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Azure Monitor vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 24, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Monitor
Ranking in Application Performance Monitoring (APM) and Observability
11th
Ranking in Cloud Monitoring Software
7th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
56
Ranking in other categories
No ranking in other categories
WhatsUp Gold
Ranking in Application Performance Monitoring (APM) and Observability
31st
Ranking in Cloud Monitoring Software
24th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Network Monitoring Software (23rd), Server Monitoring (14th), IT Infrastructure Monitoring (17th), Configuration Management (20th), Log Management (40th), Network Traffic Analysis (NTA) (11th)
 

Mindshare comparison

As of July 2026, in the Application Performance Monitoring (APM) and Observability category, the mindshare of Azure Monitor is 2.1%, down from 6.4% compared to the previous year. The mindshare of WhatsUp Gold is 1.3%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Performance Monitoring (APM) and Observability Mindshare Distribution
ProductMindshare (%)
Azure Monitor2.1%
WhatsUp Gold1.3%
Other96.6%
Application Performance Monitoring (APM) and Observability
 

Featured Reviews

Andy Rabern - PeerSpot reviewer
Consultant at a outsourcing company with 201-500 employees
Telemetry insights have improved how I track user behavior and application performance daily
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it does well. My perspective is more based on an Application Insights agent running on a service or an app service and sending the telemetry via the agent, and also doing the filtering of telemetry at the agent level so you are not having a ton of telemetry. I believe Azure Monitor does pretty much the same thing. I have also used tools such as New Relic, and New Relic is a much more robust tool, but that is a different product and you are going to pay for that. It is a different offering altogether. The subscription that we had at the time allowed for a couple gigabytes of telemetry during the month, and I believe that telemetry only lives for about two months. You have to experiment with it to see how much you want to pay. I was not really involved in the pricing. It was more along the lines of we were running up against our limits in terms of the amount of free telemetry or telemetry that we get with our subscription, and so we either needed to scale back or turn specific telemetry types off or do some more sampling. It is nice that those capabilities are there so that you can reduce the amount of telemetry. I cannot really speak to pricing but I do believe that it is somewhat reasonable for Azure Monitor. New Relic is pretty expensive, I believe.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I am monitoring all of my Azure Monitor and getting good reports. I can customize the reports to get the information I need. I am also getting emails about which AAS instances are down and everything in the system related to my services. It is easy to use, scalable, and user-friendly. Microsoft has Many guides and videos to help you understand how to create and use Azure Monitor."
"The security and support are good."
"The feature that I found most valuable in Azure Monitor is its monitoring abilities. With Azure Monitor, you are able to monitor all of your cloud resources across multiple subscriptions in one dashboard and create solution-specific alerts that can trigger an email to the team responsible for that specific solution."
"Technical support is helpful."
"The initial setup is straightforward."
"I use the solution to monitor the infrastructure and applications."
"It's a service from Microsoft, so it will scale."
"The most valuable features of Azure Monitor are the login analytics workspace and we can write any kind of custom queries in order to receive the data that is inserted into the login analytics workspace, diagnostic settings, et cetera."
"The most valuable features are network bandwidth monitoring and monitoring device health."
"It is easy to access and discover devices, as well as monitor them automatically. The topology discover is also a useful feature."
"The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one link. You can go into a particular part of the topology map, scroll in, and see exactly which module it is."
"We've been using it for many years and we use it typically for early warning, as it notifies customers of problems prior to failure."
"In terms of pricing, I'd say that the pricing is nice and the product is good."
"This product has aided us in procurement and is overall a well-priced solution."
"It is very good at monitoring the network and keeps us up to date on the status of internal devices."
"Auto scanning is most valuable. It looks for rogue devices on your network."
 

Cons

"Currently, it seems it's complicated to get the correct information in terms of what to do and how things work."
"We cannot use AI services with the solution."
"I will rate Azure Monitor a seven out of ten, because this solution has two things that we don't like, e.g. it doesn't tell you what and how it happened."
"In terms of pricing, Azure Monitor's billing based on data size can sometimes lead to increased costs, especially when developers need to purge data frequently. While there are mechanisms in place to track and manage this, there is room for improvement in terms of optimizing data pausing and related processes. Enhancements in this area could help mitigate potential billing concerns and provide a more seamless experience for users."
"I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion."
"If Azure Monitor wants to compete with other APM products in the industry, it has to stitch together the information and user flow."
"Azure Monitor is not user-friendly, and the interface is not exciting. Switching between the dashboards is not easy."
"When something goes down, we want the option to have automation in place to get it back up again as quickly as possible."
"Importing the maps and being able to customize them could be easier."
"The licensing model could be improved. Right now, the levels are too far apart. This causes the solution to be more expensive than it needs to be."
"I would like to see better integration with switches so that you can see what is connected to each port, what the traffic is, and have a network map automatically generated."
"The point system is not clear and clarity around this would improve our understanding of the system."
"The new release cadence needs to be improved. It takes a while for them to add new features and functionality. There should be a quicker turnaround with new versions."
"Integrations with other devices. I want to have a product that has full integration with my active directory so I can track user activity. I want to track my complete user activity, so I'm looking for a product to implement in the near future, which will have full integration with my network and active directory users. It became very difficult to track user activity."
"I would like to see them do an enhancement to the application monitoring. A lot of other products do better application monitoring so they should do some improvements to the application monitoring."
"Setting up WhatsUp Gold is complicated and not easy because it requires managing SNMP and many complex settings in the devices it's monitoring, and fine-tuning it to fit our needs is also not very easy."
 

Pricing and Cost Advice

"The solution’s pricing depends on how much logs it collects."
"The price of the solution is reasonable."
"The cost of Azure Monitor application performance should be less expensive."
"The tool is expensive."
"Its cost depends on the ingestion of the logs. It could go anywhere. For an out-of-the-box platform such as FrameFlow, you pay pretty much a fixed price and you get what you get, whereas, with something like Azure Monitor, you pay by the ingestion charge, so you can have one client who pays hardly anything for the same alerts, and another client pays loads and loads."
"The solution is a pay-as-you-go consumption service and is the least expensive in the market."
"Regarding pricing, Azure Monitor is free with Azure license, so there are no additional costs for using it."
"Azure Monitor is one of the more cost effective solutions on the market."
"Pricing is reasonable compared to other products."
"The most valuable feature is the cost compared to other solutions."
"This is a well priced solution."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."
"The pricing can be on the expensive side when considering competing products."
"I'm not sure, but it's expensive. We don't pay any additional fees."
report
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
9%
Manufacturing Company
8%
Comms Service Provider
6%
Financial Services Firm
13%
Manufacturing Company
10%
Government
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise7
Large Enterprise29
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

How does Splunk compare with Azure Monitor?
Splunk handles a high amount of data very well. We use Splunk to capture information and as an aggregator for monitoring information from different sources. Splunk is very good at alerting us if we...
What needs improvement with Azure Monitor?
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it...
What is your primary use case for Azure Monitor?
I am a developer who uses Azure Monitor for telemetry of the applications that I work on. Application Insights is one of those tools, and I have also used other non-Azure products before. Currently...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
What is your primary use case for WhatsUp Gold?
My use case for WhatsUp Gold includes all device availability checks, bandwidth usage, CPU, and memory usage, as well as alarm notifications.
 

Comparisons

 

Overview

 

Sample Customers

Rackspace, First Gas, Allscripts, ABB Group
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Azure Monitor vs. WhatsUp Gold and other solutions. Updated: June 2026.
906,829 professionals have used our research since 2012.