Microsoft Entra Verified ID vs Microsoft Purview Data Governance comparison

Microsoft Entra Verified ID vs. Microsoft Purview Data Governance

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Categories and Ranking

Microsoft Entra Verified ID

Ranking in Microsoft Security Suite

25th

Average Rating

8.0

Number of Reviews

Ranking in other categories

Customer Identity and Access Management (CIAM) (7th)

Microsoft Purview Data Gove...

Ranking in Microsoft Security Suite

8th

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Governance (1st)

Mindshare comparison

As of December 2024, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 1.9%, down from 2.8% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 5.3%, up from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Microsoft Security Suite

Featured Reviews

Andy Yen

Partner marketing at ServiceNow

Offers single sign-on feature for business applications but needs to offer personalized insights

Microsoft Entra Verified ID has saved time for IT admins. The product helps us save money from the cost of security breaches. It is a more cost-effective solution than others in the market. It comes in a Microsoft suite. You can manage permission and access the products without buying anything additional. I rate it a six out of ten.

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Peter West

Managing Director at Pesaro IT

Data labeling gives visibility into where your confidential and critical data are

There are negatives to the compliance aspect of Purview in that you get a lot of false positives with some of the native scanning and rules in the platform. A lot of them need tweaking to get a more realistic handle on what data there is. Also, I wouldn't say that the remediation of policy violations is particularly great. It has improved, but it's not very easy to dig into things if there is a policy violation. A lot of them are false-positives. It has helped reduce the time to action on insider threats, but there are quite a lot of false positives there as well. Overall, it's a work in progress for Microsoft. I would also like to see pre-built reporting. The dashboard isn't really that intuitive. It would be good to have more intuitive dashboards that you can drill down into or even customizable dashboards.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."

"I like the Microsoft Authenticator app since it comes with two-factor authentication."

"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."

"The most valuable features of the solution are mainly in the areas of security and auditing."

"Purview's ability to connect to iOS, Mac, and Android devices is critical."

"The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization."

"The audit log has been a lifesaver for a lot of reasons. Historically, when using SaaS products, there were always questions about how the audit was going and whether we were sufficient out of the box. Purview has many capabilities available through centralized reporting that provide a view of a specific segment."

"Instead of having to manually write down which tables and columns exist and then describe them, you can do that process in one go, by simply connecting to a source. That's a huge time-saver and a great benefit of Purview."

"The documentation is very exhaustive. Anyone can go ahead and try different use cases."

"I really like the entire system for auto-labeling content. It's a very refined system. I use the Keyword Query Language to define refined string-based metadata, and then I can really go deep into the specific data with the specific properties labeled in such and such a way."

"The cataloging tool is definitely the most valuable... It tells you about all the data you have in your tables, which helps people understand our data. We now know what data we have."

"The data protection feature is vital as it controls who can access data when it moves out of our protected boundary."

More Microsoft Purview Data Governance pros

Cons

"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."

"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."

"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."

"The tool's expensive nature is an area of concern where improvements are required."

"Support should be improved in the form of good documentation and video lessons where a person can check things out. There is a community, but it takes a lot of time if we want to get an answer to a question."

"Purview's data connector platform for non-Microsoft data sources is good, but there is some functionality that hasn't been developed yet. There are some servers that it can't connect to yet, because they're still in a trial process."

"We haven't really gotten too far into it to identify areas for improvement just yet."

"Privacy features should be integrated into the core product rather than offered as optional add-ons, as privacy is not a luxury but a fundamental requirement."

"One area for improvement is the detection of data types. This is really important. It has some of that functionality, but I consider it very limited. Maybe they can add some custom programming or machine learning could be particularly useful for the detection of the nature of the data."

"Auto-tagging should be available at lower levels of licensing. Right now, a high level of licensing is needed for auto-tagging, and this feature should be made available at a lower license level."

"Setting up Purview in a production tenant proved challenging due to a lack of clear documentation on permission requirements."

"Non-Microsoft use cases are not very high. It's limited for now."

More Microsoft Purview Data Governance cons

Pricing and Cost Advice

"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."

"If one is cheap and ten is very expensive, I rate the product price as seven."

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."

"We pay $15,000 per end user for the E5 license."

"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."

"The price is a little bit high, but it's worth the money because it has a lot of features."

"The interesting part is how they are bundling the version into the E5 stack. If it was not for that inclusion, this would have been a difficult conversation for us, so kudos to Microsoft on that. Separating it out may become a problem for customer retention. It is definitely a good move on Microsoft's part to include it as part of any existing or any system upgrades for customers that were on E3."

"The solution is extremely affordable for the K-12 space."

"Microsoft Purview is the best option I have encountered when it comes to price. Maybe some of my information is outdated, but Microsoft offered it so that you could use it almost without paying."

"Microsoft Purview has a pay-per-use pricing model, so it's one of the most cost-effective tools, as your cost will be based on your usage. It's a pricing model that Microsoft has nailed down, making it great whether you're a small organization or a multinational, giant organization."

"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."

More Microsoft Purview Data Governance pricing and cost advice

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824,067 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

19%

Financial Services Firm

Healthcare Company

Manufacturing Company

Financial Services Firm

15%

Computer Software Company

13%

Government

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Microsoft Entra Verified ID?

I like the Microsoft Authenticator app since it comes with two-factor authentication.

What needs improvement with Microsoft Entra Verified ID?

Honestly, I cannot comment on what needs improvement because we don't have any requirements. All our requirements are met with the tool. The tool's expensive nature is an area of concern where impr...

What is your primary use case for Microsoft Entra Verified ID?

In our company, Microsoft Entra Verified ID is not used in a full-fledged capacity. I would say that the product is used partially, specifically when employees are being moved around.

What do you like most about Microsoft Azure Purview?

It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.

What is your experience regarding pricing and costs for Microsoft Azure Purview?

It is cheap or free since we have an EFI license. It is free for the EFI user.

What needs improvement with Microsoft Azure Purview?

There is definitely room for improvement as this product is quite new. In terms of the competence of the tools with the Microsoft ecosystem, the product can do better.

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Product Reports

Microsoft Entra Verified ID

Download Microsoft Entra Verified ID product report

Microsoft Purview Data Governance

Download Microsoft Purview Data Governance product report

Microsoft Purview Data Governance report

Also Known As

No data available

Microsoft Purview, MS Azure Purview

Learn More

Microsoft

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Microsoft

Overview

Microsoft Entra Verified ID is a managed verifiable credential service that lets organizations build unique user-owned identity scenarios designed for trustworthy, secure, and efficient interactions between people and organizations. Transform the way you perform identity verification with verifiable credentials.

Face Check with Microsoft Entra Verified ID is a premium privacy-respecting facial matching feature powered by Azure AI services that unlocks high-assurance identity verification at scale. It matches a user's real-time selfie with a trusted identity document – such as a driver’s license or a passport – without ever passing or storing personal data, providing secure, trustworthy verifications for organizations and a quick, simple experience for users.

Learn more about Microsoft Entra Verified ID

The new Microsoft Purview portal offers an enhanced governance experience, serving as a unified platform for managing and governing data across various sources, including Azure, Microsoft 365, on-premises, and multicloud environments. Designed to streamline governance, compliance, risk, and security efforts, the new portal provides a user-friendly interface and unlocks advanced features like live view and preset scans. Existing users of Microsoft Purview can upgrade to this enhanced experience, gaining access to improved user interface, enhanced capabilities, and consolidated management of data assets. Additionally, the upgrade sets the stage for future developments, including account consolidation and fine-grained access control.

Microsoft Entra Verified ID vs. Microsoft Purview Data Governance