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Azure Monitor vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 24, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Monitor
Ranking in Application Performance Monitoring (APM) and Observability
8th
Ranking in Cloud Monitoring Software
5th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
56
Ranking in other categories
No ranking in other categories
WhatsUp Gold
Ranking in Application Performance Monitoring (APM) and Observability
29th
Ranking in Cloud Monitoring Software
22nd
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Network Monitoring Software (21st), Server Monitoring (15th), IT Infrastructure Monitoring (18th), Configuration Management (20th), Log Management (35th), Network Traffic Analysis (NTA) (10th)
 

Mindshare comparison

As of April 2026, in the Application Performance Monitoring (APM) and Observability category, the mindshare of Azure Monitor is 2.6%, down from 7.5% compared to the previous year. The mindshare of WhatsUp Gold is 1.3%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Performance Monitoring (APM) and Observability Mindshare Distribution
ProductMindshare (%)
Azure Monitor2.6%
WhatsUp Gold1.3%
Other96.1%
Application Performance Monitoring (APM) and Observability
 

Featured Reviews

Andy Rabern - PeerSpot reviewer
Consultant at a outsourcing company with 201-500 employees
Telemetry insights have improved how I track user behavior and application performance daily
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it does well. My perspective is more based on an Application Insights agent running on a service or an app service and sending the telemetry via the agent, and also doing the filtering of telemetry at the agent level so you are not having a ton of telemetry. I believe Azure Monitor does pretty much the same thing. I have also used tools such as New Relic, and New Relic is a much more robust tool, but that is a different product and you are going to pay for that. It is a different offering altogether. The subscription that we had at the time allowed for a couple gigabytes of telemetry during the month, and I believe that telemetry only lives for about two months. You have to experiment with it to see how much you want to pay. I was not really involved in the pricing. It was more along the lines of we were running up against our limits in terms of the amount of free telemetry or telemetry that we get with our subscription, and so we either needed to scale back or turn specific telemetry types off or do some more sampling. It is nice that those capabilities are there so that you can reduce the amount of telemetry. I cannot really speak to pricing but I do believe that it is somewhat reasonable for Azure Monitor. New Relic is pretty expensive, I believe.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution works well overall. It's easy to implement and simple to use."
"Azure Monitor is really just a source for Dynatrace; it's just collecting data and monitoring the environment and the infrastructure, and it is fairly good at that."
"The most valuable features of Azure Monitor are the login analytics workspace and we can write any kind of custom queries in order to receive the data that is inserted into the login analytics workspace, diagnostic settings, et cetera."
"I use the solution to monitor the infrastructure and applications."
"We are an operation center so we use this solution mainly to monitor all of our clients' environments and to help them with technical issues."
"It is a robust, stable product."
"Recently, they have improved their integration with other resources, so we get even more robust data."
"We like the monitoring, we can look for the downtimes and look at the log to see whenever there is a crash and all the information around it."
"The most valuable feature of WhatsUp Gold is NetFlow and the virtualized maps."
"There is a flow monitor option, so we can trace the source IP, the destination IP, and top talker feature in this."
"The tool's most valuable feature is the visibility it offers of everything in the network and infrastructure."
"The most valuable feature is the auto-discovery function."
"Our local support team provides excellent service."
"The documentation is very good."
"The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless."
"NetFlow monitoring, real-time monitoring, and surveys have been the most valuable features for our business."
 

Cons

"They should include advanced logging on the database level in the Azure pool."
"The cost skyrockets once you start using it, and there are complaints that the actual cost of the Kubernetes cluster was less than the cost they were incurring for Azure Monitor."
"This solution has fewer features than some of its competitors, so adding more features to it would make it better."
"No improvements are needed from my perspective."
"Although it's not always the case, the price can sometimes get expensive. This depends on a number of factors, such as how many services you are trying to integrate with Azure Monitor and how much storage they're consuming each month (for example, how large are the log files?)."
"It might not have all of the capabilities we will need."
"I will rate Azure Monitor a seven out of ten, because this solution has two things that we don't like, e.g. it doesn't tell you what and how it happened."
"The technical support could be improved - their response time can be quite slow."
"WhatsUp Gold should work on real-time monitoring and configuration management."
"Setting up WhatsUp Gold is complicated and not easy because it requires managing SNMP and many complex settings in the devices it's monitoring, and fine-tuning it to fit our needs is also not very easy."
"One of the biggest things that made us start to look at another product is we're not able to have an end to end monitoring from a user perspective throughout the system and back to the user. All the monitoring is from inside out, we need something that also can give us from outside in."
"The licensing model could be improved. Right now, the levels are too far apart. This causes the solution to be more expensive than it needs to be."
"Integrations with other devices. I want to have a product that has full integration with my active directory so I can track user activity. I want to track my complete user activity, so I'm looking for a product to implement in the near future, which will have full integration with my network and active directory users. It became very difficult to track user activity."
"The new release cadence needs to be improved. It takes a while for them to add new features and functionality."
"The pricing for this solution has gone up quite recently, which has led some of our customers to buy an alternative product."
"Users want SMS available via Whatsapp Gold. They don't want to go through third party SMS servers."
 

Pricing and Cost Advice

"Regarding pricing, Azure Monitor is free with Azure license, so there are no additional costs for using it."
"The solution’s pricing depends on how much logs it collects."
"Azure Monitor is a competitively priced solution."
"Azure Monitor is one of the more cost effective solutions on the market."
"My company is okay with the current pricing of the solution."
"The solution is expensive, but it is worth the price."
"The cost of Azure Monitor application performance should be less expensive."
"The Azure Insight is a little bit expensive."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."
"I'm not sure, but it's expensive. We don't pay any additional fees."
"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."
"There is a license needed to use WhatsUp Gold."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
"Pricing is reasonable compared to other products."
"The pricing can be on the expensive side when considering competing products."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
8%
Government
6%
Financial Services Firm
12%
Manufacturing Company
12%
Government
9%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise7
Large Enterprise29
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

How does Splunk compare with Azure Monitor?
Splunk handles a high amount of data very well. We use Splunk to capture information and as an aggregator for monitoring information from different sources. Splunk is very good at alerting us if we...
What needs improvement with Azure Monitor?
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it...
What is your primary use case for Azure Monitor?
I am a developer who uses Azure Monitor for telemetry of the applications that I work on. Application Insights is one of those tools, and I have also used other non-Azure products before. Currently...
What do you like most about WhatsUp Gold?
The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one l...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
 

Comparisons

 

Overview

 

Sample Customers

Rackspace, First Gas, Allscripts, ABB Group
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Azure Monitor vs. WhatsUp Gold and other solutions. Updated: April 2026.
890,071 professionals have used our research since 2012.