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Informatica Intelligent Data Management Cloud (IDMC) vs Stibo STEP MDM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Cloud Master Data Management (MDM) Solutions
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (4th), Data Quality (1st), Business Process Management (BPM) (9th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Stibo STEP MDM
Ranking in Cloud Master Data Management (MDM) Solutions
4th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Cloud Master Data Management (MDM) Solutions category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 25.9%, down from 34.9% compared to the previous year. The mindshare of Stibo STEP MDM is 8.6%, up from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Master Data Management (MDM) Solutions
 

Featured Reviews

Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.
RahulSoni - PeerSpot reviewer
Modular design, product-based MDM and easy to setup
Stibo is a great product if you want to utilize it in product-based MDM. Customer-base, they are still growing, but product-base is fine because every single time you have to create hierarchies in the product and not care about all the other stuff. But the major thing is the hierarchy, at which particular type that product is and what that product does, how it looks, what is the catalog, what are the relationships with other stuff. So, from that note, Stibo is great. Around 20 to 25 people were there when I was on a particular project. I knew around 20 to 25 people who knew Stibo MDM and were part of it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I do find Informatica Data Quality is stable. It generally maintains a high level of reliability and stability, making it an asset."
"The most valuable feature of Informatica Axon has been the data marketplace."
"The interface has a great look and feel, and the functionality is so easy."
"The match and merge functionality is invaluable for discovering golden master data records."
"The user interface which is very easy to use if we have any problems to solve."
"The solution is straightforward."
"In the latest version, I like the outlay of the business roles creation. I like seeing that visualization as you're building it, as opposed to going through metatables or XML mappings. We liked that piece, and it makes it more intuitive for the business."
"Address Doctor gives an accurate combination of information provided with a level of returned threshold value."
"It's very user friendly, and we can do everything in one place."
"It's powerful and it's stable."
"The match engine is very good and the BPM solution is very good as well."
"The second feature I love is its modular design, where you can create a certain number of entities and create hierarchical entities."
"Data profiling allows us to recognize values from our upstream applications. It helps us place limits on the creation of new data domains to organize the ecosystem. The golden record, crucial for downstream applications, ensures data integrity and consistency."
 

Cons

"The solution is quite expensive."
"The pricing model is problematic."
"Informatica's support understands the solution, but they lack the experience we need for our use case. That was one thing that we prioritized when we started searching for this kind of solution."
"The customer servive and support could be faster. There is a slow turnaround."
"I think everything related to the APIs and the manageability of the APIs in Informatica MDM are areas where improvements are required."
"It could be improved by including a buffer that saves data when there is a connectivity issue."
"The initial setup was not very straightforward. Not complex, but not very simple either."
"It can be improved in terms of performance and execution. I'm expecting better performance. It currently has some restrictions in terms of execution. For example, if we want to run it in the command mode and execute it, there are some restrictions, and we are facing some issues with a huge volume of data. These restrictions are not there in Informatica PowerCenter because we are able to execute a huge volume of data, and there are more ways to execute it."
"The initial setup is complex."
"The customer service and support were a little adamant about giving workarounds rather than accepting that something was not working correctly."
"There is scope for improvement with regard to the UI."
"The search feature for searching internal records could be improved."
"The analytics module can be improved. It is a self-service solution for creating new reports and submitting visions to bring more data to the CEO table."
 

Pricing and Cost Advice

"Informatica MDM's pricing is not cheap but comparable to other vendors."
"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."
"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."
"I have heard from customers that the product comes with a huge license cost."
"Informatica MDM's pricetag should come down. They have to cut some costs."
"Informatica is very expensive."
"We have licenses, and we are provided with certain particular services in the solution."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
11%
Manufacturing Company
10%
Insurance Company
7%
Manufacturing Company
18%
Computer Software Company
14%
Retailer
11%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What needs improvement with Stibo STEP MDM?
Stibo needs to make it way much more efficient in the integration of the data. When you insert data, if you're not utilizing StepXML, the data load will take a lot of time. They can utilize direct ...
What is your primary use case for Stibo STEP MDM?
Our use case is based on the master data profile for customers and certain regulatory instances specific to Brazil. We used Stibo STEP MDM to create and manage the records for these datasets.
 

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Sears Canada, Best Buy, Oriental Trading
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Stibo STEP MDM and other solutions. Updated: July 2025.
865,164 professionals have used our research since 2012.