GoToMeeting vs Zoom Workplace Business comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #7 with an average rating of 9.5, while Zoom Video Communications is ranked #1 with an average rating of 8.4. GoTo holds a 3.1% mindshare in VM, compared to Zoom Video Communications’s 8.6% mindshare. Additionally, 88% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToMeeting

Read 26 GoToMeeting reviews

895 Views
886 Comparison Views

88% willing to recommend

Zoom Workplace Business

Read 232 Zoom Workplace Business reviews

4,030 Views
3,949 Comparison Views

95% willing to recommend

GoToMeeting

Zoom Workplace Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 2, 2025

GoToMeeting and Zoom Workplace Business are competing products in the virtual communication space, both offering robust video conferencing solutions. Zoom Workplace Business seems to have the upper hand due to its extensive feature list and advanced collaboration tools that many find worth the extra cost.

Features: GoToMeeting features integration capabilities, reliable conferencing quality, and ease of use without requiring installation, making it ideal for professional settings. It also provides a comprehensive set of tools for screen sharing and meeting management. Zoom Workplace Business is known for its advanced collaboration tools, including breakout rooms, virtual backgrounds, and screen sharing capabilities, offering flexibility for various business needs. Its ability to cater to both large enterprises and small teams with its diverse options sets it apart.

Room for Improvement: GoToMeeting could enhance its feature set with more robust collaboration tools and improve scalability for larger enterprises. Integration with more third-party apps and increased customization options would be beneficial. Zoom Workplace Business, while feature-rich, could simplify its deployment process and refine its user interface to be more intuitive for first-time users. Some users also find the pricing model could be more flexible for smaller enterprises.

Ease of Deployment and Customer Service: GoToMeeting offers a straightforward deployment process emphasizing quick setup, supported by responsive customer service. Zoom Workplace Business requires a slightly more involved deployment due to its feature-rich environment but compensates with extensive support resources and a strong service network. Both platforms provide efficient customer service, but GoToMeeting's simplicity in setup contrasts with Zoom's comprehensive support system.

Pricing and ROI: GoToMeeting is noted for its competitive pricing, attractive ROI, and accessibility to small and medium-sized businesses. Zoom Workplace Business, although priced higher, delivers substantial ROI through its productivity-enhancing features. Its premium pricing aligns with its enhanced capabilities and is appealing to enterprises seeking maximum functionality.

To learn more, read our detailed GoToMeeting vs. Zoom Workplace Business Report (Updated: February 2026).

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToMeeting

Ranking in Virtual Meetings

7th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom Workplace Business

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

6.6

Number of Reviews

232

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Virtual Meetings category, the mindshare of GoToMeeting is 3.1%, down from 3.5% compared to the previous year. The mindshare of Zoom Workplace Business is 8.6%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Zoom Workplace Business	8.6%
GoToMeeting	3.1%
Other	88.3%

Virtual Meetings

Featured Reviews

Gavin Tomlins

Chief Information Officer at a pharma/biotech company with 11-50 employees

Clunky with poor interface, lacks sufficient functionalities; it did reduce need for in-person meetings

We're phasing out the use of GoToMeeting because of some of its deficiencies. It lacks ease of connectivity, calendar integrations, and third-party app integrations. The user interface is quite poor and needs to be reworked and the product is quite clunky in comparison to its competitors. It currently lacks the ability for sharing collaborative materials during a meeting. We also found that the ability to switch between audio and video configurations isn't as intuitive as in other applications. I generally do 20-30 hours of video conferencing a day, so it makes a difference to have these features. It doesn't integrate as easily into phone systems as well as other organizations and it doesn't integrate as easy into instant messaging and collaboration tools or into software solutions. In general, some of the functionalities need to be improved.

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Arun Basnet

Data Engineer at a computer software company with 1,001-5,000 employees

Daily team collaboration has become smoother and supports reliable long client meetings

One of the best features Zoom Workplace Business offers is that we have unlimited time for our meeting schedule with no time limitation. Additionally, we can have a workspace and many other features that I haven't explored yet, including shared documents. Zoom Workplace Business has numerous features to provide a team with valuable tools. Regarding how Zoom Workplace Business has impacted my organization positively, we also had other communication channels such as Teams and Slack, but the video call experience in Zoom was really good and helpful. We also have a recording functionality which is truly helpful. While we have that on other platforms, Zoom makes it similarly easy to implement as that of other communication channels. Since Zoom has a really good streaming quality and works on low latency as well, we prefer to use Zoom over other communication channels for video calling and conferences, although we have other communication channels for text messages.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It was just chosen because somebody at the company said, "We need a meeting thing. Hey, go find a meeting thing." It wasn't me, but somebody else in the organization was like, "Alright, let's use GoToMeeting. It's free.""

"Even for somebody who does not have a lot of experience, they can easily use it."

"It's easy to set up."

"GoToMeeting is very handy. It's good software. I would definitely recommend it."

"The most important feature for me was the iPhone app."

"We can record meetings and share the screen with participants."

"Pricing is reasonable. It's not expensive. The pricing is one of the great selling points for the product."

"We like that this solution allows us to assign separate numbers to people without having to have a physical telephone system in place."

More GoToMeeting pros

"It meets all of our basic requirements. It's easy to use."

"The most valuable feature is the ease of use."

"There are no restrictions on the number of participants in a single meeting, That is the beauty of Zoom, and it is also very fast compared to others."

"The most valuable feature is that it's free."

"Zoom has a variety of functions, including setting up virtual offices and virtual office hours. It's a stable and scalable platform with good chat support."

"The ability to make video calls is the solution's most valuable aspect."

"A good option for online meetings."

"The solution is easy to use with an easy user interface."

More Zoom Workplace Business pros

Cons

"The solution could always be more secure."

"I don't know whether it is an issue or not but my boss was asking me if person one is in one room, and another person wanted to use another room at the same time, I don't know whether it is possible."

"The solution must include archive options to save the recorded meetings for future reference. The recording functionality can benefit our team by improving how meetings are recorded and shared. Previously, only admins could record meetings, sometimes leading to issues if recordings were missed or not shared properly. The recent update now allows hosting GoToMeeting sessions with the ability to delegate recording rights to other team members."

"The solution could scale a bit easier if you need to add more people to meetings."

"We would like some improvement in the speed of initiating this solution, as it is currently fairly slow."

"Manageability needs to be improved."

"The newer user interface takes a bit longer to get used to."

"The sound quality is good but the video quality needs improvement."

More GoToMeeting cons

"They should consider increasing the time limits for free users."

"In addition to Zoom, I frequently utilize Slack, and I particularly appreciate its huddle functionality. What I find appealing about Slack is the ability to simultaneously chat and have video capabilities. It would be beneficial if Zoom offered similar features integrated with some form of channel system, although I acknowledge that I am not involved in the product management aspect. Personally, I believe this integration would make Zoom even more compelling and engaging for users like myself."

"They may need to scale it some more in terms of global users."

"Zoom lacks dashboards, more could be included."

"They need to improve the background feature, to be able to set a background without interfering with the current background."

"The security needs to be improved."

"There could be more integration options for Zoom."

"Extra security would be a good added feature."

More Zoom Workplace Business cons

Pricing and Cost Advice

"Negotiate for discounts."

"GoToMeeting is a little bit expensive compared to other products."

"It is a little expensive although now, with the competition from Zoom and other products, they have lowered their prices and it is better."

"There is a 40-minute time limit when you use the basic version, which is free."

"We have subscribed to a package for Zoom and it is a monthly payment."

"We have to pay for the product's license."

"Zoom is available with an open license that can support meetings of up to 40 minutes."

"In the basic version, there is a 40-minute time limit on group meetings."

"The personal version is free. However, there are fees required to use the solution for business."

"The cost of Zoom is approximately $150 USD annually."

"There is a licensing fee and although the price is fair, it can be a little cheaper."

More Zoom Workplace Business pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Performing Arts

15%

Computer Software Company

University

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	99
Midsize Enterprise	33
Large Enterprise	104

Questions from the Community

What needs improvement with GoToMeeting?

The solution must include archive options to save the recorded meetings for future reference. The recording functionality can benefit our team by improving how meetings are recorded and shared. Pre...

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What is your primary use case for GoToMeeting?

I use the solution when someone is comfortable using it, and I recommend using it.

See all answers

What advice do you have for others considering GoToMeeting?

I rate the overall solution a nine out of ten.

See all answers

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Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

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What do you like most about Zoom?

The product is scalable.

See all answers

What is your experience regarding pricing and costs for Zoom?

The pricing, setup cost, and licensing were not negotiated, so those details are uncertain.

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Comparisons

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Compared 14% of the time

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Compared 10% of the time

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Compared 8% of the time

Webex vs Zoom Workplace Business

Compared 8% of the time

Polycom RealPresence Desktop vs Zoom Workplace Business

Compared 5% of the time

ON24 Platform vs Zoom Workplace Business

Compared 4% of the time

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Product Reports

Buyer's Guide

GoToMeeting

January 2026

Download GoToMeeting product report

Buyer's Guide

Zoom Workplace Business

January 2026

Download Zoom Workplace Business product report

Overview

GoToMeeting web conferencing software makes it simple and cost-effective to collaborate online with colleagues and customers. Best of all, meeting participants can share their webcams in high definition, so you can enjoy more personal interactions _ without needing a complicated setup.

GoTo

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

AAPT, ACD Groupe, Addison Fire, Avigilon Corporation, Basic Industries Ltd., Bitdefender, Branson School Online, Budd Van Lines, Business Fitness, Business Wire

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

February 2026

Free Report: GoToMeeting vs. Zoom Workplace Business

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