What is our primary use case?
I am currently a management consultant and, before my current employment, I was a management consultant as well. I also had a stint with an online retailer in India. My usage with Power BI has been in the area of practical day-to-day operations, web host operations, and equipment status monitoring.
What is most valuable?
Two valuable most features are the ability to create columns and create measures.
The create measures feature offers you a little bit more flexibility. You can define what kind of measure you need using a formula, and the way Power BI works is very similar to Excel. In fact, most of the functions that you use in Excel are present in Power BI as well. When you create measures or columns, you just write the formula as you would in Excel, which will allow you to visualize that data in the way that you want.
What needs improvement?
In my opinion, the software is a little bit limited in terms of the flexibility it offers, with regard to the design of the visualization. By comparison, if you look at some other visualization tools, such as Tableau, for instance, the range of designs, or the range of graphics that you can create with Tableau is far greater than what you can do with Power BI.
Of course, they do provide an option to download templates and use them, but every time, you have to go to the Power BI store, search for those templates, download them and then use them. I think it's a growing universe of visualizers that they have, so probably, they are also working on the same thing. I believe, in terms of the designs of the visualizations that the tool can create, there is some room for improvement.
One more aspect that needs improvement is the formatting of visualizations that we create. Formatting in this context is the colors or the font style or font sizes. The formatting options, I believe, could be made a bit more user-friendly than the way things are right now. It's a little hard to figure out where to go and how to change the formatting of a particular chart or graph. So, I think the formatting options could be made a little bit more user-friendly.
For how long have I used the solution?
I have been using Power BI for more than three years.
What do I think about the stability of the solution?
Microsoft BI is definitely stable.
What do I think about the scalability of the solution?
This product is scalable and in fact, I have worked on it with fairly large datasets. It also gives you the option of publishing onto a server. When the dashboard/report is published to the Power BI server, we get a link that can be shared with others in the organization. At the enterprise level, it is possible to give access to a list of users who will have a need to look at the report frequently. These users can just click on the link and view the report whenever they want to. It is also possible for them to use filters and interact with the report.
How are customer service and technical support?
I am fairly comfortable with the tool and to this point, I really haven't felt the need to reach out to Microsoft with regard to the specific features of the tool. In case I do need some help on a particular feature, what I usually do is Google what I am trying to find and I get some links to the Microsoft community, or something similar, which answers my question.
To that extent, it has been very convenient to find help in whatever we are required to do with the software. The simple things are taken care of automatically. In case there is some trouble with the visualizations, you can always find help or assistance on the Microsoft community pages.
Which solution did I use previously and why did I switch?
I have also worked with Tableau and I think that each of these tools has its advantages.
I believe the cost of the software plays a deciding factor in a company's decision to implement either of the two. While each product has its pros and cons, if you're looking for something that's more value for money, then I think Power BI is the better choice.
On the other hand, if you are willing to choose an expensive option that gives you a lot more flexibility, then I think that Tableau would be a better choice.
It ultimately depends on what you are going to use it for. If you're using it for a variety of visualizations that you want to create, Tableau will be a better choice. On the other hand, if people have budget constraints then Power BI will provide a good value for the money.
How was the initial setup?
The initial setup is straightforward. You just download the software from their website, install it, and sign in.
What's my experience with pricing, setup cost, and licensing?
This product offers good value for the money.
What other advice do I have?
In a nutshell, I recommend this product and I would suggest implementing it. It has a very good range of features that it offers. For organizations starting on their business intelligence journey, I believe Power BI is a very good tool to start with. It's very user-friendly and it provides a graphical user interface where users can just drag and drop their required fields into particular templates of visualizations. It means that you get the charts quickly. There's no complex learning curve involved. From that perspective, I would say that it's definitely worth a try.
My biggest complaint is that it's a bit limited right now, in terms of the choice of visualizations it offers.
I would rate this solution an eight out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.