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Amazon AWS vs Google App Engine vs Microsoft Azure comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2025, in the PaaS Clouds category, the mindshare of Amazon AWS is 12.9%, down from 17.8% compared to the previous year. The mindshare of Google App Engine is 2.3%, up from 2.1% compared to the previous year. The mindshare of Microsoft Azure is 20.0%, up from 19.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
PaaS Clouds
 

Featured Reviews

Arun Srivastav - PeerSpot reviewer
Allows for automatic scaling of resources and provides built-in firewalls and security features, eliminating the need for external security solutions
One thing that's a bit different is that we're still accustomed to speaking to someone directly. AWS doesn't offer that kind of support. It's only through bots. You're speaking to chatbots, and that can sometimes be frustrating because there's no person on the other side. AI is not a substitute for a person. AWS marketplace is very strong, but somehow AWS doesn't promote it much. They have a huge customer base across the globe, and if products were launched in their marketplace, they could sell like hotcakes. They should improve their marketplace and promote the same product across the globe. They can take a cut, but they should promote it. That's something they don't do very much. So, AWS should promote its marketplace software. The company should promote it aggressively. Currently, they keep it very subtle. If you ask for it, they'll help you out. But they don't seem to advertise, "You're building a product on our platform? Why don't you sell it in our marketplace?" Improvement in AI: AWS is a little behind Microsoft Azure in terms of AI. AWS is still getting there, but the kind of examples and help files available in Azure for AI are much better. So AWS still needs to work on its AI functionality.
OmkarPatil - PeerSpot reviewer
Simplifies app development process for businesses
The product simplifies app development processes since once the local development is completed, my company has a common configuration in place where we can specify the requirements to run an application, after which we need to do a one-click GCP deployment for the entire application. In general, the two offer managed deployment options, so we don't have to worry about deployment. In my company, we just configure the servers and check if anything needs to be containerized, after which GCP handles everything for us. A project where Google App Engine scalability was essential was when, recently, my company was involved with Golang to build a web application, after which deploying that application on Google App Engine was really easy. In my company, we also had a Django application in Python, and it was easy to deploy. As my company deals with small-scale projects, the automated scaling feature of Google App Engine is not something we thought about. I wouldn't recommend the product to others unless the potential end users use GCP and have a word with their vendors about their plans. One specific recommendation from me would be that the product's potential uses should stick with a particular vendor. If someone wants a product that is easy to deploy and scalable, then multiple options are available in the market. The product integrates very well with other Google solutions. I rate the overall solution a ten out of ten.
Nicolas Chabrier - PeerSpot reviewer
Promotes clear, logical structures preventing impractical configurations and offers seamless integration
The only thing is regarding the management of multi-cloud environments. That's not really possible. So basically, it's wonderful if you manage Microsoft clearly and if you manage Microsoft Azure, but if you need to consume external services and have a global overview of all your consumption, it's not the case. Google, for instance, has tools that help you manage multiple environments, which makes sense because Google is really the cloud provider. So that's why they need to be compliant with the others. But for sure, Microsoft's approach is different, and it's wonderful when you're one hundred percent on Azure. But if you'd like to have something more of a multi-cloud strategy, that's a bit of a gap where they could improve.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is enough for us in terms of features. We don't have too many transactions, and it is sufficient for our current needs."
"The initial setup is simple and straightforward."
"We can easily upgrade and downgrade the Instance."
"One of the most valuable things about it, besides the stability, is that you can forget about infrastructure because you're just doing it on AWS. I remember the times before AWS and other cloud solutions existed, and it was a huge pain to get real hardware, put it inside, configure everything, report everything, and do a scale. It was very, very difficult compared to how it is now. Not even just AWS, but what all these cloud providers are doing, I would say, is a huge advancement in technology."
"AWS's security model, including IAM or security groups, has contributed to our organization's compliance. It manages authentication, permissions, and overall security posture, which helps us maintain compliance."
"IaaS with easy management and rapid implementation using Python Django Mezzanine."
"We write a lot of Lambda functions for various services, as well as serverless functions."
"The most valuable features are load balancers, databases, and S3 buckets."
"Administering App Engine is simple; it has intuitive UIs and a very scalable app engine."
"The product's initial setup phase was straightforward, considering that there is good documentation explaining the implementation part of it."
"It is simple to use. It is much simpler than AWS. It is also very powerful."
"The product's setup and deployment phases are easy."
"The solution is serverless, so we don't have to operate it."
"The zero infrastructure management is valuable, allowing me to focus on the code rather than the service."
"Google App Engine's most valuable feature is self-management. You do not have to manage the infrastructure underneath where all the functions are happening, such as load balancing deployment and version management, they are managed by the system itself."
"The initial setup is okay. It's not too complex. Deployment took about one day."
"I like that it is user-friendly and flexible."
"The technical support has been excellent."
"Azure offers broad compatibility with both structured and unstructured data. For example, we use PostgreSQL for storing Azure's official data and manage various types of data, including tabular and image data, accommodating the storage of all data types we handle. So, in many ways, Azure simplified the data storage and management needs."
"Offers many data security features including securing network access."
"We like that you sign in only once and that grants access to all of the Microsft applications, as well as others such as ServiceNow and SAP Concur."
"The scalability is good."
"The solution is very simple to use. It has a lot of great practical applications we really appreciate."
"The solution has proven to be quite stable so far."
 

Cons

"There is room for improvement in cost. Everyone complains about AWS being expensive. The initial cost starts small but can skyrocket unexpectedly."
"We like everything about the solution except for the general price."
"Some services that are not used often have poor quality and need to be improved."
"The response time of technical support could be better."
"There should be seminars and online training sessions available from AWS because a lot of people who are not using it would benefit from having the basic knowledge or basic hands-on experience."
"The initial setup was very complex."
"At times we find ourselves a little trapped, with the lack of customization, for what we need."
"Requires better integration with other cloud products."
"There is limited customization because the sandbox environment restricts it."
"Difficult to assess how pricing is managed."
"The documentation and community are lacking for this product."
"I think there's still a lot that can be done with Google Meet and the video conferencing part of it. It could be more dynamic in terms of what can be done with it."
"Data consumption of the device could be improved."
"I am limited to sending a photo to five people. I want to be able to send a photo to many people, not just five."
"The product's price is an area of concern where improvements are required."
"The support for the Indian region is not as good as compared to the support that is offered to the regions in Europe."
"I have found Microsoft Azure has many components to use and it's very difficult to understand every component."
"The price should be lower."
"I would like to see all of the cloud providers be more compatible with each other."
"Specifically, I would like to see better Azure Data Analytics and monitoring RF."
"Azure could be improved with better security. The world is changing and their security could be better. Compared to five years ago, many of these cloud systems are a lot better, especially since you can set up a private cloud and configure your services to make it more secure."
"Azure installation is complicated. When we first deployed Azure, it was challenging."
"There are always new features to add in terms of additional indicators, improving the looks of the dashboard and stuff. There are some dashboards that are not attractive, we are looking to make them fancier and nice-looking."
"The security of the solution could always be much better."
 

Pricing and Cost Advice

"If you can plan capacity for one or three years, you can use the upfront payment option which allows you to save up to 50%."
"Its pricing can be simplified a little bit more. Even though they have been reducing it, I still believe they can do better as compared to GCP, Google Cloud."
"The price could be better."
"For the initial 12 months, the solution is reasonably priced. On enterprise license contracts where you negotiate, have been reasonable too."
"It can get quite pricey at times."
"In comparison to Google Cloud Platform and Microsoft Azure, the database offered by Amazon AWS is relatively expensive. However, the database also offers rich features."
"Much faster than other solutions at a super low cost."
"Amazon AWS is really cost-effective."
"I would like to have more free application with it. Some of the applications, I am paying more for them. I think that they must be free."
"If we don't know how to work with the tool, we might have some spikes in price."
"We pay the license yearly. It's about $6 a month, which is $72 a year per person, so it's about $500."
"The pricing is fine."
"The pricing of the solution could be reduced. We are not able to create a free account in my country."
"We are on an annual subscription. However, there are other options available."
"I am currently on a pay-as-you-go subscription and my customers are going to be on a three-year contract. For what is offered in the three-year package it is quite reasonably priced."
"Licensing fees are paid monthly."
"Microsoft Azure is not expensive. You pay for what you use. If you are using it everything could be expensive."
"All cloud services are expensive."
"Microsoft Azure is a cost-effective solution where you use it as per your requirement and pay for it."
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Comparison Review

it_user8586 - PeerSpot reviewer
Aug 14, 2013
Amazon vs Rackspace vs Microsoft vs Google: Cloud Hosting Services Comparison
Amazon Web Services, Rackspace OpenStack, Microsoft Windows Azure and Google are the major cloud hosting and storage service providers. Athough Amazon is top of them and is oldest in cloud market, Rackspace, Microsoft and Google are giving tough competition to each other and to Amazon also for…
 

Top Industries

By visitors reading reviews
Educational Organization
17%
Financial Services Firm
14%
Computer Software Company
12%
Manufacturing Company
8%
Educational Organization
16%
Computer Software Company
16%
Financial Services Firm
11%
University
8%
Educational Organization
45%
Financial Services Firm
9%
Computer Software Company
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does OpenShift compare with Amazon AWS?
Open Shift makes managing infrastructure easy because of self-healing and automatic scaling. There is also a wonderfu...
How is SAP Cloud Platform different than Amazon AWS?
How is SAP Cloud Platform different than Amazon AWS? Amazon AWS offers options both in terms of upgrading and expand...
Looking to compare Google Firebase, Amazon AWS, and Microsoft Azure
We like Google Firebase hosting and authentication and also the excellent cloud functionality. Our team found the fle...
What do you like most about Google App Engine?
The product's setup and deployment phases are easy.
What is your experience regarding pricing and costs for Google App Engine?
The pricing is a pay-as-you-go model. For F1 usage with 256 MB, it is free. F2 with 512 MB costs approximately 0.05 U...
What needs improvement with Google App Engine?
There is limited customization because the sandbox environment restricts it. There are issues with cold starting; app...
Which is preferable - IBM Public Cloud or Microsoft Azure?
IBM Public Cloud is IBM’s Platform-as-a-Service. It aims to provide organizations with a secure cloud environment to ...
Which is better - SAP Cloud Platform or Microsoft Azure?
One of the best features of SAP Cloud Platform is that it is web-based and you can log in from anywhere in the world....
How does Microsoft Azure compare to Google Firebase?
I would recommend Google Firebase instead of Microsoft Azure, simply for the array of features that it has to offer. ...
 

Also Known As

Amazon Web Services, AWS
No data available
Windows Azure, Azure, MS Azure
 

Overview

 

Sample Customers

Pinterest, General Electric, Pfizer, Netflix, and Nasdaq.
Khan Academy, Best Buy, Gigya, MetOffice, Getaround, Mimiboard, NewsLimited, WebFilings, and CloudLock.
BMW, Toyota, easyJet, NBC Sports, HarperCollins, Aviva, TalkTalk Business, Avanade, and Telenor.
Find out what your peers are saying about Microsoft, Amazon Web Services (AWS), Red Hat and others in PaaS Clouds. Updated: April 2025.
848,476 professionals have used our research since 2012.