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Tableau Enterprise vs Tungsten Insight comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Tableau Enterprise
Ranking in BI (Business Intelligence) Tools
2nd
Average Rating
8.4
Reviews Sentiment
6.3
Number of Reviews
307
Ranking in other categories
Reporting (2nd), Data Visualization (1st), Embedded BI (1st)
Tungsten Insight
Ranking in BI (Business Intelligence) Tools
45th
Average Rating
7.6
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Process Mining (18th)
 

Mindshare comparison

As of September 2025, in the BI (Business Intelligence) Tools category, the mindshare of Tableau Enterprise is 11.0%, down from 20.0% compared to the previous year. The mindshare of Tungsten Insight is 0.4%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Tableau Enterprise11.0%
Tungsten Insight0.4%
Other88.6%
BI (Business Intelligence) Tools
 

Featured Reviews

Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
reviewer2005506 - PeerSpot reviewer
Great reporting and customizations with good reliability
A lot of the improvement is not so much the product as it is how it's deployed; it's about mapping against what you need to improve your processes, whether it's the Kofax kind of shows in the IDP. You've got process orchestration, extraction and robotic process automation, process orchestration, and then mobile. Tracking what you need out of those, either all five together or one of those separated out, is usually what's more critical. They do add capabilities to the tool. However, from our perspective as a consulting organization, the real key is whether you are getting the data you need to improve your process or if your reporting is not providing you with the desired information you need to improve your processes. If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a complete solution allowing a lot of integrations, different graphics, multiple operations and analyzes our date and gives us meaning from it."
"Tableau is quite easy to develop dashboards with, and the range of dashboards is good."
"The solution provides the leverage of having custom visualization and the capability of self-service."
"Its dashboarding is the most valuable. It is easy to create visualizations and dashboards and import Excel sheets and ESP files in Tableau as compared to other tools."
"Tableau has greatly enhanced our organization's data-driven decision-making processes by enabling us to create visually compelling reports and dashboards."
"Since Tableau is on the cloud, we haven't faced any challenges around scalability."
"Tableau Prep tool for data preparation is a most valuable tool."
"Tableau has many different connectors for different databases. It's very easy to connect to MySQL, SQL Server, Amazon EMR, Presto, Redshift, BigQuery, and so on."
"You can easily customize reporting to pull the fields that interest you."
"It provides the ability to design applications directly."
"The initial setup is straightforward."
 

Cons

"I find data prepping in Tableau challenging to understand, perhaps because I am new to it. It sometimes requires extensive investigation to determine why the data does not appear correctly."
"I am a BI consultant. I have worked on different reporting tools, such as Power BI and MicroStrategy. As compared to other tools, Tableau lags behind in handling huge enterprise-level data in terms of robust security and the single integrated metadata concept. When we connect to large or very big databases, then performance-wise, I sometimes found Tableau a little bit slow. It can have the single metadata concept like other tools for the reusability of the objects in multiple reports."
"It needs a little bit more advanced modeling. I would like to see functionality like Cognos has in the Framework Manager."
"The integration with other program languages, like Python, needs to be better."
"The SQL programming functionality needs to be improved."
"It's not an aesthetic platform at the moment."
"An area for improvement in Tableau is the Explorer license type. It is not as useful, and the product owner should enhance its benefits or clarify its role. Additionally, the frequent updates with many versions available for download can be confusing and could affect stability."
"Include forecasting on table calculation fields."
"If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing."
"It would be ideal if there were some standard forms that could be customized."
"The initial setup is complex and would be difficult to carry out without any training."
 

Pricing and Cost Advice

"Basically, we prefer a permanent license. A one-time charge is much better."
"If they want to be competitive in the market, the price must be improved."
"Buy 50 at a time. Project your use base every three months, and project your requirements forward."
"It's an annual fee with everything included but it's quite expensive."
"We are on an annual license which costs us $1,400 which is very expensive. Microsft BI is less expensive."
"Tableau is a little cheaper as compared to Power BI and other technologies that we have used in the past. However, if the business users in our organization want to make presentations, Tableau has been asking us to purchase a Tableau Creator license, and $35 per month is expensive for business users. Power BI is giving a free desktop version for business users to connect to any data source and build their own dashboards. That's why we have proposed to use Power BI for most of the business users in our organization."
"There is a license for the use of this solution and it is on a per-user basis. The server is free but the users you have to pay for."
"Tableau is an expensive solution, though it comes with its advantages."
Information not available
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
University
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise66
Large Enterprise182
No data available
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
Ask a question
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Comparisons

 

Also Known As

Tableau Desktop, Tableau Server, Tableau Online
Kofax Insight
 

Overview

 

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Infosys,HMI, krungsri, Cegeka
Find out what your peers are saying about Tableau Enterprise vs. Tungsten Insight and other solutions. Updated: September 2025.
867,676 professionals have used our research since 2012.