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AWS Database Migration Service vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Database Migration Service
Ranking in Cloud Data Integration
2nd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
31
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Cloud Data Integration
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
183
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (13th), Business-to-Business Middleware (4th), API Management (8th), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of May 2025, in the Cloud Data Integration category, the mindshare of AWS Database Migration Service is 16.8%, up from 15.6% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.9%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Integration
 

Featured Reviews

Avinash Gangu - PeerSpot reviewer
Centralizing database tables enhances workflow efficiency for ease of use
I was looking for some content as part of a comparison analysis. However, one of the pain points is that it is way too free-flowing. I have to skim through all the security pages to get to the crux of it. I was looking for a table that suggests which facets such services address with proofs of reference from professional conferences. The document is a 63-page read, making it very difficult to navigate without a summary. I was looking for a summary at the start, however, if I have to do it myself, I might as well integrate from AWS Docs and then Informative Exchange. The current document contains a lot of information, which is great, but there needs to be a summary indicating the story's essence. Unless there's a correction, it is not present in the document.
Raj Sethupathi - PeerSpot reviewer
Offers profiling and address standardization but can be complicated
Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Scalable and stable solution for migrating databases to AWS, with valuable features such as parallel full load and continuous data replication."
"The installation is easy."
"What I like about AWS Database Migration Service is that it's a good product that allows you to migrate terabytes of data. My team was able to migrate almost 16TB of data using AWS Database Migration Service. The solution works fine for my use case."
"The initial setup is very straightforward."
"The product's initial setup phase was very easy."
"The most valuable feature is its ability to get all the changes in our data and store that in an S3 bucket."
"One of the features, I find most valuable is its ability to apply rules and transformations to data during real-time integration. This includes changing schema names or table structures on AWS without delaying the data flow. Initially, full migrations can vary widely in time depending on the source system; for instance, a large Magento database might take up to six months, while smaller databases like IBM DB2 could migrate within hours. Once set up, AWS DMS ensures real-time synchronization using Change Data Capture (CDC), maintaining data integrity throughout the process."
"It's pretty useful when we need to migrate something big from a different type of database that AWS Data Migration Services supports."
"Informatica MDM has a defined data model we can customize with user and developer options."
"The data quality component is very good."
"What I like best about Informatica MDM is its structured, table-based approach. Unlike Reltio, where data is only visible through the UI and cloud-based, the solution allows access to normalized tables. This means I can directly query and see data in each table. For instance, I can easily get all customer details from the customer table. However, for more complex queries, like seeing all customer interactions with the organization, some SQL knowledge is needed to join different tables and retrieve the details."
"Informatica Cloud Data Integration is stable."
"The solution's most valuable features are its data quality, match-merge engine, and CLAIRE AI engine, which helps with AI automation."
"The features that I have found most valuable are, first of all, that it comes as part of this whole bundle of Informatica tools. So if you've been implementing Informatica MDM across a business, you'd often find it comes with it. It's been thrown in as a sweetener. The adoption of it is often the challenge because as part of your MDM project, governance is seen as something beyond the MDM and is often restrictive. So this tool actually, for the first time, when you talk to data governance teams, gives a holistic view of what a data governance team can do with this tool."
"It is easy to create REST-based interfaces of the master data objects."
"​The tool manually checks on applying business rules and helps to implement them."
 

Cons

"The solution’s scalability and performance could be improved."
"There are a set of complexities and challenges when a user wants to integrate AWS products with Microsoft products."
"The names of the services need improvement since AWS doesn't indicate what the function of the product is presently. You need to read a lot to find the service that you want in the product."
"The cost is a concern. We use DMS because of its simplicity, but the price could definitely be more competitive."
"As a solution, the better thing is if more platforms come with direct compatibility, like connecting to different data sources. The basic problem I faced the most was while transferring and reading data from Excel. So, one time, I found that all the components I had declared in my scripts were able to take it. And after some patching happens, it is not able to support that. Again, we need to update the version of Excel. So, it's not like a plug-in type place where you have done the solution and are confident that it will work. So, this is an area of improvement."
"The initial setup can be difficult for beginners in AWS Database Migration Service. You will need the training to complete it."
"More endpoints need to be supported by AWS Database Migration Service. There's also a need for more control and transparency on the product, including better technical support."
"I was looking for a table that suggests which facets such services address with proofs of reference from professional conferences."
"The UX and UI of the solution are areas with certain shortcomings where improvements can be made in the future."
"Its look and feel needs improvement. It has a lousy look and feel. Informatica PIM is designed specifically for the retail industry. They need to make sure that it is also applicable to all the other industries and verticals."
"The UI is terrible and not user-friendly."
"The biggest pain point for us is the documentation. Typically, you have to go through knowledge forums and knowledge groups to find out about the syntax issues for interfacing with new products. Typically, you've got to deal with someone who has been through the pain before. Their documents are not really up to date with current innovations happening in the industry. As big as they are, you can't really expect it, but that's our pain point."
"The regions in which the data resides are still limited. This could be an issue in terms of the data residency laws of some of the countries. They should get more regions."
"They have too many diversified products. If you don't know Informatica, it's very confusing and feels very idiotic."
"While my company operates on the cloud, we have seen that Informatica Cloud Data Integration has some performance issues causing it to lag."
"I would also like to have profiling functionalities and quality transformations in the cloud."
 

Pricing and Cost Advice

"AWS Database Migration Service is the least expensive solution, but is still expensive."
"For Egypt, the product's prices are high, making it a specific problem in one region and not globally."
"The solution’s pricing is reasonable."
"The pricing can be better and it should be more competitive."
"In terms of pricing, I'd rate it an eight out of ten, considering it's a well-priced solution."
"The pricing is on the higher side."
"I would rate the pricing a seven out of ten."
"Cost is the only factor that is challenging."
"It's a costly solution"
"The price is neither too high nor too low."
"A yearly subscription is paid based on the number of people using the solution. Price-wise, it falls under the medium range since it is neither very costly nor too cheap."
"It's pretty high for us. It's more on the higher side, like low to middle high."
"The product is highly-priced."
"The platform has a premium cost. I rate the pricing as seven out of ten."
"Informatica MDM's pricetag should come down. They have to cut some costs."
"The pricing is high compared to other tools on the market."
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Top Industries

By visitors reading reviews
Financial Services Firm
21%
Computer Software Company
16%
Manufacturing Company
7%
Government
7%
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What resources can you use to learn how to utilize AWS Database Migration Service?
As with all AWS products, you are given very useful documentation with AWS Database Migration Service. Before we started using this product, we went over it and we were able to learn the basics an...
Would you recommend AWS Database Migration Service as a cloud data integration tool?
My current company started using AWS Database Migration Service upon my recommendation, and I continue telling people how good of a product it is. However, users should keep in mind a few things. ...
Is AWS Database Migration Service an affordable solution?
Compared to similar solutions, AWS Database Migration Service falls somewhere in the middle price-wise, at least from my experience. This being said, it is not a very affordable solution, especial...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

AWS Data Migration Service
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Veoci, Trimble, Nasdaq, shaadi.com, Hotelbeds, SysAid, Verizon, Expedia, Pega
The Travel Company, Carbonite
Find out what your peers are saying about AWS Database Migration Service vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: April 2025.
850,671 professionals have used our research since 2012.