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Avanan vs Darktrace comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (13th), Data Loss Prevention (DLP) (20th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
21st
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Darktrace
Ranking in Email Security
9th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
84
Ranking in other categories
Intrusion Detection and Prevention Software (IDPS) (2nd), Network Traffic Analysis (NTA) (1st), Network Detection and Response (NDR) (1st), Extended Detection and Response (XDR) (7th), Cloud Security Posture Management (CSPM) (10th), Cloud-Native Application Protection Platforms (CNAPP) (9th), Attack Surface Management (ASM) (4th), AI-Powered Cybersecurity Platforms (5th), AI Observability (6th)
 

Mindshare comparison

As of May 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.3%, down from 3.9% compared to the previous year. The mindshare of Darktrace is 2.0%, down from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Darktrace2.0%
Cloudflare One1.7%
Avanan2.3%
Other94.0%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
AM
Technical Consultant - Unix Platform Services at BITS AND BYTE IT CONSULTING PVT LTD
Consistent threat hunting and anomaly detection deliver valuable insights for network security management
In terms of improvement for Darktrace, pricing is the main concern. Pricing bothers me and this is one of the major factors when choosing a solution. When we get feedback from customers, that's the only felt need. When we factor in Darktrace, we do it only limited. We put it on where the perimeters and connections are, but still, some gray areas are left out, especially if we have multiple branches. We need Darktrace on each branch to get the data out, and I suggest having some kind of a centralized product that gets data from multiple sources to aggregate and provide the data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare Access is part of the Zero Trust philosophy."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"Cloudflare is simple to use."
"Cloudflare, in my opinion, was easy to implement."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"Cloudflare DDoS mitigates DDoS attacks."
"It is a stable solution."
"The blocking feature is very good."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"It can detect corrupted files and filters out documents with viruses."
"Prevention of account takeover by ransomware attackers has solved long-term problems that had become normal in the company."
"This software has kept the company information systems very secure for a long period, and we are proud of that."
"Spam protection is the most valuable feature."
"We are grateful for the solution and its great advances in connecting teams under a secure environment that cybercriminals cannot compromise."
"In the overall experience, I have come to conclude that Avanan has the best email management tools that can prevent cyber attacks."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"It is very stable and easy to use."
"Darktrace has improved our knowledge of abnormal phenomenen which could have potentially be hazardous for the organization."
"The most valuable feature of this solution is that it does not require human intervention to eliminate a threat."
"It is very easy to work with Darktrace once you know how it works and the type of permissions that you need to get related to the security over a network. The interface is awesome. I'm sure that you have seen Ironman, and you know Jarvis, the computer of Tony Stark. The interface of Darktrace is very similar, and you can see in 3D, like a hologram, the whole network, traffic, and all the traces inside the network. The interface is awesome, and it provides a lot of information. At least for us, it is very easy to handle this interface, get the reports, and do the interpretation of those reports. Darktrace also provides mobile monitoring. With an app on your mobile phone, you can view the information live, which is very useful for area directors and field engineers. Darktrace can be also correlated with any type of big data solution, such as Splunk."
"It is a stable solution."
"Its AI technology supports cybersecurity by learning my environment and accurately responding to threats."
"Darktrace impacts my organization positively by providing us with a better understanding of abnormal activities detected among users."
"The ability to see what we have not seen before is most valuable. It is very interesting to find out the most vulnerable devices in our network."
 

Cons

"The onboarding process can be improved a little bit."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"Cloudflare DDoS has poor technical support."
"For the topic of improvement, providing some training material is one of my suggestions."
"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"Cloudflare One is not very powerful, but for what we require, it is basic and sufficient."
"The response to new threats is sometimes slow and can lead to data compromise."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"It should also offer a quick backup in case any email is wrongly quarantined or deleted to ensure no data loss."
"Familiarization with performance for new teams may take a long time."
"The system response in a slow computing device affects performance when sending and receiving emails."
"Avanan doesn't cover certain tool segments."
"The email filtration system is not well set since it sometimes blocks useful emails that are safe."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"Darktrace could improve by being more user-friendly."
"Although we haven't detected any network threats since implementing Darktrace, we are unsure of its efficacy. It would be beneficial if the solution could offer additional details to the user regarding any potential or prevented threats. Additionally, there could be better search tools and integration."
"The solution's user interface and stability could be improved."
"I believe their network monitoring device licensing module could use some improvement."
"Darktrace is a closed technology, meaning we know very little about how it works, including the architecture, which is significant. As a result, when we implement the system and find we're getting many false positives, we have minimal insight into why it's happening and what we can do to fix it. We don't know how the solution is configured, the criteria for threats to be determined, or the product's inner workings. We understand that they have to ensure privacy and their copyright, but we want to see some documentation or public research into the security Darktrace provides."
"It would be good if they can include some endpoint protection for remote workers."
"The cost is a bit on the higher side."
"Pricing bothers me and this is one of the major factors when choosing a solution."
 

Pricing and Cost Advice

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The prices are slightly expensive."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The solution is not that expensive."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution's pricing lacks transparency."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The product is not the cheapest in the market."
"Avanan’s price is comparable to Barracuda."
"Good pricing arrangement as an SaaS offering."
"The pricing of Avanan is reasonable."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"We've budgeted about 50,000 Kuwaiti dinars for the solution. That is a yearly operating cost."
"The tool's pricing is costly."
"The pricing is subscription-based and it is high."
"The price of the solution is not cheap. It is not a one-time purchase, there is a subscription that needs to be paid every one to five years depending on your choice. It is expensive but you can reduce the price by only using the services that you want."
"We had an issue with pricing initially and had to cancel some of the features of the projects to fit the budget. I would like to see pricing that is not broken up into parts so that we can buy the whole package once. Darktrace is more expensive than an average solution, but it's functionality won't match that of an average solution."
"It was $3,600 a month or $2,000 plus or so. I am not sure. Its licensing is pretty simple."
"Darktrace is pricey, but the price is reasonable for what the solution does, and it's comparable to other products."
"It is inexpensive considering what it can do and the competition."
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Top Industries

By visitors reading reviews
Construction Company
21%
Comms Service Provider
10%
Financial Services Firm
8%
Manufacturing Company
6%
Computer Software Company
11%
Financial Services Firm
10%
Construction Company
9%
Comms Service Provider
7%
Manufacturing Company
9%
Computer Software Company
9%
Financial Services Firm
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise11
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise19
Large Enterprise29
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
Ask a question
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How does Crowdstrike Falcon compare with Darktrace?
Both of these products perform similarly and have many outstanding attributes. CrowdStrike Falcon offers an amazing u...
Which is better - SentinelOne or Darktrace?
Which solution is better depends on which is more suitable specifically for your company. Darktrace, for example, is ...
What is your experience regarding pricing and costs for Darktrace?
Concerning pricing for the product, I would say it is somewhat expensive.
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
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Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Irwin Mitchell, Open Energi, Wellcome Trust, FirstGroup plc, Virgin Trains, Drax, QUI! Group, DNK, CreaCard, Macrosynergy, Sisley, William Hill plc, Toyota Canada, Royal British Legion, Vitol, Allianz, KKR, AIRBUS, dpd, Billabong, Mclaren Group.
Find out what your peers are saying about Avanan vs. Darktrace and other solutions. Updated: April 2026.
892,678 professionals have used our research since 2012.