GoToWebinar vs Zoom comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #24, while Zoom Video Communications is ranked #1 with an average rating of 8.3. GoTo holds a 2.0% mindshare in VM, compared to Zoom Video Communications’s 11.5% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 94% of Zoom Video Communications users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

215 Views
173 Comparison Views

100% willing to recommend

Zoom

Read 207 Zoom reviews

6,665 Views
1,237 Comparison Views

94% willing to recommend

GoToWebinar

Zoom

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Executive SummaryUpdated on Feb 3, 2025

GoToWebinar and Zoom compete in the virtual communication and webinar category. Zoom appears to have the upper hand due to its broad feature range and perceived value.

Features: GoToWebinar provides comprehensive webinar management tools, robust analytics, poll integration, and recording capabilities, ideal for larger webinars. Zoom offers versatile functionalities like breakout rooms, video conferencing, and seamless integrations for various meeting sizes, enhancing overall adaptability.

Room for Improvement: GoToWebinar could improve with more versatile meeting functionalities, better mobile experience, and enhanced customization options for diverse webinar formats. Zoom could benefit from improved security settings, greater customer support accessibility, and more customization in breakout room features.

Ease of Deployment and Customer Service: GoToWebinar offers a straightforward deployment with a focus on simplicity and an accessible support system. Zoom provides a more versatile deployment model with extensive integration options and a responsive support framework.

Pricing and ROI: GoToWebinar generally involves higher initial costs but provides a competitive ROI for large-scale webinars, offering specific features tailored for extensive audience engagement. Zoom presents a flexible pricing model with lower initial costs, offering scalable ROI through comprehensive features and versatility in usage.

To learn more, read our detailed GoToWebinar vs. Zoom Report (Updated: January 2025).

Buyer's Guide

GoToWebinar vs. Zoom

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

24th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

207

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2025, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.0%, up from 1.7% compared to the previous year. The mindshare of Zoom is 11.5%, down from 14.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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Kallol Chaudhuri

Principal Consultant at Oracle

Helped us tremendously in collaborating with each other and getting our work done and offers the breakout rooms feature.

We are a team located across various locations. Not in the same geographic location. We are distributed. And it's not possible to physically travel and meet people. Sometimes it's simply not possible. But Zoom has helped us tremendously in collaborating with each other and getting our work done. Without Zoom, it would have been very, very difficult. The breakout rooms feature is also helpful. For example, I have a meeting attended by hundreds of people and want to create subgroups. I typically use it for different role-play scenarios during training if we are trying to conduct some training on presentation skills. So there's a large group, which is initially trained by an instructor. Then you get instructions that the room will be split into smaller breakout rooms. I'll give you a topic, and you'll practice in these smaller groups. That's one way I use it. So it's like a simulation of a real brainstorming session I'd have in a physical space.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"The interface is browser-based and simple, which is an advantage over other solutions."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"A light application that has many features."

"There is a free version of the solution."

"The Zoom software is complete and effective, light and secure."

"The interface is good and integrates well."

"The initial setup is straightforward as this is a cloud application. It only takes a few seconds."

"Zoom is scalable. We have about 10,000 users at my company."

"The solution is easy to set up."

"The most valuable features for me are the spotlight feature and the ability to share video with audio, which some other platforms, like Microsoft Teams, lack. We use it to present sessions and teach end customers or users."

More Zoom pros

Cons

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"The sharing of cameras is limited to meeting organizers."

"They should remove any restriction of time."

"It takes time to acclimate end users to the product."

"Zoom could be improved by making it easier to join meetings. It can be a bit confusing because sometimes you need meeting IDs and logins, sometimes you don't."

"If Zoom could be more secure, that would be better. Security is always a highly sensitive matter for everyone today."

"In addition to Zoom, I frequently utilize Slack, and I particularly appreciate its huddle functionality. What I find appealing about Slack is the ability to simultaneously chat and have video capabilities. It would be beneficial if Zoom offered similar features integrated with some form of channel system, although I acknowledge that I am not involved in the product management aspect. Personally, I believe this integration would make Zoom even more compelling and engaging for users like myself."

"One of the main concerns is the difficulty of using it on your mobile device."

"It would be great if there was a bit more camera control. For example, cropping the image, and improving the background remover features, which can be buggy right now."

"Zoom's audio quality could be improved. I feel like Teams is more reliable because sometimes the audio is patchy on Zoom, whereas I've never had a problem with Teams."

More Zoom cons

Pricing and Cost Advice

"This is a free solution."

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"There is a 40-minute time limit when you use the basic version, which is free."

"Zoom is free."

"It is an inexpensive product."

"I am using the free version."

"We have to pay for the product's license."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."

"I am not paying any licensing costs for the solution."

"We do not incur a licensing fee."

More Zoom pricing and cost advice

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Top Industries

By visitors reading reviews

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Educational Organization

92%

University

Financial Services Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

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What do you like most about Zoom?

The product is scalable.

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What is your experience regarding pricing and costs for Zoom?

I use the free version of Zoom and have not encountered significant issues in its use. I also use the free version of Google Meet.

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Comparisons

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Compared 100% of the time

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Compared 28% of the time

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Compared 25% of the time

GoToMeeting vs Zoom

Compared 10% of the time

TeamViewer vs Zoom

Compared 10% of the time

Cisco TelePresence vs Zoom

Compared 6% of the time

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Product Reports

Buyer's Guide

GoToWebinar

February 2025

Download GoToWebinar product report

Buyer's Guide

Zoom

January 2025

Download Zoom product report

Overview

Web conferencing SaaS for larger webinars

GoTo

Zoom helps businesses and organizations bring their teams together in a frictionless environment to get more done. Our easy, reliable cloud platform for video, phone, content sharing, and chat runs across mobile devices, desktops, telephones, and room systems. Message me to learn more about how Zoom can help your business or organization Visit zoom.com and follow @zoom_us.

Zoom Video Communications

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToWebinar vs. Zoom

January 2025

Free Report: GoToWebinar vs. Zoom

Find out what your peers are saying about GoToWebinar vs. Zoom and other solutions. Updated: January 2025.

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