LeadSquared vs Salesforce Sales Cloud comparison

LeadSquared and Salesforce are both solutions in the CRM category. LeadSquared is ranked #32 with an average rating of 7.5, while Salesforce is ranked #1 with an average rating of 8.2. LeadSquared holds a 0.8% mindshare in CRM, compared to Salesforce’s 9.0% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 94% of Salesforce users who would recommend it.

LeadSquared

Read 4 LeadSquared reviews

449 Views
308 Comparison Views

80% willing to recommend

Salesforce Sales Cloud

Read 114 Salesforce Sales Cloud reviews

5,511 Views
2,933 Comparison Views

94% willing to recommend

LeadSquared

Salesforce Sales Cloud

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Executive SummaryUpdated on Dec 19, 2024

Salesforce Sales Cloud and LeadSquared compete in the CRM market. Salesforce has the upper hand with its superior customer support and extensive integration options, while LeadSquared stands out for its unique features despite pricing considerations.

Features: Salesforce Sales Cloud provides robust CRM functionalities, seamless integration with third-party applications, and advanced analytics. LeadSquared offers exceptional lead management, marketing automation, and intuitive workflows.

Room for Improvement: Salesforce Sales Cloud could improve its pricing model for smaller businesses, simplify its user interface, and enhance customization options without technical intervention. LeadSquared could enhance its reporting and analytics features, expand integration capabilities, and provide more personalized customer support.

Ease of Deployment and Customer Service: Salesforce Sales Cloud offers comprehensive support and a reliable deployment model that assures successful implementation. LeadSquared provides straightforward cloud-based deployment and customer service designed for fast adoption.

Pricing and ROI: Salesforce Sales Cloud has higher setup costs but promises significant ROI through customization and scalability. LeadSquared offers a more economical setup, appealing to budget-conscious businesses, with efficient ROI through targeted features.

To learn more, read our detailed LeadSquared vs. Salesforce Sales Cloud Report (Updated: March 2025).

Buyer's Guide

LeadSquared vs. Salesforce Sales Cloud

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in CRM

32nd

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Marketing Automation (9th)

Salesforce Sales Cloud

Ranking in CRM

1st

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

114

Ranking in other categories

Opportunity Management (1st), Sales Force Automation (1st), Conversation Intelligence Software (2nd)

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of LeadSquared is 0.8%, down from 1.3% compared to the previous year. The mindshare of Salesforce Sales Cloud is 9.0%, down from 10.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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Richard Mottershead

Enterprise Architect at a non-profit with 501-1,000 employees

Infinitely customizable, good end-to-end sales and customer management processes but lacks good documentation

Essentially, it's the CRM solution for managing customers and leads. The features that had the most significant impact on our sales efficiency include flexibility, regular updates, and very good end-to-end sales and customer management processes. AI and machine learning are on the agenda for next year. Initially, it will be very silo-based, but eventually, we'll be integrating MIBI data into our solution. Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things. We are using Tableau as our MIBI analytic solution, which is also owned by Salesforce these days.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The most valuable feature of LeadSquared is the customization."

"The initial setup is very easy."

"The most valuable features of the solution are reporting and dashboards."

"It has custom fields and custom reports which can align to our business objectives and marketing focus."

"The solution is stable."

"Their support team is good."

"One of the most valuable features is the automation of Sales Cloud. It gives us the ability to easily—without the use of coding—create automation in order for us to do our work a lot more efficiently, whether it's notification reminders or certain automatic processes. There are a lot of things that Sales Cloud can do that, in my opinion, make everyone's jobs a whole lot easier and give them the visibility they need when they require it, when talking to customers and prospecting. It makes the account management process easier as well."

"I've found lead management to be the most valuable feature of Salesforce Sales Cloud. It helps capture, track, and manage leads throughout the sales process. The tool is easy to learn."

"Salesforce Sales Cloud is very user-friendly, and simple to create dashboards and extract the reports. Additionally, it integrates well with other applications."

"The type of customization that comes with Salesforce CRM gives me a lot of liberty and ease of access to add any information that I wish to add. For example, the name, email ID, designation, the name of the decision maker, when the client joined the company, and the amount of influence he will have on the product."

More Salesforce Sales Cloud pros

Cons

"The solution's report section is not very capable and could be improved."

"The solution can get quite expensive, especially as you add more users."

"The solution’s UI could be more user-friendly."

"The notifications and workflow management can be improved in LeadSquared."

"If they could have convenient APIs into the other parts of the corporation that I wish to share data with, that would be helpful."

"It is a bit pricey."

"The reporting features and the dashboard must be improved."

"As a presale team leader, I see a need to better understand the platform because our current knowledge is limited. This makes it difficult to explore possible extensions of its use. We also want more detailed information on commercial opportunities included in the tool. It needs to include better documentation on the functions it offers."

"It's a very broad tool."

"The scalability could improve by a small amount."

"Its reporting capabilities can be improved. Its reporting interface should be improved to personalize reports."

"The solution is secure. However, they could always improve on security."

More Salesforce Sales Cloud cons

Pricing and Cost Advice

"LeadSquared is not as costly as other CRM solutions."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"The license is paid yearly, and it is about 30 euros per month per user."

"We have an annual renewable license for LeadSquared."

"The subscription is on a monthly basis."

"We have a yearly license, and there are no hidden costs. Considering the Indian market, the pricing is reasonable. I don't consider it to be on the high side."

"The price of the Salesforce Sales Cloud is expensive. We pay monthly for the solution but we are billed quarterly."

"The licensing fees are reasonable."

"You need to pay for the license per user per month. For example, you need to pay $100 per user. If you have 200 users using your Salesforce, that would be multiplied by a hundred, that's $20,000 per month and a quarter million per year."

"We must pay for the licenses."

"In terms of investment value and return of the investment, Salesforce right now is pretty good on the Western markets where the price of the employees is pretty high."

"The price of the product is very high. I rate the product price a ten on a scale of one to ten, where one means low price, and ten means expensive."

More Salesforce Sales Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

14%

Educational Organization

Media Company

Educational Organization

77%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

See all answers

What needs improvement with Salesforce Sales Cloud?

Improving system performance and processing speed would enhance productivity and allow for even smoother workflows according to my view. Additionally, introducing faster data retrieval and real-tim...

See all answers

What is your primary use case for Salesforce Sales Cloud?

My primary use case for Salesforce is to streamline sales strategies, define key sales parameters, and manage focus areas effectively. I leverage Salesforce to record, track, and optimize our sales...

See all answers

Comparisons

Zoho CRM vs LeadSquared

Compared 100% of the time

More LeadSquared Competitors

Microsoft Dynamics CRM vs Salesforce Sales Cloud

Compared 30% of the time

SAP CRM vs Salesforce Sales Cloud

Compared 30% of the time

Oracle CX Sales vs Salesforce Sales Cloud

Compared 7% of the time

Oracle CRM vs Salesforce Sales Cloud

Compared 4% of the time

Camunda vs Salesforce Sales Cloud

Compared 4% of the time

More Salesforce Sales Cloud Competitors

Product Reports

Buyer's Guide

CRM

March 2025

Download LeadSquared product report

Buyer's Guide

Salesforce Sales Cloud

March 2025

Download Salesforce Sales Cloud product report

Also Known As

No data available

Sales Cloud, SFDC, Salesforce

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Salesforce Sales Cloud is a comprehensive CRM platform designed for efficient lead management, sales forecasting, and customer engagement, offering extensive customization and cloud-based accessibility.

Aimed at enhancing business efficiency, Salesforce Sales Cloud supports core business processes like CRM, lead and opportunity management, sales forecasting, and customer engagement. Its robust integration capabilities allow seamless connectivity with ERP systems and various applications. The platform offers pipeline tracking, process automation, and advanced sales cycle management. Users appreciate its cloud-based accessibility, allowing teams to operate remotely and manage sales operations effectively. However, users highlight concerns about its complexity, cost, and the need for a more intuitive interface.

What features does Salesforce Sales Cloud offer?

Customization: Tailor the CRM to meet specific business requirements.
Robust Reporting: Comprehensive analytics and data insights.
Lead Management: Efficiently manage and convert leads.
API Integration: Seamless connectivity with multiple applications.
Cloud Accessibility: Work from anywhere with cloud-based access.

What benefits should be evaluated in Salesforce Sales Cloud reviews?

Enhanced Productivity: Streamline sales processes with automation.
Improved Collaboration: Facilitate team coordination and client engagement.
Accurate Forecasting: Make informed decisions with reliable sales forecasts.
Flexibility: Accommodate diverse industry needs with ease.
Legacy System Integration: Efficiently update and integrate with existing systems.

Salesforce Sales Cloud is widely implemented across industries such as finance, healthcare, and retail, supporting sales teams in tracking and managing sales operations. Its use extends to reporting, collaboration, and enhancing client interactions, allowing companies to tailor Salesforce to meet industry-specific requirements efficiently.

Salesforce

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Buyer's Guide

LeadSquared vs. Salesforce Sales Cloud

March 2025

Free Report: LeadSquared vs. Salesforce Sales Cloud

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