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Alteryx vs Looker Studio comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Alteryx
Average Rating
8.4
Number of Reviews
77
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (4th), Data Preparation Tools (1st)
Looker Studio
Average Rating
7.6
Number of Reviews
10
Ranking in other categories
Reporting (12th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Alteryx is designed for Predictive Analytics and holds a mindshare of 24.4%, down 25.7% compared to last year.
Looker Studio, on the other hand, focuses on Reporting, holds 2.3% mindshare, down 2.8% since last year.
Predictive Analytics
Reporting
 

Featured Reviews

Vivek Vaibhav - PeerSpot reviewer
Mar 11, 2024
Has a good UI and drag-and-drop features which makes it easy to understand
There have been some issues with licensing, particularly with the increased prices. This has led some companies, including ours, to consider reducing the number of licenses or potentially discontinuing their use of Alteryx. Since most of our team members work with Alteryx, deploying workflows to clients who may not have licenses became a hurdle. Every user needed a license to run the workflows, which could pose difficulties, especially for clients who only needed occasional access for small data analyses. Unlike other software like Microsoft Power BI, which offers free trials or user licenses for basic functionality, Alteryx doesn't provide such options, potentially limiting its accessibility for occasional users. It should improve scalability.
Srini-Dhanaraj - PeerSpot reviewer
May 28, 2024
Available for free and can help businesses resolve their data migration problems
It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Technical support is very helpful."
"The Alteryx designer has been the most useful feature in the solution."
"It is one of the most complete and great customer service that I experienced with a software company/ecosystem."
"The modeling features are very good."
"The most valuable feature of this solution is data preparation."
"The drag-and-drop features are useful for data scientists who do not like to code because it is already in the system."
"The support is very good."
"The product's initial setup phase is simple and straightforward."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"The ability to integrate with a great variety of data sources."
"The product's initial setup phase is very simple."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"The ability to design complex data models and equations."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"The solution is free so that is a good feature."
"This has improved our organization by allowing people to see their data and develop visualizations themselves."
 

Cons

"More statistics tools: We can use to compare SPSS statistics with some automated advisory."
"Sometimes workflows tend to queue up, and they tend to get canceled for some reason that we don't know sometimes."
"All of the reports are migrated or exported in an Excel file, and most of the time, a business intelligence tool is required. They could have better reporting. The aesthetic could be improved."
"Alteryx's development environment could be improved as it requires installation locally and can't be developed in the cloud."
"The GUI interface functions but it could stand to be updated to a more modern look and feel."
"In the database, it should be more functional and connect to more big data, especially using IPI."
"Sometimes, there are performance constraints. Especially when a large file has to be ingested, the system slows down a bit. Its performance is the only thing that can be improved."
"The screen when you are looking into your workflows and your ETL processes needs to be improved. You cannot manage it very well."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"Panels are not as easy to use as other data extraction UIs."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
 

Pricing and Cost Advice

"While it offers extensive features, including predictive analytics, for those who mainly use it for data preparation and blending, the cost can be prohibitive."
"In my opinion, it's actually quite expensive."
"The designer has a list price of $5,995 USD."
"In order to have designers, and, if you want to collaborate, you have to buy a server. If the designer is $5,000, and if you want a server, you have to pay $80,000."
"The price for Alteryx Designer is reasonable but the price for Alteryx Server for universal collaborations is too expensive."
"I rate the tool's pricing a two out of ten."
"If one is a high price, and ten is a low price, I rate the tool's price as a one. The tool is expensive."
"Opt for the three year subscription. It is 20% less than the yearly one."
"The tool is free."
"The product is available for free."
"The cost is quite affordable based on feature analysis."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The solution is free but the Google Looker is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
24%
Manufacturing Company
10%
Computer Software Company
8%
Healthcare Company
6%
Computer Software Company
16%
Financial Services Firm
12%
Manufacturing Company
11%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like P...
What is your primary use case for Google Data Studio?
The solution is a visualization tool that helps to make dashboards.
 

Comparisons

 

Also Known As

No data available
Data Studio
 

Learn More

 

Overview

 

Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
Genesys, Shueisha
Find out what your peers are saying about Alteryx vs. Looker Studio and other solutions. Updated: March 2020.
814,649 professionals have used our research since 2012.