stability

Salesforce Marketing Cloud is highly stable, with many users experiencing no bugs or glitches, crashes, or freezes. It performs well compared to Oracle Sales Cloud, which often requires refreshing. Occasionally, updates can introduce minor issues, and some users mention potential slowness. However, it efficiently manages substantial data, supporting up to 300 users in some organizations. Many rate its stability between eight and nine out of ten, emphasizing its reliability and robustness.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Salesforce Marketing Cloud Buyer's Guide for additional reliable information.

Review data by company size

By reviewers

By visitors reading reviews

Top industries

By visitors reading reviews

Educational Organization

57%

Computer Software Company

Financial Services Firm

Manufacturing Company

Healthcare Company

Insurance Company

Retailer

Non Profit

University

Comms Service Provider

Government

Wholesaler/Distributor

Energy/Utilities Company

Construction Company

Outsourcing Company

Transportation Company

Media Company

Real Estate/Law Firm

Recreational Facilities/Services Company

Pharma/Biotech Company

Consumer Goods Company

Performing Arts

Hospitality Company

Marketing Services Firm

Legal Firm

Compare Salesforce Marketing Cloud with alternative products

Learn more about Salesforce Marketing Cloud

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce Marketing Cloud was previously known as ExactTarget.

Salesforce Marketing Cloud customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips