HPE Alletra Storage vs Pure Storage FlashBlade comparison

Hewlett Packard Enterprise and Pure Storage are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #4 with an average rating of 9.1, while Pure Storage is ranked #16 with an average rating of 9.0. Hewlett Packard Enterprise holds a 9.2% mindshare in AFS, compared to Pure Storage’s 1.8% mindshare. Additionally, 98% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 97% of Pure Storage users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Pure Storage FlashBlade and HPE Alletra Storage are advanced storage solutions catering to different user needs and preferences. Users are generally happier with the pricing and support of Pure Storage FlashBlade, but HPE Alletra Storage is recognized for its superior features and reliability, making it worth the additional cost.

Features: Pure Storage FlashBlade is valued for its seamless scalability, high performance, and efficient data management capabilities. HPE Alletra Storage is noted for its robust feature set that includes advanced data protection, integrated AI-driven management, and strong performance metrics. Differences lie in FlashBlade's emphasis on operational simplicity, while Alletra focuses on extensive feature integration and intelligent management.

Room for Improvement: Pure Storage FlashBlade users suggest enhancements in multi-protocol support and additional data protection options. HPE Alletra Storage users call for improvements in initial setup complexity and a more intuitive system for updates and management.

Ease of Deployment and Customer Service: Pure Storage FlashBlade is praised for its straightforward deployment process and responsive customer service. HPE Alletra Storage users experience a steeper learning curve during deployment but appreciate the comprehensive customer support once operational.

Pricing and ROI: Pure Storage FlashBlade offers competitive setup costs and good ROI as users benefit from predictable expenses and robust performance. HPE Alletra Storage has higher initial costs but delivers a solid ROI through its advanced capabilities and long-term reliability.

To learn more, read our detailed HPE Alletra Storage vs. Pure Storage FlashBlade Report (Updated: April 2025).

Buyer's Guide

HPE Alletra Storage vs. Pure Storage FlashBlade

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of HPE Alletra Storage is 9.2%, up from 0.7% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Lisa Whalen

System Engineer at University of Nebraska

Provides a cloud-like operation model on-prem for managing data infrastructure

I've always said I love that it's easy to use. At one point in time, we had a 3PAR. And with 3PAR, I always thought it was a little more difficult. There was so much more to maintaining it, setting it up, and everything. With the [HPE] Alletra [Storage], it's just easy. It's easy to provision space to use and to set up. InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on. Alletra provides a cloud-like operation model on-prem for managing data infrastructure. [HPE] Alletra [Storage] is very good for predicting problems and preventing them before they occur. InfoSight has really helped with that. I honestly don't have to look at it much. However, there's the alerting and everything that will tell us what's going on. That said, I check InfoSight every once in a while. [HPE Alletra Storage] reduced the time spent on storage provision. It's so much easier than the 3PAR. It's just so much easier. I don't spend time in there at all. The product improved our storage performance experience in terms of IOPS. Our end users that use the SAP environment were a little concerned at first. We said we were going to switch over from the 3PAR to the Alletra since they've always been more familiar with the 3PAR. However, when we moved them over, they noticed a performance increase.

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Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"Overall stability is very good. It is a very stable solution."

"It has benefited my organization because it has reduced time to insights."

"The solution is very straightforward to set up."

"One of the best features is the support, which is excellent."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

More Pure FlashArray X NVMe pros

"Technical support is excellent."

"It's easy to use."

"Alletra has helped us improve our storage performance."

"It is the simplicity of the deployment. They have unified all the features they have."

"HPE Alletra Storage is 100% stable and is the best in the market, although slightly expensive."

"We have the most advanced HPE products available that we can monitor with the HP InfoSight feature, which enables us to check every metric, including bandwidth and latency, at a granular level. Alletra's mechanism is excellent and can handle multiple traffic sources. Anything is possible. Regarding your application, the IO behavior can be random, sequential, or a database. It serves web and e-commerce applications better."

"It's really easy to use."

"The ease of setup was huge for me, as I'm the only storage admin for our company."

More HPE Alletra Storage pros

"It performs well and it is also very fast."

"Using this solution has made our backups more reliable."

"The most valuable features of FlashBlade include its replication capabilities, reports, and easy allocation. Everything is user-friendly."

"What I like best about Pure Storage FlashBlade is its object storage functionality, plus it has fast underlying hardware. Pure Storage FlashBlade is also very stable. I find its stability one of its valuable features."

"It has absolutely simplified our storage because the dashboards on the consoles show a clear understanding of where you are, and it is also very easy to provision. This been a big help for our teams."

"The tool's most valuable features are data warehousing, speedy recovery, and analytics. Its latest release is cost-effective."

"The onboarding and integrated monitoring tools are pretty good."

"I like its size. It is smaller than the other competitors. We can plug in many blades, and we can have data up to one terabyte."

More Pure Storage FlashBlade pros

Cons

"There is room for improvement in the pricing of the product."

"In the future, I would like to see integration with enterprise backup systems."

"The UI for this solution needs to be improved."

"The tool's pricing is higher than competitors."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"The software layer has to improve."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"We need better data deduplication."

More Pure FlashArray X NVMe cons

"I do not have any issues with it. It has been good for us. There are no cons that I see, and that is why we use it."

"In the perfect world, it would be cheaper."

"It's already being tied into GreenLake. However, my understanding is that the dashboards are now going to be a charge. That's concerning."

"Everything is performing well with no major problems or complaints and complete data protection. However, it could benefit from integrating an AI assistant module to streamline data migration between different vendor arrays in a more automated fashion."

"It would be better if there were an option to incorporate the NVMe feature alongside other storage tiers. Currently, the system operates on Autotier but can manually peer and mix different types of drives, such as SAS and SATA drives."

"I cannot think of a specific area that needs improvement."

"Previously, the [HPE] 3PAR [storage array] gave us the ability to build on SSC or spindles. The Alletra doesn't allow for this."

"Long-distance, high-latency replication enhancements would be delightful to see in future versions."

More HPE Alletra Storage cons

"The features provided for SMB customers are limited."

"It's on the expensive side, as expected for a niche product."

"The speed could be improved."

"It would be nice if you could store file-based in the same box with the same technology."

"The Pure Storage Orchestrator is our biggest pain point at the moment. If we can have more say in future developments of feature sets that we will need to support for our use case, that would be pretty beneficial to us."

"We initially encountered challenges with the assembly process due to issues with the documentation required during setup, an area where Pure Storage needs improvement."

"I have not seen ROI."

"The technical support needs to improve. When we open a case, it is auto assigned to a support tech person. Nine out of ten times, we get an email right back saying that person is off until tomorrow. I cannot handle that. They just did this over the weekend to us, too. I had to call our rep and have them do something about it."

More Pure Storage FlashBlade cons

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"With VMware, we pay $300,000 annually."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"As far as the licensing costs, everything is included in the license."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"We pay approximately $50,000 USD per year in licensing fees."

More Pure FlashArray X NVMe pricing and cost advice

"Its pricing is very competitive."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

"It is fairly priced. It is in line with industry standard pricing and cost models."

"For us, its price is good."

"Overall, it was good. It had a good price per gigabyte."

"It is reasonably priced."

"So far, so good."

"There is a license. HPE Alletra uses a cloud-based model."

More HPE Alletra Storage pricing and cost advice

"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."

"Our licensing is renewed annually."

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."

"I understand that it is competitively priced compared to other brands."

"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."

"I rate the tool's pricing a seven to eight out of ten."

"The price could be cheaper."

More Pure Storage FlashBlade pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Government

Educational Organization

27%

Computer Software Company

12%

Financial Services Firm

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

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What is your experience regarding pricing and costs for HPE Alletra?

Scheduling a Proof of Concept to demonstrate ROI - Will be a well documented way to portray Alletra's performance, ju...

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What needs improvement with HPE Alletra?

I would say that maybe the user interface and experience could be improved. There are a few areas where enhancements ...

See all answers

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...

See all answers

What needs improvement with Pure Storage FlashBlade?

Its configuration should be easier. There should be easier language for the configuration.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 31% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

Dell PowerMax NVMe vs Pure FlashArray X NVMe

Compared 6% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 28% of the time

HPE Primera vs HPE Alletra Storage

Compared 14% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 9% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 8% of the time

IBM FlashSystem vs HPE Alletra Storage

Compared 6% of the time

More HPE Alletra Storage Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 21% of the time

VAST Data vs Pure Storage FlashBlade

Compared 11% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 10% of the time

NetApp AFF vs Pure Storage FlashBlade

Compared 2% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

April 2025

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Buyer's Guide

HPE Alletra Storage

April 2025

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Buyer's Guide

Pure Storage FlashBlade

April 2025

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage is designed for high-performance virtualization, data centers, and hyper-converged infrastructures, supporting applications with block storage and databases across sectors like healthcare and finance.

HPE Alletra Storage excels in delivering low-latency, high-I/O operations and data reduction capabilities. It integrates seamlessly with VMware and vCenter, handling large SQL databases and multiple virtual machines efficiently. Its features, such as NVMe drives and predictive analytics with InfoSight, offer a streamlined management experience. However, users seek improvements in NVMe tier integration, a more compact chassis design, and better energy efficiency. The operational efficiency is increased by reducing data provisioning time and enhancing storage performance for complex environments.

What are the key features of HPE Alletra Storage?

Seamless vCenter Integration: Enhances virtualization management.
High IOPS NVMe Drives: Delivers high-speed and low-latency access.
Deduplication & Replication: Increases storage efficiency and protection.
Cloud-like Models: Simplifies operations with intuitive management.
InfoSight Analytics: Provides predictive diagnostics and proactive problem-solving.

What benefits and ROI can users expect?

Reduced Provisioning Time: Accelerates deployment processes.
100% Data Availability: Ensures uninterrupted access to data.
Simplified Management: Streamlines storage operations and enhances satisfaction.
Reliability and Performance: Supports demanding applications with reliable performance.

In healthcare and financial industries, HPE Alletra Storage supports the storage of sensitive data and operations of critical applications, facilitating quick access to information and maintaining high availability. However, users recommend improvements in training resources, energy efficiency, and integration with backup solutions like Veeam to enhance implementation efficiency and cost management.

Hewlett Packard Enterprise

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

HPE Alletra Storage vs. Pure Storage FlashBlade

April 2025

Free Report: HPE Alletra Storage vs. Pure Storage FlashBlade

Find out what your peers are saying about HPE Alletra Storage vs. Pure Storage FlashBlade and other solutions. Updated: April 2025.

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