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Apptivo vs Oracle CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Apptivo
Ranking in CRM
85th
Average Rating
9.0
Reviews Sentiment
7.9
Number of Reviews
1
Ranking in other categories
Business Management Software (15th)
Oracle CRM
Ranking in CRM
9th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
38
Ranking in other categories
Marketing Automation (5th)
 

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of Apptivo is 0.1%, down from 0.1% compared to the previous year. The mindshare of Oracle CRM is 3.3%, down from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

RV
User-friendly, customizable, and very affordable
Because of Apptivo's capabilities, lead conversion has happened very effectively. There is no spillage with lead tracking. We ensure that every lead is followed up. If any of those are not converted, we use the platform to engage with them again after about six months. We try to convert as many as possible, and that has been possible because of the CRM.
Omair Bokhari - PeerSpot reviewer
Helps business track their customers, sales leads, and opportunities
An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's very customizable and very friendly. I could tailor it to my business."
"Technical support is very fast. It's customer friendly."
"Case management, incident management, and request management features are valuable."
"The most valuable feature of Oracle CRM is the organization it provides."
"It helps our company interact with our customers, track leads and opportunities, determine how many opportunities are transferred into actual sales, and other such areas."
"It is very simple."
"I find the reporting features impactful."
"The solution is scalable."
"The most valuable features of the solution I like are its stability and customization."
 

Cons

"Its integrations could be better. The UI/UX could also be better, but that is not essential for us."
"The user interface could be better. It's currently running on an older Java UI format, which could be upgraded to Fiori."
"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."
"The performance could be better."
"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends."
"Oracle CRM should improve in terms of AI capabilities and user interface design."
"Oracle CRM should have more integration with different platforms."
"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."
"I think Oracle CRM could improve its user interface and user experience to make it more engaging. Currently, it has a more traditional enterprise look, but I believe it could benefit from more catchy and engaging colours and designs to better engage with users and stakeholders. While the capabilities might be there, the interface may not be very inviting for first-time users."
 

Pricing and Cost Advice

"It's very affordable. As a small business, it's very affordable for me. They're giving it to us at $10 a user, which is very comfortable. I would rate it a 10 out of 10 in terms of price. If we wanted to get some implementation and support from them, they had some pricing, but we didn't want that. We said that we'll set it up ourselves."
"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."
"It is not cheap. It is more suitable for big companies."
"The product’s pricing is very high."
"The licensing is on a yearly basis."
"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."
"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."
"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."
"The cost of a license with support is slightly higher than a regular license."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
13%
Financial Services Firm
12%
University
12%
Government
11%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Oracle CRM?
The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...
What is your experience regarding pricing and costs for Oracle CRM?
The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.
What needs improvement with Oracle CRM?
Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.
 

Comparisons

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Also Known As

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Market2Lead
 

Overview

 

Sample Customers

Information Not Available
Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: March 2025.
849,190 professionals have used our research since 2012.