HPE Alletra Storage vs NetApp EF-Series All Flash Arrays comparison

Hewlett Packard Enterprise and NetApp are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #2 with an average rating of 9.1, while NetApp is ranked #24 with an average rating of 9.0. Hewlett Packard Enterprise holds a 8.9% mindshare in AFS, compared to NetApp’s 1.0% mindshare. Additionally, 98% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 97% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

NetApp EF-Series All Flash Arrays and HPE Alletra Storage are both top-tier storage solutions in the high-performance storage category. HPE Alletra seems to have the upper hand due to its advanced features and superior long-term ROI.

Features: NetApp EF-Series is praised for its high performance, reliability, and simplicity in management. Users highlight robust data protection and efficient data reduction as key benefits. HPE Alletra offers comprehensive cloud integration, agility, and advanced analytics. Differences include NetApp's emphasis on straightforward, high-speed storage versus HPE's focus on smart data management and multi-cloud capabilities.

Room for Improvement: NetApp users suggest enhancements in scalability options, advanced analytics capabilities, and broader feature sets. HPE users recommend improvements in interface intuitiveness, a more straightforward setup process, and reduced complexity in system management. Contrasts lie in NetApp's need for more advanced features versus HPE's requirement for a more user-friendly design.

Ease of Deployment and Customer Service: NetApp EF-Series is often noted for its quick and easy deployment, with strong customer support being a significant advantage. HPE Alletra, while generally positive, occasionally finds criticism regarding setup complexity despite having comprehensive support. NetApp stands out in faster deployment times and user-friendly installation, whereas HPE offers excellent, though more complex, setup options.

Pricing and ROI: NetApp EF-Series presents a competitive pricing structure with satisfactory ROI, primarily due to its high performance and low failure rates. HPE Alletra users report a higher initial setup cost but justify it with superior long-term ROI, attributed to advanced features and efficient data management. NetApp is favored for its affordability, while HPE is seen as a worthwhile investment for its advanced capabilities.

To learn more, read our detailed HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays Report (Updated: February 2026).

Buyer's Guide

HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.5%, up from 0.7% compared to the previous year. The mindshare of HPE Alletra Storage is 8.9%, up from 7.1% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.0%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Alletra Storage	8.9%
Pure FlashArray X NVMe	1.5%
NetApp EF-Series All Flash Arrays	1.0%
Other	88.6%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Toby Lutter

Systems Specialist at a comms service provider with 201-500 employees

Data management operations are streamlined with impressive metrics and responsive support

Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From a performance perspective, the improvements and large jumps are fantastic as is. From a deployment perspective, I was a big fan of the on-premise deployment model and then connecting it afterward to GreenLake. Now that's being sunsetted. From a sensor and metric standpoint, there is just enough data without getting useless metrics, where you become blind to what it provides. The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors. It's difficult to improve upon being able to call in and get assistance almost instantly.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is very straightforward to set up."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"The database workloads are pretty fast because I frequently move data from here to there."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The most valuable feature of this solution is its ease of use."

More Pure FlashArray X NVMe pros

"The most valuable feature of HPE Alletra Storage for me is the Data Services Cloud Console and the cloud provisioning, even though it's all private."

"HPE Alletra Storage provides a cloud-like experience on-premises for managing data."

"Using HPE Alletra Storage has improved the performance of my storage and alleviated a bottleneck."

"The features of HPE Alletra Storage that I most prefer are its speed, as we were having issues with some of our VMs running into wait time on the older all-flash unit, and moving to the new Alletra's fixed the issue with no tweaking, no tuning, and it's awesome—basically set and forget, as Nimble has always been."

"HPE Alletra Storage provides a cloud-like operational model on-prem for managing our data infrastructures, although I still interact with the SAN in the traditional on-prem way."

"The features of HPE Alletra Storage that I appreciate the most are the ease of management via CLI, as we have written many homegrown scripts that access the CLI to automate our processes to either increase storage, create snapshots, and refresh snapshots."

"The uptime is excellent."

"It's user-friendly, easy to configure, manage, and very flexible for both VMware and physical servers, with very good compression and deduplication, which makes it one of the best in the market."

More HPE Alletra Storage pros

"The product's initial setup phase can be managed easily and completed in 20 to 30 minutes. It is one of the fastest storage tools that you can implement."

"Having the option of such high-speed storage in the data center is what makes it valuable."

"The replication and mirroring features are very good."

"The most valuable feature is the ability to set a specific margin of performance to a specific workload."

"The speed is the most valuable feature."

"The initial setup is pretty straightforward."

"The main advantage of this solution is performance."

"Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market."

More NetApp EF-Series All Flash Arrays pros

Cons

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"Maybe the price can be reduced since the solution is very expensive."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"There are some challenges with data encryption and reduction."

"It is on the expensive side."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

More Pure FlashArray X NVMe cons

"Reducing the price for HPE Alletra Storage would be fantastic."

"HPE has come out with the essential part of a new feature, and I would like to see that completely implemented in the next release."

"HPE Alletra Storage could be improved in the observability GUI by consolidating information in one place instead of having it separated. It's currently too compartmentalized."

"In the future, it might be nice to get text notifications for issues beyond simply getting emails."

"To improve HPE Alletra Storage, it needs to have a true active-active controller; it claims to have an active-active controller from the back end, however, the second node is pretty much sitting there doing nothing."

"There are so many features of HPE Alletra Storage that I probably don't even know about, and as a small shop, we probably don't take advantage of half of them."

"The solution could improve the upgrades. In Brazil, it's difficult. The price is very high and it is not an easy process."

"We faced many problems with HPE Alletra 6000, and we did not understand whether it was because of some issue with the controllers or the disk."

More HPE Alletra Storage cons

"This solution does not have any compression or deduplication."

"The initial setup phase of NetApp EF-Series All Flash Arrays is not straightforward and needs improvement."

"We need a center related to NetApp in Egypt so that we can deal with them directly."

"It needs a better management tool."

"I've observed an issue when creating a new storage solution with NetApp EF-Series All Flash Arrays."

"NetApp could improve the speed of the rebuilding rate."

"The only major drawback is the replication between EF-Series units."

"A little more manageability, a simpler management interface. It's not necessarily that it's way overly complex. It's just that it's not as easy as the FAS series."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"The product is expensive."

"We pay approximately $50,000 USD per year in licensing fees."

"As far as the licensing costs, everything is included in the license."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"With VMware, we pay $300,000 annually."

"Given its price, Pure is not the first option."

More Pure FlashArray X NVMe pricing and cost advice

"HPE was a clear winner on price per terabyte. It was very smooth."

"Its pricing is very competitive."

"It is reasonably priced."

"Its price can be optimized."

"There is a license. HPE Alletra uses a cloud-based model."

"So far, so good."

"It is fairly priced. It is in line with industry standard pricing and cost models."

"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."

More HPE Alletra Storage pricing and cost advice

"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."

"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."

"One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license."

"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."

"They provide licenses upon purchase, so there's no need for additional licenses. Regarding additional expenses apart from the standard licensing fees, such as for support or maintenance, there aren't any. Updates take around twenty to thirty minutes, including rebooting the systems, and we haven't faced any problems with the NetApp EF-Series All Flash Arrays. We utilize various other storages like Fujitsu, IBM, and Dalian SIP, but the NetApp EF-Series stands out as we've had no issues throughout the entire year of usage."

"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."

"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."

"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

12%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

12%

Performing Arts

10%

Marketing Services Firm

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	30
Midsize Enterprise	25
Large Enterprise	36

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	10
Large Enterprise	18

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

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What is your experience regarding pricing and costs for HPE Alletra?

The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...

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What needs improvement with HPE Alletra?

I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...

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What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

See all answers

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

See all answers

What is your primary use case for NetApp EF-Series All Flash Arrays?

There are so many things to talk about around the use cases associated with the tool. There are so many reasons why I...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

NetApp AFF vs Pure FlashArray X NVMe

Compared 8% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 7% of the time

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Dell PowerStore vs HPE Alletra Storage

Compared 27% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 10% of the time

HPE Primera vs HPE Alletra Storage

Compared 7% of the time

NetApp AFF vs HPE Alletra Storage

Compared 6% of the time

IBM FlashSystem vs HPE Alletra Storage

Compared 6% of the time

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NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 14% of the time

Dell XtremIO vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

Lenovo ThinkSystem DM Series vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

Dell PowerStore vs NetApp EF-Series All Flash Arrays

Compared 9% of the time

Hitachi Virtual Storage Platform vs NetApp EF-Series All Flash Arrays

Compared 4% of the time

More NetApp EF-Series All Flash Arrays Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Alletra Storage

January 2026

Download HPE Alletra Storage product report

Buyer's Guide

NetApp EF-Series All Flash Arrays

January 2026

NetApp EF-Series All Flash Arrays report

Download NetApp EF-Series All Flash Arrays product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage provides on-premises cloud-like operations, delivering high-performance NVMe drives, VMware integration, data deduplication, and compression. It's known for simplicity, management ease, and capacity efficiency.

HPE Alletra Storage stands out for its scalability and comprehensive features, benefiting diverse workloads and scenarios. Users report faster IOPS, reduced provisioning time, and fewer support tickets. Its guarantee of data availability and strong support network ensure high operational reliability and cost-efficiency. However, it could improve NVMe compatibility, setup, and connectivity. Enhancing intuitive design and monitoring capabilities while reducing internet dependency and refining integration with existing software would increase user satisfaction. Cost efficiency and streamlined licensing are ongoing concerns, with demands for file-based storage, better scalability, and customizability improvements.

What are the key features of HPE Alletra Storage?

Cloud-like Operations: Provides on-premises cloud-like experiences.
High-Performance NVMe: Utilizes NVMe drives for enhanced speed.
VMware Integration: Seamlessly integrates with VMware environments.
Data Deduplication: Efficiently reduces data redundancy.
Compression: Optimizes storage capacity through compression.

What benefits and ROI should be evaluated in reviews?

Reliability: High data availability guarantee and strong support network.
Scalability: Benefits workloads with flexible scaling options.
Speed: Reports of faster IOPS and reduced provisioning time.
Efficiency: Fewer support tickets and efficient resource management.
Cost-Effectiveness: Operational reliability leads to lower costs.

HPE Alletra Storage is widely used in virtualization, VMware, and data center block storage, particularly in financial and healthcare sectors. Organizations utilize it for VM storage, cloud infrastructure, and databases. It supports VDI, hyper-converged infrastructure, and high-performance computing. Businesses leverage its capabilities for data backup, compression, and deduplication, integrating seamlessly with existing environments to meet enterprise storage needs with high throughput and low-latency performance.

Hewlett Packard Enterprise

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

RP Data, Western Oregon University, Toei Animation

Buyer's Guide

HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays

February 2026

Free Report: HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays

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