Entrust Identity Enterprise vs Google Cloud Identity comparison

Entrust Datacard and Google are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Entrust Datacard is ranked #11 with an average rating of 8.6, while Google is ranked #4 with an average rating of 7.5. Entrust Datacard holds a 0.9% mindshare in IAMS, compared to Google’s 10.9% mindshare. Additionally, 85% of Entrust Datacard users are willing to recommend the solution, compared to 90% of Google users who would recommend it.

Entrust Identity Enterprise

Read 7 Entrust Identity Enterprise reviews

374 Views
267 Comparison Views

85% willing to recommend

Google Cloud Identity

Read 23 Google Cloud Identity reviews

3,921 Views
3,386 Comparison Views

90% willing to recommend

Entrust Identity Enterprise

Google Cloud Identity

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 2, 2024

Entrust Identity Enterprise and Google Cloud Identity compete in the identity management sector. Google Cloud Identity seems to have the upper hand in features, while Entrust excels in pricing and support, making it attractive to some customers.

Features: Entrust Identity Enterprise provides strong multifactor authentication, support for diverse security environments, and a sophisticated risk engine for enhanced adaptability and security. Google Cloud Identity offers extensive cloud service integration, robust single sign-on capabilities, and a user-friendly interface, appealing for businesses integrated with Google's ecosystem.

Room for Improvement: Entrust Identity Enterprise could enhance its features by offering more cloud integration options, expanding its API capabilities, and improving its user interface. Google Cloud Identity might focus on increasing its security depth, offering more flexible deployment options, and providing more comprehensive support for non-Google environments.

Ease of Deployment and Customer Service: Entrust Identity Enterprise emphasizes personalized setup assistance and ongoing support, ensuring smooth integration with existing infrastructure. Google Cloud Identity focuses on simplified cloud-based deployment, beneficial for organizations already using Google services.

Pricing and ROI: Entrust Identity Enterprise involves lower initial costs and delivers immediate benefits through comprehensive security and support services. Google Cloud Identity has higher upfront costs but offers significant long-term value, especially for organizations leveraging Google Workspace.

To learn more, read our detailed Entrust Identity Enterprise vs. Google Cloud Identity Report (Updated: March 2025).

Buyer's Guide

Entrust Identity Enterprise vs. Google Cloud Identity

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Entrust Identity Enterprise

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

11th

Average Rating

8.8

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

Authentication Systems (10th)

Google Cloud Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

4th

Average Rating

7.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Enterprise Mobility Management (EMM) (8th)

Mindshare comparison

As of April 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Entrust Identity Enterprise is 0.9%, down from 1.1% compared to the previous year. The mindshare of Google Cloud Identity is 10.9%, down from 14.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Iwegbue Godspower Isioma

Cyber Security Analyst at Platview Technologies

Provides strong authentication feature, which requires users to enter a one-time password (OTP)

The main issue I've noticed pertains to setting up the desktop client on virtual machines in Azure, GCP, or AWS, specifically for Entrust Identity Enterprise intended for on-premises use. It works for on-premises, but I'm not sure if it's fully supported in cloud environments. If support were added, it would function perfectly with on-premises configurations. So, it functions well on-premises, but integrating it with cloud services like AWS or Azure could be challenging. There are issues with cloud integrations, such as Azure, AWS, and GCP.

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EkoNugroho

Cloud Support Manager at PointStar

Enhanced security and simplicity in deployment for a holistic protection

The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a scalable solution. You can add users and credentials without problems."

"This solution is flexible and easy to use for our clients. We use it with different kinds of applications and integrate it with different processes."

"I am impressed with Entrust because they are one of the most advanced identity access management companies. Their portfolio of products is well aligned with the CISA zero trust framework. If you compare the features of Entrust products with the CISA pillars of zero trust, you'll see that they're perfectly matched with CISA requirements."

"The integration matrix of the solution is huge compared to others."

"Entrust is an enterprise account, and they have a support system. Their training is also top-notch, and they are willing to share their knowledge with their partners."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"It is a very stable solution. I would rate it a ten out of ten."

"The most valuable feature of Google Cloud Identity is its stability."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."

More Google Cloud Identity pros

Cons

"I would like to improve the tool's implementation and pricing."

"The product is very costly compared to other alternative solutions."

"We are introducing new processes and are migrating to a new version. Once we explore new functionalities, we'll be able to assess what could be improved."

"It functions well on-premises, but integrating it with cloud services like AWS or Azure could be challenging. There are issues with cloud integrations, such as Azure, AWS, and GCP."

"We cannot manage the attributes of SSPR."

"The integration should be made easier."

"The interface could be improved by simplifying it further."

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

"The solution needs to better integrate with Mac's OS."

"The customer service and support team is not so good."

"The solution's storage capacity could be increased."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

More Google Cloud Identity cons

Pricing and Cost Advice

"The subscription could be yearly or monthly, depending upon your choice."

"I would rate the product's pricing a five out of ten."

"It's worth the money."

"We probably spend about $50,000 a year on licensing."

"Licensing fees are on a yearly basis."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The pricing is a bit expensive."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The product is billed on a monthly basis depending on the number of users."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

13%

Government

Manufacturing Company

Computer Software Company

16%

Manufacturing Company

10%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What needs improvement with Entrust IdentityGuard?

See all answers

What is your primary use case for Entrust IdentityGuard?

I use it for an extra layer of security, that is two-factor authentication (2FA).

See all answers

What advice do you have for others considering Entrust IdentityGuard?

I would recommend it. I've used it for three years now, and I'm very happy with it. Overall, I would rate the solution a nine out of ten.

See all answers

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

See all answers

What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

See all answers

Comparisons

Microsoft Entra ID vs Entrust Identity Enterprise

Compared 25% of the time

Cisco Duo vs Entrust Identity Enterprise

Compared 19% of the time

Venafi vs Entrust Identity Enterprise

Compared 16% of the time

Entrust Identity Essentials vs Entrust Identity Enterprise

Compared 12% of the time

DigiCert PKI Platform vs Entrust Identity Enterprise

Compared 11% of the time

More Entrust Identity Enterprise Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 64% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 15% of the time

Microsoft Intune vs Google Cloud Identity

Compared 7% of the time

JumpCloud vs Google Cloud Identity

Compared 3% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Entrust Identity Enterprise

April 2025

Download Entrust Identity Enterprise product report

Buyer's Guide

Google Cloud Identity

April 2025

Download Google Cloud Identity product report

Also Known As

IdentityGuard

Cloud Identity, Cloud Identity Premium

Overview

Identity Enterprise is an integrated IAM platform that supports a full suite of workforce, consumer, and citizen use cases. Ideally suited for high-assurance applications that require a Zero Trust approach for thousands or millions of users, Identity Enterprise can be deployed on-premises.

Entrust Datacard

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Bank of New Zealand, CRISIL, Banco Mercantil, G_teborg University, Ministry of Economic Development of New Zealand, Ocean Systems, Skanska, Societe Generale, Susquehanna Bancshares

ExtraHop Networks, HealthChannels

Buyer's Guide

Entrust Identity Enterprise vs. Google Cloud Identity

March 2025

Free Report: Entrust Identity Enterprise vs. Google Cloud Identity

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