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Azure Monitor vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 24, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Monitor
Ranking in Application Performance Monitoring (APM) and Observability
8th
Ranking in Cloud Monitoring Software
5th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
56
Ranking in other categories
No ranking in other categories
WhatsUp Gold
Ranking in Application Performance Monitoring (APM) and Observability
30th
Ranking in Cloud Monitoring Software
22nd
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Network Monitoring Software (23rd), Server Monitoring (15th), IT Infrastructure Monitoring (18th), Configuration Management (21st), Log Management (41st), Network Traffic Analysis (NTA) (10th)
 

Mindshare comparison

As of May 2026, in the Application Performance Monitoring (APM) and Observability category, the mindshare of Azure Monitor is 2.4%, down from 7.2% compared to the previous year. The mindshare of WhatsUp Gold is 1.3%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Performance Monitoring (APM) and Observability Mindshare Distribution
ProductMindshare (%)
Azure Monitor2.4%
WhatsUp Gold1.3%
Other96.3%
Application Performance Monitoring (APM) and Observability
 

Featured Reviews

Andy Rabern - PeerSpot reviewer
Consultant at a outsourcing company with 201-500 employees
Telemetry insights have improved how I track user behavior and application performance daily
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it does well. My perspective is more based on an Application Insights agent running on a service or an app service and sending the telemetry via the agent, and also doing the filtering of telemetry at the agent level so you are not having a ton of telemetry. I believe Azure Monitor does pretty much the same thing. I have also used tools such as New Relic, and New Relic is a much more robust tool, but that is a different product and you are going to pay for that. It is a different offering altogether. The subscription that we had at the time allowed for a couple gigabytes of telemetry during the month, and I believe that telemetry only lives for about two months. You have to experiment with it to see how much you want to pay. I was not really involved in the pricing. It was more along the lines of we were running up against our limits in terms of the amount of free telemetry or telemetry that we get with our subscription, and so we either needed to scale back or turn specific telemetry types off or do some more sampling. It is nice that those capabilities are there so that you can reduce the amount of telemetry. I cannot really speak to pricing but I do believe that it is somewhat reasonable for Azure Monitor. New Relic is pretty expensive, I believe.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is the universality of their functionalities in all Azure services, including software solutions."
"A product that is well-integrated for monitoring Microsoft Azure."
"The scalability of the solution is pretty good."
"Azure Monitor is a very easy-to-use product in the cloud environment."
"It allows you to set thresholds on the metrics and receive alerts."
"The most valuable feature is that it ensures our servers are up."
"I find the query language in this tool very beneficial, as it allows me to customize some dashboards and create alerts according to my thresholds and metrics."
"It's a service from Microsoft, so it will scale."
"This is a good, stable network monitoring solution for devices."
"The most valuable features are network bandwidth monitoring and monitoring device health."
"The solution effectively monitors network devices and servers."
"The most valuable feature is the monitoring of resources."
"The most valuable features are network bandwidth monitoring and monitoring device health."
"The threshold alerting is the most valuable feature."
"The product is reasonably priced."
"One thing good about WhatsUp Gold is that it is fairly stable."
 

Cons

"The product is not as good as a lot of market-leading products; I wouldn't recommend the solution at all and would direct other companies to go to either ExtraHop, New Relic, or Dynatrace instead."
"The pricing model could be more flexible."
"If I contact the First Line Support, they seem disconnected and lack technical information."
"Using Azure Monitor and Azure Arc separately to monitor different environments can be complicated."
"Azure Monitor could improve the visualization aspect and integrate better with other third-party services."
"Automation related to gathering metrics from more applications could be improved."
"There is room for improvement in stability."
"If it is configured incorrectly, you can end up with a huge bill."
"Users want SMS available via Whatsapp Gold. They don't want to go through third party SMS servers."
"The product is old and not updated."
"Setting up WhatsUp Gold is complicated and not easy because it requires managing SNMP and many complex settings in the devices it's monitoring, and fine-tuning it to fit our needs is also not very easy."
"WhatsUp Gold should work on real-time monitoring and configuration management. If they succeed in doing this, the solution will cover all the network troubleshooting aspects and will be a benefit."
"Integrations with other devices. I want to have a product that has full integration with my active directory so I can track user activity. I want to track my complete user activity, so I'm looking for a product to implement in the near future, which will have full integration with my network and active directory users. It became very difficult to track user activity."
"We can never achieve or get a good picture of the network topology."
"The technical support does not bother to respond."
"Improvements are needed in integration, especially for WhatsApp call and messages."
 

Pricing and Cost Advice

"There is a monthly fee for the alerts triggered and the data stored."
"Azure Monitor is cheaper compared to other third-party monitoring tools."
"I would rate Azure Monitor a two out of five for affordability."
"Azure Monitor's price is minimal to the point of being almost negligible."
"Besides standard licensing fees the customer needs to additionally pay based on the ingested data size"
"The cost of Azure Monitor application performance should be less expensive."
"Azure Monitor is one of the more cost effective solutions on the market."
"It's a costly solution"
"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
"Pricing is reasonable compared to other products."
"This is a well priced solution."
"I'm not sure, but it's expensive. We don't pay any additional fees."
"The pricing can be on the expensive side when considering competing products."
"There is a license needed to use WhatsUp Gold."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
10%
Manufacturing Company
8%
Government
6%
Financial Services Firm
12%
Manufacturing Company
10%
Government
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise7
Large Enterprise29
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

How does Splunk compare with Azure Monitor?
Splunk handles a high amount of data very well. We use Splunk to capture information and as an aggregator for monitoring information from different sources. Splunk is very good at alerting us if we...
What needs improvement with Azure Monitor?
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it...
What is your primary use case for Azure Monitor?
I am a developer who uses Azure Monitor for telemetry of the applications that I work on. Application Insights is one of those tools, and I have also used other non-Azure products before. Currently...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
What is your primary use case for WhatsUp Gold?
My use case for WhatsUp Gold includes all device availability checks, bandwidth usage, CPU, and memory usage, as well as alarm notifications.
 

Comparisons

 

Overview

 

Sample Customers

Rackspace, First Gas, Allscripts, ABB Group
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Azure Monitor vs. WhatsUp Gold and other solutions. Updated: May 2026.
896,034 professionals have used our research since 2012.