GoToWebinar vs Zoom comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #24, while Zoom Video Communications is ranked #1 with an average rating of 8.3. GoTo holds a 2.1% mindshare in VM, compared to Zoom Video Communications’s 11.0% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 94% of Zoom Video Communications users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

234 Views
170 Comparison Views

100% willing to recommend

Zoom

Read 209 Zoom reviews

6,532 Views
1,158 Comparison Views

94% willing to recommend

GoToWebinar

Zoom

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Executive SummaryUpdated on Feb 3, 2025

GoToWebinar and Zoom compete in the virtual communication and webinar category. Zoom appears to have the upper hand due to its broad feature range and perceived value.

Features: GoToWebinar provides comprehensive webinar management tools, robust analytics, poll integration, and recording capabilities, ideal for larger webinars. Zoom offers versatile functionalities like breakout rooms, video conferencing, and seamless integrations for various meeting sizes, enhancing overall adaptability.

Room for Improvement: GoToWebinar could improve with more versatile meeting functionalities, better mobile experience, and enhanced customization options for diverse webinar formats. Zoom could benefit from improved security settings, greater customer support accessibility, and more customization in breakout room features.

Ease of Deployment and Customer Service: GoToWebinar offers a straightforward deployment with a focus on simplicity and an accessible support system. Zoom provides a more versatile deployment model with extensive integration options and a responsive support framework.

Pricing and ROI: GoToWebinar generally involves higher initial costs but provides a competitive ROI for large-scale webinars, offering specific features tailored for extensive audience engagement. Zoom presents a flexible pricing model with lower initial costs, offering scalable ROI through comprehensive features and versatility in usage.

To learn more, read our detailed GoToWebinar vs. Zoom Report (Updated: March 2025).

Buyer's Guide

GoToWebinar vs. Zoom

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

24th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

209

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2025, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.1%, up from 1.9% compared to the previous year. The mindshare of Zoom is 11.0%, down from 14.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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Kallol Chaudhuri

Principal Consultant at Oracle

Helped us tremendously in collaborating with each other and getting our work done and offers the breakout rooms feature.

We are a team located across various locations. Not in the same geographic location. We are distributed. And it's not possible to physically travel and meet people. Sometimes it's simply not possible. But Zoom has helped us tremendously in collaborating with each other and getting our work done. Without Zoom, it would have been very, very difficult. The breakout rooms feature is also helpful. For example, I have a meeting attended by hundreds of people and want to create subgroups. I typically use it for different role-play scenarios during training if we are trying to conduct some training on presentation skills. So there's a large group, which is initially trained by an instructor. Then you get instructions that the room will be split into smaller breakout rooms. I'll give you a topic, and you'll practice in these smaller groups. That's one way I use it. So it's like a simulation of a real brainstorming session I'd have in a physical space.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The interface is browser-based and simple, which is an advantage over other solutions."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"The most valuable features of Zoom are simplicity and reliability."

"The initial setup is straightforward as this is a cloud application. It only takes a few seconds."

"It always works, and they try to appeal to what the user wants. They added features like background music for those people who use Zoom for online church services. They try to make the solution more useful for the user. For example, I tried to sell WebEx to a church, but I also gave them Zoom for a trial. They were impressed with that because that was the feature they were looking for."

"One of the biggest features of Zoom is its stability."

"Primarily during the period of problematic travel, the solution enabled us to connect with customers, clients and even colleagues and to share our thoughts, ideas and information."

"Another advantage of Zoom is that it is easier to link a person that is not a Zoom user than it is with WebEx."

"Zoom is easy to set up and is a very stable video communications app."

"The most valuable feature is the remote desktop because sometimes we have to intervene and control the client's infrastructure."

More Zoom pros

Cons

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The sharing of cameras is limited to meeting organizers."

"Zoom security could be improved."

"If Zoom could be more secure, that would be better. Security is always a highly sensitive matter for everyone today."

"The solution needs to have a feature that allows you to take over another person's screen. right now, that's not possible. This is important for our purposes due to the act that we are often using the solution to troubleshoot issues for our clients. If we could just take over their screen and go in and fix issues, it would make troubleshooting infinitely easier."

"I found it very confusing to set up a meeting."

"Zoom could be improved by adding more third-party integrations. They should also work on their virtual backgrounds. I think these could be more professional and creative."

"Our licensing model prevents us from switching off the meeting recording functionality"

"Sometimes when I try to share my screen in a conference room, I have to click the share button more than once. This happens around fifty percent of the time."

"They should improve the sharing file features from accessing the internal network. If we cannnot share our documents through this meeting, our meeting productivity will decrease dramatically. We need these features."

More Zoom cons

Pricing and Cost Advice

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"This is a free solution."

"In addition to any licensing fees, we hired Zoom to provide training to us in small groups."

"As an organization, we are paying a license fee for Zoom. Personally, I use the free version."

"We are using the free version of Zoom."

"We generally have a strict budget so the pricing for Zoom is reasonable."

"Zoom is free."

"There is some basic functionality that's free but if you want to host longer meetings and have more participants, then there is a licensing fee."

"I rate the product's pricing a seven out of ten. It is not affordable for small businesses."

"The cost of Zoom has led me to use WeChat, instead."

More Zoom pricing and cost advice

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Top Industries

By visitors reading reviews

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Educational Organization

92%

University

Financial Services Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

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What do you like most about Zoom?

The product is scalable.

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What is your experience regarding pricing and costs for Zoom?

There is a concern about the free version's forty-five-minute limit. For education use, having more affordable access through institutions would be beneficial.

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Comparisons

Microsoft Teams vs GoToWebinar

Compared 65% of the time

Webex vs GoToWebinar

Compared 35% of the time

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Webex vs Zoom

Compared 30% of the time

Skype for Business vs Zoom

Compared 28% of the time

GoToMeeting vs Zoom

Compared 9% of the time

TeamViewer vs Zoom

Compared 8% of the time

ON24 Platform vs Zoom

Compared 6% of the time

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Product Reports

Buyer's Guide

GoToWebinar

March 2025

Download GoToWebinar product report

Buyer's Guide

Zoom

March 2025

Download Zoom product report

Overview

Web conferencing SaaS for larger webinars

GoTo

Zoom helps businesses and organizations bring their teams together in a frictionless environment to get more done. Our easy, reliable cloud platform for video, phone, content sharing, and chat runs across mobile devices, desktops, telephones, and room systems. Message me to learn more about how Zoom can help your business or organization Visit zoom.com and follow @zoom_us.

Zoom Video Communications

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToWebinar vs. Zoom

March 2025

Free Report: GoToWebinar vs. Zoom

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