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Amazon AWS vs IBM Public Cloud vs Microsoft Azure comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2025, in the PaaS Clouds category, the mindshare of Amazon AWS is 12.9%, down from 17.8% compared to the previous year. The mindshare of IBM Public Cloud is 3.3%, down from 4.3% compared to the previous year. The mindshare of Microsoft Azure is 20.0%, up from 19.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
PaaS Clouds
 

Featured Reviews

Arun Srivastav - PeerSpot reviewer
Allows for automatic scaling of resources and provides built-in firewalls and security features, eliminating the need for external security solutions
One thing that's a bit different is that we're still accustomed to speaking to someone directly. AWS doesn't offer that kind of support. It's only through bots. You're speaking to chatbots, and that can sometimes be frustrating because there's no person on the other side. AI is not a substitute for a person. AWS marketplace is very strong, but somehow AWS doesn't promote it much. They have a huge customer base across the globe, and if products were launched in their marketplace, they could sell like hotcakes. They should improve their marketplace and promote the same product across the globe. They can take a cut, but they should promote it. That's something they don't do very much. So, AWS should promote its marketplace software. The company should promote it aggressively. Currently, they keep it very subtle. If you ask for it, they'll help you out. But they don't seem to advertise, "You're building a product on our platform? Why don't you sell it in our marketplace?" Improvement in AI: AWS is a little behind Microsoft Azure in terms of AI. AWS is still getting there, but the kind of examples and help files available in Azure for AI are much better. So AWS still needs to work on its AI functionality.
Shivakumar Kuppannan - PeerSpot reviewer
No hidden charges, 100% stable, and allows us to have bare metal servers for dedicated workload
It pretty much has all the features. There are many applications and features, and because of that, we need to walk through or study all the material and do hands-on. We need clear documentation or support for using IBM Public Cloud. The UI is fine, and everything else in terms of usability and configuring the cloud is also fine. The only thing is that when we're stuck or get an error, we need some technical support. Normally, for any cloud, we get a lot of information on the web, but that is missing in the case of IBM Public Cloud. We need some technical support documents. That is the only thing missing in IBM Public Cloud.
Nicolas Chabrier - PeerSpot reviewer
Promotes clear, logical structures preventing impractical configurations and offers seamless integration
The only thing is regarding the management of multi-cloud environments. That's not really possible. So basically, it's wonderful if you manage Microsoft clearly and if you manage Microsoft Azure, but if you need to consume external services and have a global overview of all your consumption, it's not the case. Google, for instance, has tools that help you manage multiple environments, which makes sense because Google is really the cloud provider. So that's why they need to be compliant with the others. But for sure, Microsoft's approach is different, and it's wonderful when you're one hundred percent on Azure. But if you'd like to have something more of a multi-cloud strategy, that's a bit of a gap where they could improve.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It streamlines tasks like table creation and data loading into Redshift, making the process more efficient and manageable."
"One of the most valuable features is that Amazon AWS has a lot of data centers and regions where we can position our virtual machines for leverage. Amazon AWS is also easy to use. You can quickly spin up something, use Explorer, building proofs of concept, things like that. Once the proof of concept is built once and we know how things are going to look from a production perspective, we try to move everything to the data centers. These features and the ease of use are the main reasons why we use AWS."
"The environment is a rich playground, and if you tried to do the same things on-premises that you do on AWS, it would be a lot more challenging to execute. You can open up a virtual machine on AWS, run some experiments, and be done with it. It's much easier than buying new servers, provisioning them, etc"
"The most valuable feature of this solution is the S3."
"I like S3, load balancers, and Route 53."
"There are many valuable features, I find the EMR in the platform easy to use and to learn."
"Stable platform with a straightforward setup. It's user-friendly, with more reliable servers compared to the competition."
"Setting up AWS was pretty easy. It was straightforward to set up, and it took us a year to develop and migrate our mobile banking solution to the AWS cloud. Our migration experience was quite positive."
"It's straightforward, has a good environment and is cost-effective."
"The availability is second to none. Customer support is very good."
"This product is very good because it is accessible in remote locations, and anyone can deploy from any place."
"The initial setup was very easy. It's quite straightforward. Deployment took about fifteen minutes. Everything is well organized."
"The beauty of cloud service providers, especially public cloud service providers, is that they are scalable every time when you need them because their payment model is pay-as-you-go."
"The most valuable feature of IBM Public Cloud is the AI integrations."
"What I like most in IBM Public Cloud is how easy it is to create serverless functions. They are called IBM functions, but in AWS, they are called Lambda functions. Those are pretty standard, and another thing I like the most is that you have fewer restrictions on the amount of data you can transfer across those functions. IBM Public Cloud is way more flexible than AWS. I also like that IBM Public Cloud is pretty straightforward to integrate. As long as you have all the tools IBM provides you, getting everything up and running is straightforward."
"It provides robust analytics and management tools to give customers complete visibility into their environment and infrastructure."
"One advantage of using Azure is that clients can start with a low-cost entry in terms of hardware and scale as their business and user base grows. They don't need to allocate a large budget for infrastructure upfront."
"I appreciate that everything is basically shift forward from a security standpoint."
"It was very user-friendly when setting up the virtual machines and console. It was an easy task for my team to create virtual servers and start replications."
"Microsoft Azure is easy to use."
"The time to market is fast compared back to the traditional on-premise hosting. That is one of the better things I can say because there is no need to worry. The Pack services will enable it to start immediately."
"The solution is stable."
"Azure Data Lake is useful. We are in the process of populating the data lake for our current project. Also, we are directly importing for Power BI to using PowerPlay."
"I would rate my experience with the initial setup an eight out of ten, with ten being easy."
 

Cons

"I think the price can be improved."
"Some of their well-listed services are not super configurable."
"The solution could be more user-friendly."
"The solution could offer better integration capabilities."
"The solution could have better security and more integration with other platforms."
"They could lower the cost. The setup could also be easier."
"Amazon support could be better."
"AWS for API, or Seller Central, is no improvement from what we had (our internal tools we designed to update accounts, change customer network profiles, monitoring, MRTG graphs, etc), when AWS should be blazing."
"Maybe performance enhancers and reports could be better improved. If they do so, it would be better. Of all the drawbacks I saw, this would be the biggest enhancement."
"The deployment can be a bit of a pain. There are a lot of packages and a lot of options and it can require complex configuration to get it right."
"They do not have a very good virtual network implemented, and the VPC is the most important feature that needs to be improved."
"There is not a lot of support for this solution, which is something that needs to be improved."
"The solution’s pricing could be improved."
"An area for improvement in IBM Public Cloud is getting up-to-date information on how to set up everything. It's hard to find new documentation."
"I would like to see a more user-friendly deployment process in the next release of this solution."
"The product should offer more computing, similar to Amazon."
"The interface for configuring the environment is not very intuitive. Certain things are at different places, and it is not easy to navigate. They should have a more transparent licensing model. Currently, Microsoft's licensing is a bit clunky, and it keeps changing depending on the type of subscription you have. Different features are included, and sometimes, it is very hard to figure out the right licensing. So, the commercial aspect of the licensing can be improved, and they can make it easier to understand all the features that are included."
"I would like to see better policy-based management and everything related to security management could have been better integrated."
"The customer support can become pricey at times if you don't have proper plans."
"The installation process is complex."
"The pricing could be better."
"The price of the Azure license could be cheaper."
"I would like to see the console improved."
"Maybe Azure could add an address code to create your analysis without SQL or Python because some business users don't want it to code. So it's good to have a service application that connects to the data lake to conduct analysis and simplify the business process."
 

Pricing and Cost Advice

"Amazon AWS is a bit more expensive than Oracle."
"The solution should improve the pricing."
"The price could be better."
"Looking at the primary market for AWS, I see that there's a lot of customers who have only mid-level performance requirements, because you will have all these normal applications such as online auction websites, gaming applications, voice applications, and so on. These are not, for example, large monitoring applications, financial independents, or brick and mortar companies. So AWS caters to about 40% of the market when it comes to general applications. As it happens, in many cases, you simply don't need the high-performance offerings from AWS, nor the innovative products from Google Cloud Platform, which can come with large price tags."
"One of the best-kept ways to reduce costs is to develop it on serverless technologies with AWS Lambda, SNS, DynamoDB, and S3."
"It's my understanding that our company is charged a few hundred dollars on a monthly basis."
"We are happy with the pricing."
"Some customers will provide their own license and others will purchase it directly from AWS."
"We are using the trial version of this solution, so we have not paid anything."
"It pretty much has a standard price. There is no hidden price with IBM Public Cloud."
"In order to be competitive, you have to commit to a contract for at least one year, but you pay a fixed monthly fee."
"IBM Public Cloud is pretty cheap. They have an ongoing free tier that basically won't expire, so as long as your solution is small enough, you can have a test set that you can use for demos, which will cost you almost nothing."
"IBM has a lesser price compared to other cloud service providers like Azure and AWS."
"The price of IBM Cloud is very cheap compared to competitors AWS and Azure."
"On a scale from one to ten, where one is cheap, and ten is expensive, I rate the solution's pricing a nine out of ten."
"The licensing fees are straightforward and predictable."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing an eight out of ten."
"The pricing is cheap."
"Price is good and many free features available"
"The price of the solution could be cheaper."
"The subscription models can be confusing and it would be beneficial for them to simplify them. We are on an annual subscription."
"The pricing for us is higher because we are using IaaS."
"I am currently on a pay-as-you-go subscription and my customers are going to be on a three-year contract. For what is offered in the three-year package it is quite reasonably priced."
"It is not cheap. Its price could be a little bit less."
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Comparison Review

it_user8586 - PeerSpot reviewer
Aug 14, 2013
Amazon vs Rackspace vs Microsoft vs Google: Cloud Hosting Services Comparison
Amazon Web Services, Rackspace OpenStack, Microsoft Windows Azure and Google are the major cloud hosting and storage service providers. Athough Amazon is top of them and is oldest in cloud market, Rackspace, Microsoft and Google are giving tough competition to each other and to Amazon also for…
 

Top Industries

By visitors reading reviews
Educational Organization
17%
Financial Services Firm
14%
Computer Software Company
12%
Manufacturing Company
8%
Computer Software Company
13%
University
13%
Financial Services Firm
13%
Manufacturing Company
8%
Educational Organization
45%
Financial Services Firm
9%
Computer Software Company
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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Which is preferable - IBM Public Cloud or Microsoft Azure?
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What needs improvement with IBM Cloud?
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What do you like most about IBM Public Cloud?
The most valuable feature of IBM Public Cloud is the AI integrations.
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Microsoft’s Windows Azure platform is not easy or intuitive to deploy. The difficulty will be impacted by the type of...
 

Also Known As

Amazon Web Services, AWS
IBM Bluemix
Windows Azure, Azure, MS Azure
 

Overview

 

Sample Customers

Pinterest, General Electric, Pfizer, Netflix, and Nasdaq.
Uvionics Tech, Komsomolskaya Pravda, Alpha Modus, Inventive, Web Business Consulting, FindBrok, SilverHook Powerboats, United Way of Allegheny County
BMW, Toyota, easyJet, NBC Sports, HarperCollins, Aviva, TalkTalk Business, Avanade, and Telenor.
Find out what your peers are saying about Microsoft, Amazon Web Services (AWS), Red Hat and others in PaaS Clouds. Updated: April 2025.
848,989 professionals have used our research since 2012.