Marketo vs Microsoft Power BI comparison

"The product has been stable."

"Marketo is excellent in terms of hands-on usability and lead database management."

"I like that the solution is flexible."

"The most valuable features are the Marketo emails, both sending and tracking."

"The smart campaign looks quite interesting and useful."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

"We have plans to use the AI mechanisms and algorithms that Power BI uses to publish more easy-to-understand reports for our customers."

"The tool is very flexible so it allows creativity."

"It has greatly improved our reporting capabilities."

"The initial setup is simple to do."

"It has provided customer purchase patterns and great visualization."

"Key features are its dashboard functionality and ease of integration with various data sources."

"The tool's most valuable features are slicer and Microsoft Copilot integration. It also allows users to see reports on mobile devices. The solution can also integrate with various data sources."

"The best feature for me is Power Query. I know that probably sounds strange, but you can't do too much with visuals and reports if the backend stuff is horribly dirty and just bad. But for me, that is absolutely fantastic. I can load the data and do the transformation and be able to load it in a useful way. There are tons of connections, which is absolutely fantastic as well. It's been fairly easy, and it's intuitive."

"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."

"Marketo should give more power to the users for data manipulation."

"Revenue management, attribution, and ABM can all be improved."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"It should have more report outputs. They should expand the report outputs. Its documentation should also be better."

"I would like it to be a little bit more secure when I'm using the design feature on my desktop. For example, to have the ability to set up security passwords for opening the file. Currently, they don't have that. Tableau, for example, has a visual way of doing data processing steps, whereas the Power BI system still has some code, although it is very low code. It would be great to have the kind of view that Tableau has."

"The cost of the solution can get high."

"here are still better UI designs they can go through. I'm assuming they are focusing more on capabilities rather than look-and-feel designs."

"When you go to the cloud, its licensing is not intuitive. It is a little bit complex. When you have to purchase a new license, it is difficult to understand on their website what exactly you need to pay and how you can group. It is something that is applicable to all Microsoft products. They're not always so simple and clear when it comes to licensing. Their support can also be better in terms of explaining how they resolved an issue and what steps they took to resolve it. They are able to resolve the issue, but they can be better at explaining the approach they took to resolve the issue. It could have something in the direction of machine learning. It can have some kind of integration with machine learning where you can ask for some reports with natural language."

"The product could have better analytics capabilities."

"It needs an AI which can choose the appropriate connection strings and provide options for connections."

"Microsoft needs to do some more research and development to make it more stable."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The pricing is not cheap, but it's not that expensive either."

"The licensing cost usually depends on the users."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"The solution is expensive compared to others."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"Its pricing is reasonable for the desktop stuff, but for enterprise-level, it is a little expensive."

"Its pricing is great."

"There are a few options available for purchasing a license. Typically the number of users you have will determine the price of the license. The more users you have the more you will pay."

"Power BI's price is reasonable, especially if you can put it in some bigger package and use it with other products. The value of a solution doesn't just come from its features as a standalone product. The price should also reflect how easy it's to set up, clean data, and integrate with other solutions."

"No comment on pricing."

"No comment."

"The cost of the solution is more flexible for us because the desktop is free and we pay as we use it in the cloud."

"Compared to others, I think it is reasonable."