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Marketo vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Marketo provides value with proper setup, enhancing growth and ROI, despite challenges in measuring return on investment.
Sentiment score
7.9
Microsoft Power BI is cost-effective, user-friendly, and enhances data analysis, offering strong ROI for various businesses.
In a world surrounded by data, tools that allow navigation of large data volumes ensure decisions are data-driven.
Power BI is easy to deploy within an hour, providing robust security against data leaks.
 

Customer Service

Sentiment score
6.0
Marketo customer service is criticized for inconsistencies but praised for promptness; users value community and senior support escalation.
Sentiment score
6.6
Microsoft Power BI's responsive customer service is praised, but some report inconsistency, relying on community and third-party support.
Unfortunately, with Microsoft, you must accept the product as it is.
 

Scalability Issues

Sentiment score
7.6
Marketo excels in scalability and user-friendliness, accommodating large databases but can incur high costs with extensive records.
Sentiment score
7.1
Microsoft Power BI offers scalable growth but faces challenges with large datasets, needing expertise and infrastructure adjustments for optimal performance.
You expect only a small percentage of users concurrently, but beyond a thousand concurrent users, it becomes difficult to manage.
 

Stability Issues

Sentiment score
7.7
Marketo is generally stable with minimal issues; rare slowdowns may occur but downtime is infrequent and promptly resolved.
Sentiment score
7.6
Microsoft Power BI is generally stable, reliable, but may need adjustments for large datasets and complex queries.
Stability depends on the data center.
In terms of stability, there's no data loss or leakage, and precautions are well-managed by Microsoft.
It's not a bad grade, as I know of better products in this field.
 

Room For Improvement

Marketo needs modernization, better usability, more affordable pricing, enhanced features, and reduced complexity to meet user expectations.
Microsoft Power BI needs better mobile support, integration, intuitive interfaces, clearer error messages, and improved customization for users.
Having some calculated formulas in a default format would enhance functionality.
This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today.
Access was more logical in how it distinguished between data and its formatting.
 

Setup Cost

Marketo offers competitive pricing based on database size and features, affordable compared to some platforms but costly against others.
Microsoft Power BI offers flexible pricing from free for individuals to scalable premium plans for enterprises with bundled options.
The solution is cheaper than Alacor.
Power BI isn't very cheap, however, it is economical compared to other solutions available.
I found the setup cost to be expensive
 

Valuable Features

Marketo offers strong ROI through automated email campaigns, robust analytics, easy integration, and dynamic features enhancing marketing strategies.
Microsoft Power BI offers robust integration, user-friendly tools, real-time processing, and advanced analytics, enhancing business intelligence efficiency.
We are scoring based on behavior without pressure, and it keeps producing excellent results.
In today's data-driven environment, these tools are of substantial value, particularly for large enterprises with numerous processes that require extensive data analysis.
The solution makes it easy for me to develop reports and publish them.
The entire ETL process is easy and supports many databases, allowing data pipelines from multiple sources to be gathered in one place for visualization.
 

Categories and Ranking

Marketo
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
25
Ranking in other categories
Marketing Automation (3rd), Marketing Management (5th)
Microsoft Power BI
Average Rating
8.0
Reviews Sentiment
7.3
Number of Reviews
318
Ranking in other categories
BI (Business Intelligence) Tools (1st), Reporting (1st)
 

Mindshare comparison

Marketo and Microsoft Power BI aren’t in the same category and serve different purposes. Marketo is designed for Marketing Automation and holds a mindshare of 15.8%, down 16.9% compared to last year.
Microsoft Power BI, on the other hand, focuses on BI (Business Intelligence) Tools, holds 22.6% mindshare, up 22.5% since last year.
Marketing Automation
BI (Business Intelligence) Tools
 

Featured Reviews

PradeepKumar25 - PeerSpot reviewer
Useful for lead capture and engagement across social media platforms
Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.
Shoury Priyanshu - PeerSpot reviewer
Facilitates seamless data aggregation with some outdated visual elements hindering user appeal
Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows. This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today. There are challenges with scalability, requiring multiple pages in dashboards to manage these issues. Visualization could be improved as it appears outdated. Users, especially newcomers, find it unappealing and not user-friendly.
report
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Computer Software Company
20%
Financial Services Firm
13%
Manufacturing Company
7%
Insurance Company
5%
Educational Organization
43%
Financial Services Firm
8%
Computer Software Company
6%
Manufacturing Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...
What needs improvement with Marketo?
Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar ...
What is your primary use case for Marketo?
We use Marketo to provide complex solutions that can be easily implemented. It is a great tool for managing lead databases.
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
 

Comparisons

 

Also Known As

No data available
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Learn More

 

Overview

 

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: December 2024.
831,265 professionals have used our research since 2012.