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Marketo vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Marketo
Average Rating
8.4
Number of Reviews
24
Ranking in other categories
Marketing Automation (3rd), Marketing Management (5th)
Microsoft Power BI
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
315
Ranking in other categories
BI (Business Intelligence) Tools (1st), Reporting (1st)
 

Mindshare comparison

Marketo and Microsoft Power BI aren’t in the same category and serve different purposes. Marketo is designed for Marketing Automation and holds a mindshare of 16.1%, down 16.9% compared to last year.
Microsoft Power BI, on the other hand, focuses on BI (Business Intelligence) Tools, holds 22.4% mindshare, up 22.4% since last year.
Marketing Automation
BI (Business Intelligence) Tools
 

Featured Reviews

PradeepKumar25 - PeerSpot reviewer
Useful for lead capture and engagement across social media platforms
Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.
Amol Rane - PeerSpot reviewer
Supports AI initiatives in terms of predictive analytics
The only issue is with permissions. Sometimes, despite granting granular permissions, dashboards are visible to people who shouldn't have access. It's difficult to understand why the permissions slip out. Sometimes dashboards are visible to stakeholders even though they should not have permission. It's a bit difficult to understand why the permissions slip out. The dashboards lack a user-friendly appearance, and the permissions should be easier to understand. At this point, we have to go through a lot of details. It takes a lot of time to understand the permissions, so if there were better options available within the Power BI setup, it would be quite beneficial, especially for admins. So, there should be a more user-friendly dashboard appearance and easier-to-understand permissions.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."
"I like that the solution is flexible."
"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."
"The most valuable feature is the scoring."
"The most valuable feature of this solution is Smart Campaigns."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"Provides a full platform (database, ETL, reporting, analysis, and so on)"
"It is a little easier at buildings charts and graphs than Tableau."
"PowerBi is used to import our production data and generate dashboards, then integrates other Excel sheets to provide managers dashboards. This helps them get insights to make better OEE improvement decisions, mainly where to focus resources. We became able to see indicators from any time frame (day, week, month, or year), then could make better decisions."
"The solution is stable."
"We like the drag and drop interactability visualization. We really like that. It's user-friendly."
"The product is stable."
"Easy to use. End-users can make changes to the graphics."
"The initial setup is straightforward."
 

Cons

"It could be more scalable."
"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated. Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features. HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."
"Customer support could be more helpful."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Revenue management, attribution, and ABM can all be improved."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Their technical support can be better. They normally take too long to escalate and resolve a case."
"It's quite difficult to learn how to use Power BI."
"There is room for improvement in terms of pricing for the solution."
"I cannot comment on the stability as we haven't yet used it for a big project."
"Microsoft BI lacks some of the scheme features. It would be beneficial if there were a way to show how we move values in a different way."
"The solution could be quicker at rendering data."
"The biggest thing with Microsoft right now is better support. There should be more timely support. We can do 90% of it ourselves by the same token. When we're into the 10%, we do not get timely support via Microsoft's support team."
"I would like for the next release to have better desktop performance, especially for big databases. Additionally, I would like to have more integrations with programs like Salesforce in order to get more live data coming in."
 

Pricing and Cost Advice

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."
"The initial pricing was excellent, but the pricing for renewals is not as good."
"Marketo is used a lot because it's cheaper and preferred by many firms."
"The solution is expensive compared to others."
"It is expensive. We have a yearly license."
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."
"The licensing cost usually depends on the users."
"It is a cheap solution for our needs."
"The solution is priced well for what they offer. However, the premium version is very expensive."
"Power BI premium is really expensive for our market. A lot of small and medium companies would like to purchase it, but they can't afford it."
"I used a two months free trial to see if it had what I needed."
"They are charging us by users in storage, and there is a license fee. My financial people handle all that. The client has already worked out a contract with Microsoft, and basically, we're getting government prices."
"The solution’s pricing is reasonable."
"The price of the license can be better."
"I rate the product price an eight on a scale of one to ten, where one is low price and ten is high price."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Computer Software Company
21%
Financial Services Firm
13%
Manufacturing Company
7%
Real Estate/Law Firm
5%
Educational Organization
42%
Financial Services Firm
8%
Computer Software Company
6%
Manufacturing Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...
What needs improvement with Marketo?
Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar ...
What is your primary use case for Marketo?
We use Marketo to provide complex solutions that can be easily implemented. It is a great tool for managing lead databases.
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
 

Comparisons

 

Also Known As

No data available
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Learn More

 

Overview

 

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: November 2024.
824,067 professionals have used our research since 2012.