ServiceNow Orchestration vs SnapLogic comparison

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87% willing to recommend

ServiceNow Orchestration

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Executive SummaryUpdated on Dec 17, 2024

SnapLogic and ServiceNow Orchestration are strong contenders within the data integration and process automation domain. SnapLogic takes the lead in customer support and pricing, whereas ServiceNow Orchestration provides greater value due to its comprehensive feature set.

Features: SnapLogic offers seamless integration with multiple data sources, agile data processing, and efficient support for modern application architectures. ServiceNow Orchestration enables extensive process automation, streamlines IT operations with numerous integrations, and excels in IT process optimization.

Room for Improvement: SnapLogic could enhance its capabilities in handling high-complexity IT workflows and expand the variety of data transformations. It may also improve scalability for larger enterprises. ServiceNow Orchestration would benefit from simplifying its user interface, reducing the complexity of its deployment, and enhancing its network connectivity testing.

Ease of Deployment and Customer Service: SnapLogic's cloud-based deployment model allows for quick setup and flexibility, supported by excellent customer service that caters to diverse business needs. ServiceNow Orchestration, while offering reliable customer service for large-scale solutions, involves a more complex installation process due to its expansive capabilities.

Pricing and ROI: SnapLogic provides predictable subscription pricing with a quick ROI due to rapid deployment and efficient integration. ServiceNow Orchestration, though initially more expensive, promises significant long-term ROI through its extensive feature set and IT process improvements, justifying the higher initial cost for comprehensive automation solutions.

To learn more, read our detailed ServiceNow Orchestration vs. SnapLogic Report (Updated: April 2025).

ServiceNow Orchestration vs. SnapLogic

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ServiceNow Orchestration

Ranking in Process Automation

11th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

SnapLogic

Ranking in Process Automation

15th

Average Rating

7.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Data Integration (21st), Cloud Data Integration (12th), Integration Platform as a Service (iPaaS) (10th)

Mindshare comparison

As of April 2025, in the Process Automation category, the mindshare of ServiceNow Orchestration is 4.1%, down from 4.3% compared to the previous year. The mindshare of SnapLogic is 0.5%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Process Automation

Featured Reviews

ShaheenKapery

Solutions Architect at Altron

Easy to integrate, stable solution and incredibly good customer service

It is a long setup. It was customized to our company's requirements. Bearing in mind that there is not just an IT team. You've got an IT team consisting of end-users, consulting, and user support sides. Install support, ServiceNow support, application support, and so on. What ServiceNow does is it's really good at getting the tickets to the right person. That's the power of it. There's no issue with it. But you need to set that up in advance. You need to know the structure and who is responsible for each task. The initial setup does take a long time, and the organization might face some issues. But once you've got that resolved, it's amazing.

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VinethSuresh

Senior Data Analyst at a pharma/biotech company with 10,001+ employees

Achieves rapid results in data migration and has an intuitive user interface

I find SnapLogic to be user-friendly, especially for beginners with limited experience in data engineering or ETL. The interface is interactive, allowing me to quickly learn how to run pipelines and achieve production-ready results swiftly. This agility translates to cost savings, especially for smaller projects and proofs of concept, as less time and effort are needed to deliver results.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's scalable."

"This is a user-friendly solution where scripts can be made with ease. There are also many integration options, including Microsoft products, which gives the product a competitive edge."

"The product has a flexible interface for development."

"The solution effectively automates business processes."

"It has competitive AI capabilities."

"The data visualization is good."

"Great with IT processes and business processes."

"Employee onboarding, de-boarding, and other service-provision features make the process easier and it saves us a lot of time."

More ServiceNow Orchestration pros

"The technical support from SnapLogic is excellent, and I would give it a complete ten."

"They are very good at building out new aspects according to customer requirements."

"I found SnapLogic valuable and what I found most valuable about it was its ETL feature. I also found its automation feature valuable. It can be used for automating manual activities. It can be used as a middleware for certain transactional data processing and minimal datasets and ETL activities."

"What I found most valuable in SnapLogic is the ETL feature, particularly the Transform Snap Pack, for example, any kind of reading or writing on Transform Snaps. Other than that, all the third-party connectivity tools such as the SAP Snap Pack, Salesforce Snap Pack, Workday Snap Pack, even the ServiceNow Snap Pack, I find all those are pretty useful in SnapLogic."

"The solutions ability to connect "snaps" or components to the graphic user interface is very intuitive, prevents errors, and makes implementations easy."

"Despite having no prior experience in SnapLogic, we managed to build, test, and prepare it for release in just three hours, handling heavy data efficiently."

"I find the reusability and the snaps to be very valuable features."

"The solution is easy to implement and easy to use. It's basically just drag and drop."

More SnapLogic pros

Cons

"From my space, the only thing that I can say is the spinning up with Google Cloud Services."

"The flow rate for releases and updates is very, very slow and does not meet customers' objectives for scalability."

"We cannot perform GUI automation using the tool."

"I would like a user experience module to be added."

"Efficiency of some features could be improved."

"Frequent upgrades may negatively impact the performance of instances. Therefore, for now, I don't recommend any additional upgrades."

"The third-party integrations are challenging when the tools are not from ServiceNow partners. This presents issues when integrating solutions from other vendors."

"There is still room for more integrations. Or, it would be nice to bundle multiple products together rather than selling everything as a model as that turns out to be a bit costly."

More ServiceNow Orchestration cons

"We'd like zero downtime in the future."

"The dashboards regarding scheduled tasks need further improvement."

"There is room for improvement with APM management and how task execution looks."

"One of the areas for improvement in SnapLogic is that the connectors for some of the applications should be more available in terms of testing in the dev environment. Another area for improvement is that the logging should be standardized, for example, the integration with an ELK stack should be required out-of-the-box, so you can ship the log and have it in the ELK stack. There should be integration with ELK stack for the log shipping."

"I don't think the support has better knowledge about technologies and tool support. There were lots of times when we had an issue, and it took me quite a long time to explain the problem. I feel like some of the support staff don't know their product well."

"While new features are always welcome, I do not have anything else at the top of my mind currently."

"SnapLogic doesn't provide any on-premises software, so users have only cloud-based software to use."

"SnapLogic should have some inbuilt protocol mechanism in order to speed up."

More SnapLogic cons

Pricing and Cost Advice

"It is not very expensive."

"It is quite expensive because we've had some customers come back and say it's quite pricey because in order for them to go ahead with Orchestration, they must have already been paying for Discovery, service mapping, and a few other things."

"This is an expensive product, but it is the best in the market considering the features and lack of competitors."

"ServiceNow doesn't give a clear cost indication. They have different contracts with different organizations and it's all about negotiation, so you don't know how they are doing at the cost level."

"Pricing is custom to every customer."

"The cost of the solution is based on the number of plugins, conductors and integrations used and is charged annually. The licensing cause has been increasing gradually which makes it difficult to access. Initially offer free features but over the time the charges rise which make it an expensive solution with limited features. Along with that, the integration issues persist and require additional middle where and internet connectivity for effective usage."

"In terms of price, this solution is at the higher end of what you'll find."

"The solution is costly and orchestrations are very expensive."

"The license model is based on consumption."

"The pricing is okay."

"I used the free trial."

"It is a higher initial cost than other easy-to-use integration apps."

"From the ROI perspective, the price is extremely high"

"SnapLogic is not expensive. It's reasonably priced."

"By scaling the solution incrementally the cost is controlled and more beneficial to the client."

"When comparing it with solutions like Apigee or MuleSoft, it still offers better value."

More SnapLogic pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

21%

Computer Software Company

13%

Manufacturing Company

Insurance Company

Financial Services Firm

25%

Manufacturing Company

10%

Computer Software Company

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about ServiceNow Orchestration?

The interface of the solution is very user friendly and it is easily accessible via a simple URL. This makes it easier to complete the UI based tasks but using other features require expertise in l...

What is your experience regarding pricing and costs for ServiceNow Orchestration?

Pricing is custom to every customer.

What needs improvement with ServiceNow Orchestration?

I remember last time I said there is no need for improvement. It's fine. Due to the limited scope, I cannot comment further. However, it should be integrated with AI and messaging or chatting featu...

What do you like most about SnapLogic?

Despite having no prior experience in SnapLogic, we managed to build, test, and prepare it for release in just three hours, handling heavy data efficiently.

What needs improvement with SnapLogic?

I am quite happy with the solution and do not have specific requirements at the moment. I tend to frequently communicate with SnapLogic to ask for additional features, and they have been responsive...

What is your primary use case for SnapLogic?

I mainly use it for data integration and some API tasks.

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Product Reports

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ServiceNow Orchestration

March 2025

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March 2025

Also Known As

No data available

DataFlow

Overview

ServiceNow is the fastest-growing enterprise cloud software company in the world above $1 billion (2018 revenue was $2.6 billion, up 36% year over year). We deliver digital workflows that create great experiences and unlock productivity to approximately 5,400 enterprise customers worldwide, including almost 75% of the Fortune 500.

ServiceNow

The SnapLogic Intelligent Integration Platform uses AI-powered workflows to automate all stages of IT integration projects – design, development, deployment, and maintenance – whether on-premises, in the cloud, or in hybrid environments. The platform’s easy-to-use, self-service interface enables both expert and citizen integrators to manage all application integration, data integration, API management, B2B integration, and data engineering projects on a single, scalable platform. With SnapLogic, organizations can connect all of their enterprise systems quickly and easily to automate business processes, accelerate analytics, and drive transformation.

Sample Customers

experian, BEACHBODY, HealthPartners, Banosoft

Adobe, ADP, BlackBerry, Bonobos, Box, Capital One, Dannon, Eero, Endo, Gensler, HCL, HP, Grovo, HIS, iRobot, Leica, Merck, Sans, Target, Verizon, Vodafone, Yelp, Yahoo!