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Google Cloud Storage vs Microsoft Azure Object Storage comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Storage
Ranking in Public Cloud Storage Services
3rd
Average Rating
8.8
Reviews Sentiment
7.2
Number of Reviews
78
Ranking in other categories
Cloud Storage (2nd)
Microsoft Azure Object Storage
Ranking in Public Cloud Storage Services
9th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
52
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Public Cloud Storage Services category, the mindshare of Google Cloud Storage is 9.8%, down from 11.4% compared to the previous year. The mindshare of Microsoft Azure Object Storage is 1.9%, down from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Public Cloud Storage Services
 

Featured Reviews

Manimaran Tannimalai - PeerSpot reviewer
User interface consistency facilitates seamless project planning and design for specialized tasks
While Google has made efforts to address SAP loads, the company lacks a product specialist focus. They cover a broad range of products, which might affect their ability to compete well in certain niches. Google's strength lies in their adapted approach to specific tasks, as seen with SAP loads. Generally, their focus is widespread.
Akram Zabat - PeerSpot reviewer
Provides versatile data storage solutions with a simple setup and easy to use
It's similar to S3 for AWS. The ability to store everything inside Blob or Object storage and use it for archiving data is beneficial. For example, you can transform data from relational databases, flatten it, and store it in Object storage to save space within the databases. If I want to save data and do not require legacy access, it's a good solution, for instance, to migrate archives from databases to Object storage. This can also be used for business intelligence purposes. Having a storage solution for data makes it the best place to store it. Azure has its own solution for StatsQ Web Apps.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is seamlessly integrated with your Android. There’s no fuss, no hassle."
"Using this solution has improved the security of our data."
"The initial setup process is straightforward."
"Everything I store in the solution is available on all of my devices."
"It is a reliable product."
"It's very practical and reliable."
"The most valuable features of Google Cloud Storage are the ease of use and I can share files with my colleagues."
"From an availability perspective it's fantastic; from a security perspective it's fantastic."
"Object Storage's best feature is that it's easy to deploy."
"One valuable feature of Microsoft Azure Object Storage is that it provides REST API access to your data, allowing easy data consumption."
"Microsoft Azure Object Storage is flexible and has all the features we need."
"The most valuable features of the solution are its performance and stability."
"Azure cloud services are quite an easy solution with many tools to operate, such as the CLI, software development kit, and the portal."
"The most valuable feature of Microsoft Azure Object Storage is that it is on the cloud."
"Technical support has been excellent."
"It is a stable solution and serve our purposes"
 

Cons

"It would be helpful to offer more packages to increase the storage."
"Google Cloud Storage could improve the integrations in a way Microsoft Azure is going about it. For Data Lake integrations, Microsoft Azure has a bunch of native pipelines available. All Google needs to do is add the same set or maybe even improve on the sets that they have. All the analytics, including the Data Lake, would then be able to sit in Google Cloud Storage."
"Google Cloud Storage can improve by having better integration and migration tools."
"I would like more storage available."
"The solution could always be more user-friendly."
"The solution must provide some accessibility features."
"It was a little more complicated when compared to Apple."
"Its security should be better from the data security point of view. It should be more secure, and it should get tightly integrated with products such as Google Docs and Google Sheets. Microsoft covers different kinds of tools such as Microsoft Office, Microsoft Word, and Microsoft Excel."
"A more comprehensive training option is needed."
"One potential area for improvement is the replication process."
"The initial setup could be more straightforward. It would be best if you had a little bit of training or an understanding of the concepts. It's important because if you don't do that, then you might end up not following the best practices. Then you will learn it the hard way by making mistakes and then know that you shouldn't have done this or that. It's better to attend workshops and take a hands-on approach."
"The stability could be improved."
"I think if the tool puts features that only exist in the easy copying area through Azure Storage Explorer, so introducing such features in Microsoft Azure Object Storage can make it more user-friendly."
"Sometimes, I have issues with the Microsoft portal, which interrupts the service."
"We experienced an outage issue recently, which affected its overall stability and reliability."
"The solution can be quite slow."
 

Pricing and Cost Advice

"The solution is free unless you want to increase the GB data allowance. There is a cost if you want to increase the size of storage space which is expensive."
"If one is cheap and ten is expensive, I rate the product price as a nine to ten out of ten."
"It's an inexpensive product."
"It provides a very limited amount of storage because it's free."
"We pay a monthly subscription."
"The tool is not expensive."
"Regarding the cost of the solution, Google offers its users a pay-as-you-go model pricing."
"My company is paying a yearly subscription for the licensing of the solution. It is an expensive solution."
"You can download the application from Microsoft free of charge."
"Object Storage is cost-effective, and our license fees are about $200 per month."
"We have a separate package and pay extra for additional technical support."
"Microsoft Azure Object Storage is not expensive."
"Encryption feature is an add-on."
"The solution's cost is on a pay-per-use basis."
"Microsoft Azure Object Storage is an expensive solution."
"The cost should be reduced to make it more competitive."
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Top Industries

By visitors reading reviews
Educational Organization
74%
Computer Software Company
4%
Financial Services Firm
3%
Comms Service Provider
2%
Computer Software Company
19%
Retailer
13%
Manufacturing Company
12%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Google Cloud Storage?
Google Cloud ( /products/google-cloud-reviews ) was cheaper compared to AWS ( /products/amazon-aws-reviews ) and Azure ( /products/microsoft-azure-reviews ). AWS ( /products/amazon-aws-reviews ) wa...
What needs improvement with Google Cloud Storage?
While Google has made efforts to address SAP loads, the company lacks a product specialist focus. They cover a broad range of products, which might affect their ability to compete well in certain n...
What is your experience regarding pricing and costs for Microsoft Azure Object Storage?
I can't share a lot about the costs. I am focused on the technical aspect. It's a pay-per-use solution and a good idea for proof of concept and value. If I want to test a product before deploying i...
What needs improvement with Microsoft Azure Object Storage?
In terms of compliance and security, everything is fine. I do not know of any immediate needs for improvement. However, one potential area for improvement is the replication process. Some clients c...
 

Also Known As

No data available
Microsoft Azure Blob Storage, Azure Object Storage, MS Azure Object Storage
 

Overview

 

Sample Customers

1. Adobe 2. Airbnb 3. Amazon 4. Apple 5. AT&T 6. Baidu 7. Cisco 8. Coca-Cola 9. Dell 10. eBay 11. Facebook 12. Ford 13. Google 13. HP 14. IBM 15. Intel 16. JPMorgan Chase 17. LinkedIn 18. Lyft 19. Microsoft 20. Netflix 21. Nike 22. Oracle 23. PayPal 24. Pinterest 25. Qualcomm 26. SAP 27. Spotify 28. Tesla 29. Toyota 30. Twitter 31. Visa 32. Walmart 33. WeWork
Umbraco, Xbox, Radioshack, 343 Industries, McKesson
Find out what your peers are saying about Google Cloud Storage vs. Microsoft Azure Object Storage and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.