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Azure Monitor vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 24, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Monitor
Ranking in Application Performance Monitoring (APM) and Observability
7th
Ranking in Cloud Monitoring Software
3rd
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
56
Ranking in other categories
No ranking in other categories
WhatsUp Gold
Ranking in Application Performance Monitoring (APM) and Observability
29th
Ranking in Cloud Monitoring Software
24th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Network Monitoring Software (30th), Server Monitoring (16th), IT Infrastructure Monitoring (29th), Configuration Management (19th), Log Management (31st), Network Traffic Analysis (NTA) (10th)
 

Mindshare comparison

As of January 2026, in the Application Performance Monitoring (APM) and Observability category, the mindshare of Azure Monitor is 3.3%, down from 8.0% compared to the previous year. The mindshare of WhatsUp Gold is 0.8%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Performance Monitoring (APM) and Observability Market Share Distribution
ProductMarket Share (%)
Azure Monitor3.3%
WhatsUp Gold0.8%
Other95.9%
Application Performance Monitoring (APM) and Observability
 

Featured Reviews

Andy Rabern - PeerSpot reviewer
Consultant at a outsourcing company with 201-500 employees
Telemetry insights have improved how I track user behavior and application performance daily
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it does well. My perspective is more based on an Application Insights agent running on a service or an app service and sending the telemetry via the agent, and also doing the filtering of telemetry at the agent level so you are not having a ton of telemetry. I believe Azure Monitor does pretty much the same thing. I have also used tools such as New Relic, and New Relic is a much more robust tool, but that is a different product and you are going to pay for that. It is a different offering altogether. The subscription that we had at the time allowed for a couple gigabytes of telemetry during the month, and I believe that telemetry only lives for about two months. You have to experiment with it to see how much you want to pay. I was not really involved in the pricing. It was more along the lines of we were running up against our limits in terms of the amount of free telemetry or telemetry that we get with our subscription, and so we either needed to scale back or turn specific telemetry types off or do some more sampling. It is nice that those capabilities are there so that you can reduce the amount of telemetry. I cannot really speak to pricing but I do believe that it is somewhat reasonable for Azure Monitor. New Relic is pretty expensive, I believe.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution's most valuable features are its ease of use and support for multiple environments"
"Azure Monitor is really just a source for Dynatrace. It's just collecting data and monitoring the environment and the infrastructure. It is fairly good at that."
"Azure Monitor is very stable."
"The solution works well overall. It's easy to implement and simple to use."
"The ease of access in Azure is significant since it's native to the platform and easy to integrate."
"The most valuable features of Azure Monitor are the login analytics workspace and we can write any kind of custom queries in order to receive the data that is inserted into the login analytics workspace, diagnostic settings, et cetera."
"The overall product rating is nine out of ten."
"A product that is well-integrated for monitoring Microsoft Azure."
"The tool's most valuable feature is the visibility it offers of everything in the network and infrastructure."
"The threshold alerting is the most valuable feature."
"I use it on premises to monitor my network database. We monitor the link up/down and use the SNMP traps as well."
"The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless."
"The installation and configuration process are easy."
"The most valuable features are network bandwidth monitoring and monitoring device health."
"The interface in the last few years it has been a lot greater, they are much more user-friendly. I like the interface."
"The most valuable feature is the monitoring of resources."
 

Cons

"Currently, it seems it's complicated to get the correct information in terms of what to do and how things work."
"The pricing model could be more flexible."
"They should include advanced logging on the database level in the Azure pool."
"Lacks information including details related to where problems lie."
"There is room for improvement in stability."
"The length of latency is terrible and needs to be improved."
"No improvements are needed from my perspective."
"It's really complex to retrieve or query the logs in Azure Monitor."
"You have to invest a few days to become an expert in this solution."
"I would like to see better integration with switches so that you can see what is connected to each port, what the traffic is, and have a network map automatically generated."
"I might like to see a better interface in the future."
"Setting up WhatsUp Gold is complicated and not easy because it requires managing SNMP and many complex settings in the devices it's monitoring, and fine-tuning it to fit our needs is also not very easy."
"Pricing is too high relative to how many devices we use. The price list is not linear to number of devices."
"Improvements are needed in integration, especially for WhatsApp call and messages. Our region heavily uses WhatsApp Messenger for communication, and integration with this platform would be beneficial."
"The point system is not clear and clarity around this would improve our understanding of the system."
"I think there are a few bugs now. Although they give some resolution for this, we cannot share the network remotely because of our company policy."
 

Pricing and Cost Advice

"Azure Monitor is a competitively priced solution."
"Its cost depends on the ingestion of the logs. It could go anywhere. For an out-of-the-box platform such as FrameFlow, you pay pretty much a fixed price and you get what you get, whereas, with something like Azure Monitor, you pay by the ingestion charge, so you can have one client who pays hardly anything for the same alerts, and another client pays loads and loads."
"The tool's pricing is very good. I could say that Microsoft offers different cost models, which are listed on the product's website."
"My company is okay with the current pricing of the solution."
"The cost of Azure Monitor application performance should be less expensive."
"Azure Monitor is a low-priced solution, which is why it would work best on small-scale projects."
"The price of the solution is reasonable."
"Regarding pricing, Azure Monitor is free with Azure license, so there are no additional costs for using it."
"The price of WhatsUp Gold is good."
"The pricing can be on the expensive side when considering competing products."
"The most valuable feature is the cost compared to other solutions."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
"This is a well priced solution."
"Pricing is reasonable compared to other products."
"I'm not sure, but it's expensive. We don't pay any additional fees."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
12%
Manufacturing Company
8%
Government
6%
Financial Services Firm
12%
Manufacturing Company
11%
Government
11%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise7
Large Enterprise29
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

How does Splunk compare with Azure Monitor?
Splunk handles a high amount of data very well. We use Splunk to capture information and as an aggregator for monitoring information from different sources. Splunk is very good at alerting us if we...
What do you like most about Azure Monitor?
Azure Monitor is a very easy-to-use product in the cloud environment.
What needs improvement with Azure Monitor?
The challenges with Azure Monitor are that it's initially complex to set up because you need multiple components. Azure Monitor is one thing, but within Azure Monitor, you need to bring Log Analyti...
What do you like most about WhatsUp Gold?
The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one l...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
 

Comparisons

 

Overview

 

Sample Customers

Rackspace, First Gas, Allscripts, ABB Group
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Azure Monitor vs. WhatsUp Gold and other solutions. Updated: December 2025.
879,422 professionals have used our research since 2012.