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Avanan vs Darktrace comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 28, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
22
Ranking in other categories
Secure Web Gateways (SWG) (15th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (11th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (3rd), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
14th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (27th)
Darktrace
Ranking in Email Security
8th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
84
Ranking in other categories
Intrusion Detection and Prevention Software (IDPS) (2nd), Network Traffic Analysis (NTA) (1st), Network Detection and Response (NDR) (1st), Extended Detection and Response (XDR) (7th), Cloud Security Posture Management (CSPM) (11th), Cloud-Native Application Protection Platforms (CNAPP) (9th), Attack Surface Management (ASM) (4th), AI-Powered Cybersecurity Platforms (4th), AI Observability (9th)
 

Mindshare comparison

As of March 2026, in the Email Security category, the mindshare of Cloudflare One is 1.5%, down from 1.8% compared to the previous year. The mindshare of Avanan is 2.7%, down from 3.9% compared to the previous year. The mindshare of Darktrace is 2.1%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Darktrace2.1%
Avanan2.7%
Cloudflare One1.5%
Other93.7%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
AM
Technical Consultant - Unix Platform Services at BITS AND BYTE IT CONSULTING PVT LTD
Consistent threat hunting and anomaly detection deliver valuable insights for network security management
In terms of improvement for Darktrace, pricing is the main concern. Pricing bothers me and this is one of the major factors when choosing a solution. When we get feedback from customers, that's the only felt need. When we factor in Darktrace, we do it only limited. We put it on where the perimeters and connections are, but still, some gray areas are left out, especially if we have multiple branches. We need Darktrace on each branch to get the data out, and I suggest having some kind of a centralized product that gets data from multiple sources to aggregate and provide the data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"Clover is the best product globally."
"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."
"Cloudflare DDoS mitigates DDoS attacks."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"Cloudflare Access is part of the Zero Trust philosophy."
"It will take the blow rather than our applications should an attack occur."
"Cloudflare, in my opinion, was easy to implement."
"Easy to use for non-technical users."
"The customizable rules allow you to change aspects."
"The program has reduced the dangers related to phishing, malware, ransomware, and other vulnerabilities."
"It can retract unsafe emails and remove them from the entire communication channel."
"The ease of installation and the AI capacity of the product are valuable."
"Spam protection is the most valuable feature."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"The most valuable feature of Avanan is its effectiveness. When scanning incoming emails for threats it can in an automated fashion, quarantine suspicious attachments."
"The most valuable feature has been the behavioral analytics that allows us to monitor all the traffic."
"We allow customers to access our Wi-Fi as guests, and some of them were going to restricted sites. Darktrace showed us what they were doing so we could block them."
"Darktrace is very stable, and I would rate its stability a ten out of ten."
"One thing I appreciate is Antigena Email, which is for email protection."
"The investigative part of Darktrace is valuable, especially the automation features. It allows setting up checks and provides guidance on mitigating situations, which is very useful. There are different modules that you can add to the console for protection."
"The most valuable features of Darktrace are the tracing of unusual external emails and monitoring the local network."
"Darktrace impacts my organization positively by providing us with a better understanding of abnormal activities detected among users."
"The main valuable feature is that we don't need a lot of analysts. With few analysts, we have all the network monitored, 24/7."
 

Cons

"Our subscription plan for the solution has a limitation of bot signatures."
"They don't have a person to provide support for customers using the solution under their free plan."
"Operating and tuning the product is difficult."
"The response time for support must be reduced."
"Feedback could be enhanced."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"The system could be designed to give corporate emails first priority due to demands."
"Avanan doesn't cover certain tool segments."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"Integration with various SaaS offerings, who are leading in the SaaS market."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"The system response in a slow computing device affects performance when sending and receiving emails."
"Being cloud first and because we are in the movie business, we use a lot of Macintoshes. So, there is absolutely no reason for us to have Active Directory whatsoever. However, if you are using Office 365, you must have Active Directory in order to reset passwords. Even though we have a single sign-on provider, we must have Azure Active Directory for Office 365, which is really stupid. As a cloud application, you would think that I don't need Active Directory, which I don't need for anything else except Office 365. We have one server inside that space to help us manage Active Directory just for Office 365. This is a very sore point, but it is what it is."
"Its threat analyzer could be better. It should also have agents. They should improve this product by installing agents for the machine to get more visibility. Currently, they are monitoring only the network. They should also monitor the agents from inside. It should also have a better pricing plan because it is an expensive product."
"Darktrace requires numerous configurations. It would be beneficial if the configuration could be made simpler."
"It would be good if they can include some endpoint protection for remote workers. Nowadays, most people are working remotely. Therefore, they should include some type of sensors that can be installed on the endpoint in order to directly report the main usage and protect remotely. Phone protection will also be a great feature to add to Darktrace."
"It takes time to go through the interface and pick up things. If it were a more straightforward interface, then it would free up time."
"Darktrace needs significant improvement in its notification capabilities."
"I believe their network monitoring device licensing module could use some improvement."
"This is quite an expensive product so the pricing is something that can be improved."
"Upper management wasn't sold on the value proposition."
 

Pricing and Cost Advice

"Cloudflare Zero Trust Platform's pricing is good."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution's pricing lacks transparency."
"The solution is not that expensive."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The product is not the cheapest in the market."
"Good pricing arrangement as an SaaS offering."
"Avanan’s price is comparable to Barracuda."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The pricing of Avanan is reasonable."
"Darktrace is quite an expensive solution."
"All of the other modules, such as the licensing modules, are on par. It's one for one."
"It is expensive."
"The price of Darktrace is high and could be reduced. We pay approximately $30,000 to $54,000 annually."
"The cost of the solution is expensive for smaller businesses. They will not be able to afford it or might not need this type of security solution."
"The cost of the solution can be reduced to make it more appealing to customers."
"The pricing is quite high, estimated at around $350,000 per year."
"This solution is expensive."
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Top Industries

By visitors reading reviews
Comms Service Provider
11%
Computer Software Company
10%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
13%
Financial Services Firm
8%
Comms Service Provider
8%
Construction Company
7%
Computer Software Company
10%
Manufacturing Company
9%
Financial Services Firm
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise10
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise19
Large Enterprise29
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s bac...
How does Crowdstrike Falcon compare with Darktrace?
Both of these products perform similarly and have many outstanding attributes. CrowdStrike Falcon offers an amazing u...
Which is better - SentinelOne or Darktrace?
Which solution is better depends on which is more suitable specifically for your company. Darktrace, for example, is ...
What is your experience regarding pricing and costs for Darktrace?
Concerning pricing for the product, I would say it is somewhat expensive.
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
No data available
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Irwin Mitchell, Open Energi, Wellcome Trust, FirstGroup plc, Virgin Trains, Drax, QUI! Group, DNK, CreaCard, Macrosynergy, Sisley, William Hill plc, Toyota Canada, Royal British Legion, Vitol, Allianz, KKR, AIRBUS, dpd, Billabong, Mclaren Group.
Find out what your peers are saying about Avanan vs. Darktrace and other solutions. Updated: March 2026.
884,696 professionals have used our research since 2012.