AWS Shield vs Imperva Application Security Platform comparison

Amazon Web Services (AWS) and Imperva are both solutions in the Distributed Denial-of-Service (DDoS) Protection category. Amazon Web Services (AWS) is ranked #5 with an average rating of 8.8, while Imperva is ranked #4 with an average rating of 8.7. Amazon Web Services (AWS) holds a 2.9% mindshare in DDOS, compared to Imperva’s 8.2% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 95% of Imperva users who would recommend it.

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Executive SummaryUpdated on Mar 22, 2026

Imperva and AWS Shield both offer advanced solutions in application security, specifically targeting DDoS protection and web application vulnerabilities. Imperva appears to have a broader set of features, particularly in API security and profiling features, giving it a slight edge in comprehensiveness.

Features: Imperva provides robust features for application security, including advanced DDoS protection, API security, and a flexible deployment model. It's known for ease of use and custom policy profiling. AWS Shield integrates seamlessly with AWS services, offering real-time attack detection, advanced threat intelligence, and a strong focus on DDoS prevention, especially effective for cloud environments.

Room for Improvement: Imperva users point out the need for a more user-friendly GUI, improved policy rule sets, and quicker support response times. AWS Shield's health checks and anomaly detection require enhancements, particularly under complex attack scenarios. It also has limited built-in WAF features, needing AWS WAF for layer 7 protection, which adds to costs.

Ease of Deployment and Customer Service: Imperva supports diverse deployment models like on-premises and cloud-based environments. While customer service is generally positive, response times can be an issue. AWS Shield offers simple public cloud deployment, but some users face challenges in accessing complex support services, affecting responsiveness.

Pricing and ROI: Imperva's pricing is on the higher side with a complex model across various features, leading to a significant investment. However, the ROI is seen as high in sectors like banking. AWS Shield provides a scalable usage-based pricing model but incurs additional costs for AWS WAF. Its basic services are more affordable, yet comprehensive protection requires investing in Shield Advanced.

To learn more, read our detailed AWS Shield vs. Imperva Application Security Platform Report (Updated: June 2026).

Buyer's Guide

AWS Shield vs. Imperva Application Security Platform

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare

Mindshare comparison

As of July 2026, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 12.9%, down from 19.1% compared to the previous year. The mindshare of AWS Shield is 2.9%, down from 6.3% compared to the previous year. The mindshare of Imperva Application Security Platform is 8.2%, up from 7.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Distributed Denial-of-Service (DDoS) Protection Mindshare Distribution
Product	Mindshare (%)
Cloudflare	12.9%
Imperva Application Security Platform	8.2%
AWS Shield	2.9%
Other	76.0%

Distributed Denial-of-Service (DDoS) Protection

Featured Reviews

M.A. Faisal

General Manager at bKash Limited

Advanced protection has secured critical web workloads and provides clear traffic visibility

From a security perspective, there remains a security loophole, as some browsers in the market can bypass the Turnstile solution, which requires approximately 40 seconds to do so. From a performance perspective, this is acceptable. We also tried Google reCAPTCHA, and that can also be bypassed. From a security perspective, I would say neither solution is completely secured. Regarding uptime, we have faced a couple of incidents due to Cloudflare in recent years, so I cannot say we receive 100% uptime for our region. We sometimes face challenges, including downtime and other issues. As a result, we are not receiving 100% uptime from Cloudflare's solution. Since most of our customers are in this region, we need alternatives. We need something more competitive than Cloudflare. Unfortunately, in Bangladesh, Cloudflare has three points of presence already, and we cannot find any other solution provider in Bangladesh as an alternative, which presents another challenge. Competitor solutions have more attack signatures, which ensure better security compared to Cloudflare's predefined configurations. Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements. Cloudflare could improve in this area. Additionally, regarding visibility, Cloudflare has static visibility, but they could adopt dynamic graph features for their customers.

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Pranav Telang

DGM at Airtel Digital

Has enabled multi-layered threat mitigation but still lacks deeper visibility for advanced application attacks

AWS Shield has limited coverage as it only protects against common and high-volume network and transport layer attacks, such as SYN floods. It does not provide inherent protection against more sophisticated layer 7 attacks such as HTTP floods. In such cases, integration with WAF is necessary, which results in additional costs for customers. To protect layer 7, layer 4, and layer 3, customers must implement both solutions. The service also has difficulties with static detection thresholds, which may not be sensitive enough to detect smaller application-specific attacks. While AWS Shield is a key security service, AWS should enhance their expert support with 24/7 response for complex attacks, which is currently limited.

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reviewer2818155

Senior Associate at a tech vendor with 10,001+ employees

Application protection has improved and reporting and dashboards still need refinement

I believe Imperva Application Security Platform should have a more interactive wizard. While the dashboard is good, it could be more eye-catching. Based on my perspective, I recommend modifying the dashboards, especially the main dashboard where I can see the traffic hit count, alerts, and other latest information. In terms of reporting, I find it challenging to create reports; in my earlier days, it was difficult. Over time, I have learned how to create reports, but it should be easier to do so. I have used other tools such as firewalls or SolarWinds, where creating a report is straightforward and does not take much time, unlike in Imperva, where I have to add many elements. Modifications in the integration aspects would also be beneficial.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We're using dynamic components to build flexible pages to create and manage Git merge requests for code and reviews."

"Another reason it's awesome is that you don't need your server to handle every request."

"Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications."

"For businesses that don't have a dedicated security team, I think it's a better product; it's more intuitive for people like us."

"This solution has improved the security of our organization."

"I get a lot of value from Cloudflare's API because it enables you to build a separate environment inside the solution. You can create a domain for performing test requests before you move to the production environment and connect various domains."

"It's very user-friendly."

"The tool is user-friendly."

More Cloudflare pros

"I recommend AWS Shield because it has proven helpful in tracking DDoS attacks within both my past and present environments, and without AWS Shield, a business could face potential losses, as this tool helps in identifying and mitigating fake traffic that disrupts applications, ultimately supporting business continuity."

"The product has a good mechanism to analyze trends and trigger events."

"If most of your internet presence from your application side is in AWS, AWS Shield is a great option."

"AWS Shield is aligned with the web application firewall (WAF), and they work seamlessly together, primarily working with Elastic Load Balancer, CloudFront, and Route 53 for CDN and DNS services protection."

"The automatic detection and mitigation of DDoS attacks in the product operates in real-time and provides satisfactory results."

"It is integrated with AWS. So, it gives you a good first step."

"I am impressed with the product's multiple features like security."

"The solution operates smoothly at its baseline level, and we do not encounter any issues at that level."

More AWS Shield pros

"The solution offers good security against a variety of web attacks, and the protection from DDoS attacks is very useful."

"Scalability is pretty easy on the base platform. You just add another, and you're ready to go."

"The most valuable features for us are the DDoS and Bot."

"Human contact Fast SLA Trustworthy and excellent communication Highly-functional back office with user friendly reports and intelligence on bad IPS and malicious software is at very high level and very quick."

"Gives us the ability to trace each connection, and to have logs to be able to differentiate between a positive and a false-positive intruder action."

"There are quite a few useful Imperva Incapsula features. For example, one of them is the reports. The graphics are very good and it's easy to configure. The whole process is very fast and reliable too. They have good tech support as well."

"Very intuitive and granular configuration - It does not require much time, or advanced knowledge, for configuration and maintenance."

"Imperva Web Application Firewall is used for customers who are looking to secure their multiple applications and want to block threats such as DDoS and ransomware attacks, delivering data security, data availability, and access control."

More Imperva Application Security Platform pros

Cons

"Perhaps I would ask that they improve the Free plan and allow us to use it with any TLD (certain ones are not allowed)."

"Although I think it's quite good, it doesn't provide me with all the features I would expect to have if I were using Imperva."

"The one feature that is paid is the custom nameservers instead of using the default ones, I want to use a custom one."

"Cloudflare should add more documentation and pricing to the cloud version."

"The pricing could be improved."

"The timing aspect can lead to it being considered overpriced. This is a particular concern we have with Cloudflare, as they may struggle with accurately detecting the client."

"The solution could be more user-friendly."

"We have noticed multiple instances where Cloudflare falsely indicates that our servers are down, even when there is no actual load on them. This makes it challenging for us to identify the exact issue."

More Cloudflare cons

"We end up having to pay extra for features that AWS adds that we don't need."

"The management of it is a bit hard. If you don't engineer it on the front side, it is hard to go back in and change it."

"The product is expensive."

"The product needs to improve its logs and reports to make it read better."

"The management of it is a bit hard. If you don't engineer it on the front side, it is hard to go back in and change it. It could be improved in terms of architecture requirements and then ongoing support requirements as a secondary component to it. People tend to set up things like this, and they just expect it to work without the care and feeding that needs to go back into it either from an application team or a network environment team."

"AWS Shield has limited coverage as it only protects against common and high-volume network and transport layer attacks, such as SYN floods."

"AWS Shield Standard requires improvement, particularly regarding its dashboard since it currently provides limited coverage against comprehensive DDoS attacks."

"Perhaps the time required to detect anomalies can be reduced. Presently, it takes some time to determine whether a situation is normal or abnormal."

More AWS Shield cons

"I'd like it to work with Let's Encrypt."

"It's quite expensive."

"Certificate management could be improved."

"Imperva should have more points of presence in Africa."

"The support for the on-premises version needs improvement."

"The tool's UI is complicated. It would be best to have a more accessible UI dashboard to make the job easier."

"It would be useful if the solution used more intelligence in attack protection."

"Another area that could do with improvement is certificate management. I do not like the way that Incapsula handles certificates very much."

More Imperva Application Security Platform cons

Pricing and Cost Advice

"The price of the solution is expensive."

"I give the price a five out of ten."

"When you compare Cloudflare DNS to other solutions, such as Akamai, the price is reasonable."

"In terms of licensing costs, we don't pay for licensing for Cloudflare. We only establish communication, then for peering, Cloudflare takes care of the cross-connection in different data centers."

"The price is reasonable."

"For Cloudflare, I recommend it heavily for small businesses with revenue under a couple of million dollars. Onboarding is easy, and they even have a free plan. This makes it simple for businesses in the $100,000-$500,000 range to try it out and see its value, allowing them to scale up their infrastructure as needed."

"The product's pricing is minimal compared to other products."

"I believe their performance has improved, but I'd like to refrain from discussing the pricing aspect related to the cloud. The pricing, in my opinion, could be simplified, and I think they should consider reevaluating the pricing for support, as it can be quite high. At times, this cost can make it challenging to choose CARFAGuard or opt for the support."

More Cloudflare pricing and cost advice

"The tool's pricing is good."

"The tool is cheap."

"It depends on your subscription level and the volume that you're spending with AWS. So, it is very relative to the consumption alignment in your subscription level. It is a well-constructed, scalable pricing option, but it is relative to how much you're spending on AWS. Because the more you spend, typically, the more you get off on services like this. I find it to be comparable to other solutions."

"The cost depends on traffic each month, so on average, it costs us between US$200 and US$300 per month."

"We pay $3000 per month for the solution."

"The pricing is somewhat expensive. It is actually a huge investment when compared to other countries."

"The price is high compared to other solutions like FortiWeb."

"The data packages are higher than our needs so we end up paying for data that we don't use."

"Pricing could be more competitive."

"Varies depending on the needs of the customer."

"The price of Imperva Web Application Firewalls is expensive compared to others."

"Imperva Web Application Firewall price is higher compared to other solutions. However, everything is included in the price."

"It is a very expensive solution. The price is very high. A lot of customers tell us that they would love to use Imperva more. I have some customers who have 50 websites, but they have only 10 websites on Imperva because of the price. They would love to have all their websites running through Imperva, but they can't. They have to choose the more critical websites to protect because the price is very high. It is a very good product, but it is too expensive. If you buy a plan for 20 megabytes and you don't consume all of your 20 megabytes, it is okay, but if you consume more, you are charged for the superior traffic."

More Imperva Application Security Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Comms Service Provider

10%

Manufacturing Company

Computer Software Company

Comms Service Provider

17%

Computer Software Company

Financial Services Firm

Construction Company

Financial Services Firm

12%

Manufacturing Company

Computer Software Company

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	46
Midsize Enterprise	11
Large Enterprise	26

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	1
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	88
Midsize Enterprise	25
Large Enterprise	70

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?

Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...

See all answers

Which would you choose - Cloudflare DNS or Quad9?

Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...

See all answers

What is your experience regarding pricing and costs for Cloudflare DNS?

The pricing, setup cost, and licensing for Cloudflare are a bit on the higher side overall.

See all answers

What is your experience regarding pricing and costs for AWS Shield?

The pricing structure for AWS Shield is fair, yet it depends on the specific protections chosen. Enabling Shield Adva...

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What needs improvement with AWS Shield?

Services always benefit from improvements, including AWS Shield. With respect to the Web Application Firewall, curren...

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What is your primary use case for AWS Shield?

What do you use it for? How do you use it?

See all answers

Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?

Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...

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What is your experience regarding pricing and costs for Imperva DDoS?

The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provi...

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What needs improvement with Imperva DDoS?

I would like to see improvements in the pooling of threats and attacks, possibly to enlarge the scale of indicators o...

See all answers

Comparisons

Quad9 vs Cloudflare

Compared 34% of the time

Akamai vs Cloudflare

Compared 4% of the time

Fastly vs Cloudflare

Compared 2% of the time

Azure Front Door vs Cloudflare

Compared 2% of the time

Azure DNS vs Cloudflare

Compared 2% of the time

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Akamai App and API Protector vs AWS Shield

Compared 26% of the time

Azure DDoS Protection vs AWS Shield

Compared 10% of the time

Cloudflare One vs AWS Shield

Compared 9% of the time

Radware DDoS vs AWS Shield

Compared 8% of the time

Arbor DDoS vs AWS Shield

Compared 3% of the time

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Akamai vs Imperva Application Security Platform

Compared 5% of the time

Fortinet FortiWeb vs Imperva Application Security Platform

Compared 4% of the time

Fastly vs Imperva Application Security Platform

Compared 3% of the time

Link11 vs Imperva Application Security Platform

Compared 3% of the time

AWS WAF vs Imperva Application Security Platform

Compared 2% of the time

More Imperva Application Security Platform Competitors

Product Reports

Buyer's Guide

Cloudflare

July 2026

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Buyer's Guide

AWS Shield

July 2026

Download AWS Shield product report

Buyer's Guide

Imperva Application Security Platform

July 2026

Imperva Application Security Platform report

Download Imperva Application Security Platform product report

Also Known As

Cloudflare DNS

No data available

Imperva Bot Management, Imperva Web Application Firewall, Imperva API Security

Overview

Cloudflare enhances web performance and security with features like CDN caching and DDoS mitigation while providing easy DNS management and intuitive setup through its user-friendly dashboard.

Cloudflare is recognized for its comprehensive web security and performance solutions. Speed improvements are achieved through caching mechanisms and DDoS protection, combining ease of DNS management with flexible page rules. The robust analytics and threat insight tools provide valuable data, assisted by a user-friendly dashboard allowing quick setup and configuration. An API offers dynamic DNS settings ensuring low latency and high performance across the globe.

What are Cloudflare's key features?

CDN Caching: Enhances website speed through content delivery network caching.
Web Application Firewall: Protects websites from online threats.
DDoS Mitigation: Shields against distributed denial-of-service attacks.
DNS Management: Offers easy-to-use and flexible domain management.
SSL Certificates: Ensures secure connections between users and servers.
Analytics: Provides insights with robust analytics tools.

What benefits and ROI should users evaluate?

Enhanced Security: Strengthening web security with DDoS and firewall protection.
Speed Improvement: Faster content delivery with CDN caching.
Operational Simplicity: Simplifies website optimization through a user-friendly interface.
Scalable Solutions: Scales with global reach, lowering latency for improved performance.
Cost Efficiency: Offers layers of valuable functionality with pricing options.

Cloudflare finds utility across industries for DNS management and defense mechanisms. Its content delivery network assures fast content distribution and fortified security. Businesses integrate features like web application firewalls, load balancing, end-to-end SSL, and zero trust to protect websites from cyber threats while ensuring resilience and reliable performance.

Cloudflare

AWS Shield offers robust DDoS protection with seamless integration into AWS services, providing users with enhanced security without impacting performance. Its intuitive dashboard and integration with tools like WAF and CloudWatch make it a go-to for many organizations seeking reliable protection.

AWS Shield provides real-time attack visibility and transparency, excelling in DDoS protection while maintaining application and network layer security. The Advanced tier offers automated threat detection, tailored defense strategies, and a responsive DDoS team. However, challenges include high costs, limited customization, and a need for better traffic insights. Organizations must often rely on additional AWS services for comprehensive network security. The solution is primarily used to protect against DDoS attacks and secure web applications, offering Layer 3 and 4 security. While the Standard tier offers basic security at no cost, the Advanced tier provides enhanced protection against severe attacks such as SYN floods, albeit with a monthly fee.

What are AWS Shield's most important features?

Ease of Use: Simple integration and intuitive monitoring dashboard.
Real-Time Attack Visibility: Immediate insights into attack metrics without performance impact.
Seamless AWS Integration: Works smoothly with WAF and CloudWatch for comprehensive protection.
Advanced Defense Strategies: Customizable strategies with automatic threat detection.

What benefits or ROI should users consider?

Enhanced Security: Robust DDoS mitigation for continuous protection.
Performance Maintenance: Protects services during high-traffic events without degradation.
Comprehensive Monitoring: Intuitive dashboard for easy attack tracking and management.
Cost-Effective Tiered Offerings: The choice between no-cost basic or feature-rich advanced options.

In industries like finance and e-commerce, AWS Shield's capabilities ensure continual uptime and protection against potential DDoS threats, vital during high-traffic periods. Its use in media and entertainment allows secure streaming and content delivery, while health sectors benefit from secure and reliable patient data access and protection.

Amazon Web Services (AWS)

Imperva Application Security Platform delivers comprehensive and continuous web threat protection. Renowned for its ease of use, it shields web applications and databases from various cyber threats while integrating seamlessly with cloud and on-premises environments.

Imperva Application Security Platform protects web environments by offering advanced security measures against threats like DDoS attacks, SQL injections, and cross-site scripting. As a robust web application firewall, it provides extensive monitoring and bot management capabilities. The platform integrates content delivery networks for enhanced performance and scalability, while real-time traffic analysis ensures consistent protection. Despite its strengths, improvements can be made in policy management and customization options. Users seek better integration with third-party tools and more competitive pricing models. The inclusion of AI for enhanced analytics is also anticipated.

What are the key features of Imperva Application Security Platform?

Correlated Attack Validation: Enhances threat assessment by linking related security events.
Threat Radar: Offers visibility into potential and ongoing threats.
Virtual Patching: Provides protection against vulnerabilities without immediate code changes.
IncapRules: Allows creation of custom security policies.
DDoS Protection: Defends against large-scale distributed denial-of-service attacks.
CDN Integration: Improves content delivery speed and reliability.

What benefits should users look for in reviews?

User-Friendly Administration: Simplifies setup and ongoing management tasks.
Seamless Integration: Ensures smooth operation with existing infrastructure.
Comprehensive Threat Protection: Shields digital assets from a wide range of threats.
Hands-On Support: Provides timely and effective customer service assistance.

Imperva Application Security Platform is implemented in industries needing strong database and application protection. Companies use it to enforce geolocation restrictions and manage bots, benefiting sectors like finance and e-commerce where data security and threat monitoring are critical. Its ability to protect and ensure data accessibility makes it integral to business operations prioritizing cyber resilience.

Imperva

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.

netflix, dow jones, mapbox, pearson, rovio, youview, moviestar planet, asurion, payplug, hour of code

Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.

Buyer's Guide

AWS Shield vs. Imperva Application Security Platform

June 2026

Free Report: AWS Shield vs. Imperva Application Security Platform

Find out what your peers are saying about AWS Shield vs. Imperva Application Security Platform and other solutions. Updated: June 2026.

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