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AWS Shield vs Imperva Application Security Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
79
Ranking in other categories
CDN (1st), WAN Optimization (4th), Web Application Firewall (WAF) (9th), Managed DNS (1st), Domain Name System (DNS) Security (5th), Cloud Security Posture Management (CSPM) (15th)
AWS Shield
Ranking in Distributed Denial-of-Service (DDoS) Protection
9th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
10
Ranking in other categories
No ranking in other categories
Imperva Application Securit...
Ranking in Distributed Denial-of-Service (DDoS) Protection
4th
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
147
Ranking in other categories
CDN (2nd), Web Application Firewall (WAF) (1st), Bot Management (1st), API Security (1st)
 

Mindshare comparison

As of August 2026, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 12.4%, down from 19.1% compared to the previous year. The mindshare of AWS Shield is 2.9%, down from 6.1% compared to the previous year. The mindshare of Imperva Application Security Platform is 8.0%, up from 7.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection Mindshare Distribution
ProductMindshare (%)
Cloudflare12.4%
Imperva Application Security Platform8.0%
AWS Shield2.9%
Other76.7%
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

M.A. Faisal - PeerSpot reviewer
General Manager at bKash Limited
Advanced protection has secured critical web workloads and provides clear traffic visibility
From a security perspective, there remains a security loophole, as some browsers in the market can bypass the Turnstile solution, which requires approximately 40 seconds to do so. From a performance perspective, this is acceptable. We also tried Google reCAPTCHA, and that can also be bypassed. From a security perspective, I would say neither solution is completely secured. Regarding uptime, we have faced a couple of incidents due to Cloudflare in recent years, so I cannot say we receive 100% uptime for our region. We sometimes face challenges, including downtime and other issues. As a result, we are not receiving 100% uptime from Cloudflare's solution. Since most of our customers are in this region, we need alternatives. We need something more competitive than Cloudflare. Unfortunately, in Bangladesh, Cloudflare has three points of presence already, and we cannot find any other solution provider in Bangladesh as an alternative, which presents another challenge. Competitor solutions have more attack signatures, which ensure better security compared to Cloudflare's predefined configurations. Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements. Cloudflare could improve in this area. Additionally, regarding visibility, Cloudflare has static visibility, but they could adopt dynamic graph features for their customers.
Pranav Telang - PeerSpot reviewer
DGM at Airtel Digital
Has enabled multi-layered threat mitigation but still lacks deeper visibility for advanced application attacks
AWS Shield has limited coverage as it only protects against common and high-volume network and transport layer attacks, such as SYN floods. It does not provide inherent protection against more sophisticated layer 7 attacks such as HTTP floods. In such cases, integration with WAF is necessary, which results in additional costs for customers. To protect layer 7, layer 4, and layer 3, customers must implement both solutions. The service also has difficulties with static detection thresholds, which may not be sensitive enough to detect smaller application-specific attacks. While AWS Shield is a key security service, AWS should enhance their expert support with 24/7 response for complex attacks, which is currently limited.
reviewer2818155 - PeerSpot reviewer
Senior Associate at a tech vendor with 10,001+ employees
Application protection has improved and reporting and dashboards still need refinement
I believe Imperva Application Security Platform should have a more interactive wizard. While the dashboard is good, it could be more eye-catching. Based on my perspective, I recommend modifying the dashboards, especially the main dashboard where I can see the traffic hit count, alerts, and other latest information. In terms of reporting, I find it challenging to create reports; in my earlier days, it was difficult. Over time, I have learned how to create reports, but it should be easier to do so. I have used other tools such as firewalls or SolarWinds, where creating a report is straightforward and does not take much time, unlike in Imperva, where I have to add many elements. Modifications in the integration aspects would also be beneficial.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Stability is great; I love their mechanisms, I love their GUI, I love their front end, I love their behind the scenes, algorithms and everything, it all makes sense."
"If someone is looking for a secure and optimized wrapper over an open website, I would suggest CloudFlare services."
"The web application firewall brought us good security and a view of the accesses/blocks of the entire domain and subdomain that were accessed both by region (country) and IPs."
"The most valuable feature of Cloudflare DNS is security."
"Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications."
"Cloudflare DNS is widely used, and it's good for websites. If we use Cloudflare DNS and update one record, it updates in their office instantly."
"The UI is good."
"If it was not for CloudFlare, I would have to hire a dedicated resource to manage all this for me."
"AWS Shield is aligned with the web application firewall (WAF), and they work seamlessly together, primarily working with Elastic Load Balancer, CloudFront, and Route 53 for CDN and DNS services protection."
"The solution's ease of use is the most valuable feature."
"The product has a good mechanism to analyze trends and trigger events."
"I am impressed with the product's multiple features like security."
"If most of your internet presence from your application side is in AWS, AWS Shield is a great option."
"The solution operates smoothly at its baseline level, and we do not encounter any issues at that level."
"We have integrated the tool with Active Directory. The most important feature is that it's transparent and doesn't degrade the performance of our solution. Additionally, it's easy to configure, which is crucial for us. It's easy to use and set up and stops attacks on our servers. We haven't encountered any attack problems because the solution stops them in real-time. AWS Shield specifically focuses on defending against denial-of-service attacks, making it a great solution for that type of threat."
"The automatic detection and mitigation of DDoS attacks in the product operates in real-time and provides satisfactory results."
"On the real time, you can see live traffic, which is flowing into our website."
"The solution has been quite stable. I have not seen any bugs at all."
"The Web Application firewall is a valuable feature as the security features are mostly what we're interested in."
"This implementation helped our organization a lot in handling web attacks by hackers and other malicious intruders."
"It works right out of the box once you integrate the application."
"Compared to other web application firewalls in the market, Imperva does things in the most accurate way."
"DDoS protection and WAF are the most valuable features. It is easy to deploy a service. It is easy and quick to deploy to a new website."
"IncapRules is one of the most valuable features, as you can create your own security and access control rules on top of your security policy. Using IncapRules we were able to easily block Layer 7 DDoS attacks several times."
 

Cons

"CloudFlare doesn't provide the cache flush history. I am not able to find out the URL information of those I have recently flushed."
"Yes, there were a few times when some of their CDN nodes would fail, creating serious speed issues with the site without any warning or notification from their side."
"It should be easier to collect the logs with companies like Sumo. However, based on my discussions with the salespeople, I understand that's how they make their money. With the enterprise product, they want people doing those kinds of enterprise features to do the logging. They want them to pay a lot of money, and that's where I have an issue with them. That should be a default. You should be able to get the log no matter what. The logging should be universal."
"The product support needs to be accessible from more places, a wider area of coverage."
"The solution could be more user-friendly."
"There should be a specific price list for enterprise-level customers."
"Cloudflare could be improved by introducing a mid-tier pricing option."
"The product needs to improve its automation."
"The time taken to detect anomalies must be reduced."
"The product should give users more flexibility to customize their security policies according to their requirements."
"The management of it is a bit hard. If you don't engineer it on the front side, it is hard to go back in and change it. It could be improved in terms of architecture requirements and then ongoing support requirements as a secondary component to it. People tend to set up things like this, and they just expect it to work without the care and feeding that needs to go back into it either from an application team or a network environment team."
"The product needs to improve its logs and reports to make it read better."
"Perhaps the time required to detect anomalies can be reduced. Presently, it takes some time to determine whether a situation is normal or abnormal."
"AWS Shield has limited coverage as it only protects against common and high-volume network and transport layer attacks, such as SYN floods."
"The product is expensive."
"There is an area for improvement regarding health checks. AWS Shield does not come with its own health check functionality."
"Another area that could do with improvement is certificate management. I do not like the way that Incapsula handles certificates very much."
"The cost could be lower; our end clients need to have a high budget to purchase this solution."
"Their customer service sometimes has different responses for similar requests. We sometimes need to explain the issue many times before they understand."
"Caching rules are really basic now and lots of space for improvement here."
"However, I'd like to be able to drill down more into the analytics that Incapsula collects."
"Imperva Web Application Firewall is very expensive."
"I have found some issues with caching; seems to be inconsistent."
"I would say that technical support is average."
 

Pricing and Cost Advice

"I believe their performance has improved, but I'd like to refrain from discussing the pricing aspect related to the cloud. The pricing, in my opinion, could be simplified, and I think they should consider reevaluating the pricing for support, as it can be quite high. At times, this cost can make it challenging to choose CARFAGuard or opt for the support."
"So far I use free tier and happy with it. You can subscribe to business package if needed."
"I give the price a five out of ten."
"I think the pricing is competitive. I think as far as licensing is concerned it's pretty straightforward because it's based on domain. It's just that sometimes domains could be tricky with some customers."
"The price is reasonable."
"The product's pricing is cheap."
"A free version of the solution is available."
"The price of the solution is expensive."
"It depends on your subscription level and the volume that you're spending with AWS. So, it is very relative to the consumption alignment in your subscription level. It is a well-constructed, scalable pricing option, but it is relative to how much you're spending on AWS. Because the more you spend, typically, the more you get off on services like this. I find it to be comparable to other solutions."
"The cost depends on traffic each month, so on average, it costs us between US$200 and US$300 per month."
"We pay $3000 per month for the solution."
"The tool's pricing is good."
"The tool is cheap."
"Make sure you understand the way that Imperva charges. It's very affordable. However, I would like to see a package with the Virtual Patching included. You get to do patching separately."
"It is a very expensive solution. The price is very high. A lot of customers tell us that they would love to use Imperva more. I have some customers who have 50 websites, but they have only 10 websites on Imperva because of the price. They would love to have all their websites running through Imperva, but they can't. They have to choose the more critical websites to protect because the price is very high. It is a very good product, but it is too expensive. If you buy a plan for 20 megabytes and you don't consume all of your 20 megabytes, it is okay, but if you consume more, you are charged for the superior traffic."
"We sell three-year licenses for Imperva Web Application Firewall to our customers. The price is a little expensive."
"There are a couple of different licensing models."
"It is a very affordable solution."
"The data packages are higher than our needs so we end up paying for data that we don't use."
"Imperva Web Application Firewall price is higher compared to other solutions. However, everything is included in the price."
"It's an excellent product, but it can be very costly."
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Top Industries

By visitors reading reviews
Comms Service Provider
10%
Financial Services Firm
10%
Manufacturing Company
8%
Computer Software Company
8%
Comms Service Provider
17%
Computer Software Company
9%
Manufacturing Company
7%
Financial Services Firm
7%
Financial Services Firm
12%
Construction Company
8%
Outsourcing Company
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise11
Large Enterprise26
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise7
By reviewers
Company SizeCount
Small Business88
Midsize Enterprise25
Large Enterprise70
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What is your experience regarding pricing and costs for Cloudflare DNS?
The pricing, setup cost, and licensing for Cloudflare are a bit on the higher side overall.
What is your experience regarding pricing and costs for AWS Shield?
The pricing structure for AWS Shield is fair, yet it depends on the specific protections chosen. Enabling Shield Adva...
What needs improvement with AWS Shield?
Services always benefit from improvements, including AWS Shield. With respect to the Web Application Firewall, curren...
What is your primary use case for AWS Shield?
What do you use it for? How do you use it?
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
What is your experience regarding pricing and costs for Imperva DDoS?
The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provi...
What needs improvement with Imperva DDoS?
I would like to see improvements in the pooling of threats and attacks, possibly to enlarge the scale of indicators o...
 

Also Known As

Cloudflare DNS
No data available
Imperva Bot Management, Imperva Web Application Firewall, Imperva API Security
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
netflix, dow jones, mapbox, pearson, rovio, youview, moviestar planet, asurion, payplug, hour of code
Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.
Find out what your peers are saying about AWS Shield vs. Imperva Application Security Platform and other solutions. Updated: August 2026.
909,701 professionals have used our research since 2012.