ActiveCampaign vs Zoho CRM comparison

ActiveCampaign and Zoho are both solutions in the CRM category. ActiveCampaign is ranked #33 with an average rating of 8.5, while Zoho is ranked #5 with an average rating of 8.3. ActiveCampaign holds a 0.3% mindshare in CRM, compared to Zoho’s 3.0% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

114 Views
72 Comparison Views

100% willing to recommend

Zoho CRM

Read 52 Zoho CRM reviews

2,597 Views
1,190 Comparison Views

88% willing to recommend

ActiveCampaign

Zoho CRM

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Executive SummaryUpdated on Dec 19, 2024

Zoho CRM and ActiveCampaign are competing products focused on customer relationship management and sales automation. ActiveCampaign seems to have the upper hand for those primarily focused on marketing integration due to its comprehensive marketing tools.

Features: Zoho CRM offers extensive customization, multichannel communication, and support for various business functions. ActiveCampaign provides advanced email marketing, automation workflows, and dynamic content personalization.

Ease of Deployment and Customer Service: ActiveCampaign's straightforward, cloud-based deployment ensures quick implementation with responsive live chat support. Zoho CRM provides flexible deployment options, including on-premise availability, but might require a longer setup time.

Pricing and ROI: Zoho CRM has cost-effective pricing with strong ROI for small to medium businesses due to a lower initial setup cost and a tiered pricing structure for scalability. ActiveCampaign, while having higher setup costs, offers superior marketing automation capabilities, potentially yielding better ROI for those focused on marketing enhancements.

To learn more, read our detailed ActiveCampaign vs. Zoho CRM Report (Updated: April 2025).

Buyer's Guide

ActiveCampaign vs. Zoho CRM

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

33rd

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho CRM

Ranking in CRM

5th

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Opportunity Management (3rd), Sales Force Automation (3rd)

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of ActiveCampaign is 0.3%, up from 0.2% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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AmerKhan

Senior Director - Head of Solution Engineering at Osol tech (Private) Limited

Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking

Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes."

"Highly configurable, enabling graphically built workflows, and the writing of customized scripts if required."

"We use the solution for different projects. We use it to patch lead details from clients' sources."

"Zoho CRM integrates easily with customer service workflows."

"The most valuable features include the dashboards, deal tracking, email tracking, notes, managing notes and the ability to manage databases in one place."

"The platform has a valuable lead qualification feature."

"The initial setup is pretty fast."

"The most valuable solution of Zoho CRM is lead management and analytics. It has a powerful analytics tool."

More Zoho CRM pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"I have issues with the tool's scalability."

"Zoho CRM’s customer service can be a little difficult to reach sometimes."

"Since Zoho CRM is not made for the enterprise kind of company, its stability for enterprise businesses could be improved."

"The MCR capabilities have some limitations."

"I would like to see better integration with Zoho Creator."

"There are two things I would like to see from Zoho CRM. The first would be to include a calling feature that is connected to our call center. Second, I would like financial targeting and how to measure targeting for the sales agent to be connected better with bookings."

"The solution's feature for forecast has limitations."

"It is hard to modify information around a customer. You need to pay for the features and the tool needs to improve it."

More Zoho CRM cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"The licensing is the subscription, where we pay $50 per month per user."

"We consider it a good value and found it to be cost-effective."

"There is a license required for this solution."

"Professional plans cost $35 per user in the USA and EUR 35 in Europe."

"Its price is lower than the other software."

"Zoho CRM has a subscription-based license, which is not too expensive."

"The product costs $35 per user per year."

"I have no information about the pricing for Zoho CRM because the finance department handles that."

More Zoho CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Educational Organization

78%

Computer Software Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

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What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

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What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

I rate the pricing as a five out of ten, as it offers good value for money.

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What needs improvement with Zoho CRM?

The analytics and AI suggestion features need improvement.

See all answers

Comparisons

No data available

SAP CRM vs Zoho CRM

Compared 47% of the time

Odoo vs Zoho CRM

Compared 7% of the time

Bitrix24 vs Zoho CRM

Compared 7% of the time

Oracle CRM vs Zoho CRM

Compared 6% of the time

Salesforce Sales Cloud vs Zoho CRM

Compared 5% of the time

More Zoho CRM Competitors

Product Reports

Buyer's Guide

CRM

March 2025

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Buyer's Guide

Zoho CRM

March 2025

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Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Information Not Available

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

ActiveCampaign vs. Zoho CRM

April 2025

Free Report: ActiveCampaign vs. Zoho CRM

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