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Informatica Intelligent Data Management Cloud (IDMC) vs SAS Viya Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Integration
2nd
Ranking in Data Quality
1st
Ranking in Data Governance
3rd
Ranking in Data Management Platforms (DMP)
2nd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Business Process Management (BPM) (5th), Business-to-Business Middleware (2nd), API Management (6th), Cloud Data Integration (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (4th), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
SAS Viya Platform
Ranking in Data Integration
46th
Ranking in Data Quality
21st
Ranking in Data Governance
28th
Ranking in Data Management Platforms (DMP)
8th
Average Rating
8.0
Reviews Sentiment
5.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the Data Management Platforms (DMP) category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 10.1%, down from 19.6% compared to the previous year. The mindshare of SAS Viya Platform is 2.7%. It is calculated based on PeerSpot user engagement data.
Data Management Platforms (DMP) Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)10.1%
SAS Viya Platform2.7%
Other87.2%
Data Management Platforms (DMP)
 

Featured Reviews

Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
KK
Assistant Manager Data Analytics (WFM) at Johari Digital Healthcare Limited
Modern analytics has transformed large data into faster insights and streamlined reporting
There are some areas of improvement I would mention regarding SAS Viya Platform. New users may find it complex initially, as its learning curve can be steep. Understanding CAS and different components is very challenging for a new user. The cost is also quite high; SAS Viya Platform via SaaS can be expensive compared to some open-source or other cloud alternatives. There are also some limitations in Visual Analytics. While it is easy to use, it could be more flexible compared to Power BI or Tableau. These are the main improvement areas where SAS Viya Platform should focus. I would add some additional pointers about needed improvements in SAS Viya Platform. Regarding customer support, it is good, but the response time for complex issues can sometimes be slower than expected. The documentation and learning resources are not very beginner-friendly, making it challenging for beginners to navigate. Regarding integration, it could be smoother with Databricks, Snowflake, and Power BI, but it is more complex than it should be. Since updates are automatic, users are sometimes not fully aware of changes or new features that are being updated, as compared to Power BI, which publishes updates on its website. SAS Viya Platform should work on these aspects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall product management, flexibility, intuitiveness and governance."
"The interface has a great look and feel, and the functionality is so easy."
"The features for data quality, data cataloging, and UI are excellent."
"The most valuable features of Informatica MDM are it is cloud-enabled and has all the elements that are supposed to have in terms of MDM as a solution. All the features that are there. It is very well-integrated with any of the SAP and non-SAP applications. It is quite user-friendly. The user experience that you receive in Informatica MDM is quite good."
"The tool does give a good ROI."
"It's probably one of the leading lights in ETL."
"Regarding the features, the dashboards related to data quality profiling are the most powerful tool that we are using, and the integration between EDC and the data quality is very important."
"Informatica MDM has a defined data model we can customize with user and developer options."
"Eliminating the need for separate visualization tools has greatly affected my team's workflow because it is just one integrated tool, one integrated platform."
"Using SAS Viya Platform, I saw approximately a thirty to forty percent reduction in data processing time due to CAS in-memory computing, and I also reduced manual reporting efforts by approximately forty to fifty percent through automation and self-service dashboards, which definitely saved resources for my organization."
 

Cons

"The integration could be a bit better. The process is something new."
"There is room for improvement in the Data Marketplace aspect."
"Enhancements on the UI front, such as multiple templates and improved grid views, would be beneficial."
"Connectivity could be improved, it can be a little slow."
"The integration with other data management tools can be enhanced. For instance, there is no integration with tools like Collibra or Hubview."
"I would like to see more API integration to have the capability to build a report using other third party reporting tools to streamline the operation."
"This is a costly solution. We have several customers who evaluate it but then look for other solutions because of the cost. At present, Informatica MDM comes as an on-premises or cloud-based solution. I would like to see them offer a SaaS-based MDM model. I think they are working on it."
"If you have to build an entire architecture, or when you compare from end-to-end, and multiple systems will be involved, then the performance of Informatica Intelligent Cloud Services needs improvement because connectivity issues in a complex system affect the performance."
"The cost is also quite high; SAS Viya Platform via SaaS can be expensive compared to some open-source or other cloud alternatives."
"I would advise others looking into using SAS Viya Platform to go ahead if their budget allows."
 

Pricing and Cost Advice

"A yearly subscription is paid based on the number of people using the solution. Price-wise, it falls under the medium range since it is neither very costly nor too cheap."
"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."
"It's an expensive solution."
"Informatica MDM's pricetag should come down. They have to cut some costs."
"I rate the product's pricing a seven on a scale of one to ten, where one is the lowest price and ten is the highest price."
"It's a very expensive solution"
"The price is high, but the competitors are even higher, like Collibra."
"Its pricing model can be improved."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
10%
Computer Software Company
7%
Retailer
6%
Construction Company
42%
Healthcare Company
11%
Comms Service Provider
5%
Transportation Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What is your experience regarding pricing and costs for SAS Viya Platform?
My experience with pricing, setup cost, and licensing for SAS Viya Platform was smooth. I did not have any hiccups, and I do not have a say on the pricing.
What needs improvement with SAS Viya Platform?
I cannot think of any improvements for SAS Viya Platform from the top of my head, although users might have suggestions. I would add that some users need more training in SAS and SAS Viya Platform....
What is your primary use case for SAS Viya Platform?
My main use case for SAS Viya Platform is analytics on risk adjustment in the healthcare field. One of the specific examples of how I use SAS Viya Platform for risk adjustment analytics in healthca...
 

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Information Not Available
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