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Avanan vs Darktrace comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (13th), Data Loss Prevention (DLP) (22nd), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (9th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Darktrace
Ranking in Email Security
10th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
84
Ranking in other categories
Intrusion Detection and Prevention Software (IDPS) (2nd), Network Traffic Analysis (NTA) (1st), Network Detection and Response (NDR) (1st), Extended Detection and Response (XDR) (7th), Cloud Security Posture Management (CSPM) (10th), Cloud-Native Application Protection Platforms (CNAPP) (9th), Attack Surface Management (ASM) (4th), AI-Powered Cybersecurity Platforms (5th), AI Observability (6th)
 

Mindshare comparison

As of July 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.5% compared to the previous year. The mindshare of Avanan is 2.1%, down from 3.8% compared to the previous year. The mindshare of Darktrace is 2.0%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Darktrace2.0%
Cloudflare One1.7%
Avanan2.1%
Other94.2%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Pasan Jayarathna - PeerSpot reviewer
Network Security Engineer at Cyberwell Solution
Monitoring has improved data loss detection and now spots abnormal internal file transfers quickly
In my understanding, the best feature Darktrace offers is the identification of copying files, which acts as a DLP, and it is a main concern for companies because users sometimes copy data outside without knowing, especially those without a technical background. When I mention the DLP-like feature and file copying detection, the alerts have been very timely, as we get an alert within a couple of minutes, which is excellent. Even if some developers are working after hours and copying files, our SOC team detects this, and most of the time they call us so we can identify the users. The alerts are quite accurate and proactive.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare Access is a stable solution."
"Clover is the best product globally."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"It will take the blow rather than our applications should an attack occur."
"The solution has different options that can be used to differentiate DDoS attacks."
"Avanan has been an everlasting security solution for our email and messaging applications."
"Prevention of account takeover by ransomware attackers has solved long-term problems that had become normal in the company."
"Email encryption enhances end to end security of any data before it passes through the networking system."
"Avanan is just outstanding on how efficient and effective their learning modules are to pick up on these different pieces."
"Email inspection has saved many employees from spam attacks and viruses from unauthorized sources."
"We are grateful for the solution and its great advances in connecting teams under a secure environment that cybercriminals cannot compromise."
"Easy to use for non-technical users."
"Overall, compared to features, the cost is very reasonable and output of this tool is very good."
"The most valuable feature is the endpoint protection."
"It is a stable solution without downtime."
"Darktrace is valuable since it offers full packet capture and detailed metadata."
"Artificial intelligence and machine learning functionalities are valuable."
"The Antigena feature is very useful."
"The solution automatically monitors everything on the network to prevent anti-phishing by monitoring, responding, and restoring the system."
"Darktrace is very flexible."
"The most valuable features are the AI and advanced learning tools that distinguish it from other products."
 

Cons

"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"The onboarding process can be improved a little bit."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"Our subscription plan for the solution has a limitation of bot signatures."
"Our customers no longer use Cloudflare because its service is subpar."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"Operating and tuning the product is difficult."
"Cloudflare DDoS has poor technical support."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"The email filtration system is not well set since it sometimes blocks useful emails that are safe."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"Avanan doesn't cover certain tool segments."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"Email querying is not efficient throughout."
"Since it periodically identifies ordinary emailers as spam or dubious, they may need some AI logic improvement."
"The user experience must be improved."
"In terms of improvements, fine-tuning is the area where we have to spend some time because it works on unsupervised machine learning. It would be good if they can improve their algorithm or technical functionality to reduce the fine-tuning effort. They can also come up with something at the endpoint level. So far, Darktrace has been a network detection response (NDR) solution. It does not offer much at the endpoint level or on user-client devices or servers. There should be more visibility at the endpoint level. It would be good to have the detection and response at the endpoint level by Darktrace. It should also have integration with an agile environment so that we can have continuous development and continuous integration in the application development environment. This is currently not there. It should also have internet-facing platform visibility, which is currently missing. They also need to improve the reporting and management dashboards. Currently, these are not so easy for a non-technical person. All these features would make Darktrace much better, and they would also be helpful in selling more solutions."
"Darktrace could improve its features, such as monitoring and detecting ransomware."
"I would like for the product to work on the endpoints as well. I would like to see enhanced visibility into the endpoints and network but this solution only sits on the network itself."
"Updates keep coming, which is great, but I prefer a unified UI experience. The intelligence section and the incident view should be seamlessly connected in one view to avoid jumping between pages."
"The only thing that I can think of that would improve it would be if they had a better visualization and a reporting portal."
"It should be easier to access the Darktrace portal and its documentation. Only the customer can access their portal and support. It could be cheaper."
"I was under impression that Darktrace's automatic blocking would be an out-of-the-box feature, but we had to integrate it with our firewall to get it to block automatically. The salesperson should be upfront and explain that you need to integrate it with your network. I would also like to see more reporting on risk. Banks in my region want to see at a glance the risk level of various assets."
"The pricing is expensive. It costs over $100,000 a year."
 

Pricing and Cost Advice

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution is not that expensive."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution's pricing lacks transparency."
"Avanan’s price is comparable to Barracuda."
"The product is not the cheapest in the market."
"The pricing of Avanan is reasonable."
"Good pricing arrangement as an SaaS offering."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"They are too expensive compared with other vendors."
"The pricing is subscription-based and it is high."
"All of the other modules, such as the licensing modules, are on par. It's one for one."
"We had an issue with pricing initially and had to cancel some of the features of the projects to fit the budget. I would like to see pricing that is not broken up into parts so that we can buy the whole package once. Darktrace is more expensive than an average solution, but it's functionality won't match that of an average solution."
"It is a very expensive product."
"It's an expensive solution."
"The pricing is expensive. It costs over $100,000 a year."
"The pricing is reasonable."
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Top Industries

By visitors reading reviews
Construction Company
18%
Comms Service Provider
10%
Financial Services Firm
9%
Outsourcing Company
8%
Construction Company
10%
Computer Software Company
10%
Financial Services Firm
9%
Comms Service Provider
8%
Manufacturing Company
10%
Financial Services Firm
9%
Computer Software Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise20
Large Enterprise29
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
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How does Crowdstrike Falcon compare with Darktrace?
Both of these products perform similarly and have many outstanding attributes. CrowdStrike Falcon offers an amazing u...
Which is better - SentinelOne or Darktrace?
Which solution is better depends on which is more suitable specifically for your company. Darktrace, for example, is ...
What is your experience regarding pricing and costs for Darktrace?
Concerning pricing for the product, I would say it is somewhat expensive.
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
No data available
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Irwin Mitchell, Open Energi, Wellcome Trust, FirstGroup plc, Virgin Trains, Drax, QUI! Group, DNK, CreaCard, Macrosynergy, Sisley, William Hill plc, Toyota Canada, Royal British Legion, Vitol, Allianz, KKR, AIRBUS, dpd, Billabong, Mclaren Group.
Find out what your peers are saying about Avanan vs. Darktrace and other solutions. Updated: June 2026.
906,960 professionals have used our research since 2012.