GoToMeeting vs Zoom Workplace Business comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #7 with an average rating of 9.5, while Zoom Video Communications is ranked #1 with an average rating of 8.4. GoTo holds a 3.1% mindshare in VM, compared to Zoom Video Communications’s 8.6% mindshare. Additionally, 88% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToMeeting

Read 26 GoToMeeting reviews

895 Views
886 Comparison Views

88% willing to recommend

Zoom Workplace Business

Read 232 Zoom Workplace Business reviews

4,030 Views
3,949 Comparison Views

95% willing to recommend

GoToMeeting

Zoom Workplace Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 2, 2025

GoToMeeting and Zoom Workplace Business are competing products in the virtual communication space, both offering robust video conferencing solutions. Zoom Workplace Business seems to have the upper hand due to its extensive feature list and advanced collaboration tools that many find worth the extra cost.

Features: GoToMeeting features integration capabilities, reliable conferencing quality, and ease of use without requiring installation, making it ideal for professional settings. It also provides a comprehensive set of tools for screen sharing and meeting management. Zoom Workplace Business is known for its advanced collaboration tools, including breakout rooms, virtual backgrounds, and screen sharing capabilities, offering flexibility for various business needs. Its ability to cater to both large enterprises and small teams with its diverse options sets it apart.

Room for Improvement: GoToMeeting could enhance its feature set with more robust collaboration tools and improve scalability for larger enterprises. Integration with more third-party apps and increased customization options would be beneficial. Zoom Workplace Business, while feature-rich, could simplify its deployment process and refine its user interface to be more intuitive for first-time users. Some users also find the pricing model could be more flexible for smaller enterprises.

Ease of Deployment and Customer Service: GoToMeeting offers a straightforward deployment process emphasizing quick setup, supported by responsive customer service. Zoom Workplace Business requires a slightly more involved deployment due to its feature-rich environment but compensates with extensive support resources and a strong service network. Both platforms provide efficient customer service, but GoToMeeting's simplicity in setup contrasts with Zoom's comprehensive support system.

Pricing and ROI: GoToMeeting is noted for its competitive pricing, attractive ROI, and accessibility to small and medium-sized businesses. Zoom Workplace Business, although priced higher, delivers substantial ROI through its productivity-enhancing features. Its premium pricing aligns with its enhanced capabilities and is appealing to enterprises seeking maximum functionality.

To learn more, read our detailed GoToMeeting vs. Zoom Workplace Business Report (Updated: February 2026).

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToMeeting

Ranking in Virtual Meetings

7th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom Workplace Business

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

6.6

Number of Reviews

232

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Virtual Meetings category, the mindshare of GoToMeeting is 3.1%, down from 3.5% compared to the previous year. The mindshare of Zoom Workplace Business is 8.6%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Zoom Workplace Business	8.6%
GoToMeeting	3.1%
Other	88.3%

Virtual Meetings

Featured Reviews

Gavin Tomlins

Chief Information Officer at a pharma/biotech company with 11-50 employees

Clunky with poor interface, lacks sufficient functionalities; it did reduce need for in-person meetings

We're phasing out the use of GoToMeeting because of some of its deficiencies. It lacks ease of connectivity, calendar integrations, and third-party app integrations. The user interface is quite poor and needs to be reworked and the product is quite clunky in comparison to its competitors. It currently lacks the ability for sharing collaborative materials during a meeting. We also found that the ability to switch between audio and video configurations isn't as intuitive as in other applications. I generally do 20-30 hours of video conferencing a day, so it makes a difference to have these features. It doesn't integrate as easily into phone systems as well as other organizations and it doesn't integrate as easy into instant messaging and collaboration tools or into software solutions. In general, some of the functionalities need to be improved.

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Arun Basnet

Data Engineer at a computer software company with 1,001-5,000 employees

Daily team collaboration has become smoother and supports reliable long client meetings

One of the best features Zoom Workplace Business offers is that we have unlimited time for our meeting schedule with no time limitation. Additionally, we can have a workspace and many other features that I haven't explored yet, including shared documents. Zoom Workplace Business has numerous features to provide a team with valuable tools. Regarding how Zoom Workplace Business has impacted my organization positively, we also had other communication channels such as Teams and Slack, but the video call experience in Zoom was really good and helpful. We also have a recording functionality which is truly helpful. While we have that on other platforms, Zoom makes it similarly easy to implement as that of other communication channels. Since Zoom has a really good streaming quality and works on low latency as well, we prefer to use Zoom over other communication channels for video calling and conferences, although we have other communication channels for text messages.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is the dial-in capability."

"The most important feature for me was the iPhone app."

"We can record meetings and share the screen with participants."

"The key advantage of GoToMeeting is the ability to use it without installing anything."

"GoToMeeting's security is very good. I've never known anybody to crash a GoToMeeting."

"We like that this solution allows us to assign separate numbers to people without having to have a physical telephone system in place."

"GoToMeeting is very handy. It's good software. I would definitely recommend it."

"Reduced the need for physically commuting between offices."

More GoToMeeting pros

"Simple and user-friendly; works on any device."

"I don't have any issues with the scalability of Zoom."

"The product is easy to use."

"The solution offers a free version."

"It was easy to use for screen sharing or sharing applications."

"Zoom is an excellent tool for networking where a number of people can join, each speaking to one another, and appearing on screen."

"Zoom is very convenient to use and the basic functions work well for us."

"The product's initial setup phase was easy."

More Zoom Workplace Business pros

Cons

"The solution could scale a bit easier if you need to add more people to meetings."

"The solution could always be more secure."

"I didn't like the fact that they tried to make their new version look like Zoom."

"The product itself doesn't stand out against other options on the market."

"It is not so stable."

"Poor error recovery, too sensitive to transmission errors. Needs better codecs and more robust system software that can handle network glitches."

"Lacks ease of connectivity, calendar integrations, and third-party app integrations."

"The tool needs to have a virtual room where users can pass through. It also needs to integrate a real-time translator."

More GoToMeeting cons

"The video quality should be better. Sometimes when there are updates at the backend, Zoom won't respond properly during that time."

"Whiteboarding would allow me to utilize the screen to draw something, explain, and write something."

"Sound is not an issue, however, with video I've always had issues when using the free service."

"I would say that Zoom should support more platforms. I think it has some limitations. It should be supported on all platforms."

"I have had the occasional problem with the connection and stability."

"When anyone installs Zoom for organizational purposes, then it's fine because all the safety and protection is taken care of by the organization. However, when it's done on a personal basis the terms and conditions, you are not secure."

"In the next release, I would like to see an easily accessible bandwidth feature so that you can see how much data you've used on a particular call."

"The solution can improve by having the option to be able to lock the primary speaker on high definition the entire time. Additionally, it would be a benefit to have easy Zoom room-like features for individuals using lightboards. There should be quick invitations and integration with Slack and Outlook."

More Zoom Workplace Business cons

Pricing and Cost Advice

"Negotiate for discounts."

"It is a little expensive although now, with the competition from Zoom and other products, they have lowered their prices and it is better."

"GoToMeeting is a little bit expensive compared to other products."

"In addition to any licensing fees, we hired Zoom to provide training to us in small groups."

"As an organization, we are paying a license fee for Zoom. Personally, I use the free version."

"I use the free version that is available, so I'm not sure what the licensing prices are."

"It is reasonable. It has a monthly license."

"The price is $149 USD yearly."

"Zoom is free."

"There is a free version available with time limits."

"Zoom is free."

More Zoom Workplace Business pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Performing Arts

14%

Marketing Services Firm

10%

University

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	99
Midsize Enterprise	33
Large Enterprise	104

Questions from the Community

What needs improvement with GoToMeeting?

The solution must include archive options to save the recorded meetings for future reference. The recording functionality can benefit our team by improving how meetings are recorded and shared. Pre...

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What is your primary use case for GoToMeeting?

I use the solution when someone is comfortable using it, and I recommend using it.

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What advice do you have for others considering GoToMeeting?

I rate the overall solution a nine out of ten.

See all answers

LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

See all answers

What do you like most about Zoom?

The product is scalable.

See all answers

What is your experience regarding pricing and costs for Zoom?

The pricing, setup cost, and licensing were not negotiated, so those details are uncertain.

See all answers

Comparisons

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Compared 22% of the time

Webex vs GoToMeeting

Compared 18% of the time

TeamViewer Business vs GoToMeeting

Compared 13% of the time

Microsoft Teams vs GoToMeeting

Compared 13% of the time

GoToWebinar vs GoToMeeting

Compared 7% of the time

More GoToMeeting Competitors

Skype for Business vs Zoom Workplace Business

Compared 9% of the time

Webex vs Zoom Workplace Business

Compared 8% of the time

Adobe Connect vs Zoom Workplace Business

Compared 8% of the time

Polycom RealPresence Desktop vs Zoom Workplace Business

Compared 5% of the time

ON24 Platform vs Zoom Workplace Business

Compared 4% of the time

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Product Reports

Buyer's Guide

GoToMeeting

January 2026

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Buyer's Guide

Zoom Workplace Business

January 2026

Download Zoom Workplace Business product report

Overview

GoToMeeting web conferencing software makes it simple and cost-effective to collaborate online with colleagues and customers. Best of all, meeting participants can share their webcams in high definition, so you can enjoy more personal interactions _ without needing a complicated setup.

GoTo

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

AAPT, ACD Groupe, Addison Fire, Avigilon Corporation, Basic Industries Ltd., Bitdefender, Branson School Online, Budd Van Lines, Business Fitness, Business Wire

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

February 2026

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