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AWS Shield vs Imperva Application Security Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 21, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
78
Ranking in other categories
CDN (1st), WAN Optimization (4th), Managed DNS (1st), Domain Name System (DNS) Security (5th), Cloud Security Posture Management (CSPM) (10th)
AWS Shield
Ranking in Distributed Denial-of-Service (DDoS) Protection
5th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
11
Ranking in other categories
No ranking in other categories
Imperva Application Securit...
Ranking in Distributed Denial-of-Service (DDoS) Protection
4th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
133
Ranking in other categories
CDN (2nd), Web Application Firewall (WAF) (3rd), Bot Management (1st), API Security (2nd)
 

Mindshare comparison

As of February 2026, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 16.6%, down from 18.0% compared to the previous year. The mindshare of AWS Shield is 4.4%, down from 6.7% compared to the previous year. The mindshare of Imperva Application Security Platform is 8.2%, up from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection Market Share Distribution
ProductMarket Share (%)
Cloudflare16.6%
Imperva Application Security Platform8.2%
AWS Shield4.4%
Other70.8%
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

M.A. Faisal - PeerSpot reviewer
General Manager at bKash Limited
Advanced protection has secured critical web workloads and provides clear traffic visibility
From a security perspective, there remains a security loophole, as some browsers in the market can bypass the Turnstile solution, which requires approximately 40 seconds to do so. From a performance perspective, this is acceptable. We also tried Google reCAPTCHA, and that can also be bypassed. From a security perspective, I would say neither solution is completely secured. Regarding uptime, we have faced a couple of incidents due to Cloudflare in recent years, so I cannot say we receive 100% uptime for our region. We sometimes face challenges, including downtime and other issues. As a result, we are not receiving 100% uptime from Cloudflare's solution. Since most of our customers are in this region, we need alternatives. We need something more competitive than Cloudflare. Unfortunately, in Bangladesh, Cloudflare has three points of presence already, and we cannot find any other solution provider in Bangladesh as an alternative, which presents another challenge. Competitor solutions have more attack signatures, which ensure better security compared to Cloudflare's predefined configurations. Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements. Cloudflare could improve in this area. Additionally, regarding visibility, Cloudflare has static visibility, but they could adopt dynamic graph features for their customers.
reviewer2767527 - PeerSpot reviewer
Lead Architect at a comms service provider with 1,001-5,000 employees
Has enabled multi-layered threat mitigation but still lacks deeper visibility for advanced application attacks
AWS Shield has limited coverage as it only protects against common and high-volume network and transport layer attacks, such as SYN floods. It does not provide inherent protection against more sophisticated layer 7 attacks such as HTTP floods. In such cases, integration with WAF is necessary, which results in additional costs for customers. To protect layer 7, layer 4, and layer 3, customers must implement both solutions. The service also has difficulties with static detection thresholds, which may not be sensitive enough to detect smaller application-specific attacks. While AWS Shield is a key security service, AWS should enhance their expert support with 24/7 response for complex attacks, which is currently limited.
reviewer1247523 - PeerSpot reviewer
Head of Sales Services Department at a comms service provider with 51-200 employees
Solution ensures website availability and proactive threat mitigation
Over the seven years, the most valuable features of Imperva DDoS that I have found are related to DDoS attacks, which are a group of attacks, and not all of them can be resolved on the endpoint level before the website. Using the web firewall before the website is a common use case to protect against malicious requests to the website. I have utilized Imperva's Intelligent Traffic Filtering feature. This feature helps me understand how the attack is progressing and what is happening inside the requests to our website. It allows me to granularly grant or deny access to certain parts of our website. This helps when we know our customers and the types of requests that can be sent from them, enabling us to block some malicious requests. Imperva DDoS has User Behavior Analytics and Threat Intelligence on its board, and this helps us to be protected proactively. Imperva DDoS connects to its database of threats, storing whole information about attacks all over the world in one simple engine. Everyone can use this feature, which can connect to this engine and get information about what is going on at the world level. That is the way to be protected at the company's level. The integration capabilities of Imperva DDoS are very easy and simple. We can run it in 2 hours.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The UI is good."
"The tool is user-friendly."
"The features of Cloudflare were found to be more beneficial and led to the decision to utilize it over other options."
"It is a fast and secure DNS."
"Generally, I am satisfied with this product."
"The overall experience with Cloudflare is positive, with a rating of eight out of ten."
"The solution offers the flexibility to control configuration rules."
"The most valuable feature of Cloudflare DNS is security."
"We have integrated the tool with Active Directory. The most important feature is that it's transparent and doesn't degrade the performance of our solution. Additionally, it's easy to configure, which is crucial for us. It's easy to use and set up and stops attacks on our servers. We haven't encountered any attack problems because the solution stops them in real-time. AWS Shield specifically focuses on defending against denial-of-service attacks, making it a great solution for that type of threat."
"The automatic detection and mitigation of DDoS attacks in the product operates in real-time and provides satisfactory results."
"The product has a good mechanism to analyze trends and trigger events."
"The product is easy to use."
"It is integrated with AWS. So, it gives you a good first step."
"The solution operates smoothly at its baseline level, and we do not encounter any issues at that level."
"I recommend AWS Shield because it has proven helpful in tracking DDoS attacks within both my past and present environments, and without AWS Shield, a business could face potential losses, as this tool helps in identifying and mitigating fake traffic that disrupts applications, ultimately supporting business continuity."
"The solution's ease of use is the most valuable feature."
"Gives us the ability to trace each connection, and to have logs to be able to differentiate between a positive and a false-positive intruder action."
"The features I have found most valuable with Imperva Web Application Firewall are account takeover protection, advanced bot protection, and API security."
"On the real time, you can see live traffic, which is flowing into our website."
"The solution is stable."
"Imperva Web Application Firewall is a highly stable solution and is very mature."
"The solution has a very good interface."
"The compliance is the most valuable aspect."
"Its unique interface for managing security performance and ease of use are the most valuable features of this solution."
 

Cons

"It would be helpful if the solution could continue evolving to compete with the other solutions on the market."
"The pricing could be improved."
"It should have easier documentation for the configuration. It's very technical and people who aren't technical should also be able to do the configuration."
"The product needs to improve its automation."
"There are some issues with the CDN services."
"Cloudflare's free plan is limited to 5,000 records for their free plan. They should increase that. For example, if I create a domain called abc.com and a subdomain called a.abc.com, my record count will be two. I can make a maximum of 5,000 subdomains. However, if we use our own DNS hosted on another provider, there is no limit. Their free plan also lacks name server customization."
"The solution could be more user-friendly."
"Cloudflare doesn't have a reverse lookup. We can only do a DNS lookup to get the IP address from the hostname. It doesn't work if you want to look up the hostname from an IPA address."
"AWS Shield Standard requires improvement, particularly regarding its dashboard since it currently provides limited coverage against comprehensive DDoS attacks."
"The product should give users more flexibility to customize their security policies according to their requirements."
"AWS Shield has limited coverage as it only protects against common and high-volume network and transport layer attacks, such as SYN floods."
"Perhaps the time required to detect anomalies can be reduced."
"The product is expensive."
"There is an area for improvement regarding health checks. AWS Shield does not come with its own health check functionality."
"The time taken to detect anomalies must be reduced."
"We end up having to pay extra for features that AWS adds that we don't need."
"They recently separated the WAF and the DAM management gateways in order for each of these to be managed from different areas, so I believe it now requires additional investments for what was previously a single complete solution."
"Imperva Web Application Firewall could improve the console by making it easier to use."
"I am looking for more data enrichment. We should have the ability to add our own custom data to the system, to the live traffic."
"Imperva Web Application Firewall can improve by providing better features, such as improved prevention of zero-day attacks. Additionally, it should include a VR meta-analysis."
"It's a complicated tool to keep."
"Some maintenance must be performed by our IT team."
"The process to upgrade from one version to another can be a lot simpler than it is currently."
"I loved the approach of the cloud. The cloud has a lot of new features, like advanced web protection and DDoS protection. If those could also be on-boarded onto the on-prem versions, that would be ideal. They need to pay attention to both deployment options and not just favor one."
 

Pricing and Cost Advice

"For Cloudflare, I recommend it heavily for small businesses with revenue under a couple of million dollars. Onboarding is easy, and they even have a free plan. This makes it simple for businesses in the $100,000-$500,000 range to try it out and see its value, allowing them to scale up their infrastructure as needed."
"The solution has many features but there are ones that you need to pay for. Sometimes you have to find out which is available for free and which you have to pay for."
"There are no additional costs beyond the standard licensing fees."
"The product's pricing is minimal compared to other products."
"I think the pricing is competitive. I think as far as licensing is concerned it's pretty straightforward because it's based on domain. It's just that sometimes domains could be tricky with some customers."
"The product's pricing is cheap."
"I believe their performance has improved, but I'd like to refrain from discussing the pricing aspect related to the cloud. The pricing, in my opinion, could be simplified, and I think they should consider reevaluating the pricing for support, as it can be quite high. At times, this cost can make it challenging to choose CARFAGuard or opt for the support."
"The pricing depends on the usage, but the cheapest would be around 5,000 USD a month."
"We pay $3000 per month for the solution."
"The tool is cheap."
"The tool's pricing is good."
"The cost depends on traffic each month, so on average, it costs us between US$200 and US$300 per month."
"It depends on your subscription level and the volume that you're spending with AWS. So, it is very relative to the consumption alignment in your subscription level. It is a well-constructed, scalable pricing option, but it is relative to how much you're spending on AWS. Because the more you spend, typically, the more you get off on services like this. I find it to be comparable to other solutions."
"Imperva Web Application Firewall is expensive."
"The solution's pricing is an issue."
"Imperva Web Application Firewall price is higher compared to other solutions. However, everything is included in the price."
"We have an issue with Imperva Incapsula in the Iraqi market because of the high price."
"The price of Imperva Web Application Firewalls is expensive compared to others."
"The data packages are higher than our needs so we end up paying for data that we don't use."
"Imperva charges us based on bandwidth, which is better than other vendors that charge us according to data transfer."
"For enterprise contracts you will be in touch with a dedicated account manager who will guide you regarding licensing."
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Comparison Review

it_user68487 - PeerSpot reviewer
Security Expert with 51-200 employees
Nov 6, 2013
CloudFlare vs Incapsula: Web Application Firewall
CloudFlare vs Incapsula: Round 2 Web Application Firewall Comparative Penetration Testing Analysis Report v1.0 Summary This document contains the results of a second comparative penetration test conducted by a team of security specialists at Zero Science Lab against two cloud-based Web…
 

Top Industries

By visitors reading reviews
Financial Services Firm
10%
Comms Service Provider
10%
Computer Software Company
9%
Manufacturing Company
8%
Comms Service Provider
12%
Computer Software Company
10%
Financial Services Firm
9%
Insurance Company
8%
Financial Services Firm
12%
Computer Software Company
9%
Manufacturing Company
9%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise8
Large Enterprise26
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise7
By reviewers
Company SizeCount
Small Business83
Midsize Enterprise25
Large Enterprise61
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What do you like most about AWS Shield?
We have integrated the tool with Active Directory. The most important feature is that it's transparent and doesn't de...
What is your experience regarding pricing and costs for AWS Shield?
The pricing structure for AWS Shield is fair, yet it depends on the specific protections chosen. Enabling Shield Adva...
What needs improvement with AWS Shield?
Services always benefit from improvements, including AWS Shield. With respect to the Web Application Firewall, curren...
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
What do you like most about Imperva Incapsula?
We use Imperva DDoS to stop DDoS attacks and reduce the amount of unwanted queries against web services or web scraping.
What is your experience regarding pricing and costs for Imperva DDoS?
The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provi...
 

Also Known As

Cloudflare DNS
No data available
Imperva Bot Management, Imperva Web Application Firewall, Imperva API Security
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
netflix, dow jones, mapbox, pearson, rovio, youview, moviestar planet, asurion, payplug, hour of code
Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.
Find out what your peers are saying about AWS Shield vs. Imperva Application Security Platform and other solutions. Updated: February 2026.
882,180 professionals have used our research since 2012.