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GoToMeeting vs Zoom comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #9 with an average rating of 8.0, while Zoom Video Communications is ranked #1 with an average rating of 8.3. GoTo holds a 3.5% mindshare in VM, compared to Zoom Video Communications’s 11.0% mindshare. Additionally, 88% of GoTo users are willing to recommend the solution, compared to 94% of Zoom Video Communications users who would recommend it.
GoToMeeting
Read 26 GoToMeeting reviews
  • 704 Views
  • 350 Comparison Views
88% willing to recommend
Zoom
Read 209 Zoom reviews
  • 6,532 Views
  • 1,158 Comparison Views
94% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 3, 2025

GoToMeeting and Zoom are competitive products in the video conferencing market. Zoom seems to have the upper hand due to its superior feature sets and higher perceived value despite its cost.

Features: GoToMeeting includes robust scheduling tools, integration with email providers, and strong mobile app support. It prioritizes streamlined meeting management, collaboration, and minimal setup requirements. Zoom is noted for high-quality video conferencing, seamless webinar hosting, and intuitive cloud recording, offering more comprehensive conferencing capabilities with excellent video and audio quality.

Room for Improvement: GoToMeeting could improve its integration capabilities further, enhance its user interface for easier navigation, and expand its webinar functionality. Zoom would benefit from more consistent customer support response times, improved security features given past privacy criticisms, and reduction of resource usage to lower system strain during use.

Ease of Deployment and Customer Service: GoToMeeting offers a straightforward setup and efficient customer service, praised for quick issue resolution. It emphasizes ease of use and a user-friendly approach to deployment. Zoom provides rapid deployment with self-service resources, but its support responsiveness can vary, encouraging users to rely on available guides and resources for troubleshooting.

Pricing and ROI: GoToMeeting focuses on affordability for small to midsize enterprises, providing competitive pricing and consistent performance for desirable ROI. Zoom, while featuring a higher price, justifies this through its feature-rich offerings and scalability, promising higher long-term ROI for businesses that maximize its capabilities. GoToMeeting’s value-based pricing contrasts with Zoom's approach of justifying cost through extensive functionality.

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To learn more, read our detailed GoToMeeting vs. Zoom Report (Updated: March 2025).
Buyer's Guide
GoToMeeting vs. Zoom
March 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoToMeeting
Ranking in Virtual Meetings
9th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
26
Ranking in other categories
No ranking in other categories
Zoom
Ranking in Virtual Meetings
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
209
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2025, in the Virtual Meetings category, the mindshare of GoToMeeting is 3.5%, down from 4.1% compared to the previous year. The mindshare of Zoom is 11.0%, down from 14.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Virtual Meetings
 

Featured Reviews

Jacky Hood - PeerSpot reviewer
A straightforward setup with good stability and decent pricing
The new version crashes my ISP. I don't like the new version. I hope they continue to support the Classic version. I didn't like the fact that LogMeIn tried to make their new version look like Zoom. The feature in the Classic version includes a little panel for GoToMeeting to be off to the side, and it doesn't interfere with your browser. It is much better. All these companies, including the new version of GoToMeeting, have a useless bunch of controls at the top that blocks the tabs of your browser. This makes it so that you can't jump around from tab to tab when you're showing your screen. Those controls are so tiny. Yesterday I was on a session on one of the products (not GTM), and it had shrunk it down to one inch by one inch. It was so small that I couldn't find the tab to make it bigger. That's a big issue. In this attempt to look like Zoom, GTM has gone to the extent where the controls are a little skinny line above your browser. That's not good. The controls need to be highly visible, and contrast so they are easy to read and find. It would be nice if they would have a whiteboard where everybody in the meeting can draw or write on it. We use Google Docs for that purpose, but Google Docs doesn't really allow you to draw. When I was running a different college system, the college system had a whiteboard. All the students and the teachers could all write on the whiteboard with their fingers, as I recall. It'd be nice if they would have something similar available in the future.
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Kallol Chaudhuri - PeerSpot reviewer
Helped us tremendously in collaborating with each other and getting our work done and offers the breakout rooms feature.
We are a team located across various locations. Not in the same geographic location. We are distributed. And it's not possible to physically travel and meet people. Sometimes it's simply not possible. But Zoom has helped us tremendously in collaborating with each other and getting our work done. Without Zoom, it would have been very, very difficult. The breakout rooms feature is also helpful. For example, I have a meeting attended by hundreds of people and want to create subgroups. I typically use it for different role-play scenarios during training if we are trying to conduct some training on presentation skills. So there's a large group, which is initially trained by an instructor. Then you get instructions that the room will be split into smaller breakout rooms. I'll give you a topic, and you'll practice in these smaller groups. That's one way I use it. So it's like a simulation of a real brainstorming session I'd have in a physical space.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Pricing is reasonable. It's not expensive. The pricing is one of the great selling points for the product."
"With GoToMeeting, I like that it works well for seminars and similar events. Finding a platform where multiple people can share their images, split the screen with content, and manage presentations smoothly is uncommon. It allows the presenter to handle questions, answers, and other opinions."
"I think all the features are very useful, especially the rooms features and we present with screen sharing. Instead of organizing conferences, we are able to do that online. This has been saving us from spending on travel. From the beginning of this year, because of GoToMeeting, I have canceled I think three or four business trips."
"GoToMeeting is very handy. It's good software. I would definitely recommend it."
"The most important feature for me was the iPhone app."
"We like that this solution allows us to assign separate numbers to people without having to have a physical telephone system in place."
"GoToMeeting's security is very good. I've never known anybody to crash a GoToMeeting."
"We can record meetings and share the screen with participants."
More GoToMeeting pros
"The most valuable feature is push notifications"
"The solution is very stable."
"Zoom is scalable, it can handle meetings with lots of delegates."
"The ability to discuss and share training content would be the most valuable features of Zoom."
"Zoom helps you to share your screen and allows someone to take remote control during Zoom meetings. Compared with other platforms like Teams and Webex, it's on par."
"The screen sharing capability is useful for teaching."
"The standout feature of Zoom is its excellent connectivity, offering high-quality audio and video. Additionally, its familiarity stems from being an early adopter in the field of online communication during the onset of epidemics. Previously, I had used a different system for video conferences in another company, which primarily relied on room-based conferences rather than peer-to-peer video conferencing. However, with the need to communicate directly with peers, Zoom emerged as the first and preferred choice for me. Overall, I consider it the top option and the primary tool I use. Additionally, the solution has all the functionality I need."
"The feature I find the most about Zoom is that you can have a private chat in a group call."
More Zoom pros
 

Cons

"Lacks ease of connectivity, calendar integrations, and third-party app integrations."
"The newer user interface takes a bit longer to get used to."
"The enrolment for a non-IT user should be easier. It should be simplified for non-IT users."
"The product itself doesn't stand out against other options on the market."
"The sound quality is good but the video quality needs improvement."
"We would like some improvement in the speed of initiating this solution, as it is currently fairly slow."
"The interface is a little outdated and could be better."
"I would like to see better support for mobile devices."
More GoToMeeting cons
"We use screen sharing, but sometimes it can be awkward because you might accidentally share the wrong screen, including personal ones. ......Similar to the integration between Google Calendar and Google Meet, having everything in one environment would be much more convenient for scheduling meetings."
"Sound is not an issue, however, with video I've always had issues when using the free service."
"I would say that Zoom should support more platforms. I think it has some limitations. It should be supported on all platforms."
"Zoom could be more scalable."
"The solution is pricier than its competitors."
"My only concern in Zoom is the stigma associated with being a Chinese product. However, it has been acquired by the US government or a US counterpart has taken over it. There is not any issue with respect to data security. This being said, there is a little bit of apprehension when it comes to the data security aspect. It's better if they give a public statement that we are compliant with the GDPR requirements. It will be helpful for them in promoting their solution in a much better way."
"Zoom needs to address the privacy issues I've heard about."
"The pricing could be improved."
More Zoom cons
 

Pricing and Cost Advice

"It is a little expensive although now, with the competition from Zoom and other products, they have lowered their prices and it is better."
"GoToMeeting is a little bit expensive compared to other products."
"Negotiate for discounts."
"Zoom is available with an open license that can support meetings of up to 40 minutes."
"We pay a yearly licensing fee for Zoom, which is expensive in our part of the world."
"The personal version is free. However, there are fees required to use the solution for business."
"A licensing fee is required."
"We pay a yearly licensing fee."
"We are using the free version of Zoom."
"I am using the free version, so I don't pay anything to use it."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."
More Zoom pricing and cost advice
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Computer Software Company
18%
Educational Organization
12%
Real Estate/Law Firm
12%
Educational Organization
92%
University
1%
Financial Services Firm
1%
Computer Software Company
1%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about GoToMeeting?
Reduced the need for physically commuting between offices.
See all answers
What is your experience regarding pricing and costs for GoToMeeting?
This is not an expensive solution, we pay around $5,000AUD maximum per year. There are other fees for data carriage, PABX fees, and the like but they would apply to any similar product.
See all answers
What needs improvement with GoToMeeting?
The solution must include archive options to save the recorded meetings for future reference. The recording functionality can benefit our team by improving how meetings are recorded and shared. Pre...
See all answers
LucidChart vs LucidSpark for brainstorming sessions over Zoom
Hi @Krista Thompson ​ - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...
See all answers
What do you like most about Zoom?
The product is scalable.
See all answers
What is your experience regarding pricing and costs for Zoom?
There is a concern about the free version's forty-five-minute limit. For education use, having more affordable access through institutions would be beneficial.
See all answers
 

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Compared 28% of the time
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Compared 6% of the time
Cisco TelePresence vs Zoom Logo
Cisco TelePresence vs Zoom
Compared 5% of the time
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Product Reports

Buyer's Guide
GoToMeeting
March 2025
GoToMeeting reportDownload GoToMeeting product report
Buyer's Guide
Zoom
March 2025
Zoom reportDownload Zoom product report
 

Overview

GoToMeeting web conferencing software makes it simple and cost-effective to collaborate online with colleagues and customers. Best of all, meeting participants can share their webcams in high definition, so you can enjoy more personal interactions _ without needing a complicated setup.

GoTo

Zoom helps businesses and organizations bring their teams together in a frictionless environment to get more done. Our easy, reliable cloud platform for video, phone, content sharing, and chat runs across mobile devices, desktops, telephones, and room systems. Message me to learn more about how Zoom can help your business or organization Visit zoom.com and follow @zoom_us.

Zoom Video Communications
 

Sample Customers

AAPT, ACD Groupe, Addison Fire, Avigilon Corporation, Basic Industries Ltd., Bitdefender, Branson School Online, Budd Van Lines, Business Fitness, Business Wire
Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies
Buyer's Guide
GoToMeeting vs. Zoom
March 2025
Free Report: GoToMeeting vs. Zoom
Find out what your peers are saying about GoToMeeting vs. Zoom and other solutions. Updated: March 2025.
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We monitor all Virtual Meetings reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.