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Kemp LoadMaster vs Microsoft Azure Application Gateway comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 17, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
Cloudflare WAF offers quick ROI, crucial protection for e-commerce, saves bandwidth, and balances cost with valuable free features.
Sentiment score
7.4
Kemp LoadMaster is a cost-effective solution that enhances efficiency, security, and offers significant returns quickly in various industries.
Sentiment score
6.1
Microsoft Azure Application Gateway enhances ROI by reducing infrastructure costs, simplifying setup, and using cost management tools for accurate assessments.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
Owner at Hga consulting
Microsoft Azure Application Gateway significantly impacts our cost savings while maintaining higher performance.
IT Manager at Chong Hua Hospital
If we can use a shared resource, then the return on investment is really nice.
Cloud Specialist at a tech services company with 10,001+ employees
We have seen a return on investment in terms of time-saving and cost-saving by not creating our own infrastructure.
Information Security and Compliance Officer at Carnation
 

Customer Service

Sentiment score
6.3
Cloudflare WAF support is mixed; responsive for some, but Indian customers face call availability and administrative issues.
Sentiment score
8.8
Kemp LoadMaster support is highly rated for its knowledgeable, efficient team offering quick issue resolution and comprehensive online resources.
Sentiment score
6.4
Microsoft Azure Application Gateway support experiences vary; some praise expertise, while others criticize delays and inconsistent quality.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
Owner at Hga consulting
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
IT Manager at Amla Commerce
We have not received technical support from Kemp LoadMaster without a license.
Information Security Engineer at BOK
I would say they provide the best support for Application Gateway because they own the product, so their support is top-notch.
Cloud Specialist at a tech services company with 10,001+ employees
There is room for improvement, specifically in paid support, by providing more direct contact.
Information Security and Compliance Officer at Carnation
I would rate Microsoft support as good because they have a very skilled technical support team in the background
Cloud Head at White-Spunner & Associates
 

Scalability Issues

Sentiment score
7.7
Cloudflare Web Application Firewall offers impressive scalability and automated management, but additional features may incur costs for smaller organizations.
Sentiment score
8.2
Kemp LoadMaster is highly scalable, supporting smooth upgrades and adaptable licensing for both small and large enterprises.
Sentiment score
7.4
Microsoft Azure Application Gateway provides scalable solutions but has mixed reviews regarding cost and ease of scaling and upgrades.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
IT Manager at Amla Commerce
Kemp LoadMaster is a scalable solution.
Information Security Engineer at BOK
Microsoft Azure Application Gateway is a very scalable product.
IT Manager at Chong Hua Hospital
It has the autoscaling feature, so there is not much concern around performance; it can scale significantly.
Cloud Specialist at a tech services company with 10,001+ employees
Microsoft Azure Application Gateway is a scalable solution.
Cloud Head at White-Spunner & Associates
 

Stability Issues

Sentiment score
8.2
Cloudflare Web Application Firewall is praised for stability, high performance, effective protection, daily use, and minimal downtime.
Sentiment score
8.7
Kemp LoadMaster is praised for its stability, reliability, high availability, and effective server load management with minimal downtime.
Sentiment score
7.6
Microsoft Azure Application Gateway is stable and reliable, with high ratings, despite occasional issues due to misconfiguration.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
IT Manager at Amla Commerce
With the license purchase afterwards, if it expires, it begins dropping the HTTP traffic, also the DNS traffic.
Information Security Engineer at BOK
We have been using it for the past two to three years, and there have been good results with no problems so far.
Cloud Specialist at a tech services company with 10,001+ employees
The stability is good, and except for a few instances, I don't see the non-availability of Azure Cloud services.
Cloud Head at White-Spunner & Associates
 

Room For Improvement

Cloudflare WAF needs feature enhancements, better usability, improved support, advanced DDoS protection, and solutions for latency and alerts.
Kemp LoadMaster needs UI, security, documentation enhancements, improved monitoring, automation, analytics, and better cloud integration.
Microsoft Azure Application Gateway is criticized for high costs, complexity, lacking documentation, and needing improvements in security, scalability, and support.
The product can improve by having more multitenancy capability, which is currently not available.
Network Architect at a computer software company with 11-50 employees
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
Owner at Hga consulting
And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network.
CTO at PlayNirvana
After that, they said if it was good, we could purchase the license, and while we found it very good, the license cost was too high.
Information Security Engineer at BOK
One feature I mentioned is the support for non-HTTPS protocols such as TCP, which could allow one endpoint for all kinds of protocols.
Cloud Specialist at a tech services company with 10,001+ employees
There is room for improvement in terms of support, such as assigning agents directly for more straightforward engagement.
Information Security and Compliance Officer at Carnation
In future releases of Microsoft Azure Application Gateway, I would like to see more AI functionalities and a better dashboard as well as some customizations.
IT Manager at Chong Hua Hospital
 

Setup Cost

Cloudflare Web Application Firewall offers affordable, flexible pricing with no upfront costs, noted for competitiveness and included support services.
Kemp LoadMaster offers flexible, cost-effective licensing and setup with positive user feedback and a 30-day free trial.
Microsoft Azure Application Gateway's cost is debated; appreciated for scalability but potentially expensive with additional fees compared to AWS.
We would prefer to have it cheaper, but it is still expensive.
Cloud Specialist at a tech services company with 10,001+ employees
Azure solutions are quite expensive.
Information Security and Compliance Officer at Carnation
When it comes to pricing for Microsoft Azure Application Gateway, I would rate it a seven out of ten.
IT Manager at Chong Hua Hospital
 

Valuable Features

Cloudflare Web Application Firewall provides comprehensive security features, easy setup, scalability, and competitive pricing with praised performance and stability.
Kemp LoadMaster offers ease of use, security features, Azure integration, and cost-effective load balancing for Microsoft applications.
Microsoft Azure Application Gateway provides secure, efficient traffic management with integration, automation, and scalability benefits for straightforward application deployment.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
Network Architect at a computer software company with 11-50 employees
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
IT Manager at Amla Commerce
Cloudflare Web Application Firewall's advanced reporting and analytics tools add a layer that we're able to visualize and see before it actually hits the local firewall.
Owner at Hga consulting
We had some issues in patching management, so we deployed this product for virtual patching, the IPS rule, and it gives us very good results because we have very critical servers.
Information Security Engineer at BOK
We are using it for some of the security features for our applications, particularly for securing traffic in transit with SSL.
Information Security and Compliance Officer at Carnation
The Web Application Firewall (WAF) in Microsoft Azure Application Gateway has been very effective in protecting applications from security threats.
IT Manager at Chong Hua Hospital
The gateway's Web Application Firewall feature enhances security as it is the first entry point to your network from the outside world.
Cloud Head at White-Spunner & Associates
 

Categories and Ranking

Cloudflare Web Application ...
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Ranking in Web Application Firewall (WAF)
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
Kemp LoadMaster
Ranking in Web Application Firewall (WAF)
22nd
Average Rating
9.4
Reviews Sentiment
7.7
Number of Reviews
50
Ranking in other categories
Application Delivery Controllers (ADC) (10th), Distributed Denial-of-Service (DDoS) Protection (17th)
Microsoft Azure Application...
Ranking in Web Application Firewall (WAF)
5th
Average Rating
7.4
Reviews Sentiment
6.8
Number of Reviews
50
Ranking in other categories
Application Delivery Controllers (ADC) (4th)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
IshtiaqKhalil - PeerSpot reviewer
Information Security Engineer at BOK
Displays flexible, user-friendly interface with minor licensing challenges
The product could be improved with a more intuitive interface for complex configurations and more advanced analytics. Additionally, enhanced security features, like a more robust Web Application Firewall, and stronger APIs for better automation would be beneficial. Overall, the main areas for improvement are in strengthening the advanced features to better meet the demands of large-scale enterprise environments. key features for the next release should focus on three areas. First, an enhanced, next-generation security suite with a more powerful Web Application Firewall (WAF) and integrated bot protection. Second, more advanced and customizable analytics dashboards to provide deeper insights into application performance. Finally, greater support for modern, cloud-native environments, including better APIs for automation and seamless hybrid-cloud traffic management
SS
Cloud Specialist at a tech services company with 10,001+ employees
Mutual TLS has secured our web services and now needs broader protocol support
The most valuable feature we have found in Microsoft Azure Application Gateway is mutual TLS. We find mutual TLS valuable because we can verify the client securely by setting up the trust certificate of the client, and also if we do it at the client side as well. This successfully develops mutual trust, ensuring that we know the client who is calling our service is a legitimate client. That is a very nice feature.Microsoft Azure Application Gateway has helped manage our traffic efficiently because we have many web services that we can put behind the same URL, and we can have different URLs with the same Application Gateway with a limited number of listeners. We can do host-based routing as well as URL-based routing or path-based routing. It supports both, so we can have even a single URL supporting many applications, or we can have different URLs for different applications respectively. We have both use cases.
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
9%
Financial Services Firm
8%
Comms Service Provider
7%
Computer Software Company
12%
Manufacturing Company
9%
Financial Services Firm
7%
Government
7%
Computer Software Company
13%
Financial Services Firm
10%
Manufacturing Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business24
Midsize Enterprise13
Large Enterprise16
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise6
Large Enterprise24
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't really use the rule-based logic feature or utilize the WAF's ability to scale as a cloud-based service. I don...
What is your primary use case for Cloudflare Web Application Firewall?
I'm using Cloudflare Web Application Firewall on all my domains and any client domains I have; I set them up with a C...
What is your experience regarding pricing and costs for Kemp LoadMaster?
My primary advice is to carefully analyze your total cost of ownership (TCO) rather than just the initial purchase pr...
What needs improvement with Kemp LoadMaster?
The product could be improved with a more intuitive interface for complex configurations and more advanced analytics....
What is your primary use case for Kemp LoadMaster?
Our primary use case was traffic load balancing and distribution. The solution was essential for managing all inbound...
What's the difference between Azure Front Door and Application Gateway?
We found Azure Front Door to be easily scaled and very stable. The implementation is very fast and Microsoft provides...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about Microsoft Azure Application Gateway?
Application Gateway automatically redirects unwanted users and takes care of the security aspect. It also handles the...
 

Also Known As

Cloudflare WAF
LoadMaster Load Balancer
Azure Application Gateway, MS Azure Application Gateway
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
Kent County Council, KEMP, SMA Solar Technology AG, RT€ Player , Victrix (Quebec, Canada), Texas A&M, Macmillan Cancer Support, Cisco, Austin Bank
Lilly, AccuWeather, AIRFRANCE, Honeywell
Find out what your peers are saying about Kemp LoadMaster vs. Microsoft Azure Application Gateway and other solutions. Updated: January 2026.
882,744 professionals have used our research since 2012.