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Avanan vs Darktrace comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (13th), Data Loss Prevention (DLP) (22nd), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (9th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Darktrace
Ranking in Email Security
10th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
84
Ranking in other categories
Intrusion Detection and Prevention Software (IDPS) (2nd), Network Traffic Analysis (NTA) (1st), Network Detection and Response (NDR) (1st), Extended Detection and Response (XDR) (7th), Cloud Security Posture Management (CSPM) (10th), Cloud-Native Application Protection Platforms (CNAPP) (9th), Attack Surface Management (ASM) (4th), AI-Powered Cybersecurity Platforms (5th), AI Observability (6th)
 

Mindshare comparison

As of July 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.5% compared to the previous year. The mindshare of Avanan is 2.1%, down from 3.8% compared to the previous year. The mindshare of Darktrace is 2.0%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Darktrace2.0%
Cloudflare One1.7%
Avanan2.1%
Other94.2%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Pasan Jayarathna - PeerSpot reviewer
Network Security Engineer at Cyberwell Solution
Monitoring has improved data loss detection and now spots abnormal internal file transfers quickly
In my understanding, the best feature Darktrace offers is the identification of copying files, which acts as a DLP, and it is a main concern for companies because users sometimes copy data outside without knowing, especially those without a technical background. When I mention the DLP-like feature and file copying detection, the alerts have been very timely, as we get an alert within a couple of minutes, which is excellent. Even if some developers are working after hours and copying files, our SOC team detects this, and most of the time they call us so we can identify the users. The alerts are quite accurate and proactive.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I'm very satisfied with the environment and the dashboard."
"Cloudflare is simple to use."
"Enables me to work from two locations."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"Cloudflare, in my opinion, was easy to implement."
"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."
"The blocking feature is very good."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"Prevention of account takeover by ransomware attackers has solved long-term problems that had become normal in the company."
"This software has kept the company information systems very secure for a long period, and we are proud of that."
"The ease of installation and the AI capacity of the product are valuable."
"We have highly benefited from this platform since we deployed it, as it has provided reliable security to our email infrastructure and developed a secure working environment."
"Now, we aren't worried about any email threats as Avanan catches everything."
"Overall, compared to features, the cost is very reasonable and output of this tool is very good."
"It is a very simple product to use."
"The support was fantastic, really good."
"The product offers us a very good user interface and we've found the network visibility to be very good so far."
"Regarding the autonomous response feature, I appreciate how it functions within the platform."
"The most valuable part of the product is the whole package, as the features included in the Enterprise Immune System are complete and effective and its detection engine is ridiculously good."
"Darktrace is extremely stable."
"Its most valuable feature is its ability to identify malicious connected IPs from outside and the attacks that get through to the inside."
"Darktrace has helped our organization be secure from network spam and attacks."
 

Cons

"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"Our subscription plan for the solution has a limitation of bot signatures."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"Operating and tuning the product is difficult."
"For the topic of improvement, providing some training material is one of my suggestions."
"Cloudflare DDoS has poor technical support."
"Cloudflare One is not very powerful, but for what we require, it is basic and sufficient."
"Feedback could be enhanced."
"The user experience must be improved."
"The response to new threats is sometimes slow and can lead to data compromise."
"They need a little bit of improvement in AI logic, as sometimes, it quarantines frequent mailers as spam or suspects."
"The system response in a slow computing device affects performance when sending and receiving emails."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"It should reduce the amount of time needed for thorough scanning."
"There are numerous false positives."
"It would be good if they can include some endpoint protection for remote workers."
"This product needs more in terms of prevention. The detection capabilities work well but once a threat has been detected, Darktrace should work to prevent it from doing anything malicious."
"It should be easier to access the Darktrace portal and its documentation. Only the customer can access their portal and support. It could be cheaper."
"The solution would benefit from automation. Currently, you have to know what you are searching for."
"I'd love them to see maybe covering the cloud a bit more."
"The initial setup is a bit complex."
"I feel that Darktrace could be improved, particularly in the support aspect which is currently very poor. We need to chase Darktrace instead of them being proactive with us."
 

Pricing and Cost Advice

"Cloudflare Zero Trust Platform's pricing is good."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The prices are slightly expensive."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The solution is not that expensive."
"The solution's pricing lacks transparency."
"Good pricing arrangement as an SaaS offering."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The pricing of Avanan is reasonable."
"Avanan’s price is comparable to Barracuda."
"The product is not the cheapest in the market."
"The cost of the solution is expensive for smaller businesses. They will not be able to afford it or might not need this type of security solution."
"Darktrace is quite an expensive solution."
"In the ballpark, we're talking about $30K, $50K, and up. It can even be as much as $50K or $100K."
"The price of the solution is not cheap. It is not a one-time purchase, there is a subscription that needs to be paid every one to five years depending on your choice. It is expensive but you can reduce the price by only using the services that you want."
"I am using a demo of Darktrace for deployment and testing which is free."
"The cost of the solution can be reduced to make it more appealing to customers."
"The tool's pricing is costly."
"The cost is moderate."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
10%
Construction Company
10%
Financial Services Firm
9%
Comms Service Provider
8%
Manufacturing Company
10%
Financial Services Firm
9%
Computer Software Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise20
Large Enterprise29
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
Ask a question
Earn 20 points
How does Crowdstrike Falcon compare with Darktrace?
Both of these products perform similarly and have many outstanding attributes. CrowdStrike Falcon offers an amazing u...
Which is better - SentinelOne or Darktrace?
Which solution is better depends on which is more suitable specifically for your company. Darktrace, for example, is ...
What is your experience regarding pricing and costs for Darktrace?
Concerning pricing for the product, I would say it is somewhat expensive.
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
No data available
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Irwin Mitchell, Open Energi, Wellcome Trust, FirstGroup plc, Virgin Trains, Drax, QUI! Group, DNK, CreaCard, Macrosynergy, Sisley, William Hill plc, Toyota Canada, Royal British Legion, Vitol, Allianz, KKR, AIRBUS, dpd, Billabong, Mclaren Group.
Find out what your peers are saying about Avanan vs. Darktrace and other solutions. Updated: June 2026.
904,146 professionals have used our research since 2012.