

NAKIVO Backup & Replication and Azure Backup compete in the data protection and recovery category. NAKIVO seems to have the upper hand due to its competitive pricing, ease of use, and support, which attract small to medium businesses, whereas Azure Backup is particularly advantageous for larger, cloud-focused enterprises owing to its deep Azure ecosystem integration.
Features: NAKIVO Backup & Replication offers VM-level backups, efficient deduplication, and policy-based replication, integrating with cloud providers like AWS. It supports Windows, Linux, and NAS environments. Azure Backup provides extensive cloud integration, enabling diverse backup options for virtual and physical environments, with retention policies and integration with Azure services.
Room for Improvement: NAKIVO needs to expand its cloud service support, enhance its user interface, and improve backup speed and granular restore capabilities. Azure Backup's pricing and the reliance on large VM snapshots require attention. It also needs better database backup integration and more transparent support options.
Ease of Deployment and Customer Service: NAKIVO supports on-premises and hybrid cloud setups, praised for its user-friendly deployment and responsive support. Azure Backup, being primarily cloud-based, suits Microsoft's ecosystem but may pose complexities for non-cloud deployments, and its customer service could improve in providing faster resolutions.
Pricing and ROI: NAKIVO offers cost-effective pricing with flexible licensing, providing a positive ROI for smaller businesses due to its simple deployment. Azure Backup's competitive pricing can become burdensome because of storage costs. While bundled in Microsoft's ecosystem, careful cost management is essential to avoid escalated expenses.
In terms of money, we have saved more, and because we are able to replicate everything from production to DR, we can now seamlessly work in any environment we want.
I have seen a return on investment through money savings and time efficiency.
The support from Microsoft is actually good; I have had positive experiences with it.
The technical support from Microsoft is good
They are equipped with newer technology, requiring less attention.
Azure Backup is scalable since it is a global solution.
The scalability of Azure Backup is quite easy and affordable to scale, with many improved features like data transfer.
I would rate the stability of Azure Backup as nine out of ten; it shows high stability in my experience.
Azure Backup is stable for Microsoft environments.
They are built with newer technology and processes, needing less support.
It is not a perfect tool for restoring SQL databases since it requires replacing everything instead of restoring specific files.
Azure Backup needs improvements for specific backup options beyond just full VM snapshots.
The reporting functionality of Azure Backup needs improvement.
They had given a feature of real-time replication which they stopped in NAKIVO.
Azure Backup is expensive relative to the value we get from it.
The pricing of Azure Backup is fine; it is a low-cost solution.
The product is affordable even for smaller organizations.
The pricing is very low, and the licensing process makes it easy to obtain any quote.
The benefits I see from Azure Backup are that this solution is beneficial; we can access the data or files in Azure Backup anywhere, anytime.
It has a good impact on our cost savings and operational efficiency as it is a low-cost solution.
Another valuable feature is its retention policies, which offer both archive and standard options.
The VM, restore, and file recovery capabilities are considered gold standards.
| Product | Market Share (%) |
|---|---|
| NAKIVO Backup & Replication | 1.1% |
| Azure Backup | 1.6% |
| Other | 97.3% |


| Company Size | Count |
|---|---|
| Small Business | 26 |
| Midsize Enterprise | 11 |
| Large Enterprise | 23 |
| Company Size | Count |
|---|---|
| Small Business | 80 |
| Midsize Enterprise | 16 |
| Large Enterprise | 9 |
Azure Backup is a scalable backup solution with zero capital investment and minimal operational expenses that can help a company achieve maximal data protection. Azure Backup’s System Center Data Protection Manager provides optional integrations that can enable you to protect both advanced workloads running in your datacenter in VMs as well as those that are on physical servers.
Azure Backup has many features that make it a most effective product. Included among these is its ability to easily scale up your storage capacity. It taps into the cloud to give you the ability to expand on a massive scale. This can be done without any monitoring or maintenance overhead.
Benefits of Azure Backup
Some of the benefits of using Azure Backup include:
Reviews from Real Users
There are a number of characteristics that make Azure Backup extremely effective. Two of these are the flexibility that it offers users and its overall effectiveness.
PeerSpot user Ayman Y., an IT manager at NOMAC, notes all of the different backup options that Azure Backup offers. He writes, “It has many features. First of all, you can schedule a backup for the client as you like. You can do a backup from the whole virtual machine as an image. You can do a backup only from files and folders. It has every option. All options are available for the backup, for the restore, for the bandwidth utilization to do backups, even virtual machines or a physical machine. If you need to do a backup of the whole image from the virtual machine, all these options are there.”
PeerSpot user Muzammil M., a senior operations engineer at the AlGosaibi Group, notes the effectiveness of Azure Backup when he writes, “Azure Backup is good because it is entirelycloud-based, which means that you can be 99.9% sure that your backup is safe. This is the reason that I suggest its use for companies that need to back up critical data.”
NAKIVO Backup & Replication delivers rapid deployment and intuitive management across environments like Windows, Linux, and NAS. It is known for fast VM recovery, robust data protection, and cloud integration with competitive pricing.
NAKIVO Backup & Replication supports diverse IT landscapes, offering efficient deduplication, offsite backups, and policy-based replication. Its granular file restores, effective compression, and seamless cloud integration make it a preferred choice for minimizing downtime and enhancing business resilience. Users highlight its security measures, flexible deployment options, and automatic backups as core strengths. However, further enhancements in interface refinement, storage array integrations, and broadened support for virtual technologies and physical machine backups could enhance user satisfaction. Users seek improved control over alerts, better reporting capabilities, and optimized deduplication and compression.
What are the key features of NAKIVO Backup & Replication?In industries like technology and finance, NAKIVO Backup & Replication is essential for securing virtual environments such as VMware and Hyper-V. Its deployment on NAS devices and capability for offsite backups to cloud platforms like AWS are appreciated. Organizations utilize it for backup, replication, and recovery of virtual machines using daily and incremental methods, ensuring efficient data protection and disaster recovery processes.
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