HPE Alletra Storage vs Pure Storage FlashBlade comparison

Hewlett Packard Enterprise and Pure Storage are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #5 with an average rating of 9.1, while Pure Storage is ranked #17 with an average rating of 9.0. Hewlett Packard Enterprise holds a 8.8% mindshare in AFS, compared to Pure Storage’s 1.8% mindshare. Additionally, 98% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 97% of Pure Storage users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Pure Storage FlashBlade and HPE Alletra Storage are advanced storage solutions catering to different user needs and preferences. Users are generally happier with the pricing and support of Pure Storage FlashBlade, but HPE Alletra Storage is recognized for its superior features and reliability, making it worth the additional cost.

Features: Pure Storage FlashBlade is valued for its seamless scalability, high performance, and efficient data management capabilities. HPE Alletra Storage is noted for its robust feature set that includes advanced data protection, integrated AI-driven management, and strong performance metrics. Differences lie in FlashBlade's emphasis on operational simplicity, while Alletra focuses on extensive feature integration and intelligent management.

Room for Improvement: Pure Storage FlashBlade users suggest enhancements in multi-protocol support and additional data protection options. HPE Alletra Storage users call for improvements in initial setup complexity and a more intuitive system for updates and management.

Ease of Deployment and Customer Service: Pure Storage FlashBlade is praised for its straightforward deployment process and responsive customer service. HPE Alletra Storage users experience a steeper learning curve during deployment but appreciate the comprehensive customer support once operational.

Pricing and ROI: Pure Storage FlashBlade offers competitive setup costs and good ROI as users benefit from predictable expenses and robust performance. HPE Alletra Storage has higher initial costs but delivers a solid ROI through its advanced capabilities and long-term reliability.

To learn more, read our detailed HPE Alletra Storage vs. Pure Storage FlashBlade Report (Updated: April 2025).

Buyer's Guide

HPE Alletra Storage vs. Pure Storage FlashBlade

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of HPE Alletra Storage is 8.8%, up from 0.3% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Lisa Whalen

System Engineer at University of Nebraska

Provides a cloud-like operation model on-prem for managing data infrastructure

I've always said I love that it's easy to use. At one point in time, we had a 3PAR. And with 3PAR, I always thought it was a little more difficult. There was so much more to maintaining it, setting it up, and everything. With the [HPE] Alletra [Storage], it's just easy. It's easy to provision space to use and to set up. InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on. Alletra provides a cloud-like operation model on-prem for managing data infrastructure. [HPE] Alletra [Storage] is very good for predicting problems and preventing them before they occur. InfoSight has really helped with that. I honestly don't have to look at it much. However, there's the alerting and everything that will tell us what's going on. That said, I check InfoSight every once in a while. [HPE Alletra Storage] reduced the time spent on storage provision. It's so much easier than the 3PAR. It's just so much easier. I don't spend time in there at all. The product improved our storage performance experience in terms of IOPS. Our end users that use the SAP environment were a little concerned at first. We said we were going to switch over from the 3PAR to the Alletra since they've always been more familiar with the 3PAR. However, when we moved them over, they noticed a performance increase.

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Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"It has benefited my organization because it has reduced time to insights."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The latency is good."

"The initial setup was extremely simple and straightforward."

"The solution is scalable."

"The solution is very straightforward to set up."

More Pure FlashArray X NVMe pros

"We have the most advanced HPE products available that we can monitor with the HP InfoSight feature, which enables us to check every metric, including bandwidth and latency, at a granular level. Alletra's mechanism is excellent and can handle multiple traffic sources. Anything is possible. Regarding your application, the IO behavior can be random, sequential, or a database. It serves web and e-commerce applications better."

"HPE Alletra Storage helps simplify storage operations, integrating with vCenter."

"The most valuable feature is the integration with vCenter with the HPE multi-storage plugin. That makes it more comfortable to use the storage with just a few clicks."

"It's easy to deploy and maintain and it's made everything faster."

"It's really easy to use."

"The most important feature is scalability, which enables us to rapidly scale without any disruptions. We can easily scale up to more arrays without stopping any services."

"It's got an integration with InfoSight."

"We now have much more storage and the uptime is very good."

More HPE Alletra Storage pros

"The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensures efficient replication and helps maintain our data centers' uptime."

"It helps simplify our storage, because the user interface is very simple and the installation is easy."

"FlashBlade offers low latency, high throughput, and seamless scalability."

"The product is scalable and easy to expand."

"The solution provides many controllers."

"It uses the same platform for connectivity so integration is seamless."

"We can capacity plan at a greater level than we used to."

"Among its most appealing features are its ease of handling and minimal maintenance requirements."

More Pure Storage FlashBlade pros

Cons

"Adding some functions to the product would be beneficial."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"The tool's portfolio is minimal. It is expensive."

"There is room for improvement in the pricing of the product."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"The software layer has to improve."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

More Pure FlashArray X NVMe cons

"Moving from Nimble to Alletra was a little difficult."

"I'd like to see a smaller chassis in the hybrid arrays."

"I would like to see some form of direct connect fiber channel options."

"They are starting to add more blocking tools. It's lacking natively, however, they seem to be adding in more."

"There can be more visibility and statistics for the customers to see. The customers would love to see AI."

"We had a good base with 3PAR, which we're replacing Alletra right now. However, the integration with DCCS could still use some work. It's in its infancy and needs more features."

"I would say that maybe the user interface and experience could be improved."

"The solution could improve the upgrades. In Brazil, it's difficult. The price is very high and it is not an easy process."

More HPE Alletra Storage cons

"The features provided for SMB customers are limited."

"I would like to see more deduplication."

"I would like to see more monitoring capability included in the next release of this solution."

"The feature that we're waiting on is better integration with the cell services."

"The Pure Storage Orchestrator is our biggest pain point at the moment. If we can have more say in future developments of feature sets that we will need to support for our use case, that would be pretty beneficial to us."

"Its configuration should be easier."

"We haven't been able to use much of the cloud area of Pure Storage. We have a storage server and it would be better if it could integrate with other cloud features of this solution."

"Recently, while upgrading the version code, one of the controllers failed. Replacing the controller took between 14 to 20 days."

More Pure Storage FlashBlade cons

Pricing and Cost Advice

"Our licensing fees are $500,000+ USD."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"As far as the licensing costs, everything is included in the license."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The licensing is on a yearly basis."

More Pure FlashArray X NVMe pricing and cost advice

"It is fairly priced. It is in line with industry standard pricing and cost models."

"Its pricing is very competitive."

"Overall, it was good. It had a good price per gigabyte."

"It is reasonably priced."

"HPE was a clear winner on price per terabyte. It was very smooth."

"For us, its price is good."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

"So far, so good."

More HPE Alletra Storage pricing and cost advice

"I rate the tool's pricing a seven to eight out of ten."

"In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"The product is very expensive."

"I understand that it is competitively priced compared to other brands."

"Our licensing is renewed annually."

"Our customers have seen a reduction in TCO."

"Licensing fees are paid yearly."

More Pure Storage FlashBlade pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Government

Educational Organization

31%

Computer Software Company

12%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

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What is your experience regarding pricing and costs for HPE Alletra?

Scheduling a Proof of Concept to demonstrate ROI - Will be a well documented way to portray Alletra's performance, ju...

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What needs improvement with HPE Alletra?

I would say that maybe the user interface and experience could be improved. There are a few areas where enhancements ...

See all answers

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...

See all answers

What needs improvement with Pure Storage FlashBlade?

Its configuration should be easier. There should be easier language for the configuration.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 32% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

Dell PowerMax NVMe vs Pure FlashArray X NVMe

Compared 6% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 29% of the time

HPE Primera vs HPE Alletra Storage

Compared 15% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 9% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 8% of the time

IBM FlashSystem vs HPE Alletra Storage

Compared 6% of the time

More HPE Alletra Storage Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 21% of the time

VAST Data vs Pure Storage FlashBlade

Compared 12% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 11% of the time

NetApp AFF vs Pure Storage FlashBlade

Compared 2% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

April 2025

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Buyer's Guide

HPE Alletra Storage

April 2025

Download HPE Alletra Storage product report

Buyer's Guide

Pure Storage FlashBlade

April 2025

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage is designed for high-performance virtualization, data centers, and hyper-converged infrastructures, supporting applications with block storage and databases across sectors like healthcare and finance.

HPE Alletra Storage excels in delivering low-latency, high-I/O operations and data reduction capabilities. It integrates seamlessly with VMware and vCenter, handling large SQL databases and multiple virtual machines efficiently. Its features, such as NVMe drives and predictive analytics with InfoSight, offer a streamlined management experience. However, users seek improvements in NVMe tier integration, a more compact chassis design, and better energy efficiency. The operational efficiency is increased by reducing data provisioning time and enhancing storage performance for complex environments.

What are the key features of HPE Alletra Storage?

Seamless vCenter Integration: Enhances virtualization management.
High IOPS NVMe Drives: Delivers high-speed and low-latency access.
Deduplication & Replication: Increases storage efficiency and protection.
Cloud-like Models: Simplifies operations with intuitive management.
InfoSight Analytics: Provides predictive diagnostics and proactive problem-solving.

What benefits and ROI can users expect?

Reduced Provisioning Time: Accelerates deployment processes.
100% Data Availability: Ensures uninterrupted access to data.
Simplified Management: Streamlines storage operations and enhances satisfaction.
Reliability and Performance: Supports demanding applications with reliable performance.

In healthcare and financial industries, HPE Alletra Storage supports the storage of sensitive data and operations of critical applications, facilitating quick access to information and maintaining high availability. However, users recommend improvements in training resources, energy efficiency, and integration with backup solutions like Veeam to enhance implementation efficiency and cost management.

Hewlett Packard Enterprise

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

HPE Alletra Storage vs. Pure Storage FlashBlade

April 2025

Free Report: HPE Alletra Storage vs. Pure Storage FlashBlade

Find out what your peers are saying about HPE Alletra Storage vs. Pure Storage FlashBlade and other solutions. Updated: April 2025.

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