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Google Analytics vs Snowflake Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Analytics
Ranking in Web Analytics
4th
Average Rating
8.4
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Snowflake Analytics
Ranking in Web Analytics
1st
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
39
Ranking in other categories
Cloud Data Warehouse (8th)
 

Mindshare comparison

As of April 2025, in the Web Analytics category, the mindshare of Google Analytics is 10.7%, down from 11.2% compared to the previous year. The mindshare of Snowflake Analytics is 6.7%, up from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

OP
Provides information to help identify, understand, and make use of our visitor traffic
Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section. In addition, the “Not Provided” section tends to hide the entire data set, and it would not be bad if some of that information were available since it could be very useful.
KamleshPant - PeerSpot reviewer
Data ecosystem thrives with advanced governance and streaming capabilities
It is a data offering where I can see data lineage, data governance, and data security. Snowflake has a streaming capability to work with real-time streaming data and delta tables. Additionally, task management, job scheduling, and connecting multiple data sources unify my data across internal and external sources. The system ecosystem for analytics is enhanced, and AI capabilities are incorporated.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."
"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."
"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."
"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."
"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."
"Snowflake Analytics is pretty easy to use with the connectors for integration with the tools and systems in my company."
"Scalability-wise, I rate the solution a ten out of ten."
"The most valuable feature of Snowflake Analytics is its performance."
"Snowflake Analytics' most valuable feature is its inbuilt infrastructure for executing queries, which I don't have to manage based on my data volume as it's taken care of by Snowflake."
"The platform not only provides ease of use but also stands out for its speedy execution, conveying a sense of robustness and reliability that I find appealing."
"I am impressed with the product's data-sharing feature."
"The computational power of Snowflake is very good."
"The performance has been good."
 

Cons

"They can improve their Android app."
"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."
"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."
"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."
"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."
"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."
"The solution’s scalability could be improved."
"The distribution methodology isn't as strong as Bethesda or SAP HANA. It's not as strong as other competitors."
"AIML-based SQL prompt and query generation could be an area for enhancement."
"The solution's high price can be an area of concern that needs improvement."
"A room for improvement in Snowflake Analytics is Spark, particularly its connector for Spark. An additional feature I'd like to see in the next release of the solution is built-in analytics."
"Moving data from legacy systems to Snowflake is not that easy. There are some cases where processors are not actually compatible with Snowflake."
"Navigating the user console can be challenging, particularly when looking for details like the account ID."
"Improvements are needed in importing and exporting large datasets to and from reporting tools."
 

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."
"It is an expensive solution, but the kind of usability and flexibility it proactively provides for the organizations justify the price."
"The product's pricing is subjective."
"Snowflake Analytics is not an expensive solution, and its pricing is average."
"When using Snowflake, you pay based on your usage. They calculate how much CPU has been used. If you use excess warehouse storage, you are charged one credit per hour. If you are in Asia, you are charged $3 per credit. If you have 10 users running parallel with the same excess, you will be charged $30."
"I rate the product's licensing cost a five or six on a scale of one to ten, where one is low price, and ten is high price."
"It's not costly if you configure it properly to ensure optimal performance. People don't configure it properly, which is why costs go up."
"The tool is quite expensive."
"The pricing is on the higher side."
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Top Industries

By visitors reading reviews
Educational Organization
15%
Financial Services Firm
15%
Computer Software Company
14%
Insurance Company
8%
Computer Software Company
18%
Retailer
12%
Financial Services Firm
9%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Snowflake Analytics?
Snowflake is better and cheaper than Redshift and other cloud warehousing systems. It's economical.
What needs improvement with Snowflake Analytics?
Most features are already available. Perhaps AIML integration might be further needed, or Snowflake is already implementing it. AIML-based SQL prompt and query generation could be an area for enhan...
 

Overview

 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Lionsgate, Adobe, Sony, Capital One, Akamai, Deliveroo, Snagajob, Logitech, University of Notre Dame, Runkeeper
Find out what your peers are saying about Google Analytics vs. Snowflake Analytics and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.