Microsoft Entra Verified ID vs Microsoft Purview Data Governance comparison

Microsoft Entra Verified ID vs. Microsoft Purview Data Governance

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Entra Verified ID

Ranking in Microsoft Security Suite

25th

Average Rating

8.0

Reviews Sentiment

7.9

Number of Reviews

Ranking in other categories

Customer Identity and Access Management (CIAM) (8th)

Microsoft Purview Data Gove...

Ranking in Microsoft Security Suite

8th

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Governance (1st)

Mindshare comparison

As of April 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 0.9%, down from 3.2% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 4.8%, up from 4.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Microsoft Security Suite

Featured Reviews

Andy Yen

Partner marketing at ServiceNow

Offers single sign-on feature for business applications but needs to offer personalized insights

Microsoft Entra Verified ID has saved time for IT admins. The product helps us save money from the cost of security breaches. It is a more cost-effective solution than others in the market. It comes in a Microsoft suite. You can manage permission and access the products without buying anything additional. I rate it a six out of ten.

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James McDowall

Senior Microsoft Consultant at a tech services company with 11-50 employees

The sensitivity and retention options in Purview are excellent

Some of the menu headings may not be easy to understand for some people. For example, when I first used Purview, I noticed that one of the self-compliance centers had changed its name. Microsoft has done a huge amount of updates, and sometimes it's hard to keep track of what Purview can do. We almost constantly have to explore it. Maybe Microsoft could have a 365 roadmap where we can look at upcoming features, or some kind of bulletin announcement for Purview users that explains new features and what they can do in simple terms. We could also look at the menu settings. In my experience of using Purview, we've never used it as an exclusive system for IT professionals or technical staff. We were very keen that other specialists around the business made use of some of these features because we thought that some of what Purview could do was relevant to other departments as well as IT. For example, we have HR managers and financial staff who use it. I think that some of the terminology in Purview is pitched toward IT and tech professionals, and it may not be immediately understood by other specialists. This is something that could be improved.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."

"I like the Microsoft Authenticator app since it comes with two-factor authentication."

"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."

"The most valuable features of the solution are mainly in the areas of security and auditing."

"The availability of pre-designed policies tailored to specific geolocations and customer requirements is a valuable feature."

"It is very easy to learn the interface, and it is very user-friendly."

"The documentation is very exhaustive. Anyone can go ahead and try different use cases."

"Purview helps mitigate risk and allows us to govern the information being shared among apps and devices."

"Has a good interface and is reasonably priced."

"You can set up automated dates to alert on internal data."

"It gives you the opportunity to know your data and apply policies around it. If those policies are flouted, you can always track what's happening. You have options such as alerting the person who is committing that action, or you can take automatic action by blocking, for example, an email that is been sent externally. It's very useful."

"One way that Microsoft Purview has benefited our organization is by preventing data leakage, which saves the company money on fines and protects its reputation."

More Microsoft Purview Data Governance pros

Cons

"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."

"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."

"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."

"The tool's expensive nature is an area of concern where improvements are required."

"The product must provide better integrations with OS X and iOS."

"Non-Microsoft use cases are not very high. It's limited for now."

"The product needs improvement to edit the number of assets. It needs to be more inuitive as well."

"Privacy features should be integrated into the core product rather than offered as optional add-ons, as privacy is not a luxury but a fundamental requirement."

"We are currently in the rollout phase, so I am not entirely sure about specific areas of improvement. However, there are some problems with DLP rules, and it would be great if the security around DLP could be expanded."

"Running eDiscovery once a day takes quite a long time because it has to fetch your data. I also want the eDiscovery results to be improved. At the same time, I would like to get a centralized page where I could see records management applied to my Office 365 tenant visualized instead of waiting for a custom script to run through the complete tenant."

"The support could be better, particularly with consulting."

"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."

More Microsoft Purview Data Governance cons

Pricing and Cost Advice

"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."

"If one is cheap and ten is very expensive, I rate the product price as seven."

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."

"Microsoft Purview is expensive."

"People often and unjustly say that Microsoft product pricing is not in the scope of reality, that it's just too expensive at times. I do not feel that is the case at all... If I'm able to let go of 30 to 70 percent of my IT administration staff, that makes up for a lot of money."

"Microsoft Purview Data Loss Prevention is not cheap."

"Purview's price is pretty high when you factor in storage costs."

"The price is reasonable considering its value."

"The solution is extremely affordable for the K-12 space."

"We pay $15,000 per end user for the E5 license."

"The pricing is moderate. It's not too expensive, but it's not the most competitive."

More Microsoft Purview Data Governance pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

20%

Financial Services Firm

Healthcare Company

Manufacturing Company

Financial Services Firm

14%

Computer Software Company

14%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Microsoft Entra Verified ID?

I like the Microsoft Authenticator app since it comes with two-factor authentication.

What needs improvement with Microsoft Entra Verified ID?

There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in.

What is your primary use case for Microsoft Entra Verified ID?

We started using Microsoft Entra Verified ID when the Active Directory was changed, and we needed to onboard customers from on-premises to Azure Cloud. For instance, we started using the solution w...

What do you like most about Microsoft Azure Purview?

It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.

What is your experience regarding pricing and costs for Microsoft Azure Purview?

The auto-tagging feature should be available at a lower licensing level.

What needs improvement with Microsoft Azure Purview?

Auto-tagging should be available at lower levels of licensing. Right now, a high level of licensing is needed for auto-tagging, and this feature should be made available at a lower license level.

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Product Reports

Microsoft Entra Verified ID

Download Microsoft Entra Verified ID product report

Microsoft Purview Data Governance

Download Microsoft Purview Data Governance product report

Microsoft Purview Data Governance report

Also Known As

No data available

Microsoft Purview, MS Azure Purview

Overview

Microsoft Entra Verified ID is a managed verifiable credential service that lets organizations build unique user-owned identity scenarios designed for trustworthy, secure, and efficient interactions between people and organizations. Transform the way you perform identity verification with verifiable credentials.

Face Check with Microsoft Entra Verified ID is a premium privacy-respecting facial matching feature powered by Azure AI services that unlocks high-assurance identity verification at scale. It matches a user's real-time selfie with a trusted identity document – such as a driver’s license or a passport – without ever passing or storing personal data, providing secure, trustworthy verifications for organizations and a quick, simple experience for users.

Learn more about Microsoft Entra Verified ID

Microsoft

The new Microsoft Purview portal offers an enhanced governance experience, serving as a unified platform for managing and governing data across various sources, including Azure, Microsoft 365, on-premises, and multicloud environments. Designed to streamline governance, compliance, risk, and security efforts, the new portal provides a user-friendly interface and unlocks advanced features like live view and preset scans. Existing users of Microsoft Purview can upgrade to this enhanced experience, gaining access to improved user interface, enhanced capabilities, and consolidated management of data assets. Additionally, the upgrade sets the stage for future developments, including account consolidation and fine-grained access control.

Microsoft

Microsoft Entra Verified ID vs. Microsoft Purview Data Governance