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Azure Monitor vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 24, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Monitor
Ranking in Application Performance Monitoring (APM) and Observability
7th
Ranking in Cloud Monitoring Software
3rd
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
56
Ranking in other categories
No ranking in other categories
WhatsUp Gold
Ranking in Application Performance Monitoring (APM) and Observability
29th
Ranking in Cloud Monitoring Software
24th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Network Monitoring Software (30th), Server Monitoring (16th), IT Infrastructure Monitoring (29th), Configuration Management (19th), Log Management (31st), Network Traffic Analysis (NTA) (10th)
 

Mindshare comparison

As of January 2026, in the Application Performance Monitoring (APM) and Observability category, the mindshare of Azure Monitor is 3.3%, down from 8.0% compared to the previous year. The mindshare of WhatsUp Gold is 0.8%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Performance Monitoring (APM) and Observability Market Share Distribution
ProductMarket Share (%)
Azure Monitor3.3%
WhatsUp Gold0.8%
Other95.9%
Application Performance Monitoring (APM) and Observability
 

Featured Reviews

Andy Rabern - PeerSpot reviewer
Consultant at a outsourcing company with 201-500 employees
Telemetry insights have improved how I track user behavior and application performance daily
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it does well. My perspective is more based on an Application Insights agent running on a service or an app service and sending the telemetry via the agent, and also doing the filtering of telemetry at the agent level so you are not having a ton of telemetry. I believe Azure Monitor does pretty much the same thing. I have also used tools such as New Relic, and New Relic is a much more robust tool, but that is a different product and you are going to pay for that. It is a different offering altogether. The subscription that we had at the time allowed for a couple gigabytes of telemetry during the month, and I believe that telemetry only lives for about two months. You have to experiment with it to see how much you want to pay. I was not really involved in the pricing. It was more along the lines of we were running up against our limits in terms of the amount of free telemetry or telemetry that we get with our subscription, and so we either needed to scale back or turn specific telemetry types off or do some more sampling. It is nice that those capabilities are there so that you can reduce the amount of telemetry. I cannot really speak to pricing but I do believe that it is somewhat reasonable for Azure Monitor. New Relic is pretty expensive, I believe.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of Azure Monitor are the login analytics workspace and we can write any kind of custom queries in order to receive the data that is inserted into the login analytics workspace, diagnostic settings, et cetera."
"The most valuable feature is that it's stable. It hasn't crossed any thresholds."
"I can conclude reports for the monthly, weekly, and peak time of the resources."
"The solution has tons of valuable features."
"The solution integrates well with the Microsoft platform."
"I am monitoring all of my Azure Monitor and getting good reports. I can customize the reports to get the information I need. I am also getting emails about which AAS instances are down and everything in the system related to my services. It is easy to use, scalable, and user-friendly. Microsoft has Many guides and videos to help you understand how to create and use Azure Monitor."
"The most valuable feature is the universality of their functionalities in all Azure services, including, software solutions."
"The ease of access in Azure is significant since it's native to the platform and easy to integrate."
"The most valuable feature is the auto-discovery function."
"The installation and configuration process are easy."
"Auto scanning is most valuable. It looks for rogue devices on your network."
"NetFlow monitoring, real-time monitoring, and surveys have been the most valuable features for our business."
"The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless."
"This is a good, stable network monitoring solution for devices."
"Our local support team provides excellent service."
"The most important features of WhatsUp Gold are the server health and uptime it provides. Additionally, WhatsUp Gold is a Windows-based solution which is a benefit."
 

Cons

"In my opinion, they should improve the overall user experience, especially when it comes to indexing and searching collective logs."
"Currently, it seems it's complicated to get the correct information in terms of what to do and how things work."
"Azure Monitor can improve by adding some kind of storage for logs."
"Azure Monitor could improve network performance monitoring and make it more advanced."
"There are a lot of things that take more time to do, such as charting, alerting, and correlation of data, and things like that. Azure Monitor doesn't tell you why something happened. It just tells you that it happened. It should also have some type of AI. Environments and applications are becoming more and more complex every day with hundreds or thousands of microservices. Therefore, having to do a lot of the stuff manually takes a lot of time, and on top of that, troubleshooting issues takes a lot of time. The traditional method of troubleshooting doesn't really work for or apply to this environment we're in. So, having an AI-based system and the ability to automate deployments of your monitoring and configurations makes it much easier."
"The query builder could be better. In comparison to other monitoring tools, in order to use Azure Monitor, your engineers need to have KQL experience. If they don't, it's not intuitive as a system."
"n comparison to New Relic, which I've used before, it's a bit more complicated. It's not as easy to use. It also took some time to get it working. The implementation needs to be simpler."
"Although it's not always the case, the price can sometimes get expensive. This depends on a number of factors, such as how many services you are trying to integrate with Azure Monitor and how much storage they're consuming each month (for example, how large are the log files?)."
"The technical support does not bother to respond."
"The point system is not clear and clarity around this would improve our understanding of the system."
"Pricing is too high relative to how many devices we use. The price list is not linear to number of devices."
"Integrations with other devices. I want to have a product that has full integration with my active directory so I can track user activity. I want to track my complete user activity, so I'm looking for a product to implement in the near future, which will have full integration with my network and active directory users. It became very difficult to track user activity."
"I would like to see them do an enhancement to the application monitoring. A lot of other products do better application monitoring so they should do some improvements to the application monitoring."
"The new release cadence needs to be improved. It takes a while for them to add new features and functionality. There should be a quicker turnaround with new versions."
"Adding on services increases the cost and on the version we have there is no option for ATM monitoring."
"Regional product team support is not very good."
 

Pricing and Cost Advice

"The price of the solution is reasonable."
"The Azure Insight is a little bit expensive."
"The tool's pricing is very good. I could say that Microsoft offers different cost models, which are listed on the product's website."
"My company is okay with the current pricing of the solution."
"The solution is a pay-as-you-go consumption service and is the least expensive in the market."
"The licensing is a monthly fee."
"Its cost depends on the ingestion of the logs. It could go anywhere. For an out-of-the-box platform such as FrameFlow, you pay pretty much a fixed price and you get what you get, whereas, with something like Azure Monitor, you pay by the ingestion charge, so you can have one client who pays hardly anything for the same alerts, and another client pays loads and loads."
"The solution’s pricing depends on how much logs it collects."
"The most valuable feature is the cost compared to other solutions."
"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."
"I'm not sure, but it's expensive. We don't pay any additional fees."
"The pricing can be on the expensive side when considering competing products."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."
"There is a license needed to use WhatsUp Gold."
"Pricing is reasonable compared to other products."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
12%
Manufacturing Company
8%
Government
6%
Financial Services Firm
12%
Manufacturing Company
12%
Government
11%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise7
Large Enterprise29
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

How does Splunk compare with Azure Monitor?
Splunk handles a high amount of data very well. We use Splunk to capture information and as an aggregator for monitoring information from different sources. Splunk is very good at alerting us if we...
What do you like most about Azure Monitor?
Azure Monitor is a very easy-to-use product in the cloud environment.
What needs improvement with Azure Monitor?
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it...
What do you like most about WhatsUp Gold?
The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one l...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
 

Comparisons

 

Overview

 

Sample Customers

Rackspace, First Gas, Allscripts, ABB Group
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Azure Monitor vs. WhatsUp Gold and other solutions. Updated: January 2026.
881,036 professionals have used our research since 2012.