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Avanan vs Darktrace comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (13th), Data Loss Prevention (DLP) (20th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
21st
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Darktrace
Ranking in Email Security
9th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
84
Ranking in other categories
Intrusion Detection and Prevention Software (IDPS) (2nd), Network Traffic Analysis (NTA) (1st), Network Detection and Response (NDR) (1st), Extended Detection and Response (XDR) (7th), Cloud Security Posture Management (CSPM) (10th), Cloud-Native Application Protection Platforms (CNAPP) (9th), Attack Surface Management (ASM) (4th), AI-Powered Cybersecurity Platforms (5th), AI Observability (6th)
 

Mindshare comparison

As of May 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.3%, down from 3.9% compared to the previous year. The mindshare of Darktrace is 2.0%, down from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Darktrace2.0%
Cloudflare One1.7%
Avanan2.3%
Other94.0%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
AM
Technical Consultant - Unix Platform Services at BITS AND BYTE IT CONSULTING PVT LTD
Consistent threat hunting and anomaly detection deliver valuable insights for network security management
In terms of improvement for Darktrace, pricing is the main concern. Pricing bothers me and this is one of the major factors when choosing a solution. When we get feedback from customers, that's the only felt need. When we factor in Darktrace, we do it only limited. We put it on where the perimeters and connections are, but still, some gray areas are left out, especially if we have multiple branches. We need Darktrace on each branch to get the data out, and I suggest having some kind of a centralized product that gets data from multiple sources to aggregate and provide the data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare, in my opinion, was easy to implement."
"Clover is the best product globally."
"It is a stable solution."
"Cloudflare DDoS mitigates DDoS attacks."
"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"Enables me to work from two locations."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"The ease of installation and the AI capacity of the product are valuable."
"In the overall experience, I have come to conclude that Avanan has the best email management tools that can prevent cyber attacks."
"Avanan is a stable software. My company hasn't faced any issues, bugs, or problems with the performance of Avanan."
"It can retract unsafe emails and remove them from the entire communication channel."
"Prevention of account takeover by ransomware attackers has solved long-term problems that had become normal in the company."
"We are grateful for the solution and its great advances in connecting teams under a secure environment that cybercriminals cannot compromise."
"This software has kept the company information systems very secure for a long period, and we are proud of that."
"The technical support from Darktrace is very good, including support from their resellers."
"The most valuable feature is the alerts. The alerts are meaningful. The event rolls up into meaningful and actionable alerts rather than just being noise."
"A very useful feature in Darktrace for real-time threat analysis is the packet inspection that analyzes the packet traffic in real time."
"I have found the automation and AI features to be valuable. If someone were to come in to the office at midnight and log in, Darktrace would flag it."
"AI analytics are built directly into the product."
"I highly recommend the overall solution to other users and rate it as nine out of ten."
"The models, triggers, and alerts are customizable."
"We are able to detect a lot of things, actually, and see what is happening in our network."
 

Cons

"Our subscription plan for the solution has a limitation of bot signatures."
"Our customers no longer use Cloudflare because its service is subpar."
"Cloudflare One is not very powerful, but for what we require, it is basic and sufficient."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"They don't have a person to provide support for customers using the solution under their free plan."
"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."
"The onboarding process can be improved a little bit."
"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"Since it periodically identifies ordinary emailers as spam or dubious, they may need some AI logic improvement."
"The system response in a slow computing device affects performance when sending and receiving emails."
"The user experience must be improved."
"The cost is higher for SMEs, however, the pricing and billing criteria can be lessened to accommodate more willing customers."
"The system response in a slow computing device affects performance when sending and receiving emails."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"The system could be designed to give corporate emails first priority due to demands."
"They should come up with a mobile application so that it can be more flexible."
"I would like to see more protection in the endpoint. Especially because we have a lot of people using VPNs."
"The interface is too mathematical and it should be simplified."
"They just need to work on their price."
"Getting logs from different sources can be a challenge."
"This product needs more in terms of prevention."
"Its documentation is not up to the mark. At times, I have a lot of trouble finding a solution."
"Upper management wasn't sold on the value proposition."
"The solution could be easier to use."
 

Pricing and Cost Advice

"The solution's pricing lacks transparency."
"The solution is not that expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The prices are slightly expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"Avanan’s price is comparable to Barracuda."
"The pricing of Avanan is reasonable."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"It's an expensive solution."
"Darktrace is pricey, but the price is reasonable for what the solution does, and it's comparable to other products."
"The price of Darktrace is high and could be reduced. We pay approximately $30,000 to $54,000 annually."
"We had an issue with pricing initially and had to cancel some of the features of the projects to fit the budget. I would like to see pricing that is not broken up into parts so that we can buy the whole package once. Darktrace is more expensive than an average solution, but it's functionality won't match that of an average solution."
"Darktrace is quite an expensive solution."
"The pricing is quite high, estimated at around $350,000 per year."
"We've budgeted about 50,000 Kuwaiti dinars for the solution. That is a yearly operating cost."
"It is a very expensive product."
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Top Industries

By visitors reading reviews
Construction Company
20%
Comms Service Provider
11%
Financial Services Firm
9%
Manufacturing Company
6%
Computer Software Company
11%
Financial Services Firm
10%
Construction Company
9%
Comms Service Provider
8%
Manufacturing Company
9%
Financial Services Firm
9%
Computer Software Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise20
Large Enterprise29
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
Ask a question
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How does Crowdstrike Falcon compare with Darktrace?
Both of these products perform similarly and have many outstanding attributes. CrowdStrike Falcon offers an amazing u...
Which is better - SentinelOne or Darktrace?
Which solution is better depends on which is more suitable specifically for your company. Darktrace, for example, is ...
What is your experience regarding pricing and costs for Darktrace?
Concerning pricing for the product, I would say it is somewhat expensive.
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
No data available
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Irwin Mitchell, Open Energi, Wellcome Trust, FirstGroup plc, Virgin Trains, Drax, QUI! Group, DNK, CreaCard, Macrosynergy, Sisley, William Hill plc, Toyota Canada, Royal British Legion, Vitol, Allianz, KKR, AIRBUS, dpd, Billabong, Mclaren Group.
Find out what your peers are saying about Avanan vs. Darktrace and other solutions. Updated: April 2026.
896,034 professionals have used our research since 2012.