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Kemp LoadMaster vs Microsoft Azure Application Gateway comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 17, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Kemp LoadMaster
Ranking in Application Delivery Controllers (ADC)
9th
Average Rating
9.4
Reviews Sentiment
7.8
Number of Reviews
49
Ranking in other categories
No ranking in other categories
Microsoft Azure Application...
Ranking in Application Delivery Controllers (ADC)
3rd
Average Rating
7.4
Reviews Sentiment
6.9
Number of Reviews
48
Ranking in other categories
Web Application Firewall (WAF) (3rd)
 

Mindshare comparison

As of July 2025, in the Application Delivery Controllers (ADC) category, the mindshare of Kemp LoadMaster is 7.3%, up from 7.0% compared to the previous year. The mindshare of Microsoft Azure Application Gateway is 7.6%, down from 10.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Delivery Controllers (ADC)
 

Featured Reviews

PeterForster - PeerSpot reviewer
A highly stable and scalable load-balancing software that offers great technical support
My company is really happy with Kemp LoadMaster as a product. My company is also happy with the support we receive from Kemp LoadMaster. I want Kemp LoadMaster to provide users with better reporting capabilities in relation to TCP packets. In general, the connections that are present in the system require improvement. Feature-wise, Kemp LoadMaster has everything that our company's customers require. Kemp LoadMaster also has features that have supported our company's past projects.
Bonieber  Orofeo - PeerSpot reviewer
Application gateway optimizes performance and simplifies cloud transitions
There are a lot of things I appreciate about Microsoft Azure Application Gateway. Microsoft Azure Application Gateway is beneficial for us as it helps in publishing our website, providing us comfort when it comes to the availability of our applications. The autoscaling feature in Microsoft Azure Application Gateway is very obvious, and I have no issues with it; it is well planned and organized. Microsoft Azure Application Gateway impacts our cost savings while maintaining higher performance. The Web Application Firewall (WAF) in Microsoft Azure Application Gateway has been very effective in protecting applications from security threats. Microsoft Azure Application Gateway helps us manage our AI-driven applications by enabling faster transactions, improving our work.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Mitigates content security policy issues."
"Managing and maintaining multiple servers is done in a single place."
"Failover is seamless and our services are rock solid."
"With Kemp 360 Central, our customers get a nice overview of their Kemp products and an easy way to upgrade firmware on all devices from a single interface."
"The most valuable feature is the load balancing and allowing for high availability of our web services."
"The Global WAF has saved us more than one time from unwanted traffic."
"We are most impressed with the ease of use and great support."
"The security features are the most valuable features of this solution."
"I find Application Gateway’s WAF module valuable because it helps prevent layer 7 attacks."
"The security feature in all the layers of the application is the most valuable."
"We use the product in front-end and back-end applications to do the load balancing smartly."
"The product's initial setup phase was easy."
"Good customization; able to report and take action on alerts."
"It does an excellent job of load balancing."
"The solution's most valuable feature is an HTTP solution and SSL certificate. It is also easy to use."
"Azure Application Gateway's most valuable feature is ease of use. The configuration is straightforward. It isn't difficult to adjust the size of your instances in the settings. You can do that with a few clicks, and the configuration file is the same way. You can also set rules and policies with minimal time and effort."
 

Cons

"We have experienced at least one problem with stability, although it was fixed with an upgrade."
"To make it a perfect ten out of ten it would need better connection logging. If there is an active connection, that there is better logging. It should also have better management monitoring tools."
"Although Kemp is very user-friendly, it lacks a more custom configuration."
"The auth website of ESP is really lacking. It’s not responsive (mobile friendly) and the procedure of changing the website is difficult. We tend to avoid using pre-auth for that reason."
"They need to improve the UI environment. Currently, it's hard to navigate and use product."
"The cost of the GEO upgrade is not cost-prohibitive but it's something that would be a nice add-in, out of the box."
"The only thing that I miss is that the TMG server was giving me live information about who is connected and what is the request about."
"Some of the support documentation seems to make assumptions that the person installing or configuring is experienced with the product or concepts."
"The pricing of the solution is a bit high. The solution should offer different pricing systems."
"The solution should provide more security for certificate-based services so that we can implement more security on that."
"The increased security that we are considering is because of some of the things that the security team has brought to our attention. They have pointed out that we would most likely require a better web application firewall than Azure Application Gateway."
"For the first-time user, it is difficult to understand so the user-interface needs to be improved."
"Scalability can be an issue."
"Application Gateway’s limitation is that the private and the public endpoint cannot use the same port."
"The user interface could be better."
"The solution has many limitations. You cannot upgrade the VPN to the application gateway. So I started with version one, which has limited capabilities, and they provided version two. And unfortunately, I cannot upgrade from v one to v two like other services. So I have to decommission the version one and create a new one with version two. Also the version one was complex with the certificates uploading the SQL certificates."
 

Pricing and Cost Advice

"The Kemp LoadMaster is a tremendous value."
"Pricing for the perpetual licensing was fair to us for the features and ease of use we received."
"The costs for the Kemp Load Balancer solution are okay because, for a good product, you have to spend money."
"This is a cost-efficient product."
"Currently, no cost is involved with a virtual load balancer. They have used open source. We did not pay for software. We paid for the expertise. We are only paying the consulting charges, which are very reasonable, that is, around a thousand dollars."
"The setup cost and pricing plan is reasonable and will ultimately give you a worthy return."
"Less expensive than Citrix."
"Any decent product will cost money and if you want great support and a great product, then you will want to spend the money on it."
"It is not expensive."
"The solution is fairly priced."
"We use the tool's basic subscription. Its licensing costs are monthly."
"The solution is paid monthly. The solution is highly expensive."
"There is some additional cost, such as extended support."
"Microsoft Azure Application Gateway is a pretty affordable product. My company needs to make yearly payments towards the licensing costs of the solution. The additional costs apart from the licensing costs of the solution vary."
"I rate the price of Microsoft Azure Application Gateway an eight out of ten."
"The solution is cheaper than Imperva. I rate it four to five out of ten."
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Top Industries

By visitors reading reviews
Educational Organization
19%
Computer Software Company
14%
Financial Services Firm
7%
Government
6%
Computer Software Company
15%
Financial Services Firm
12%
Government
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Kemp LoadMaster?
Scalability-wise, I rate the solution a ten out of ten...I rate the technical support a ten out of ten...The initial setup of Kemp LoadMaster is very simple.
What is your experience regarding pricing and costs for Kemp LoadMaster?
LoadMaster is cheaper than some other solutions. It has a perpetual license, so it's a one-time cost.
What needs improvement with Kemp LoadMaster?
There are some challenges with updates on certain models that don't have a few features. The support team often takes a lot of time to provide resolutions for issues. Also, I could see more capabil...
What's the difference between Azure Front Door and Application Gateway?
We found Azure Front Door to be easily scaled and very stable. The implementation is very fast and Microsoft provides excellent support. Azure Front Door can quickly detect abnormalities before the...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft Azure Application Gateway web application firewall software was the better fit ...
What do you like most about Microsoft Azure Application Gateway?
Application Gateway automatically redirects unwanted users and takes care of the security aspect. It also handles the performance side of things, which is why we use it.
 

Also Known As

LoadMaster Load Balancer
Azure Application Gateway, MS Azure Application Gateway
 

Overview

 

Sample Customers

Kent County Council, KEMP, SMA Solar Technology AG, RT€ Player , Victrix (Quebec, Canada), Texas A&M, Macmillan Cancer Support, Cisco, Austin Bank
Lilly, AccuWeather, AIRFRANCE, Honeywell
Find out what your peers are saying about Kemp LoadMaster vs. Microsoft Azure Application Gateway and other solutions. Updated: July 2025.
861,524 professionals have used our research since 2012.