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Avanan vs Darktrace comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (13th), Data Loss Prevention (DLP) (20th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
21st
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Darktrace
Ranking in Email Security
9th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
84
Ranking in other categories
Intrusion Detection and Prevention Software (IDPS) (2nd), Network Traffic Analysis (NTA) (1st), Network Detection and Response (NDR) (1st), Extended Detection and Response (XDR) (7th), Cloud Security Posture Management (CSPM) (10th), Cloud-Native Application Protection Platforms (CNAPP) (9th), Attack Surface Management (ASM) (4th), AI-Powered Cybersecurity Platforms (5th), AI Observability (6th)
 

Mindshare comparison

As of May 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.3%, down from 3.9% compared to the previous year. The mindshare of Darktrace is 2.0%, down from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Darktrace2.0%
Cloudflare One1.7%
Avanan2.3%
Other94.0%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
AM
Technical Consultant - Unix Platform Services at BITS AND BYTE IT CONSULTING PVT LTD
Consistent threat hunting and anomaly detection deliver valuable insights for network security management
In terms of improvement for Darktrace, pricing is the main concern. Pricing bothers me and this is one of the major factors when choosing a solution. When we get feedback from customers, that's the only felt need. When we factor in Darktrace, we do it only limited. We put it on where the perimeters and connections are, but still, some gray areas are left out, especially if we have multiple branches. We need Darktrace on each branch to get the data out, and I suggest having some kind of a centralized product that gets data from multiple sources to aggregate and provide the data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare DDoS mitigates DDoS attacks."
"It is a stable solution."
"Clover is the best product globally."
"Cloudflare is simple to use."
"It will take the blow rather than our applications should an attack occur."
"Cloudflare Access is part of the Zero Trust philosophy."
"Cloudflare is simple to use."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"Avanan Cloud Email Security has empowered teams with modern data security management knowledge and provided enough awareness that helps employees to prepare for any outcomes."
"Overall, compared to features, the cost is very reasonable and output of this tool is very good."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"It can detect corrupted files and filters out documents with viruses."
"Avanan is just outstanding on how efficient and effective their learning modules are to pick up on these different pieces."
"In the overall experience, I have come to conclude that Avanan has the best email management tools that can prevent cyber attacks."
"Avanan has been an everlasting security solution for our email and messaging applications."
"The ease of installation and the AI capacity of the product are valuable."
"The most valuable feature is the endpoint protection."
"The ability to see what we have not seen before is most valuable. It is very interesting to find out the most vulnerable devices in our network."
"The most valuable part of the product is the whole package, as the features included in the Enterprise Immune System are complete and effective and its detection engine is ridiculously good."
"The most valuable feature has been the behavioral analytics that allows us to monitor all the traffic."
"I have found the automation and AI features to be valuable. If someone were to come in to the office at midnight and log in, Darktrace would flag it."
"It's a very stable product."
"I have used multiple solutions, but its graphical user interface is quite interesting and quite descriptive, with a lot of video animations where we can easily see how the data is transferred between various points, and it is also quite easy to understand for a new user."
"The platform has many modules, and each module examines a different situation in the behavior."
 

Cons

"Lacks a VPN feature to provide a secure connection to the data center."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"The initial onboarding was causing us some confusion."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"For the topic of improvement, providing some training material is one of my suggestions."
"Operating and tuning the product is difficult."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"Our subscription plan for the solution has a limitation of bot signatures."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"Integration with various SaaS offerings, who are leading in the SaaS market. Examples include: SNOW (ServiceNow), Salesforce.com"
"Being cloud first and because we are in the movie business, we use a lot of Macintoshes. So, there is absolutely no reason for us to have Active Directory whatsoever. However, if you are using Office 365, you must have Active Directory in order to reset passwords. Even though we have a single sign-on provider, we must have Azure Active Directory for Office 365, which is really stupid. As a cloud application, you would think that I don't need Active Directory, which I don't need for anything else except Office 365. We have one server inside that space to help us manage Active Directory just for Office 365. This is a very sore point, but it is what it is."
"The system response in a slow computing device affects performance when sending and receiving emails."
"Avanan doesn't cover certain tool segments."
"Integration with various SaaS offerings, who are leading in the SaaS market."
"Familiarization with performance for new teams may take a long time."
"The system could be designed to give corporate emails first priority due to demands."
"There are still some issues with the network capturing or blocking traffic even after implementing exceptions. It requires more learning in this area."
"Darktrace could improve its features, such as monitoring and detecting ransomware."
"There are numerous false positives."
"Block attack capabilities or integration with other SIEM solutions such as IBM QRadar."
"This is quite an expensive product so the pricing is something that can be improved."
"It would be good if they can include some endpoint protection for remote workers. Nowadays, most people are working remotely. Therefore, they should include some type of sensors that can be installed on the endpoint in order to directly report the main usage and protect remotely. Phone protection will also be a great feature to add to Darktrace."
"One area for improvement is the alerting system, which generates too many alerts and becomes labor-intensive for organizations not equipped with enough personnel in their SOC."
"This product needs more in terms of prevention."
 

Pricing and Cost Advice

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The solution is not that expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The solution's pricing lacks transparency."
"Cloudflare Zero Trust Platform's pricing is good."
"The prices are slightly expensive."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"Good pricing arrangement as an SaaS offering."
"Avanan’s price is comparable to Barracuda."
"The pricing of Avanan is reasonable."
"The product is not the cheapest in the market."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Prior to negotiating, Darktrace offered their appliance and service for $80,000 per year."
"When it comes to large installations, it can be expensive, but for small accounts it's fine."
"I'm unfamiliar with the exact cost, but we have a yearly license and had to pay for Darktrace's services before the deployment. The product is very expensive, so some organizations can't afford to pay the total amount directly, meaning they often seek a partner or pay in installments, which increases the price more."
"The solution is about $6,000 per quarter."
"It is inexpensive considering what it can do and the competition."
"They are too expensive compared with other vendors."
"All of the other modules, such as the licensing modules, are on par. It's one for one."
"The cost is moderate."
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Top Industries

By visitors reading reviews
Construction Company
20%
Comms Service Provider
11%
Financial Services Firm
9%
Manufacturing Company
6%
Computer Software Company
11%
Financial Services Firm
10%
Construction Company
9%
Comms Service Provider
8%
Manufacturing Company
9%
Financial Services Firm
9%
Computer Software Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise20
Large Enterprise29
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
Ask a question
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How does Crowdstrike Falcon compare with Darktrace?
Both of these products perform similarly and have many outstanding attributes. CrowdStrike Falcon offers an amazing u...
Which is better - SentinelOne or Darktrace?
Which solution is better depends on which is more suitable specifically for your company. Darktrace, for example, is ...
What is your experience regarding pricing and costs for Darktrace?
Concerning pricing for the product, I would say it is somewhat expensive.
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
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Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Irwin Mitchell, Open Energi, Wellcome Trust, FirstGroup plc, Virgin Trains, Drax, QUI! Group, DNK, CreaCard, Macrosynergy, Sisley, William Hill plc, Toyota Canada, Royal British Legion, Vitol, Allianz, KKR, AIRBUS, dpd, Billabong, Mclaren Group.
Find out what your peers are saying about Avanan vs. Darktrace and other solutions. Updated: April 2026.
894,998 professionals have used our research since 2012.