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AWS Shield vs Imperva Application Security Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
79
Ranking in other categories
CDN (1st), WAN Optimization (4th), Web Application Firewall (WAF) (9th), Managed DNS (1st), Domain Name System (DNS) Security (5th), Cloud Security Posture Management (CSPM) (14th)
AWS Shield
Ranking in Distributed Denial-of-Service (DDoS) Protection
9th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
10
Ranking in other categories
No ranking in other categories
Imperva Application Securit...
Ranking in Distributed Denial-of-Service (DDoS) Protection
4th
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
147
Ranking in other categories
CDN (2nd), Web Application Firewall (WAF) (1st), Bot Management (1st), API Security (1st)
 

Mindshare comparison

As of August 2026, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 12.4%, down from 19.1% compared to the previous year. The mindshare of AWS Shield is 2.9%, down from 6.1% compared to the previous year. The mindshare of Imperva Application Security Platform is 8.0%, up from 7.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection Mindshare Distribution
ProductMindshare (%)
Cloudflare12.4%
Imperva Application Security Platform8.0%
AWS Shield2.9%
Other76.7%
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

M.A. Faisal - PeerSpot reviewer
General Manager at bKash Limited
Advanced protection has secured critical web workloads and provides clear traffic visibility
From a security perspective, there remains a security loophole, as some browsers in the market can bypass the Turnstile solution, which requires approximately 40 seconds to do so. From a performance perspective, this is acceptable. We also tried Google reCAPTCHA, and that can also be bypassed. From a security perspective, I would say neither solution is completely secured. Regarding uptime, we have faced a couple of incidents due to Cloudflare in recent years, so I cannot say we receive 100% uptime for our region. We sometimes face challenges, including downtime and other issues. As a result, we are not receiving 100% uptime from Cloudflare's solution. Since most of our customers are in this region, we need alternatives. We need something more competitive than Cloudflare. Unfortunately, in Bangladesh, Cloudflare has three points of presence already, and we cannot find any other solution provider in Bangladesh as an alternative, which presents another challenge. Competitor solutions have more attack signatures, which ensure better security compared to Cloudflare's predefined configurations. Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements. Cloudflare could improve in this area. Additionally, regarding visibility, Cloudflare has static visibility, but they could adopt dynamic graph features for their customers.
Pranav Telang - PeerSpot reviewer
DGM at Airtel Digital
Has enabled multi-layered threat mitigation but still lacks deeper visibility for advanced application attacks
AWS Shield has limited coverage as it only protects against common and high-volume network and transport layer attacks, such as SYN floods. It does not provide inherent protection against more sophisticated layer 7 attacks such as HTTP floods. In such cases, integration with WAF is necessary, which results in additional costs for customers. To protect layer 7, layer 4, and layer 3, customers must implement both solutions. The service also has difficulties with static detection thresholds, which may not be sensitive enough to detect smaller application-specific attacks. While AWS Shield is a key security service, AWS should enhance their expert support with 24/7 response for complex attacks, which is currently limited.
reviewer2818155 - PeerSpot reviewer
Senior Associate at a tech vendor with 10,001+ employees
Application protection has improved and reporting and dashboards still need refinement
I believe Imperva Application Security Platform should have a more interactive wizard. While the dashboard is good, it could be more eye-catching. Based on my perspective, I recommend modifying the dashboards, especially the main dashboard where I can see the traffic hit count, alerts, and other latest information. In terms of reporting, I find it challenging to create reports; in my earlier days, it was difficult. Over time, I have learned how to create reports, but it should be easier to do so. I have used other tools such as firewalls or SolarWinds, where creating a report is straightforward and does not take much time, unlike in Imperva, where I have to add many elements. Modifications in the integration aspects would also be beneficial.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The features of Cloudflare were found to be more beneficial and led to the decision to utilize it over other options."
"The solution offers the flexibility to control configuration rules."
"The most valuable feature of Cloudflare DNS is security."
"Cloudflare is a security SaaS provider that provides security and protects us from any application layer attack."
"Stability is great; I love their mechanisms, I love their GUI, I love their front end, I love their behind the scenes, algorithms and everything, it all makes sense."
"Cloudflare allows us to self-host services such as Rocket.Chat and Node-RED, in high-availability mode, thanks to round robin DNS which allows us to share one hostname between our two locations."
"It's a reasonably priced solution that meets customers' needs and it's not too difficult to deploy."
"The simplicity of the overall dashboard makes it a great product for a user like me who has less understanding of the internet than a developer or other more technical people. It gives me peace of mind. I also love the easy customization of the Page Rules."
"The product is easy to use."
"It is quite scalable, and we have not faced any issues with its scalability."
"I recommend AWS Shield because it has proven helpful in tracking DDoS attacks within both my past and present environments, and without AWS Shield, a business could face potential losses, as this tool helps in identifying and mitigating fake traffic that disrupts applications, ultimately supporting business continuity."
"The solution's ease of use is the most valuable feature."
"I am impressed with the product's multiple features like security."
"The automatic detection and mitigation of DDoS attacks in the product operates in real-time and provides satisfactory results."
"If most of your internet presence from your application side is in AWS, AWS Shield is a great option."
"AWS Shield is aligned with the web application firewall (WAF), and they work seamlessly together, primarily working with Elastic Load Balancer, CloudFront, and Route 53 for CDN and DNS services protection."
"There are many features. There is ease of deployment. You can deploy the Imperva Web Application Firewall in two to three minutes. After that, you have to set the policies. For setting policies, you have toggle buttons. You can turn something on or off."
"Imperva Web Application Firewall is used for customers who are looking to secure their multiple applications and want to block threats such as DDoS and ransomware attacks, delivering data security, data availability, and access control."
"The ease of testing Incapsula and then implementing it into production is one of the most remarkable product experiences in my IT career."
"There are a number of features that are valuable such as the account takeover and various antivirus features."
"The website itself is our first priority and we have seen improvements in that area -- it's faster."
"Imperva makes it easier for us to put everything in code; we use Terraform to deploy our infrastructure."
"Our ROI is about 45% since deployment on reduction of our cloud bill."
"The availability of our sites, thanks to the load balance functionality, has improved, and it enables the site to be available all the time, despite people trying to attack it."
 

Cons

"With CDN loads, sometimes we get an error that the host server is unavailable when the connection between CloudFlare and the server timed out."
"Perhaps I would ask that they improve the Free plan and allow us to use it with any TLD (certain ones are not allowed)."
"The tool needs to improve caching of servers. The product needs to include PFX certificate as well."
"I would like to not need a separate server for non-www redirection under the CNAME setup option."
"We experienced some downtime in the fall of 2013, causing us to switch to Incapsula."
"Cloudflare should add more documentation and pricing to the cloud version."
"For large enterprises, the pricing is okay. However, the enterprise price for small projects is a bit high. A mid-tier pricing option would be beneficial."
"Cloudflare could offer a better view or maybe dashboards of the main resources used in the client."
"The management of it is a bit hard. If you don't engineer it on the front side, it is hard to go back in and change it."
"The time taken to detect anomalies must be reduced."
"AWS Shield Standard requires improvement, particularly regarding its dashboard since it currently provides limited coverage against comprehensive DDoS attacks."
"AWS Shield has limited coverage as it only protects against common and high-volume network and transport layer attacks, such as SYN floods."
"Perhaps the time required to detect anomalies can be reduced. Presently, it takes some time to determine whether a situation is normal or abnormal."
"The product needs to improve its logs and reports to make it read better."
"The management of it is a bit hard. If you don't engineer it on the front side, it is hard to go back in and change it. It could be improved in terms of architecture requirements and then ongoing support requirements as a secondary component to it. People tend to set up things like this, and they just expect it to work without the care and feeding that needs to go back into it either from an application team or a network environment team."
"There is an area for improvement regarding health checks. AWS Shield does not come with its own health check functionality."
"It would be better if we were able to manage and apply changes to multiple websites/web applications, and search WAF logs for multiple websites, via the Incapsula dashboard."
"An improvement for Imperva WAF would be to reduce the number of false positives and create more strong use cases based on AI/ML or behavioral analytics."
"It would be nice to have a mobile app as a dashboard interface instead of the web administration, but the service is really great."
"We would like them to hire people in Sweden because it's quite hard when people are sitting in the UK or Belgium because some of the customers really want them to be local."
"Everybody complains about the price of this solution."
"I am looking for more data enrichment. We should have the ability to add our own custom data to the system, to the live traffic."
"The signature updates could be faster."
"I think the pricing needs some tweaks."
 

Pricing and Cost Advice

"The solution has many features but there are ones that you need to pay for. Sometimes you have to find out which is available for free and which you have to pay for."
"The product's pricing is minimal compared to other products."
"For Cloudflare, I recommend it heavily for small businesses with revenue under a couple of million dollars. Onboarding is easy, and they even have a free plan. This makes it simple for businesses in the $100,000-$500,000 range to try it out and see its value, allowing them to scale up their infrastructure as needed."
"In terms of licensing costs, we don't pay for licensing for Cloudflare. We only establish communication, then for peering, Cloudflare takes care of the cross-connection in different data centers."
"The product's pricing is cheap."
"The pricing depends on the usage, but the cheapest would be around 5,000 USD a month."
"Cloudflare's pricing is not much higher and is good for middle-level organizations."
"I give the price a five out of ten."
"We pay $3000 per month for the solution."
"It depends on your subscription level and the volume that you're spending with AWS. So, it is very relative to the consumption alignment in your subscription level. It is a well-constructed, scalable pricing option, but it is relative to how much you're spending on AWS. Because the more you spend, typically, the more you get off on services like this. I find it to be comparable to other solutions."
"The tool's pricing is good."
"The tool is cheap."
"The cost depends on traffic each month, so on average, it costs us between US$200 and US$300 per month."
"The price is high compared to other solutions like FortiWeb."
"It is a very affordable solution."
"The license is on a yearly basis."
"I rate the product price a four on a scale of one to ten, where one is a low price, and ten is a high price."
"Everybody complains about the price of this solution."
"We are satisfied with the pricing."
"Make sure you understand the way that Imperva charges. It's very affordable. However, I would like to see a package with the Virtual Patching included. You get to do patching separately."
"We have an issue with Imperva Incapsula in the Iraqi market because of the high price."
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Top Industries

By visitors reading reviews
Comms Service Provider
10%
Financial Services Firm
10%
Manufacturing Company
8%
Computer Software Company
8%
Comms Service Provider
17%
Computer Software Company
9%
Manufacturing Company
7%
Financial Services Firm
7%
Financial Services Firm
12%
Construction Company
8%
Outsourcing Company
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise11
Large Enterprise26
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise7
By reviewers
Company SizeCount
Small Business88
Midsize Enterprise25
Large Enterprise70
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What is your experience regarding pricing and costs for Cloudflare DNS?
The pricing, setup cost, and licensing for Cloudflare are a bit on the higher side overall.
What is your experience regarding pricing and costs for AWS Shield?
The pricing structure for AWS Shield is fair, yet it depends on the specific protections chosen. Enabling Shield Adva...
What needs improvement with AWS Shield?
Services always benefit from improvements, including AWS Shield. With respect to the Web Application Firewall, curren...
What is your primary use case for AWS Shield?
What do you use it for? How do you use it?
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
What is your experience regarding pricing and costs for Imperva DDoS?
The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provi...
What needs improvement with Imperva DDoS?
I would like to see improvements in the pooling of threats and attacks, possibly to enlarge the scale of indicators o...
 

Also Known As

Cloudflare DNS
No data available
Imperva Bot Management, Imperva Web Application Firewall, Imperva API Security
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
netflix, dow jones, mapbox, pearson, rovio, youview, moviestar planet, asurion, payplug, hour of code
Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.
Find out what your peers are saying about AWS Shield vs. Imperva Application Security Platform and other solutions. Updated: August 2026.
909,563 professionals have used our research since 2012.