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Azure Monitor vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 24, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Monitor
Ranking in Application Performance Monitoring (APM) and Observability
8th
Ranking in Cloud Monitoring Software
5th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
56
Ranking in other categories
No ranking in other categories
WhatsUp Gold
Ranking in Application Performance Monitoring (APM) and Observability
30th
Ranking in Cloud Monitoring Software
22nd
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Network Monitoring Software (23rd), Server Monitoring (15th), IT Infrastructure Monitoring (18th), Configuration Management (21st), Log Management (41st), Network Traffic Analysis (NTA) (10th)
 

Mindshare comparison

As of May 2026, in the Application Performance Monitoring (APM) and Observability category, the mindshare of Azure Monitor is 2.4%, down from 7.2% compared to the previous year. The mindshare of WhatsUp Gold is 1.3%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Performance Monitoring (APM) and Observability Mindshare Distribution
ProductMindshare (%)
Azure Monitor2.4%
WhatsUp Gold1.3%
Other96.3%
Application Performance Monitoring (APM) and Observability
 

Featured Reviews

Andy Rabern - PeerSpot reviewer
Consultant at a outsourcing company with 201-500 employees
Telemetry insights have improved how I track user behavior and application performance daily
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it does well. My perspective is more based on an Application Insights agent running on a service or an app service and sending the telemetry via the agent, and also doing the filtering of telemetry at the agent level so you are not having a ton of telemetry. I believe Azure Monitor does pretty much the same thing. I have also used tools such as New Relic, and New Relic is a much more robust tool, but that is a different product and you are going to pay for that. It is a different offering altogether. The subscription that we had at the time allowed for a couple gigabytes of telemetry during the month, and I believe that telemetry only lives for about two months. You have to experiment with it to see how much you want to pay. I was not really involved in the pricing. It was more along the lines of we were running up against our limits in terms of the amount of free telemetry or telemetry that we get with our subscription, and so we either needed to scale back or turn specific telemetry types off or do some more sampling. It is nice that those capabilities are there so that you can reduce the amount of telemetry. I cannot really speak to pricing but I do believe that it is somewhat reasonable for Azure Monitor. New Relic is pretty expensive, I believe.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tools for logs and metrics are pretty good and easy to use."
"It has good troubleshooting features."
"The most valuable features of Azure Monitor are the login analytics workspace and we can write any kind of custom queries in order to receive the data that is inserted into the login analytics workspace, diagnostic settings, et cetera."
"One of the most useful aspects of this solution is the out-of-the-box functionality on all areas, especially on Application Insights, zero instrumentation, and artificial intelligence for event correlation."
"Azure Monitor is useful because of the useful application insights and telemetry, such as metrics and logs."
"The solution's most valuable features are its ability to focus on delivery and maximizing the performance of applications and services."
"Data exporting is easy, and this tool works seamlessly with other solutions."
"Azure Monitor's best features are its graphs and charts, the different visibility options, and reporting."
"It is stable."
"This is a good, stable network monitoring solution for devices."
"I use it on premises to monitor my network database. We monitor the link up/down and use the SNMP traps as well."
"The new version has a lot of improved features."
"Our local support team provides excellent service."
"The product is reasonably priced."
"It handles the basics of monitoring."
"The most valuable feature is the auto-discovery function."
 

Cons

"This is a good product but it is not very user-friendly at this stage."
"I'd like the solution to do more around vulnerability assessment. It's lacking in the product right now."
"It's really complex to retrieve or query the logs in Azure Monitor."
"They can simplify the overall complexity since you have multiple data sources in the cloud for monitoring. It's quite simple, but there are so many portals. It takes time to work with it."
"The default interface should be improved."
"We encounter some difficulties in monitoring the operating system on its own."
"What I feel is when I open a screen of Azure, some places are very complex to navigate to. It is not very user-friendly when it comes to accessing certain sections."
"When something goes down, we want the option to have automation in place to get it back up again as quickly as possible."
"Users want SMS available via Whatsapp Gold. They don't want to go through third party SMS servers. The solution should work to make this possible."
"I would like to see them do an enhancement to the application monitoring. A lot of other products do better application monitoring so they should do some improvements to the application monitoring."
"I would like to see better integration with switches so that you can see what is connected to each port, what the traffic is, and have a network map automatically generated."
"You have to invest a few days to become an expert in this solution, but after that, it's possible to do almost anything with it."
"The point system is not clear and clarity around this would improve our understanding of the system."
"The licensing model could be improved. Right now, the levels are too far apart. This causes the solution to be more expensive than it needs to be."
"Adding on services increases the cost and on the version we have there is no option for ATM monitoring."
"The price could be improved. When we first started using this product, the company was new. The prices were very low then, in comparison with HP OpenView or IBM, but now the policy is too high, relative to the number of devices we have."
 

Pricing and Cost Advice

"The price of the solution is reasonable."
"It's a costly solution"
"There is a monthly fee for the alerts triggered and the data stored."
"Azure Monitor is a competitively priced solution."
"Its cost depends on the ingestion of the logs. It could go anywhere. For an out-of-the-box platform such as FrameFlow, you pay pretty much a fixed price and you get what you get, whereas, with something like Azure Monitor, you pay by the ingestion charge, so you can have one client who pays hardly anything for the same alerts, and another client pays loads and loads."
"The cost of Azure Monitor application performance should be less expensive."
"Regarding pricing, Azure Monitor is free with Azure license, so there are no additional costs for using it."
"The licensing is a monthly fee."
"The price of WhatsUp Gold is good."
"Pricing is reasonable compared to other products."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."
"This is a well priced solution."
"There is a license needed to use WhatsUp Gold."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
"I'm not sure, but it's expensive. We don't pay any additional fees."
report
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
10%
Manufacturing Company
8%
Government
6%
Financial Services Firm
12%
Manufacturing Company
11%
Government
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise7
Large Enterprise29
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

How does Splunk compare with Azure Monitor?
Splunk handles a high amount of data very well. We use Splunk to capture information and as an aggregator for monitoring information from different sources. Splunk is very good at alerting us if we...
What needs improvement with Azure Monitor?
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it...
What is your primary use case for Azure Monitor?
I am a developer who uses Azure Monitor for telemetry of the applications that I work on. Application Insights is one of those tools, and I have also used other non-Azure products before. Currently...
What do you like most about WhatsUp Gold?
The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one l...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
 

Comparisons

 

Overview

 

Sample Customers

Rackspace, First Gas, Allscripts, ABB Group
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Azure Monitor vs. WhatsUp Gold and other solutions. Updated: April 2026.
892,943 professionals have used our research since 2012.