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Azure Monitor vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 24, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Monitor
Ranking in Application Performance Monitoring (APM) and Observability
12th
Ranking in Cloud Monitoring Software
7th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
56
Ranking in other categories
No ranking in other categories
WhatsUp Gold
Ranking in Application Performance Monitoring (APM) and Observability
29th
Ranking in Cloud Monitoring Software
23rd
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Network Monitoring Software (22nd), Server Monitoring (14th), IT Infrastructure Monitoring (18th), Configuration Management (21st), Log Management (39th), Network Traffic Analysis (NTA) (10th)
 

Mindshare comparison

As of June 2026, in the Application Performance Monitoring (APM) and Observability category, the mindshare of Azure Monitor is 2.2%, down from 6.8% compared to the previous year. The mindshare of WhatsUp Gold is 1.3%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Performance Monitoring (APM) and Observability Mindshare Distribution
ProductMindshare (%)
Azure Monitor2.2%
WhatsUp Gold1.3%
Other96.5%
Application Performance Monitoring (APM) and Observability
 

Featured Reviews

Andy Rabern - PeerSpot reviewer
Consultant at a outsourcing company with 201-500 employees
Telemetry insights have improved how I track user behavior and application performance daily
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it does well. My perspective is more based on an Application Insights agent running on a service or an app service and sending the telemetry via the agent, and also doing the filtering of telemetry at the agent level so you are not having a ton of telemetry. I believe Azure Monitor does pretty much the same thing. I have also used tools such as New Relic, and New Relic is a much more robust tool, but that is a different product and you are going to pay for that. It is a different offering altogether. The subscription that we had at the time allowed for a couple gigabytes of telemetry during the month, and I believe that telemetry only lives for about two months. You have to experiment with it to see how much you want to pay. I was not really involved in the pricing. It was more along the lines of we were running up against our limits in terms of the amount of free telemetry or telemetry that we get with our subscription, and so we either needed to scale back or turn specific telemetry types off or do some more sampling. It is nice that those capabilities are there so that you can reduce the amount of telemetry. I cannot really speak to pricing but I do believe that it is somewhat reasonable for Azure Monitor. New Relic is pretty expensive, I believe.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product is very good for developers who want to integrate with Visual Studio."
"The scalability of the solution is pretty good."
"Azure Monitor gives us the observability to check everything that we have in the cloud."
"Good load and metrics gathering and very good analysis."
"It is a robust, stable product."
"One of the most useful aspects of this solution is the out-of-the-box functionality on all areas, especially on Application Insights, zero instrumentation, and artificial intelligence for event correlation."
"For me, the best feature is the log analysis with Azure Monitor's Log Analytics. Without being able to analyze the logs of all the activities that affect the performance of a machine, your monitoring effectiveness will be severely limited."
"It has good troubleshooting features."
"The solution effectively monitors network devices and servers."
"It is easy to access and discover devices, as well as monitor them automatically. The topology discover is also a useful feature."
"It is stable."
"This is a good, stable network monitoring solution for devices."
"It is very good at monitoring the network and keeps us up to date on the status of internal devices."
"One thing good about WhatsUp Gold is that it is fairly stable."
"The most valuable features are network bandwidth monitoring and monitoring device health."
"There is a flow monitor option, so we can trace the source IP, the destination IP, and top talker feature in this."
 

Cons

"There is room for improvement in stability."
"If it is configured incorrectly, you can end up with a huge bill."
"I will rate Azure Monitor a seven out of ten, because this solution has two things that we don't like, e.g. it doesn't tell you what and how it happened."
"The troubleshooting logs need improvement. There should be some improvement there. I have a hard time finding the right logs at the right times whenever there is an issue occurring."
"We cannot use AI services with the solution."
"They should include advanced logging on the database level in the Azure pool."
"The technical support could be improved - their response time can be quite slow."
"They need to work with other cloud providers - not just Azure."
"The initial setup of WhatsUp Gold is a medium range of difficulty levels. However, if it is your first time it could be difficult."
"Sometimes it's a little bit slow."
"The licensing model could be improved. Right now, the levels are too far apart. This causes the solution to be more expensive than it needs to be."
"Improvements are needed in integration, especially for WhatsApp call and messages. Our region heavily uses WhatsApp Messenger for communication, and integration with this platform would be beneficial."
"The point system is not clear and clarity around this would improve our understanding of the system."
"I would like to see them do an enhancement to the application monitoring. A lot of other products do better application monitoring so they should do some improvements to the application monitoring."
"Honestly, I do not particularly like WhatsUp Gold. I think we should get rid of it."
"Importing the maps and being able to customize them could be easier."
 

Pricing and Cost Advice

"Besides standard licensing fees the customer needs to additionally pay based on the ingested data size"
"The tool's pricing is very good. I could say that Microsoft offers different cost models, which are listed on the product's website."
"My company is okay with the current pricing of the solution."
"It is a pay-as-you-go model. I find it very cost-effective."
"Customers of Azure Monitor must pay an amount that depends largely on how many services they need to integrate and the storage space required in terms of logs, etc. If they only have a few small services to monitor, the price won't be too high, but on the opposite side of the spectrum, it can certainly get pricey."
"Azure Monitor is a competitively priced solution."
"The Azure Insight is a little bit expensive."
"The cost of Azure Monitor application performance should be less expensive."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."
"The price of WhatsUp Gold is good."
"Pricing is reasonable compared to other products."
"I'm not sure, but it's expensive. We don't pay any additional fees."
"This is a well priced solution."
"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."
"The pricing can be on the expensive side when considering competing products."
"There is a license needed to use WhatsUp Gold."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
10%
Manufacturing Company
8%
Government
6%
Financial Services Firm
12%
Manufacturing Company
10%
Government
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise7
Large Enterprise29
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

How does Splunk compare with Azure Monitor?
Splunk handles a high amount of data very well. We use Splunk to capture information and as an aggregator for monitoring information from different sources. Splunk is very good at alerting us if we...
What needs improvement with Azure Monitor?
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it...
What is your primary use case for Azure Monitor?
I am a developer who uses Azure Monitor for telemetry of the applications that I work on. Application Insights is one of those tools, and I have also used other non-Azure products before. Currently...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
What is your primary use case for WhatsUp Gold?
My use case for WhatsUp Gold includes all device availability checks, bandwidth usage, CPU, and memory usage, as well as alarm notifications.
 

Comparisons

 

Overview

 

Sample Customers

Rackspace, First Gas, Allscripts, ABB Group
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Azure Monitor vs. WhatsUp Gold and other solutions. Updated: May 2026.
899,204 professionals have used our research since 2012.