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Kemp LoadMaster vs Microsoft Azure Application Gateway comparison

Progress Software and Microsoft are both solutions in the Application Delivery Controllers (ADC) category. Progress Software is ranked #9 with an average rating of 8.5, while Microsoft is ranked #4 with an average rating of 7.6. Additionally, 98% of Progress Software users are willing to recommend the solution, compared to 80% of Microsoft users who would recommend it.
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Cloudflare
Read 77 Cloudflare reviews
  • 37,802 Views
  • 5,670 Comparison Views
96% willing to recommend
Kemp LoadMaster
Read 50 Kemp LoadMaster reviews
  • 2,756 Views
  • 2,425 Comparison Views
98% willing to recommend
Microsoft Azure Application...
Read 50 Microsoft Azure Application Gateway reviews
  • 6,806 Views
  • 2,178 Comparison Views
80% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 17, 2024

Kemp LoadMaster and Microsoft Azure Application Gateway are both key players in the load balancing market, with Kemp LoadMaster having an advantage in pricing and support.

Features: Kemp LoadMaster offers ease of use with ready-made templates and stable deployment options, making it a practical choice for straightforward setups. Its geo-redundancy and capability to support crucial Microsoft applications like Exchange, Lync, and SharePoint are significant advantages. The integrated security features, including WAF and IPS, enhance its overall value. Microsoft Azure Application Gateway's strengths lie in its cloud-native features, automatic scaling, and advanced WAF options, with seamless integration into other Microsoft services, making it suitable for Azure-centric businesses.

Room for Improvement: Kemp LoadMaster users suggest enhancements in its GUI, SNMP and RESTCONF management, and advanced logging features. There is also a call for more comprehensive documentation and broader support for business applications. Microsoft Azure Application Gateway could benefit from improved configuration flexibility, scalability, and support for protocols beyond HTTP/HTTPS. Customers also seek more competitive pricing models, enhanced security features, and better integration with Service Mesh and Disaster Recovery options.

Ease of Deployment and Customer Service: Kemp LoadMaster is known for providing reliable support with quick response times and is commonly used in on-premises and private cloud environments. Microsoft Azure Application Gateway, being a primarily cloud-based solution, is best suited for public and hybrid cloud deployments, offering decent support but sometimes lacking the hands-on assistance available with Kemp.

Pricing and ROI: Kemp LoadMaster is celebrated for its competitive pricing, high ROI due to simplicity and stability, and accessible evaluation through free trials and flexible licensing. Microsoft Azure Application Gateway's pay-as-you-go model can be cost-effective for scalable demands, but the varied pricing based on usage can lead to higher cumulative costs.

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To learn more, read our detailed Kemp LoadMaster vs. Microsoft Azure Application Gateway Report (Updated: December 2025).
Buyer's Guide
Kemp LoadMaster vs. Microsoft Azure Application Gateway
December 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Cloudflare users experienced increased performance, security, and cost-effectiveness, leading to improved loyalty and revenue despite difficult ROI calculations.
Sentiment score
7.4
Kemp LoadMaster is a cost-effective solution that enhances efficiency, security, and offers significant returns quickly in various industries.
Sentiment score
6.1
Microsoft Azure Application Gateway enhances cost-control and efficiency, offering 30-40% savings and reducing staffing needs, despite cost assessment challenges.
For the small project I was working on, using the basic tier provided a huge improvement at zero cost.
Wellington Malagutti
Security Specialist at a tech services company with 1,001-5,000 employees
In terms of return on investment with Cloudflare, it costs my time to set them up, but basically once they're set up, it's done.
Herb Angle
Owner at Hga consulting
For more quotes and insights, download the Cloudflare report
No quotes available
For more quotes and insights, download the Kemp LoadMaster report
Microsoft Azure Application Gateway significantly impacts our cost savings while maintaining higher performance.
Bonieber Orofeo
IT Manager at Chong Hua Hospital
If we can use a shared resource, then the return on investment is really nice.
reviewer5599486
Cloud Specialist at a tech services company with 10,001+ employees
We have seen a return on investment in terms of time-saving and cost-saving by not creating our own infrastructure.
Shehzad Ali
Information Security and Compliance Officer at Carnation
For more quotes and insights, download the Microsoft Azure Application Gateway report
Wellington Malagutti - PeerSpot reviewer
HA
Bonieber Orofeo - PeerSpot reviewer
SS
Shehzad Ali - PeerSpot reviewer
 

Customer Service

Sentiment score
7.0
Cloudflare's customer service is quick, but technical support feedback is mixed, with improvement needed in responsiveness and detailed assistance.
Sentiment score
8.8
Kemp LoadMaster support is highly rated for its knowledgeable, efficient team offering quick issue resolution and comprehensive online resources.
Sentiment score
6.4
Microsoft Azure Application Gateway's customer service is praised for responsiveness but criticized for delays and varying technical expertise.
Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model.
reviewer1245303
Senior Consultant CDN at a comms service provider with 10,001+ employees
I would rate the technical support with Cloudflare as excellent every time I've had to call them.
Herb Angle
Owner at Hga consulting
I have primarily worked not with the tool's customer support but with the product's sales engineers and technical sales engineers, who seem to know their stuff.
reviewer2541525
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
For more quotes and insights, download the Cloudflare report
We have not received technical support from Kemp LoadMaster without a license.
IshtiaqKhalil
Information Security Engineer at BOK
For more quotes and insights, download the Kemp LoadMaster report
I would say they provide the best support for Application Gateway because they own the product, so their support is top-notch.
reviewer5599486
Cloud Specialist at a tech services company with 10,001+ employees
There is room for improvement, specifically in paid support, by providing more direct contact.
Shehzad Ali
Information Security and Compliance Officer at Carnation
I would rate Microsoft support as good because they have a very skilled technical support team in the background
DevenderVannela
Cloud Head at White-Spunner & Associates
For more quotes and insights, download the Microsoft Azure Application Gateway report
reviewer1245303 - PeerSpot reviewer
HA
reviewer2541525 - PeerSpot reviewerIshtiaqKhalil - PeerSpot reviewer
SS
Shehzad Ali - PeerSpot reviewerDevenderVannela - PeerSpot reviewer
 

Scalability Issues

Sentiment score
8.1
Users praise Cloudflare for seamless scalability, effective traffic management, easy upgrades, and robust global infrastructure without disruptions.
Sentiment score
8.2
Kemp LoadMaster is highly scalable, supporting smooth upgrades and adaptable licensing for both small and large enterprises.
Sentiment score
7.4
Microsoft Azure Application Gateway is praised for scalability and features, despite some challenges and integration flexibility with cloud platforms.
It is a SaaS tool, but the fact that they have workloads deployed across the world proves that it is a highly scalable tool.
reviewer2541525
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
The tool offers very good performance, even during high-traffic periods.
Carlos Alam Hernandez Baruch
Engineer at SITMEXICO
I rate the solution’s scalability an eight out of ten.
Prajith Chowthee
Independent Consultant at Unaikui
For more quotes and insights, download the Cloudflare report
Kemp LoadMaster is a scalable solution.
IshtiaqKhalil
Information Security Engineer at BOK
For more quotes and insights, download the Kemp LoadMaster report
Microsoft Azure Application Gateway is a very scalable product.
Bonieber Orofeo
IT Manager at Chong Hua Hospital
It has the autoscaling feature, so there is not much concern around performance; it can scale significantly.
reviewer5599486
Cloud Specialist at a tech services company with 10,001+ employees
Microsoft Azure Application Gateway is a scalable solution.
DevenderVannela
Cloud Head at White-Spunner & Associates
For more quotes and insights, download the Microsoft Azure Application Gateway report
reviewer2541525 - PeerSpot reviewerCarlos Alam Hernandez Baruch - PeerSpot reviewer
PC
IshtiaqKhalil - PeerSpot reviewerBonieber Orofeo - PeerSpot reviewer
SS
DevenderVannela - PeerSpot reviewer
 

Stability Issues

Sentiment score
7.6
Cloudflare is highly rated for stability and uptime, with few past issues, especially on higher-tier plans.
Sentiment score
8.7
Kemp LoadMaster is praised for its stability, reliability, high availability, and effective server load management with minimal downtime.
Sentiment score
7.6
Microsoft Azure Application Gateway is seen as stable and reliable, with most users rating it highly despite some configuration challenges.
I rate the solution’s stability an eight out of ten.
Prajith Chowthee
Independent Consultant at Unaikui
The service is very stable with no impacts during high-traffic periods.
Carlos Alam Hernandez Baruch
Engineer at SITMEXICO
For more quotes and insights, download the Cloudflare report
With the license purchase afterwards, if it expires, it begins dropping the HTTP traffic, also the DNS traffic.
IshtiaqKhalil
Information Security Engineer at BOK
For more quotes and insights, download the Kemp LoadMaster report
We have been using it for the past two to three years, and there have been good results with no problems so far.
reviewer5599486
Cloud Specialist at a tech services company with 10,001+ employees
The stability is good, and except for a few instances, I don't see the non-availability of Azure Cloud services.
DevenderVannela
Cloud Head at White-Spunner & Associates
For more quotes and insights, download the Microsoft Azure Application Gateway report
PC
Carlos Alam Hernandez Baruch - PeerSpot reviewerIshtiaqKhalil - PeerSpot reviewer
SS
DevenderVannela - PeerSpot reviewer
 

Room For Improvement

Enhancements needed in Cloudflare: analytics, CDN latency, API integration, user support, DNS, pricing, documentation, server coverage, WAF, and cache.
Kemp LoadMaster needs UI, security, documentation enhancements, improved monitoring, automation, analytics, and better cloud integration.
Microsoft Azure Application Gateway struggles with high costs, complexity, poor integration, limited features, and insufficient support and documentation.
Despite these challenges, overall, Cloudflare remains the preferred solution compared to Azure, AWS CloudFront, and Google Cloud Armor.
Bilal Mujahid
Managed Services Manager at Adapture Technology Group
Areas like how assessment, discovery, and payload are dealt with and how it all comes into your organization can be considered when trying to make suggestions to Cloudflare for improvements.
Darryl Wethington
Senior Cloud Solution Architect at Integrated Technology Solution Group (ITSG)
There are some performance considerations when it comes to dynamic content that involves fetching data from databases or using APIs.
Animesh.Kumar
Senior Solutions Architect at Think Power Solutions
For more quotes and insights, download the Cloudflare report
After that, they said if it was good, we could purchase the license, and while we found it very good, the license cost was too high.
IshtiaqKhalil
Information Security Engineer at BOK
For more quotes and insights, download the Kemp LoadMaster report
One feature I mentioned is the support for non-HTTPS protocols such as TCP, which could allow one endpoint for all kinds of protocols.
reviewer5599486
Cloud Specialist at a tech services company with 10,001+ employees
There is room for improvement in terms of support, such as assigning agents directly for more straightforward engagement.
Shehzad Ali
Information Security and Compliance Officer at Carnation
In future releases of Microsoft Azure Application Gateway, I would like to see more AI functionalities and a better dashboard as well as some customizations.
Bonieber Orofeo
IT Manager at Chong Hua Hospital
For more quotes and insights, download the Microsoft Azure Application Gateway report
Bilal Mujahid - PeerSpot reviewer
DW
Animesh.Kumar - PeerSpot reviewerIshtiaqKhalil - PeerSpot reviewer
SS
Shehzad Ali - PeerSpot reviewerBonieber Orofeo - PeerSpot reviewer
 

Setup Cost

Cloudflare offers scalable pricing, from free to enterprise plans, providing significant value especially for mid-sized companies.
Kemp LoadMaster offers flexible, cost-effective licensing and setup with positive user feedback and a 30-day free trial.
Microsoft Azure Application Gateway's pricing is seen as both expensive and competitive, depending on features and integration benefits.
I find it to be cheap.
Carlos Alam Hernandez Baruch
Engineer at SITMEXICO
I rate the product’s pricing a five out of ten, where one is cheap, and ten is expensive.
Animesh.Kumar
Senior Solutions Architect at Think Power Solutions
The tool is a premium product, so it is very expensive.
reviewer2541525
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
For more quotes and insights, download the Cloudflare report
No quotes available
For more quotes and insights, download the Kemp LoadMaster report
We would prefer to have it cheaper, but it is still expensive.
reviewer5599486
Cloud Specialist at a tech services company with 10,001+ employees
Azure solutions are quite expensive.
Shehzad Ali
Information Security and Compliance Officer at Carnation
When it comes to pricing for Microsoft Azure Application Gateway, I would rate it a seven out of ten.
Bonieber Orofeo
IT Manager at Chong Hua Hospital
For more quotes and insights, download the Microsoft Azure Application Gateway report
Carlos Alam Hernandez Baruch - PeerSpot reviewerAnimesh.Kumar - PeerSpot reviewerreviewer2541525 - PeerSpot reviewer
SS
Shehzad Ali - PeerSpot reviewerBonieber Orofeo - PeerSpot reviewer
 

Valuable Features

Cloudflare enhances performance and security with CDN caching, DDoS protection, and an easy-to-use dashboard, benefiting many users.
Kemp LoadMaster offers ease of use, security features, Azure integration, and cost-effective load balancing for Microsoft applications.
Microsoft Azure Application Gateway enhances traffic control and security with features like URL routing, autoscaling, and customizable policies.
The most valuable features of the solution are performance and security.
Darryl Wethington
Senior Cloud Solution Architect at Integrated Technology Solution Group (ITSG)
Techniques like minification and image compression reduce the size of assets, leading to better performance and faster user load times.
Animesh.Kumar
Senior Solutions Architect at Think Power Solutions
The solution has been able to compare it to the market, and I think the product has taken great strides in automating quite a bit of things, and they use a lot of AI.
reviewer2541525
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
For more quotes and insights, download the Cloudflare report
We had some issues in patching management, so we deployed this product for virtual patching, the IPS rule, and it gives us very good results because we have very critical servers.
IshtiaqKhalil
Information Security Engineer at BOK
For more quotes and insights, download the Kemp LoadMaster report
We are using it for some of the security features for our applications, particularly for securing traffic in transit with SSL.
Shehzad Ali
Information Security and Compliance Officer at Carnation
The Web Application Firewall (WAF) in Microsoft Azure Application Gateway has been very effective in protecting applications from security threats.
Bonieber Orofeo
IT Manager at Chong Hua Hospital
The gateway's Web Application Firewall feature enhances security as it is the first entry point to your network from the outside world.
DevenderVannela
Cloud Head at White-Spunner & Associates
For more quotes and insights, download the Microsoft Azure Application Gateway report
DW
Animesh.Kumar - PeerSpot reviewerreviewer2541525 - PeerSpot reviewerIshtiaqKhalil - PeerSpot reviewerShehzad Ali - PeerSpot reviewerBonieber Orofeo - PeerSpot reviewerDevenderVannela - PeerSpot reviewer
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
77
Ranking in other categories
CDN (1st), WAN Optimization (4th), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Domain Name System (DNS) Security (5th), Cloud Security Posture Management (CSPM) (12th)
Kemp LoadMaster
Average Rating
9.4
Reviews Sentiment
7.7
Number of Reviews
50
Ranking in other categories
Application Delivery Controllers (ADC) (9th), Web Application Firewall (WAF) (20th), Distributed Denial-of-Service (DDoS) Protection (18th)
Microsoft Azure Application...
Average Rating
7.4
Reviews Sentiment
6.8
Number of Reviews
50
Ranking in other categories
Application Delivery Controllers (ADC) (4th), Web Application Firewall (WAF) (5th)
 

Featured Reviews

HA
Herb Angle
Owner at Hga consulting
Has helped manage client domains with streamlined access control and threat visibility
I don't know what areas could be improved with Cloudflare WAF; Cloudflare is constantly improving and adding features to their feature set. They're doing a good job, and as far as DNS and support for any domains that I create or my clients create, it's mandatory for me to make sure that they have Cloudflare as their DNS provider. The Cloudflare load balancing capability hasn't really helped in enhancing my website's uptime and resiliency because we don't really get that much traffic; it's mostly remote users, and web hosting is done by a web hosting service. It doesn't pay to try to host your own website.
Read full review
IshtiaqKhalil - PeerSpot reviewer
IshtiaqKhalil
Information Security Engineer at BOK
Displays flexible, user-friendly interface with minor licensing challenges
The product could be improved with a more intuitive interface for complex configurations and more advanced analytics. Additionally, enhanced security features, like a more robust Web Application Firewall, and stronger APIs for better automation would be beneficial. Overall, the main areas for improvement are in strengthening the advanced features to better meet the demands of large-scale enterprise environments. key features for the next release should focus on three areas. First, an enhanced, next-generation security suite with a more powerful Web Application Firewall (WAF) and integrated bot protection. Second, more advanced and customizable analytics dashboards to provide deeper insights into application performance. Finally, greater support for modern, cloud-native environments, including better APIs for automation and seamless hybrid-cloud traffic management
Read full review
SS
reviewer5599486
Cloud Specialist at a tech services company with 10,001+ employees
Mutual TLS has secured our web services and now needs broader protocol support
The most valuable feature we have found in Microsoft Azure Application Gateway is mutual TLS. We find mutual TLS valuable because we can verify the client securely by setting up the trust certificate of the client, and also if we do it at the client side as well. This successfully develops mutual trust, ensuring that we know the client who is calling our service is a legitimate client. That is a very nice feature.Microsoft Azure Application Gateway has helped manage our traffic efficiently because we have many web services that we can put behind the same URL, and we can have different URLs with the same Application Gateway with a limited number of listeners. We can do host-based routing as well as URL-based routing or path-based routing. It supports both, so we can have even a single URL supporting many applications, or we can have different URLs for different applications respectively. We have both use cases.
Read full review
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
10%
Comms Service Provider
10%
Manufacturing Company
8%
Computer Software Company
13%
Manufacturing Company
9%
Government
8%
Financial Services Firm
8%
Computer Software Company
15%
Financial Services Firm
10%
Manufacturing Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise8
Large Enterprise25
By reviewers
Company SizeCount
Small Business24
Midsize Enterprise13
Large Enterprise16
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise6
Large Enterprise24
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
See all answers
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
See all answers
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
See all answers
What is your experience regarding pricing and costs for Kemp LoadMaster?
My primary advice is to carefully analyze your total cost of ownership (TCO) rather than just the initial purchase pr...
See all answers
What needs improvement with Kemp LoadMaster?
The product could be improved with a more intuitive interface for complex configurations and more advanced analytics....
See all answers
What is your primary use case for Kemp LoadMaster?
Our primary use case was traffic load balancing and distribution. The solution was essential for managing all inbound...
See all answers
What's the difference between Azure Front Door and Application Gateway?
We found Azure Front Door to be easily scaled and very stable. The implementation is very fast and Microsoft provides...
See all answers
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
See all answers
What do you like most about Microsoft Azure Application Gateway?
Application Gateway automatically redirects unwanted users and takes care of the security aspect. It also handles the...
See all answers
 

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Compared 11% of the time
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Product Reports

Buyer's Guide
Cloudflare
January 2026
Cloudflare reportDownload Cloudflare product report
Buyer's Guide
Kemp LoadMaster
December 2025
Kemp LoadMaster reportDownload Kemp LoadMaster product report
Buyer's Guide
Microsoft Azure Application Gateway
December 2025
Microsoft Azure Application Gateway reportDownload Microsoft Azure Application Gateway product report
 

Also Known As

Cloudflare DNS
LoadMaster Load Balancer
Azure Application Gateway, MS Azure Application Gateway
 

Overview

Cloudflare enhances web performance and security with features like CDN caching and DDoS mitigation while providing easy DNS management and intuitive setup through its user-friendly dashboard.

Cloudflare is recognized for its comprehensive web security and performance solutions. Speed improvements are achieved through caching mechanisms and DDoS protection, combining ease of DNS management with flexible page rules. The robust analytics and threat insight tools provide valuable data, assisted by a user-friendly dashboard allowing quick setup and configuration. An API offers dynamic DNS settings ensuring low latency and high performance across the globe.

What are Cloudflare's key features?
  • CDN Caching: Enhances website speed through content delivery network caching.
  • Web Application Firewall: Protects websites from online threats.
  • DDoS Mitigation: Shields against distributed denial-of-service attacks.
  • DNS Management: Offers easy-to-use and flexible domain management.
  • SSL Certificates: Ensures secure connections between users and servers.
  • Analytics: Provides insights with robust analytics tools.
What benefits and ROI should users evaluate?
  • Enhanced Security: Strengthening web security with DDoS and firewall protection.
  • Speed Improvement: Faster content delivery with CDN caching.
  • Operational Simplicity: Simplifies website optimization through a user-friendly interface.
  • Scalable Solutions: Scales with global reach, lowering latency for improved performance.
  • Cost Efficiency: Offers layers of valuable functionality with pricing options.

Cloudflare finds utility across industries for DNS management and defense mechanisms. Its content delivery network assures fast content distribution and fortified security. Businesses integrate features like web application firewalls, load balancing, end-to-end SSL, and zero trust to protect websites from cyber threats while ensuring resilience and reliable performance.

Cloudflare

Kemp LoadMaster is a powerful load balancing solution that also serves as a web application firewall. Its primary use case is load balancing and application load balancing, making it an ideal solution for organizations that must distribute traffic across multiple servers. Kemp's integration with an active directory for ESP usage, hosting/deployment of SSL certificates, and pricing are some of its most valuable features. 

Using Kemp has helped organizations mitigate cross-scripting vulnerabilities, cookie-related issues, and content security policy issues. It has also allowed them to handle everything with Kemp instead of working on each application individually.

Progress Software

Azure Application Gateway is a web traffic load balancer that enables you to manage traffic to your web applications. Traditional load balancers operate at the transport layer (OSI layer 4 - TCP and UDP) and route traffic based on source IP address and port, to a destination IP address and port.

To learn more about our solution, ask questions, and share feedback, join our Microsoft Security, Compliance and Identity Community.

Microsoft
 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
Kent County Council, KEMP, SMA Solar Technology AG, RT€ Player , Victrix (Quebec, Canada), Texas A&M, Macmillan Cancer Support, Cisco, Austin Bank
Lilly, AccuWeather, AIRFRANCE, Honeywell
Buyer's Guide
Kemp LoadMaster vs. Microsoft Azure Application Gateway
December 2025
Free Report: Kemp LoadMaster vs. Microsoft Azure Application Gateway
Find out what your peers are saying about Kemp LoadMaster vs. Microsoft Azure Application Gateway and other solutions. Updated: December 2025.
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