The most valuable features are the ease of use and it is a platform that has self-enablement for the customers to be able to register themselves.
Microsoft Azure API Management offers robust monitoring, integration with Azure Active Directory, and a developer portal for API usage insights and easy deployment. Despite its strengths in security and a hybrid cloud support model, it faces challenges in security concerning publishing, multi-tenant functionalities, integration with third-party tools, and performance scalability. The licensing cost is higher compared to competitors, impacting its competitiveness in the market.