GoToMeeting vs Zoom Workplace Business comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #7 with an average rating of 9.5, while Zoom Video Communications is ranked #1 with an average rating of 8.4. GoTo holds a 3.1% mindshare in VM, compared to Zoom Video Communications’s 8.6% mindshare. Additionally, 88% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToMeeting

Read 26 GoToMeeting reviews

895 Views
886 Comparison Views

88% willing to recommend

Zoom Workplace Business

Read 232 Zoom Workplace Business reviews

4,030 Views
3,949 Comparison Views

95% willing to recommend

GoToMeeting

Zoom Workplace Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 2, 2025

GoToMeeting and Zoom Workplace Business are competing products in the virtual communication space, both offering robust video conferencing solutions. Zoom Workplace Business seems to have the upper hand due to its extensive feature list and advanced collaboration tools that many find worth the extra cost.

Features: GoToMeeting features integration capabilities, reliable conferencing quality, and ease of use without requiring installation, making it ideal for professional settings. It also provides a comprehensive set of tools for screen sharing and meeting management. Zoom Workplace Business is known for its advanced collaboration tools, including breakout rooms, virtual backgrounds, and screen sharing capabilities, offering flexibility for various business needs. Its ability to cater to both large enterprises and small teams with its diverse options sets it apart.

Room for Improvement: GoToMeeting could enhance its feature set with more robust collaboration tools and improve scalability for larger enterprises. Integration with more third-party apps and increased customization options would be beneficial. Zoom Workplace Business, while feature-rich, could simplify its deployment process and refine its user interface to be more intuitive for first-time users. Some users also find the pricing model could be more flexible for smaller enterprises.

Ease of Deployment and Customer Service: GoToMeeting offers a straightforward deployment process emphasizing quick setup, supported by responsive customer service. Zoom Workplace Business requires a slightly more involved deployment due to its feature-rich environment but compensates with extensive support resources and a strong service network. Both platforms provide efficient customer service, but GoToMeeting's simplicity in setup contrasts with Zoom's comprehensive support system.

Pricing and ROI: GoToMeeting is noted for its competitive pricing, attractive ROI, and accessibility to small and medium-sized businesses. Zoom Workplace Business, although priced higher, delivers substantial ROI through its productivity-enhancing features. Its premium pricing aligns with its enhanced capabilities and is appealing to enterprises seeking maximum functionality.

To learn more, read our detailed GoToMeeting vs. Zoom Workplace Business Report (Updated: February 2026).

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToMeeting

Ranking in Virtual Meetings

7th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom Workplace Business

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

6.6

Number of Reviews

232

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Virtual Meetings category, the mindshare of GoToMeeting is 3.1%, down from 3.5% compared to the previous year. The mindshare of Zoom Workplace Business is 8.6%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Zoom Workplace Business	8.6%
GoToMeeting	3.1%
Other	88.3%

Virtual Meetings

Featured Reviews

Gavin Tomlins

Chief Information Officer at a pharma/biotech company with 11-50 employees

Clunky with poor interface, lacks sufficient functionalities; it did reduce need for in-person meetings

We're phasing out the use of GoToMeeting because of some of its deficiencies. It lacks ease of connectivity, calendar integrations, and third-party app integrations. The user interface is quite poor and needs to be reworked and the product is quite clunky in comparison to its competitors. It currently lacks the ability for sharing collaborative materials during a meeting. We also found that the ability to switch between audio and video configurations isn't as intuitive as in other applications. I generally do 20-30 hours of video conferencing a day, so it makes a difference to have these features. It doesn't integrate as easily into phone systems as well as other organizations and it doesn't integrate as easy into instant messaging and collaboration tools or into software solutions. In general, some of the functionalities need to be improved.

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Arun Basnet

Data Engineer at a computer software company with 1,001-5,000 employees

Daily team collaboration has become smoother and supports reliable long client meetings

One of the best features Zoom Workplace Business offers is that we have unlimited time for our meeting schedule with no time limitation. Additionally, we can have a workspace and many other features that I haven't explored yet, including shared documents. Zoom Workplace Business has numerous features to provide a team with valuable tools. Regarding how Zoom Workplace Business has impacted my organization positively, we also had other communication channels such as Teams and Slack, but the video call experience in Zoom was really good and helpful. We also have a recording functionality which is truly helpful. While we have that on other platforms, Zoom makes it similarly easy to implement as that of other communication channels. Since Zoom has a really good streaming quality and works on low latency as well, we prefer to use Zoom over other communication channels for video calling and conferences, although we have other communication channels for text messages.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I think all the features are very useful, especially the rooms features and we present with screen sharing. Instead of organizing conferences, we are able to do that online. This has been saving us from spending on travel. From the beginning of this year, because of GoToMeeting, I have canceled I think three or four business trips."

"We like that this solution allows us to assign separate numbers to people without having to have a physical telephone system in place."

"The most valuable feature is the dial-in capability."

"Screenshare is the most valuable feature as well as the number of meeting participants possible in a meeting. It also has good quality."

"GoToMeeting's security is very good. I've never known anybody to crash a GoToMeeting."

"It's cost-effective."

"The key advantage of GoToMeeting is the ability to use it without installing anything."

"Ease of setup and login by attendees. Facilitates sharing visually, and not just via audio."

More GoToMeeting pros

"A stable option that is good for small to medium sized companies with limited use."

"The Zoom software is complete and effective, light and secure."

"Zoom's most valuable feature is communication."

"This video conferencing product is easy to use."

"When I had meetings, I used to take notes or record them, but then someone still had to transcribe everything. Now, I'm fascinated by OtterPilot. It automatically transcribes meetings, summarizes them, and identifies action items. I've been recommending it to everyone I know. It is a tool that you can use during Zoom or Teams calls. It takes real-time notes and then sends a summary and action items to everyone via email. It's been really helpful for about three or four years now."

"Zoom is easy to use."

"The most valuable features of Zoom for enhanced team collaboration are its high video quality, comprehensive meeting features, and reliable performance."

"There are many valuable features. Security is one – you can lock Zoom meetings when you find that all the participants have joined so that there are no intruders."

More Zoom Workplace Business pros

Cons

"I didn't like the fact that they tried to make their new version look like Zoom."

"The interface is a little outdated and could be better."

"Poor error recovery, too sensitive to transmission errors. Needs better codecs and more robust system software that can handle network glitches."

"The product itself doesn't stand out against other options on the market."

"I don't know whether it is an issue or not but my boss was asking me if person one is in one room, and another person wanted to use another room at the same time, I don't know whether it is possible."

"The solution could scale a bit easier if you need to add more people to meetings."

"We would like some improvement in the speed of initiating this solution, as it is currently fairly slow."

"The enrolment for a non-IT user should be easier. It should be simplified for non-IT users."

More GoToMeeting cons

"I did not see a Whiteboarding feature when using Zoom. They should add this in the next release."

"The interface requires some slight improvement in that it could better show the meeting attendees."

"It is important for us to have Zoom integration with our Active Directory environment."

"The virtual background could be more smoothly integrated with the rest of the software."

"Zoom should improve aspects of its security."

"The interface could be more user-friendly."

"The voice quality could improve, and there are issues with the background."

"There could be more integration options for Zoom."

More Zoom Workplace Business cons

Pricing and Cost Advice

"GoToMeeting is a little bit expensive compared to other products."

"Negotiate for discounts."

"It is a little expensive although now, with the competition from Zoom and other products, they have lowered their prices and it is better."

"Zoom is licensed as a subscription model and it is available on a monthly or yearly basis."

"In the basic version, there is a 40-minute time limit on group meetings."

"Zoom can be used for free."

"We use the free version of the product. We utilize it only three to four times a month."

"The free version has a time limit, but paid subscriptions are available."

"I use Zoom's free version."

"There is a 40-minute time limit when you use the basic version, which is free."

"The pricing is too high. The cost of the license could be cheaper."

More Zoom Workplace Business pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Performing Arts

14%

Marketing Services Firm

10%

Computer Software Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	99
Midsize Enterprise	33
Large Enterprise	104

Questions from the Community

What needs improvement with GoToMeeting?

The solution must include archive options to save the recorded meetings for future reference. The recording functionality can benefit our team by improving how meetings are recorded and shared. Pre...

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What is your primary use case for GoToMeeting?

I use the solution when someone is comfortable using it, and I recommend using it.

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What advice do you have for others considering GoToMeeting?

I rate the overall solution a nine out of ten.

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

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What do you like most about Zoom?

The product is scalable.

See all answers

What is your experience regarding pricing and costs for Zoom?

The pricing, setup cost, and licensing were not negotiated, so those details are uncertain.

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Comparisons

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Compared 10% of the time

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Compared 8% of the time

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Compared 8% of the time

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Compared 5% of the time

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Compared 4% of the time

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Product Reports

Buyer's Guide

GoToMeeting

January 2026

Download GoToMeeting product report

Buyer's Guide

Zoom Workplace Business

January 2026

Download Zoom Workplace Business product report

Overview

GoToMeeting web conferencing software makes it simple and cost-effective to collaborate online with colleagues and customers. Best of all, meeting participants can share their webcams in high definition, so you can enjoy more personal interactions _ without needing a complicated setup.

GoTo

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

AAPT, ACD Groupe, Addison Fire, Avigilon Corporation, Basic Industries Ltd., Bitdefender, Branson School Online, Budd Van Lines, Business Fitness, Business Wire

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

February 2026

Free Report: GoToMeeting vs. Zoom Workplace Business

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