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AWS Shield vs Imperva Application Security Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 21, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
78
Ranking in other categories
CDN (1st), WAN Optimization (4th), Managed DNS (1st), Domain Name System (DNS) Security (5th), Cloud Security Posture Management (CSPM) (10th)
AWS Shield
Ranking in Distributed Denial-of-Service (DDoS) Protection
5th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
11
Ranking in other categories
No ranking in other categories
Imperva Application Securit...
Ranking in Distributed Denial-of-Service (DDoS) Protection
4th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
134
Ranking in other categories
CDN (2nd), Web Application Firewall (WAF) (3rd), Bot Management (1st), API Security (2nd)
 

Mindshare comparison

As of February 2026, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 16.6%, down from 18.0% compared to the previous year. The mindshare of AWS Shield is 4.4%, down from 6.7% compared to the previous year. The mindshare of Imperva Application Security Platform is 8.2%, up from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection Market Share Distribution
ProductMarket Share (%)
Cloudflare16.6%
Imperva Application Security Platform8.2%
AWS Shield4.4%
Other70.8%
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

M.A. Faisal - PeerSpot reviewer
General Manager at bKash Limited
Advanced protection has secured critical web workloads and provides clear traffic visibility
From a security perspective, there remains a security loophole, as some browsers in the market can bypass the Turnstile solution, which requires approximately 40 seconds to do so. From a performance perspective, this is acceptable. We also tried Google reCAPTCHA, and that can also be bypassed. From a security perspective, I would say neither solution is completely secured. Regarding uptime, we have faced a couple of incidents due to Cloudflare in recent years, so I cannot say we receive 100% uptime for our region. We sometimes face challenges, including downtime and other issues. As a result, we are not receiving 100% uptime from Cloudflare's solution. Since most of our customers are in this region, we need alternatives. We need something more competitive than Cloudflare. Unfortunately, in Bangladesh, Cloudflare has three points of presence already, and we cannot find any other solution provider in Bangladesh as an alternative, which presents another challenge. Competitor solutions have more attack signatures, which ensure better security compared to Cloudflare's predefined configurations. Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements. Cloudflare could improve in this area. Additionally, regarding visibility, Cloudflare has static visibility, but they could adopt dynamic graph features for their customers.
reviewer2767527 - PeerSpot reviewer
Lead Architect at a comms service provider with 1,001-5,000 employees
Has enabled multi-layered threat mitigation but still lacks deeper visibility for advanced application attacks
AWS Shield has limited coverage as it only protects against common and high-volume network and transport layer attacks, such as SYN floods. It does not provide inherent protection against more sophisticated layer 7 attacks such as HTTP floods. In such cases, integration with WAF is necessary, which results in additional costs for customers. To protect layer 7, layer 4, and layer 3, customers must implement both solutions. The service also has difficulties with static detection thresholds, which may not be sensitive enough to detect smaller application-specific attacks. While AWS Shield is a key security service, AWS should enhance their expert support with 24/7 response for complex attacks, which is currently limited.
reviewer1247523 - PeerSpot reviewer
Head of Sales Services Department at a comms service provider with 51-200 employees
Solution ensures website availability and proactive threat mitigation
Over the seven years, the most valuable features of Imperva DDoS that I have found are related to DDoS attacks, which are a group of attacks, and not all of them can be resolved on the endpoint level before the website. Using the web firewall before the website is a common use case to protect against malicious requests to the website. I have utilized Imperva's Intelligent Traffic Filtering feature. This feature helps me understand how the attack is progressing and what is happening inside the requests to our website. It allows me to granularly grant or deny access to certain parts of our website. This helps when we know our customers and the types of requests that can be sent from them, enabling us to block some malicious requests. Imperva DDoS has User Behavior Analytics and Threat Intelligence on its board, and this helps us to be protected proactively. Imperva DDoS connects to its database of threats, storing whole information about attacks all over the world in one simple engine. Everyone can use this feature, which can connect to this engine and get information about what is going on at the world level. That is the way to be protected at the company's level. The integration capabilities of Imperva DDoS are very easy and simple. We can run it in 2 hours.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The DDoS protection is the most valuable aspect of the solution."
"DDoS attacks target unprotected machines. Cloudflare detects and stops these attacks using internal systems. It identifies incoming DDoS attacks, issuing challenges or blocking them immediately."
"The solution offers the flexibility to control configuration rules."
"Cloudflare is a security SaaS provider that provides security and protects us from any application layer attack."
"Smaller businesses have seen great ROI due to the low investment and strong performance."
"New and innovative way to protect the client's data."
"Many websites require an SSL certificate because they sell stuff and want SSL. Cloudflare comes with an SSL certificate built in. It's automatic. You sign yourself up for Cloudflare, and an SSL certificate automatically protects your website. You don't necessarily need a certificate if you have a connection between your website and your host, the server, Cloudflare, and the host."
"It's very user-friendly."
"The product has a good mechanism to analyze trends and trigger events."
"AWS Shield is aligned with the web application firewall (WAF), and they work seamlessly together, primarily working with Elastic Load Balancer, CloudFront, and Route 53 for CDN and DNS services protection."
"The solution operates smoothly at its baseline level, and we do not encounter any issues at that level."
"The automatic detection and mitigation of DDoS attacks in the product operates in real-time and provides satisfactory results."
"The solution's ease of use is the most valuable feature."
"It is quite scalable, and we have not faced any issues with its scalability."
"It is integrated with AWS. So, it gives you a good first step."
"I recommend AWS Shield because it has proven helpful in tracking DDoS attacks within both my past and present environments, and without AWS Shield, a business could face potential losses, as this tool helps in identifying and mitigating fake traffic that disrupts applications, ultimately supporting business continuity."
"I like the user-friendly interface."
"Imperva is a Gartner leader, so its scalability, performance, and features are excellent."
"If you are using the appliance as opposed to the virtual deployment, it can stand as the network layer-two and provide real transparency."
"It works right out of the box once you integrate the application."
"Configuration for different application sources is most valuable. We can segregate the traffic that an application is carrying and identify the sizing in Imperva."
"The solution can be configured in just a couple of minutes."
"Learning mode and custom policies are helpful features."
"It's very pretty easy to onboard the URL."
 

Cons

"We have noticed multiple instances where Cloudflare falsely indicates that our servers are down, even when there is no actual load on them. This makes it challenging for us to identify the exact issue."
"In the last two years, there has been a certain amount of downtime when using the VDM."
"Eventually, things go sideways and require fixes when it would have been easier to prevent the issue initially."
"Support response time could be improved."
"There could be more courses with engineers. I like e-learning, however, having a specialist in a classroom is more comfortable for me."
"There might be helpful if there was some web application firewall feature."
"It should be easier to collect the logs with companies like Sumo. However, based on my discussions with the salespeople, I understand that's how they make their money. With the enterprise product, they want people doing those kinds of enterprise features to do the logging. They want them to pay a lot of money, and that's where I have an issue with them. That should be a default. You should be able to get the log no matter what. The logging should be universal."
"I believe they currently have this feature, but there will most likely be integration with APIs so we can control some features through API."
"The network has been experiencing frustrating performance issues today, which is not typical for Nigeria."
"AWS Shield Standard requires improvement, particularly regarding its dashboard since it currently provides limited coverage against comprehensive DDoS attacks."
"The product should give users more flexibility to customize their security policies according to their requirements."
"The management of it is a bit hard. If you don't engineer it on the front side, it is hard to go back in and change it. It could be improved in terms of architecture requirements and then ongoing support requirements as a secondary component to it. People tend to set up things like this, and they just expect it to work without the care and feeding that needs to go back into it either from an application team or a network environment team."
"Perhaps the time required to detect anomalies can be reduced."
"There is an area for improvement regarding health checks. AWS Shield does not come with its own health check functionality."
"The product needs to improve its logs and reports to make it read better."
"The time taken to detect anomalies must be reduced."
"I would like the solution to improve its support response time."
"There is nothing specific where the application firewall is falling short."
"The cost could be lower; our end clients need to have a high budget to purchase this solution."
"We faced issues regarding compliance with client procedures. The client had strict compliance rules, and Imperva needed to be on a VM, while the client required containerization, causing a conflict. They went with Imperva for the on-premise version but shelved the cloud project due to too many blockers."
"Pricing can be improved, as it is quite expensive."
"The only disadvantage of Imperva is that it is a pretty costly solution."
"I would like to see automated reporting to improve visibility."
"Imperva Web Application Firewall could improve the API integration. It was complex for us. Additionally, The onboarding could be better."
 

Pricing and Cost Advice

"It's a premium model. You can start at zero and work your way up to the enterprise model, which has a very high pricing level."
"For Cloudflare, I recommend it heavily for small businesses with revenue under a couple of million dollars. Onboarding is easy, and they even have a free plan. This makes it simple for businesses in the $100,000-$500,000 range to try it out and see its value, allowing them to scale up their infrastructure as needed."
"When you compare Cloudflare DNS to other solutions, such as Akamai, the price is reasonable."
"So far I use free tier and happy with it. You can subscribe to business package if needed."
"The solution has many features but there are ones that you need to pay for. Sometimes you have to find out which is available for free and which you have to pay for."
"In terms of licensing costs, we don't pay for licensing for Cloudflare. We only establish communication, then for peering, Cloudflare takes care of the cross-connection in different data centers."
"We are using the free tier of the solution."
"The price is reasonable."
"The tool is cheap."
"The cost depends on traffic each month, so on average, it costs us between US$200 and US$300 per month."
"The tool's pricing is good."
"We pay $3000 per month for the solution."
"It depends on your subscription level and the volume that you're spending with AWS. So, it is very relative to the consumption alignment in your subscription level. It is a well-constructed, scalable pricing option, but it is relative to how much you're spending on AWS. Because the more you spend, typically, the more you get off on services like this. I find it to be comparable to other solutions."
"The solution's pricing is an issue."
"Imperva’s pricing is a bit higher in the market since it offers a full-blown WAF."
"The tool's pricing is good."
"We sell three-year licenses for Imperva Web Application Firewall to our customers. The price is a little expensive."
"The tool is expensive."
"Imperva charges us based on bandwidth, which is better than other vendors that charge us according to data transfer."
"I rate the product price a four on a scale of one to ten, where one is a low price, and ten is a high price."
"We have an issue with Imperva Incapsula in the Iraqi market because of the high price."
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Comparison Review

it_user68487 - PeerSpot reviewer
Security Expert with 51-200 employees
Nov 6, 2013
CloudFlare vs Incapsula: Web Application Firewall
CloudFlare vs Incapsula: Round 2 Web Application Firewall Comparative Penetration Testing Analysis Report v1.0 Summary This document contains the results of a second comparative penetration test conducted by a team of security specialists at Zero Science Lab against two cloud-based Web…
 

Top Industries

By visitors reading reviews
Financial Services Firm
10%
Comms Service Provider
10%
Computer Software Company
9%
Manufacturing Company
8%
Comms Service Provider
12%
Computer Software Company
10%
Financial Services Firm
9%
Insurance Company
8%
Financial Services Firm
12%
Manufacturing Company
9%
Computer Software Company
9%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise8
Large Enterprise26
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise7
By reviewers
Company SizeCount
Small Business84
Midsize Enterprise25
Large Enterprise61
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What do you like most about AWS Shield?
We have integrated the tool with Active Directory. The most important feature is that it's transparent and doesn't de...
What is your experience regarding pricing and costs for AWS Shield?
The pricing structure for AWS Shield is fair, yet it depends on the specific protections chosen. Enabling Shield Adva...
What needs improvement with AWS Shield?
Services always benefit from improvements, including AWS Shield. With respect to the Web Application Firewall, curren...
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
What do you like most about Imperva Incapsula?
We use Imperva DDoS to stop DDoS attacks and reduce the amount of unwanted queries against web services or web scraping.
What is your experience regarding pricing and costs for Imperva DDoS?
The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provi...
 

Also Known As

Cloudflare DNS
No data available
Imperva Bot Management, Imperva Web Application Firewall, Imperva API Security
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
netflix, dow jones, mapbox, pearson, rovio, youview, moviestar planet, asurion, payplug, hour of code
Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.
Find out what your peers are saying about AWS Shield vs. Imperva Application Security Platform and other solutions. Updated: February 2026.
882,813 professionals have used our research since 2012.