Acquia is a digital experience platform that allows companies to build, optimize, and operate websites, apps, and other digital experiences through specialized software and services. Their products include Acquia Cloud, Cloud IDE, Acquia DAM, customer data platform, campaign studio, site studio, Edge CDN, site and campaign factories, and personalization.
Through Acquia DXP, companies and their developers, marketers, and IT teams can create and broadcast digital products and services to maximize the exposure of the brand by reaching a broad customer audience. Organizations can rely on the features Acquia offers as a digital experience platform and provide their clients with the experience they require. Acquia’s features allow businesses to engage customers and establish a prominent digital presence. This DXP understands the need for companies to be able to reach their client base through many online channels and provides them with the right tools to build their digital experience platform.
Acquia Cloud Features
Acquia digital experience platform provides companies with two main features: the Drupal Cloud and the Marketing Cloud. Through Drupal, organizations can assemble the digital experiences that their clients need. The marketing cloud is created to break down data and help companies manage their digital marketing more easily.
Here is a summary of the features that a company can use if they chose Acquia as their DXP.
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Drupal cloud: Acquia CMS, a cloud platform and cloud IDE, migrate, accelerate, as well as replatform, content hub, site factory and site studio, code studio, and Edge WAF and CDN. The features of the Drupal cloud allow companies to build digital experiences even with only beginner knowledge about coding. The visual page builder provides an easy way to implement a DXP. Acquia also offers developers and professional IT teams ways to follow the building processes. Companies can distribute the digital experience on existing and emerging channels while using a secure platform.
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Marketing cloud: Acquia CDP, personalization, Acquia DAM, campaign studio, campaign factory, and Acquia PIM. The marketing cloud helps companies connect with their customers and potentially raise the ROI of their businesses. Organizations can use Acquia cloud to highly personalize the way they reach customers while simultaneously increasing effectiveness. The marketing features of this DXP also grant businesses intelligence insights about their performance and help to manage their data effectively.
Acquia Cloud Benefits
The Acquia Cloud digital experience platform offers different features through a single DXP, making it easier for companies to reach their customers through a simplified site-building process. Some of the benefits of this DXP include:
- Accessible multi-channel content delivery
- Detailed customer data
- Personalization of content for different target groups
- Potential saves costs when migrating from another CMS
Salesforce Platform is a tool that provides application building with open application programming interfaces (APIs), integration tools, back-end services, starter templates, and developer environments. With a low-code interface, users are able to build applications and benefit from automated processes. The product helps customers to increase work productivity and save on IT costs through efficient, easy-to-understand, methods for creating applications.
Salesforce Platform allows companies to build and operate intelligent applications at scale and share them with employees and customers in real time. The tool secures companies' data while connecting and synchronizing it simultaneously across their Customer 360 accounts. The main components of the product are:
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Application development: With low code, companies can build applications faster and automate their businesses.
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Automation: The product can connect with Salesforce Genie, allowing employees to create seamless processes.
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Security: The Shield component allows companies to secure their data and build applications.
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Hyperforce: Companies have the option to scale globally and serve customers locally, providing secure, private, and agile solutions.
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Einstein Intelligence: Organizations can utilize artificial intelligence (AI) to create personalized experiences for customers, potentially increasing companies’ growth.
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Sandboxes: Salesforce Platform offers developers secure development environments where they can test, build, and deploy changes before rolling out final products.
Salesforce Platform Features
Also referred to as a “drag and drop app builder," this solution offers various features for customers to create intelligent applications and build personalized services for clients, partners, and employees within the apps.
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Mobile feature: The mobile feature of Salesforce Platform allows users to build applications for mobile as well as turn already-made apps into mobile apps instantly.
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AI: Through AI, users are able to personalize their applications, utilizing the smart assistant of the platform (called Einstein). The creation of customized services for clients can drive engagement and scale customer experience.
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Vision feature: The Vision feature also utilizes Einstein Platform, where users can take advantage of Einstein Prediction Builder, Bots, Vision, and Language to create AI-powered applications.
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Data protection: Salesforce Platform offers a data protection feature called Salesforce Shield. With it, companies can monitor app and data use, automate security policies, run compliance audits, and encrypt sensitive data.
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Privacy and identity feature: Salesforce Customer Identity is a feature for privacy that offers user access through a single login. The feature provides a seamless user experience while maintaining a high level of security.
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Community feature: The community feature of the product offers a digital experience platform where companies can create secure portals, applications, and websites.
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Builder feature: The application building feature of Salesforce Platform offers various ways for users to create apps, including through low-code builders and pro-code tools.
Salesforce Platform Benefits
The benefits of using Salesforce Platform include:
- Compared to manual coding products, Salesforce Platform is simpler for beginner users who want to develop a product.
- The tool requires a low amount of coding, making it a quick and agile way to develop applications.
- The adaptable design of the platform offers multi-layered security which maintains data accessible to users while protecting it from outside sources.
- The product can be incorporated with various platforms and coding languages for application development.
- The platform can be used to create applications compatible with large database systems like MySQL and Oracle.
- Salesforce Platform allows collaboration between users, as it offers simultaneous access to various users at the same time.
- Salesforce Platform is compatible with desktop databases such as Microsoft Access.
Reviews from Real Users
A vice president at a healthcare company values Salesforce Platform because it is flexible and user-friendly with helpful pre-built schemas.
Peter G., a senior technical consultant at a tech services company, rates Salesforce Platform highly because it is intuitive, quite easy to learn, and stores all kinds of relevant sales information.
