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GoToWebinar vs Zoom Workplace Business comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoToWebinar
Ranking in Virtual Meetings
18th
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
8
Ranking in other categories
No ranking in other categories
Zoom Workplace Business
Ranking in Virtual Meetings
1st
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
234
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.2%, up from 2.1% compared to the previous year. The mindshare of Zoom Workplace Business is 7.8%, down from 11.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Virtual Meetings Mindshare Distribution
ProductMindshare (%)
Zoom Workplace Business7.8%
GoToWebinar2.2%
Other90.0%
Virtual Meetings
 

Featured Reviews

RITA Conroy-Martin - PeerSpot reviewer
Director of Marketing at a manufacturing company with 51-200 employees
Video library is a great tool and it enables good customization; feels a little antiquated and rusty
I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.
Yifate Yusuf - PeerSpot reviewer
Team Lead at GE
Unified communication has transformed our collaboration and consistently boosts project delivery
The best features Zoom Workplace Business offers include screen sharing, clear video and audio, online meetings, large-scale events, call management, mobile apps, unified communication platform, and collaboration. The feature I find myself using the most is an AI-powered collaboration platform that is used to streamline communication, increase employee engagement, optimize in-person time, and improve productivity. The screen sharing is very effective and a helpful tool where we are able to screen share with our colleagues and discuss different tasks and project management ideas. Collaboration has become very efficient, and remote working has also become efficient and prevalent in my organization. We have been able to save a lot of time using Zoom Workplace Business. It has been a game-changer. Zoom Workplace Business elevates the experience with Zoom AI Companion included at no additional cost. It is designed to help employees be more productive, collaborate better, enhance their skills, and unlock time savings.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, this is a good product that is simple to use but I would rather use Webex for video conferencing."
"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."
"The interface is browser-based and simple, which is an advantage over other solutions."
"We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface."
"We use GoToWebinar to do live pitch webinars and sales webinars, we use it to create all of our courses as well, we do training courses and our business pretty much revolves around using this tool for most of what we do."
"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."
"GoToWebinar polls help me quickly gauge, upfront, the audience’s interest in topics and their current level of knowledge."
"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."
"One of the biggest features of Zoom is its stability."
"The interface is good and integrates well."
"The best thing about Zoom is that it is very easy to use."
"The initial setup is very simple."
"I've never had to use tech support for it, it just works."
"The quality of the connection from Zoom is very good. There are many functions and features available. I am only a basic user and it has more than I will ever use. It has lower bandwidths than other products that we have used and has worked well. It is important to have good quality sound and video than anything else."
"I find it very easy to use for multiple persons."
"I would recommend Zoom to others because it's easy and serves its intended purpose well."
 

Cons

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."
"The platform feels old and a little rusty, more could be invested into the look and feel of it."
"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."
"GoToWebinar would be improved with the inclusion of support for video endpoints."
"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."
"In comparison, I don't feel that GoToWebinar has the range of customization and it feels quite antiquated in comparison to Teams."
"The chat window and using polls is easier in Zoom compared to GoToWebinar. Making it simpler and easier to publish polls on the fly would improve the solution."
"GoToWebinar would be improved with the inclusion of support for video endpoints."
"The pricing is too high. The cost of the license could be cheaper."
"It's a heavy application that requires a lot of bandwidth."
"When a lot of people join a meeting it is not possible to shrink the pictures and show them on a single screen."
"Sound is not an issue, however, with video I've always had issues when using the free service."
"The tool must enhance the features it provides."
"Zoom could be improved by making it easier to join meetings. It can be a bit confusing because sometimes you need meeting IDs and logins, sometimes you don't."
"The product's stability needs improvement."
"The security and chat features should improve in Zoom."
 

Pricing and Cost Advice

"This is a free solution."
"It is a monthly subscription and the price is quite expensive if you're not paying annually."
"Zoom is free."
"The personal version is free. However, there are fees required to use the solution for business."
"I use the tool's free version."
"We pay a yearly licensing fee."
"I use the free version of Zoom that is available for download."
"I am using the free version."
"I rate the product's pricing two or three on a scale of one to ten, where one is low price and ten is high price."
"I rate the product's pricing a seven out of ten. It is not affordable for small businesses."
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Top Industries

By visitors reading reviews
No data available
Performing Arts
11%
Financial Services Firm
8%
Marketing Services Firm
8%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business101
Midsize Enterprise33
Large Enterprise105
 

Questions from the Community

Ask a question
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LucidChart vs LucidSpark for brainstorming sessions over Zoom
Hi @Krista Thompson ​ - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...
What is your experience regarding pricing and costs for Zoom?
I cannot say anything about pricing, setup costs, and licensing of Zoom Workplace Business since it is handled globally for us.
 

Overview

 

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction
Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies
Find out what your peers are saying about GoToWebinar vs. Zoom Workplace Business and other solutions. Updated: April 2026.
892,646 professionals have used our research since 2012.