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Azure Monitor vs WhatsUp Gold comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jul 24, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Monitor
Ranking in Application Performance Monitoring (APM) and Observability
21st
Ranking in Cloud Monitoring Software
12th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
56
Ranking in other categories
No ranking in other categories
WhatsUp Gold
Ranking in Application Performance Monitoring (APM) and Observability
44th
Ranking in Cloud Monitoring Software
27th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Network Monitoring Software (25th), Server Monitoring (18th), IT Infrastructure Monitoring (23rd), Configuration Management (22nd), Log Management (41st), Network Traffic Analysis (NTA) (13th)
 

Mindshare comparison

As of November 2026, in the Application Performance Monitoring (APM) and Observability category, the mindshare of Azure Monitor is 1.7%, down from 4.2% compared to the previous year. The mindshare of WhatsUp Gold is 1.3%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Performance Monitoring (APM) and Observability Mindshare Distribution
ProductMindshare (%)
Azure Monitor1.7%
WhatsUp Gold1.3%
Other97.0%
Application Performance Monitoring (APM) and Observability
 

Featured Reviews

Andy Rabern - PeerSpot reviewer
Consultant at a outsourcing company with 201-500 employees
Telemetry insights have improved how I track user behavior and application performance daily
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it does well. My perspective is more based on an Application Insights agent running on a service or an app service and sending the telemetry via the agent, and also doing the filtering of telemetry at the agent level so you are not having a ton of telemetry. I believe Azure Monitor does pretty much the same thing. I have also used tools such as New Relic, and New Relic is a much more robust tool, but that is a different product and you are going to pay for that. It is a different offering altogether. The subscription that we had at the time allowed for a couple gigabytes of telemetry during the month, and I believe that telemetry only lives for about two months. You have to experiment with it to see how much you want to pay. I was not really involved in the pricing. It was more along the lines of we were running up against our limits in terms of the amount of free telemetry or telemetry that we get with our subscription, and so we either needed to scale back or turn specific telemetry types off or do some more sampling. It is nice that those capabilities are there so that you can reduce the amount of telemetry. I cannot really speak to pricing but I do believe that it is somewhat reasonable for Azure Monitor. New Relic is pretty expensive, I believe.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of the advantages of Azure Monitor is that it is easier for us to use because we're mainly a Microsoft shop."
"It has improved the quality of application and through this we are able to analyze application performance, it gives alerts and insights of the application which helps us so much"
"This is a good enough product for anyone wanting something that might not be top of the range but it does the work easily, is simple to configure and is a fair price."
"It is a helpful tool and provides proactive information about the infrastructure."
"It's a Microsoft native tool, so it works well with other Microsoft technologies, which is predominantly what our customer end-user base is."
"The most valuable features of Azure Monitor are the login analytics workspace and we can write any kind of custom queries in order to receive the data that is inserted into the login analytics workspace, diagnostic settings, et cetera."
"Technical support is helpful."
"The most valuable feature is that it's stable. It hasn't crossed any thresholds."
"Our local support team provides excellent service."
"We've been using it for many years and we use it typically for early warning, as it notifies customers of problems prior to failure."
"The most valuable features are network bandwidth monitoring and monitoring device health."
"We primarily use the solution to check the state of the network, monitoring thousands of devices and all of the internal network, and it is the first tool we use to see the state of the network for real-time monitoring."
"One thing good about WhatsUp Gold is that it is fairly stable."
"In terms of pricing, I'd say that the pricing is nice and the product is good."
"The most valuable feature is the auto-discovery function."
"The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless."
 

Cons

"As a younger product it still has room for feature improvement and enhancement."
"The product should integrate well with other tools or clouds in the future, as it is one of the areas where the product currently has certain shortcomings."
"It might not have all of the capabilities we will need."
"There are a lot of things that take more time to do, such as charting, alerting, and correlation of data, and things like that. Azure Monitor doesn't tell you why something happened. It just tells you that it happened. It should also have some type of AI. Environments and applications are becoming more and more complex every day with hundreds or thousands of microservices. Therefore, having to do a lot of the stuff manually takes a lot of time, and on top of that, troubleshooting issues takes a lot of time. The traditional method of troubleshooting doesn't really work for or apply to this environment we're in. So, having an AI-based system and the ability to automate deployments of your monitoring and configurations makes it much easier."
"When something goes down, we want the option to have automation in place to get it back up again as quickly as possible."
"Azure Monitor could improve by adding capabilities for data observability and integrating more tightly with their data platform components."
"I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion."
"The price could be lower but it is not a must."
"Adding on services increases the cost and on the version we have there is no option for ATM monitoring."
"Sometimes it's a little bit slow."
"The initial setup of WhatsUp Gold is a medium range of difficulty levels. However, if it is your first time it could be difficult."
"Honestly, I do not particularly like WhatsUp Gold. I think we should get rid of it."
"The interface needs some work."
"Setting up WhatsUp Gold is complicated and not easy because it requires managing SNMP and many complex settings in the devices it's monitoring, and fine-tuning it to fit our needs is also not very easy."
"I would like to see them do an enhancement to the application monitoring. A lot of other products do better application monitoring so they should do some improvements to the application monitoring."
"The product is old and not updated."
 

Pricing and Cost Advice

"It's a costly solution"
"The tool's pricing is very good. I could say that Microsoft offers different cost models, which are listed on the product's website."
"Customers of Azure Monitor must pay an amount that depends largely on how many services they need to integrate and the storage space required in terms of logs, etc. If they only have a few small services to monitor, the price won't be too high, but on the opposite side of the spectrum, it can certainly get pricey."
"The solution is expensive, but it is worth the price."
"The tool is expensive."
"Its cost depends on the ingestion of the logs. It could go anywhere. For an out-of-the-box platform such as FrameFlow, you pay pretty much a fixed price and you get what you get, whereas, with something like Azure Monitor, you pay by the ingestion charge, so you can have one client who pays hardly anything for the same alerts, and another client pays loads and loads."
"My company is okay with the current pricing of the solution."
"The solution is very costly because you have to pay for various things such as adding to logs and internet alerts."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."
"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."
"The price of WhatsUp Gold is good."
"Pricing is reasonable compared to other products."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
"The most valuable feature is the cost compared to other solutions."
"The pricing can be on the expensive side when considering competing products."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
8%
Outsourcing Company
7%
Comms Service Provider
7%
Financial Services Firm
11%
Manufacturing Company
10%
Comms Service Provider
9%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise7
Large Enterprise29
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

How does Splunk compare with Azure Monitor?
Splunk handles a high amount of data very well. We use Splunk to capture information and as an aggregator for monitoring information from different sources. Splunk is very good at alerting us if we...
What needs improvement with Azure Monitor?
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it...
What is your primary use case for Azure Monitor?
I am a developer who uses Azure Monitor for telemetry of the applications that I work on. Application Insights is one of those tools, and I have also used other non-Azure products before. Currently...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
What is your primary use case for WhatsUp Gold?
My use case for WhatsUp Gold includes all device availability checks, bandwidth usage, CPU, and memory usage, as well as alarm notifications.
 

Overview

 

Sample Customers

Rackspace, First Gas, Allscripts, ABB Group
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Azure Monitor vs. WhatsUp Gold and other solutions. Updated: October 2026.
920,939 professionals have used our research since 2012.