Try our new research platform with insights from 80,000+ expert users

Tableau Enterprise vs Tungsten Insight comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Tableau Enterprise
Ranking in BI (Business Intelligence) Tools
2nd
Average Rating
8.4
Reviews Sentiment
6.2
Number of Reviews
308
Ranking in other categories
Reporting (2nd), Data Visualization (1st), Embedded BI (1st)
Tungsten Insight
Ranking in BI (Business Intelligence) Tools
50th
Average Rating
7.6
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Process Mining (17th)
 

Mindshare comparison

As of November 2025, in the BI (Business Intelligence) Tools category, the mindshare of Tableau Enterprise is 9.2%, down from 20.0% compared to the previous year. The mindshare of Tungsten Insight is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Tableau Enterprise9.2%
Tungsten Insight0.5%
Other90.3%
BI (Business Intelligence) Tools
 

Featured Reviews

Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
reviewer2005506 - PeerSpot reviewer
Great reporting and customizations with good reliability
A lot of the improvement is not so much the product as it is how it's deployed; it's about mapping against what you need to improve your processes, whether it's the Kofax kind of shows in the IDP. You've got process orchestration, extraction and robotic process automation, process orchestration, and then mobile. Tracking what you need out of those, either all five together or one of those separated out, is usually what's more critical. They do add capabilities to the tool. However, from our perspective as a consulting organization, the real key is whether you are getting the data you need to improve your process or if your reporting is not providing you with the desired information you need to improve your processes. If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's very easy to set everything up."
"While using this solution I have found the valuable features to be ease of use and the visualization. It is a complete solution."
"The solution has a lot of customization when comparing to Microsoft BI."
"It is a complete solution allowing a lot of integrations, different graphics, multiple operations and analyzes our date and gives us meaning from it."
"Overall, Tableau is a very good tool."
"Tableau is very good in the front-end visualization compared to Power BI."
"The action feature which Tableau has is very useful for us. If we click on one visualization, it will pass the value to another visualization. That interactivity within different visualizations is the most valuable feature of Tableau."
"The feature that is currently most valuable is the import feature where I can link to an Excel data source. I'm not using it with any other data source, such as SQL Server. I directly link it to an Excel sheet, and if I change anything in that Excel sheet, the changed data immediately gets reflected in the virtualization. This is something that is very convenient for me as of now."
"The initial setup is straightforward."
"It provides the ability to design applications directly."
"You can easily customize reporting to pull the fields that interest you."
 

Cons

"If you wanted to create something without making it an extra column in the data set, you can't just rename it to a more user-friendly short name."
"Navigating through activities like cleansing, reshaping, and wrangling extensive or complicated datasets could prove challenging within the Tableau environment."
"I find data prepping in Tableau challenging to understand, perhaps because I am new to it. It sometimes requires extensive investigation to determine why the data does not appear correctly."
"The Hyper Extract functionality is not as strong as that provided by Microsoft SQL."
"I don't have the ability in Tableau to create a tooltip and see the picture of a piece of jewelry or watch that is a best seller."
"I would like the solution to have certain features allowing the delivery of reports to the email."
"The solution needs to improve its integration capabilities."
"A strict security measure is needed. I believe it is weak in terms of security."
"If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing."
"It would be ideal if there were some standard forms that could be customized."
"The initial setup is complex and would be difficult to carry out without any training."
 

Pricing and Cost Advice

"One of the biggest drawbacks of Tableau is the price, it is expensive. The price should be reduced."
"At $70 per month, I think the price is a bit scary. I have a small consulting firm in Ghana, working in about 15 different African countries, and when it comes to our part of the world, $70 a month is a lot of money for software."
"It is more expensive than other solutions."
"Tableau has core-based and user-based licensing, and it is tied to scalability. The core-based licensing is about you buying a certain number of cores, and there is no restriction on the number of users who can use Tableau. The restriction is only on the number of cores. In user-based subscription licensing, there is a restriction on the number of users. Big companies and government organizations with a lot of users typically go for core-based licensing. User-based subscription licensing is a more common model. It has user roles such as creator, explorer, and viewer. A creator is someone who does the groundwork or development work. An explorer is someone who is into middle management but is not technically savvy, such as a category head. A viewer is like a typical decision-maker in senior management. For each role, Tableau is priced differently. The viewer role has the minimum price, and the creator role has the highest price. This pricing is available on their website. Everybody can see it."
"We are on an annual license which costs us $1,400 which is very expensive. Microsft BI is less expensive."
"We always consider pricing when considering a new solution. We are a non-profit and price is a huge concern."
"I downloaded the solution online for free."
"The cost of the solution should be improved."
Information not available
report
Use our free recommendation engine to learn which BI (Business Intelligence) Tools solutions are best for your needs.
872,869 professionals have used our research since 2012.
 

Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
9%
University
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise66
Large Enterprise183
No data available
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
Ask a question
Earn 20 points
 

Also Known As

Tableau Desktop, Tableau Server, Tableau Online
Kofax Insight
 

Overview

 

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Infosys,HMI, krungsri, Cegeka
Find out what your peers are saying about Tableau Enterprise vs. Tungsten Insight and other solutions. Updated: November 2025.
872,869 professionals have used our research since 2012.