Try our new research platform with insights from 80,000+ expert users

Adobe Campaign vs Teradata comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Campaign
Ranking in Marketing Management
8th
Average Rating
7.6
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Teradata
Ranking in Marketing Management
6th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
76
Ranking in other categories
Customer Experience Management (6th), Backup and Recovery (20th), Data Integration (17th), Relational Databases Tools (7th), Data Warehouse (3rd), BI (Business Intelligence) Tools (10th), Cloud Data Warehouse (6th)
 

Mindshare comparison

As of April 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 4.5%, down from 6.0% compared to the previous year. The mindshare of Teradata is 3.6%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

Pritam Deb - PeerSpot reviewer
Easy to learn because it has quite a lot of documentation
Depending on your business scenarios, you can use it, but the initial knowledge of Java scripts, API integrations, and data management. The tool is not a complex platform if you know about the aforementioned areas. Adobe Campaign has features for creating templates, importing templates, and creating various workflows. We used these features to launch the emails, and everything else features. In our company, we integrated Adobe Campaign with Tealium Customer Data Hub. Tealium Customer Data Hub was useful for sending some information to Adobe Campaign for various email campaigns. Whatever data we received in Adobe Campaign was sent back to the Tealium Customer Data Hub for further segmentation. Adobe Campaign can be integrated with other various platforms as well. I think the tool is easy to learn because Adobe has quite a lot of documentation, which includes a broad range of documentation along with various training portals and training materials. The tool is not that complex. From the functionality perspective, it is a very good tool. The tool's UI seems a bit slow, and since it needs enhancement, I rate it a nine out of ten.
SurjitChoudhury - PeerSpot reviewer
Offers seamless integration capabilities and performance optimization features, including extensive indexing and advanced tuning capabilities
We created and constructed the warehouse. We used multiple loading processes like MultiLoad, FastLoad, and Teradata Pump. But those are loading processes, and Teradata is a powerful tool because if we consider older technologies, its architecture with nodes, virtual processes, and nodes is a unique concept. Later, other technologies like Informatica also adopted the concept of nodes from Informatica PowerCenter version 7.x. Previously, it was a client-server architecture, but later, it changed to the nodes concept. Like, we can have the database available 24/7, 365 days. If one node fails, other nodes can take care of it. Informatica adopted all those concepts when it changed its architecture. Even Oracle databases have since adapted their architecture to them. However, this particular Teradata company initially started with its own different type of architecture, which major companies later adopted. It has grown now, but initially, whatever query we sent it would be mapped into a particular component. After that, it goes to the virtual processor and down to the disk, where the actual physical data is loaded. So, in between, there's a map, which acts like a data dictionary. It also holds information about each piece of data, where it's loaded, and on which particular virtual processor or node the data resides. Because Teradata comes with a four-node architecture, or however many nodes we choose, the cost is determined by that initially. So, what type of data does each and every node hold? It's a shared-no architecture. So, whatever task is given to a virtual processor it will be processed. If there's a failure, then it will be taken care of by another virtual processor. Moreover, this solution has impacted the query time and data performance. In Teradata, there's a lot of joining, partitioning, and indexing of records. There are primary and secondary indexes, hash indexing, and other indexing processes. To improve query performance, we first analyze the query and tune it. If a join needs a secondary index, which plays a major role in filtering records, we might reconstruct that particular table with the secondary index. This tuning involves partitioning and indexing. We use these tools and technologies to fine-tune performance. When it comes to integration, tools like Informatica seamlessly connect with Teradata. We ensure the Teradata database is configured correctly in Informatica, including the proper hostname and properties for the load process. We didn't find any major complexity or issues with integration. But, these technologies are quite old now. With newer big data technologies, we've worked with a four-layer architecture, pulling data from Hadoop Lake to Teradata. We configure Teradata with the appropriate hostname and credentials, and use BTEQ queries to load data. Previously, we converted the data warehouse to a CLD model as per Teradata's standardized procedures, moving from an ETL to an EMT process. This allowed us to perform gap analysis on missing entities based on the model and retrieve them from the source system again. We found Teradata integration straightforward and compatible with other tools.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."
"Analytics was a good part of Adobe Campaign."
"It is a stable solution."
"The most valuable features are the large volume of data and the structuring of the data to optimize it and get very optimal data warehouse solutions for customers."
"The product's scalability is great. Scalability-wise, I rate the solution a ten out of ten."
"The performance is great, we are able to query our data in one operation."
"The flexibility in design is very good."
"It has increased the speed of reporting."
"Teradata features high productivity and reliability because it has several redundancy options, so the system is always up and running."
"It handles large amounts of information with a linear performance increase, in relation to a HW investment."
"Teradata's most valuable feature is that it's easy to use."
 

Cons

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."
"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."
"The tool's flexibility and capacity for expansion are areas of concern where improvements are required."
"GUI of administrative tools is really outdated."
"Query language and its functionality are rather limited, compared to Oracle or even SQL Server. However, it is possible to perform any kind of logic in it (though some workarounds may be required)."
"From my perspective, it would be good if they gave better ITIN/R plugins to use the data for AI modeling, or data science modeling. We can do it now; however, it could be more elegant in terms of interfacing."
"The SQL Assistant is very basic. This tool can be improved for usability."
"Teradata needs to expand the kind of training that's available to customers. Teradata only offers training directly and doesn't delegate to any third-party companies. As a result, it's harder to find people trained on Teradata in our market relative to Oracle."
"Teradata should focus on functionality for building predictive models because, in that regard, it can definitely improve."
"It would help to make scaling easier with a reduced cost. ​"
 

Pricing and Cost Advice

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."
"It will be a bit expensive because it is an Adobe product."
"In the past, it turned out that other solutions, in order to provide the full range of abilities that the Teradata platform provides plus the migration costs, would end up costing more than Teradata does."
"Teradata is expensive, so it's typically marketed to big customers. However, there have been some changes, and Teradata is now offering more flexible pricing models and equipment leasing. They've added pay-as-you-go and cloud models, so it's changing, but Teradata is generally known as an expensive high-end product."
"It is still a very expensive solution. While I very much like the pure technological supremacy of the software itself, I believe Teradata as a company needs to become more affordable. They are already losing the market to more flexible or cheaper competitors."
"Teradata is expensive but gives value for money, especially if you don't want to move your data to the cloud."
"The price needs to be more competitive as Hadoop, Redshift, Snowflake, etc are constantly making way into EDW space."
"Price is quite high, so if it is really possible to use other solutions (e.g. you do not have strict requirements for performance and huge data volumes), it might be better to look at alternatives from the RDBMS world."
"Users have to pay a yearly licensing fee for Teradata IntelliFlex, which is very expensive."
"Teradata's licensing is on the expensive side."
report
Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.
845,406 professionals have used our research since 2012.
 

Comparison Review

it_user232068 - PeerSpot reviewer
Aug 5, 2015
Netezza vs. Teradata
Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…
 

Top Industries

By visitors reading reviews
Financial Services Firm
23%
Educational Organization
21%
Manufacturing Company
7%
Healthcare Company
5%
Financial Services Firm
26%
Computer Software Company
11%
Manufacturing Company
7%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Adobe Campaign?
Analytics was a good part of Adobe Campaign.
What needs improvement with Adobe Campaign?
The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...
What is your primary use case for Adobe Campaign?
We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.
Comparing Teradata and Oracle Database, which product do you think is better and why?
I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...
Which companies use Teradata and who is it most suitable for?
Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...
Is Teradata a difficult solution to work with?
Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...
 

Comparisons

 

Also Known As

Neolane Campaign
IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture
 

Overview

 

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
Netflix
Find out what your peers are saying about Adobe Campaign vs. Teradata and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.