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Azure Monitor vs WhatsUp Gold comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jul 24, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Monitor
Ranking in Application Performance Monitoring (APM) and Observability
19th
Ranking in Cloud Monitoring Software
10th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
56
Ranking in other categories
No ranking in other categories
WhatsUp Gold
Ranking in Application Performance Monitoring (APM) and Observability
39th
Ranking in Cloud Monitoring Software
26th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Network Monitoring Software (26th), Server Monitoring (14th), IT Infrastructure Monitoring (20th), Configuration Management (21st), Log Management (41st), Network Traffic Analysis (NTA) (14th)
 

Mindshare comparison

As of October 2026, in the Application Performance Monitoring (APM) and Observability category, the mindshare of Azure Monitor is 1.9%, down from 4.9% compared to the previous year. The mindshare of WhatsUp Gold is 1.3%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Performance Monitoring (APM) and Observability Mindshare Distribution
ProductMindshare (%)
Azure Monitor1.9%
WhatsUp Gold1.3%
Other96.8%
Application Performance Monitoring (APM) and Observability
 

Featured Reviews

Andy Rabern - PeerSpot reviewer
Consultant at a outsourcing company with 201-500 employees
Telemetry insights have improved how I track user behavior and application performance daily
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it does well. My perspective is more based on an Application Insights agent running on a service or an app service and sending the telemetry via the agent, and also doing the filtering of telemetry at the agent level so you are not having a ton of telemetry. I believe Azure Monitor does pretty much the same thing. I have also used tools such as New Relic, and New Relic is a much more robust tool, but that is a different product and you are going to pay for that. It is a different offering altogether. The subscription that we had at the time allowed for a couple gigabytes of telemetry during the month, and I believe that telemetry only lives for about two months. You have to experiment with it to see how much you want to pay. I was not really involved in the pricing. It was more along the lines of we were running up against our limits in terms of the amount of free telemetry or telemetry that we get with our subscription, and so we either needed to scale back or turn specific telemetry types off or do some more sampling. It is nice that those capabilities are there so that you can reduce the amount of telemetry. I cannot really speak to pricing but I do believe that it is somewhat reasonable for Azure Monitor. New Relic is pretty expensive, I believe.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Azure Monitor is very stable."
"You can scale the product."
"The upside to the solution is if you are working in a Microsoft or Azure environment, it makes things easier."
"The most valuable feature is the universality of their functionalities in all Azure services, including, software solutions."
"The solution's most valuable features are its ability to focus on delivery and maximizing the performance of applications and services."
"The initial setup is straightforward."
"Good load and metrics gathering and very good analysis."
"One of the most useful aspects of this solution is the out-of-the-box functionality on all areas, especially on Application Insights, zero instrumentation, and artificial intelligence for event correlation."
"Their tech support is very good."
"It is easy to access and discover devices, as well as monitor them automatically. The topology discover is also a useful feature."
"The visual map and email alerts are very useful to have in real time so we always know the state of our network."
"The most valuable feature is the auto-discovery function."
"This is a good, stable network monitoring solution for devices."
"Our local support team provides excellent service."
"I use it on premises to monitor my network database. We monitor the link up/down and use the SNMP traps as well."
"The most important features of WhatsUp Gold are the server health and uptime it provides. Additionally, WhatsUp Gold is a Windows-based solution which is a benefit."
 

Cons

"If I contact the First Line Support, they seem disconnected and lack technical information."
"Azure Monitor could improve network performance monitoring and make it more advanced."
"The default interface should be improved."
"The query builder could be better. In comparison to other monitoring tools, in order to use Azure Monitor, your engineers need to have KQL experience. If they don't, it's not intuitive as a system."
"I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion."
"They did have an alerts feature before and it was quite well automated, but since they've gone to a dynamic model and did a few updates, it broke a few things."
"The product should integrate well with other tools or clouds in the future, as it is one of the areas where the product currently has certain shortcomings."
"The scalability could be improved as there are some limitations."
"The pricing for this solution has gone up quite recently, which has led some of our customers to buy an alternative product."
"I would like to see them do an enhancement to the application monitoring. A lot of other products do better application monitoring so they should do some improvements to the application monitoring."
"Setting up WhatsUp Gold is complicated and not easy because it requires managing SNMP and many complex settings in the devices it's monitoring, and fine-tuning it to fit our needs is also not very easy."
"WhatsUp Gold should work on real-time monitoring and configuration management. If they succeed in doing this, the solution will cover all the network troubleshooting aspects and will be a benefit."
"I think there are a few bugs now. Although they give some resolution for this, we cannot share the network remotely because of our company policy."
"The product is old and not updated."
"My understanding is that there are better products out there that do a better job."
"I would like to see better integration with switches so that you can see what is connected to each port, what the traffic is, and have a network map automatically generated."
 

Pricing and Cost Advice

"It is a pay-as-you-go model. I find it very cost-effective."
"The solution’s pricing depends on how much logs it collects."
"Its cost depends on the ingestion of the logs. It could go anywhere. For an out-of-the-box platform such as FrameFlow, you pay pretty much a fixed price and you get what you get, whereas, with something like Azure Monitor, you pay by the ingestion charge, so you can have one client who pays hardly anything for the same alerts, and another client pays loads and loads."
"My company is okay with the current pricing of the solution."
"Azure Monitor is a low-priced solution, which is why it would work best on small-scale projects."
"The tool's pricing is very good. I could say that Microsoft offers different cost models, which are listed on the product's website."
"Besides standard licensing fees the customer needs to additionally pay based on the ingested data size"
"The solution is a pay-as-you-go consumption service and is the least expensive in the market."
"I'm not sure, but it's expensive. We don't pay any additional fees."
"The price of WhatsUp Gold is good."
"This is a well priced solution."
"The pricing can be on the expensive side when considering competing products."
"The most valuable feature is the cost compared to other solutions."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
"Pricing is reasonable compared to other products."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
7%
Comms Service Provider
7%
Financial Services Firm
11%
Manufacturing Company
10%
Comms Service Provider
9%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise7
Large Enterprise29
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

How does Splunk compare with Azure Monitor?
Splunk handles a high amount of data very well. We use Splunk to capture information and as an aggregator for monitoring information from different sources. Splunk is very good at alerting us if we...
What needs improvement with Azure Monitor?
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it...
What is your primary use case for Azure Monitor?
I am a developer who uses Azure Monitor for telemetry of the applications that I work on. Application Insights is one of those tools, and I have also used other non-Azure products before. Currently...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
What is your primary use case for WhatsUp Gold?
My use case for WhatsUp Gold includes all device availability checks, bandwidth usage, CPU, and memory usage, as well as alarm notifications.
 

Overview

 

Sample Customers

Rackspace, First Gas, Allscripts, ABB Group
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Azure Monitor vs. WhatsUp Gold and other solutions. Updated: October 2026.
917,884 professionals have used our research since 2012.