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Avanan vs Darktrace comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Darktrace
Ranking in Email Security
10th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
84
Ranking in other categories
Intrusion Detection and Prevention Software (IDPS) (2nd), Network Traffic Analysis (NTA) (1st), Network Detection and Response (NDR) (1st), Extended Detection and Response (XDR) (7th), Cloud Security Posture Management (CSPM) (10th), Cloud-Native Application Protection Platforms (CNAPP) (9th), Attack Surface Management (ASM) (4th), AI-Powered Cybersecurity Platforms (5th), AI Observability (6th)
 

Mindshare comparison

As of June 2026, in the Email Security category, the mindshare of Cloudflare One is 1.6%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.2%, down from 3.8% compared to the previous year. The mindshare of Darktrace is 1.9%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Darktrace1.9%
Cloudflare One1.6%
Avanan2.2%
Other94.3%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Pasan Jayarathna - PeerSpot reviewer
Network Security Engineer at Cyberwell Solution
Monitoring has improved data loss detection and now spots abnormal internal file transfers quickly
In my understanding, the best feature Darktrace offers is the identification of copying files, which acts as a DLP, and it is a main concern for companies because users sometimes copy data outside without knowing, especially those without a technical background. When I mention the DLP-like feature and file copying detection, the alerts have been very timely, as we get an alert within a couple of minutes, which is excellent. Even if some developers are working after hours and copying files, our SOC team detects this, and most of the time they call us so we can identify the users. The alerts are quite accurate and proactive.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"It will take the blow rather than our applications should an attack occur."
"Clover is the best product globally."
"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"Enables me to work from two locations."
"Cloudflare, in my opinion, was easy to implement."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"The most valuable feature of Avanan is its effectiveness; when scanning incoming emails for threats it can, in an automated fashion, quarantine suspicious attachments."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"We have highly benefited from this platform since we deployed it, as it has provided reliable security to our email infrastructure and developed a secure working environment."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"It can retract unsafe emails and remove them from the entire communication channel."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"Avanan Cloud Email Security has empowered teams with modern data security management knowledge and provided enough awareness that helps employees to prepare for any outcomes."
"Spam protection is the most valuable feature."
"Darktrace's most valuable features are that it understands the network environment and is able to trace the traffic and alert on anomalies."
"I particularly like Antigena and the analytics around the real-time monitoring of our network."
"It is a stable solution."
"Darktrace played an important role in the security detection strategy by reducing the time lost in detecting, analyzing, and incident resolving."
"It is really good; it has given us a view of our company and it has actually caught a couple of people that were doing data exfiltration and stealing data from our company, and we caught them doing it in the act in live time, which is just incredible."
"The platform has many modules, and each module examines a different situation in the behavior."
"Darktrace impacts my organization positively by providing us with a better understanding of abnormal activities detected among users."
"The ability to detect activity on the network is very useful to us. Even if it's not necessarily an illegal activity, if it is abnormal activity, it is able to detect it and notify us."
 

Cons

"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"Our subscription plan for the solution has a limitation of bot signatures."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"The initial onboarding was causing us some confusion."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"They don't have a person to provide support for customers using the solution under their free plan."
"Cloudflare DDoS has poor technical support."
"It should reduce the amount of time needed for thorough scanning."
"The response to new threats is sometimes slow and can lead to data compromise."
"Integration with various SaaS offerings, who are leading in the SaaS market. Examples include: SNOW (ServiceNow), Salesforce.com"
"The system could be designed to give corporate emails first priority due to demands."
"The user experience must be improved."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"They need a little bit of improvement in AI logic, as sometimes, it quarantines frequent mailers as spam or suspects."
"There are times when we have false positives."
"Its documentation is not up to the mark. At times, I have a lot of trouble finding a solution."
"The solution can improve the reporting. Currently, it only runs weekly and the reporting is complex."
"There is a high ratio of false positive information."
"There are still some issues with the network capturing or blocking traffic even after implementing exceptions. It requires more learning in this area."
"The pricing is based on the number of endpoints, so the program is rather expensive."
"Darktrace would tell you, for example, if there was a ransomware attack, but it wouldn't stop the attack."
"The management user interface needs improvement."
"There is no dedicated salesperson in Egypt, and having one would help to improve focus on this market."
 

Pricing and Cost Advice

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The solution's pricing lacks transparency."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution is not that expensive."
"The product is not the cheapest in the market."
"Good pricing arrangement as an SaaS offering."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The pricing of Avanan is reasonable."
"Avanan’s price is comparable to Barracuda."
"There is an annual license to use Darktrace."
"It's an expensive solution."
"When it comes to large installations, it can be expensive, but for small accounts it's fine."
"The pricing is very flexible for Darktrace. Sometimes, a customer does not have the appropriate budget, but Darktrace can handle that. They offer monthly payments, so the customer can acquire the solution very easily."
"It was $3,600 a month or $2,000 plus or so. I am not sure. Its licensing is pretty simple."
"We've budgeted about 50,000 Kuwaiti dinars for the solution. That is a yearly operating cost."
"I am using a demo of Darktrace for deployment and testing which is free."
"The product is expensive."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
10%
Construction Company
10%
Financial Services Firm
10%
Comms Service Provider
8%
Manufacturing Company
10%
Financial Services Firm
9%
Computer Software Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise20
Large Enterprise29
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
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How does Crowdstrike Falcon compare with Darktrace?
Both of these products perform similarly and have many outstanding attributes. CrowdStrike Falcon offers an amazing u...
Which is better - SentinelOne or Darktrace?
Which solution is better depends on which is more suitable specifically for your company. Darktrace, for example, is ...
What is your experience regarding pricing and costs for Darktrace?
Concerning pricing for the product, I would say it is somewhat expensive.
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
No data available
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Irwin Mitchell, Open Energi, Wellcome Trust, FirstGroup plc, Virgin Trains, Drax, QUI! Group, DNK, CreaCard, Macrosynergy, Sisley, William Hill plc, Toyota Canada, Royal British Legion, Vitol, Allianz, KKR, AIRBUS, dpd, Billabong, Mclaren Group.
Find out what your peers are saying about Avanan vs. Darktrace and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.