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Automox vs Norton Small Business comparison

Automox and NortonLifeLock are both solutions in the Endpoint Protection Platform (EPP) category. Automox is ranked #61, while NortonLifeLock is ranked #18 with an average rating of 8.7. Automox holds a 0.3% mindshare in EPP, compared to NortonLifeLock’s 2.3% mindshare. Additionally, 100% of Automox users are willing to recommend the solution, compared to 90% of NortonLifeLock users who would recommend it.
Automox
Read 10 Automox reviews
  • 529 Views
  • 392 Comparison Views
100% willing to recommend
Norton Small Business
Read 11 Norton Small Business reviews
  • 3,073 Views
  • 2,727 Comparison Views
90% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 9, 2024

Automox and Norton Small Business are competitors in the endpoint management and security software category. While Automox is praised for effective endpoint management, Norton Small Business is seen as superior due to its comprehensive security features and strong ROI.

Features: Users highlight Automox's efficient patch management, automated updates, and user-friendly interface. In contrast, Norton Small Business is appreciated for its extensive protection measures including antivirus, firewall, and device security.

Room for Improvement: Automox users suggest enhancements in reporting capabilities, integration options, and user experience design. Norton Small Business users seek improvements in performance speed, lower resource usage, and user interface customization.

Ease of Deployment and Customer Service: Automox is praised for its straightforward deployment and responsive customer service. Norton Small Business receives positive feedback for deployment simplicity but has mixed reviews regarding customer service efficiency.

Pricing and ROI: Automox receives favorable mentions for its competitive setup cost and satisfactory ROI. Norton Small Business users acknowledge a higher setup cost but justify it with the strong ROI and feature-rich package.

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To learn more, read our detailed Automox vs. Norton Small Business Report (Updated: March 2025).
Buyer's Guide
Automox vs. Norton Small Business
March 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Automox
Ranking in Endpoint Protection Platform (EPP)
61st
Average Rating
8.8
Reviews Sentiment
8.1
Number of Reviews
10
Ranking in other categories
Vulnerability Management (50th), Enterprise Mobility Management (EMM) (18th), Patch Management (17th)
Norton Small Business
Ranking in Endpoint Protection Platform (EPP)
18th
Average Rating
8.8
Reviews Sentiment
7.8
Number of Reviews
11
Ranking in other categories
Cloud Backup (14th), SSL VPN (6th)
 

Mindshare comparison

As of April 2025, in the Endpoint Protection Platform (EPP) category, the mindshare of Automox is 0.3%, up from 0.2% compared to the previous year. The mindshare of Norton Small Business is 2.3%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Endpoint Protection Platform (EPP)
 

Featured Reviews

Jack Leung - PeerSpot reviewer
Easy to use and deploy agents but needs more stability
We just need to deploy the agent to the endpoints. We don't need to set up anything. For a single agent, it takes one or two minutes. However, we deployed globally, and you need to take into consideration the time it will take to deploy across each endpoint. It's very simple to deploy. We had three or four engineers take care of the implementation.
Read full review
William_Bowers - PeerSpot reviewer
Provides a secure and hassle-free environment
One area where Norton 360 could improve is the constant push for upselling. The notifications urging me to buy additional services, like dark web monitoring or a secure browser, can be overwhelming. It feels like they are trying to sell me more than I actually need. I would prefer a more straightforward approach where essential features are included in the base license without constant prompts to purchase extras. While notifications about actions taken for my security are good, they could be more informative, letting me know exactly what they did to protect me without the upsell pitches. Simplifying the user experience and providing clearer information about the actions taken would make Norton 360 more user-friendly for me.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Coming from prior solutions that were a lot more effort, Automox's patch management abilities are transformational. When I took over patching at my company, they were using on-premise architecture to patch. As the workforce shifted from being in the office into their home offices, I was able to lift and shift with no effort other than deploying the new agent out into the environment."
"Among the most valuable features are its ease of use and the Worklets. Both of them are time-savers. Worklets enable us to customize things for a given environment. It's something like when Apple lets other people create applications. Other peoples' Worklets can be used in our environment and in our customers' environments. That saves a lot of time, and it's really cool."
"Previously, we would run a report, scan it, and compare it. We were spending 15 to 30 minutes a month on each machine on this stuff because you would find stuff that wasn't up to date, then you had to fix it. This solution takes that time down to minutes. Automox saves us easily many hours a month."
"The fact that it's just one product that can patch multiple operating systems is really great."
"They've been adding some new features lately, which I'm not nearly as familiar with, but the ability to just deploy patches and exempt certain machines from certain patches is helpful. For instance, for our servers, we may not want to roll out zero-day patches. We are able to exempt those and make sure that they don't get those policies. We've got certain servers that have to run a particular version of Java, and being able to exempt those servers from receiving Java updates is pretty fantastic."
"Its flexibility is most valuable."
"It's easy to deploy agents to endpoints."
"The flexibility in creating tools to make changes on remote machines is most valuable to me. The reporting feature is also fantastic because on any given day I can bring up a list of machines that don't have patches, for example. Or I can bring up a list of machines that are in my environment on a certain day. The solution helps me with not only my own role, and what I look for internally myself, but it also helps during audits. I can go in and look at the number of machines in there, and their owners and timelines. It certainly helps tell a story for anything that IT requires."
More Automox pros
"The product offers all the essential licenses compatible with Windows, Mac OS, and mobile platforms."
"The solution detects viruses very, very fast."
"It offers diverse features, such as antivirus protection, firewall, identity protection, secure VPN, device backup, password management, parental controls, and performance optimization."
"The product’s valuable feature is the availability of support services 24/7."
"The most valuable feature of the solution is that it offers alerts if I get a spam email."
"The performance is fine."
"Norton 360 offers the best defense compared to other low-priced antivirus solutions. Its most valuable feature is storage and automatic backup. You can restore materials from the tool's cloud backup. It is encrypted with authentication."
"The solution has good performance."
More Norton Small Business pros
 

Cons

"The only thing that we've ever truly wanted is an onsite repository. Currently, all updates are provided directly from the internet. So, if you have 1,000 devices, all 1,000 devices go directly out to the internet. We would love the option of being able to put the updates on local storage so that we're not consuming as much bandwidth. That is literally the only thing that we've ever wanted."
"As concerns the patching concepts, there's a bit of a learning curve in terms of working out how Automox wants you to work within the console, not only splitting up everything into groups, but then having the various policies assigned."
"There should be better inventory capabilities. Right now, they only allow you to have insight into software out-of-the-box. It would be nice to also extend that into custom inventory that can be modified and managed by the practitioner."
"It should have integrated workstation access. So, there should be a remote desktop feature."
"We would like to see additional detailed reporting for Service providers like us. We had to build our own reports via their APIs to meet our needs."
"They need to improve the automation features."
"When we bring on a new client, we need to go into that client and manually set up my account, my chief engineer's account, three technicians' accounts, and a billing person's account all over again, which is annoying. We have probably up to 15 or 16 of our clients on Automox now. For every single one of those, we have had to go in and set this up. Then, if anything changes, we have to remember to go to Automox and change it 15 or 16 times. So, we just want inheritable permissions, and that is it. We have talked to them about this, and they are like, "Yeah, we hear a lot of complaints about it." I am thinking, "Guys, I have been complaining about this for a year and a half. When are you going to do it?" It must be some tricky thing or not an easy fix, because I can only assume if it were easy, then they would have done it by now."
"The biggest area they need to fix, without a doubt, is the ability to copy and sync profiles and worklets between all of the organizations you manage, and the ability to have top-level user access control across all of the companies that you manage."
More Automox cons
"There's a need for enhanced security measures."
"The updates must be less frequent."
"I would like to see Norton 360 improve the speed of its cloud backup."
"The tool's price is an area of concern where improvements are required."
"The product should be improved with more storage. Though included in its price, the tool's auto VPN doesn't work at times."
"The tool should be easily available in the market and should be cheaper."
"Norton 360’s features for device optimization could be better."
"One area where Norton 360 could improve is the constant push for upselling."
More Norton Small Business cons
 

Pricing and Cost Advice

"There are no additional costs in addition to the extended licensing fees with Automox. You get your support and your per endpoint license with what you purchased."
"The product is a great value."
"For all these software tools, it is usually a subscription model. There is a monthly charge that we need to pass along to our clients because we are doing all this for their benefit. It is only a couple of bucks a month per computer, and that is a low enough price point where our clients, without exception, have accepted it, and said, "This is great. We will pay that. It sounds like a worthwhile thing.""
"We're doing it annually directly through Automox. It is per endpoint. It is $2 and some change per endpoint, but I believe the cost is right around $28,000. Everything is covered in this fee."
"The cost is very reasonable compared to the competition."
"We are on the premium licensing, which is the one that has the API capability that we use."
"Automox just charges us a set amount per user, per month, for using the product. That is very important to us. Because it's a cloud-native solution, you're saving on the cost of hosting an on-premises solution on your servers."
"Its licensing for a year was nine grand. There was no additional fee."
More Automox pricing and cost advice
"During procurement, we discovered that acquiring licenses in packages or bundles, such as the one for 20 users, was more cost-effective than individual licenses."
"The solution is cost-effective."
"The price is fairly acceptable."
"It is an inexpensive product. We purchase its yearly license."
"The tool has a yearly licensing."
"On a scale of one to ten, if ten is the most expensive and one is the cheapest, I rate the price as nine."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
8%
Government
8%
Manufacturing Company
7%
Comms Service Provider
11%
Computer Software Company
11%
Government
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Automox?
It's easy to deploy agents to endpoints.
See all answers
What is your experience regarding pricing and costs for Automox?
We do pay a monthly licensing fee. I'd rate the pricing as average. It's not cheap yet not too expensive. You can also pay for more support if you require them to provide consultancy services.
See all answers
What needs improvement with Automox?
They need to improve the automation features. It could be more stable.
See all answers
What do you like most about Norton 360?
The product offers all the essential licenses compatible with Windows, Mac OS, and mobile platforms.
See all answers
What is your experience regarding pricing and costs for Norton 360?
I have a yearly licensing plan. The cost is not that high. The solution is cost-effective.
See all answers
What needs improvement with Norton 360?
The updates must be less frequent.
See all answers
 

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More Norton Small Business Competitors
 

Product Reports

Buyer's Guide
Automox
April 2025
Automox reportDownload Automox product report
Buyer's Guide
Cloud Backup
April 2025
Norton Small Business reportDownload Norton Small Business product report
 

Overview

Facing growing threats and a rapidly expanding attack surface, understaffed and alert-fatigued organizations need more efficient ways to eliminate their exposure to vulnerabilities. Automox is a modern cyber hygiene platform that closes the aperture of attack by more than 80% with just half the effort of traditional solutions.

Cloud-based and globally available, Automox enforces OS & third-party patch management, security configurations, and custom scripting across Windows, Mac, and Linux from a single intuitive console. IT and SecOps can quickly gain control and share visibility of on-prem, remote and virtual endpoints without the need to deploy costly infrastructure.

Automox dramatically reduces corporate risk while raising operational efficiency to deliver best-in-class security outcomes, faster and with fewer resources.

Automox
Safeguard your business effortlessly with Norton Small Business, providing comprehensive protection wherever you are. Feel confident in the security of your business as Norton helps protect your devices, offering easy installation, overview, and management without the need for IT skills. With a focus on reducing online risks, this solution enables secure browsing for employees on-the-go and enhances the security of company passwords and financial information. Additionally, Norton Small Business contributes to the longevity of your PCs with automated Windows PC cleaning and optimization, ensuring peak efficiency. Prioritize data integrity by maintaining three separate backups, including an additional backup in the cloud. With Norton Small Business, empower your team to work safely while staying ahead of potential threats, making it an ideal choice for businesses seeking straightforward and robust online security solutions.
NortonLifeLock
Buyer's Guide
Automox vs. Norton Small Business
March 2025
Free Report: Automox vs. Norton Small Business
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