GoToWebinar vs Zoom Workplace Business comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #19, while Zoom Video Communications is ranked #1 with an average rating of 8.4. GoTo holds a 2.2% mindshare in VM, compared to Zoom Video Communications’s 9.4% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

443 Views
443 Comparison Views

100% willing to recommend

Zoom Workplace Business

Read 231 Zoom Workplace Business reviews

3,358 Views
3,291 Comparison Views

95% willing to recommend

GoToWebinar

Zoom Workplace Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 2, 2025

GoToWebinar and Zoom Workplace Business are both key players in online conferencing solutions. Zoom Workplace Business seems to have an edge due to its robust features and overall performance capabilities.

Features: GoToWebinar focuses on webinars with features like automated sequences, detailed analytics, and polls that help tailor content based on audience knowledge. It also offers crystal-clear recordings. Zoom Workplace Business includes high-quality video conferencing, comprehensive collaboration tools, and seamless integration with business applications. It supports scheduling regular sessions with multiple occurrences and no time limits.

Room for Improvement: GoToWebinar could enhance its integration capabilities and expand beyond webinars to include broader communication tools. Improved user interface customization and mobile app enhancements would also be beneficial. Zoom Workplace Business could refine its initial setup process for less technical users, improve the feedback mechanism, and offer more advanced analytics features tailored for corporate use.

Ease of Deployment and Customer Service: GoToWebinar allows quick deployment for large-scale webinars and offers reliable customer service with quick response times. Zoom Workplace Business deploys across various platforms effortlessly with minimal technical support needed. Customer service is consistent and dependable. Zoom's cross-platform deployment provides added versatility.

Pricing and ROI: GoToWebinar's pricing is competitive, focusing on attracting users with effective cost-managed webinar solutions. The ROI is solid due to its targeted webinar features. Zoom Workplace Business may involve a higher initial setup cost but offers significant ROI through extensive features and enhanced productivity. Its comprehensive suite justifies a broader value proposition.

To learn more, read our detailed GoToWebinar vs. Zoom Workplace Business Report (Updated: December 2025).

Buyer's Guide

GoToWebinar vs. Zoom Workplace Business

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

19th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom Workplace Business

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

6.6

Number of Reviews

231

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.2%, up from 2.1% compared to the previous year. The mindshare of Zoom Workplace Business is 9.4%, down from 11.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Zoom Workplace Business	9.4%
GoToWebinar	2.2%
Other	88.4%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

Read full review

Zaid bin junaid

Growth and Product Manager at Flash.co

Improved collaboration costs have been reduced while daily stand-ups and events run more efficiently

If I were to discuss how Zoom Workplace Business can be improved, I feel that it is providing good service overall; however, the scaling aspect could be enhanced. Even though it has great scalability, if they can make it even more scalable, it would be really good. Also, while the integration is good, with the growth of AI, advancing the AI part to enable other workflows within the application would be beneficial. Those are some observations from my part, but otherwise, I feel everything is all right. I would love to see advanced AI integrations with major players such as Google and Amazon. Talking about scalability, Zoom Workplace Business is definitely a scalable solution, accommodating up to 1,000 people at once. However, when exceeding that number, the bandwidth may be disturbed and the latency may reduce; I have witnessed that issue occurring during large events, which is why I highlighted this part.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"The interface is browser-based and simple, which is an advantage over other solutions."

"The quality of the connection from Zoom is very good. There are many functions and features available. I am only a basic user and it has more than I will ever use. It has lower bandwidths than other products that we have used and has worked well. It is important to have good quality sound and video than anything else."

"I've been on a call with around a thousand students. So, it was quite scalable."

"There is a free version of the solution."

"The most valuable features of Zoom are its ease of use, screen sharing, and annotations."

"Zoom is quite easy to use and user-friendly."

"The ability to make video calls is the solution's most valuable aspect."

"The whiteboard capabilities are great."

"It has efficient security features as well."

More Zoom Workplace Business pros

Cons

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The sharing of cameras is limited to meeting organizers."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"Zoom is not a good product for webinars."

"Compared to Skype and Teams, Zoom is missing one feature, and that's the ability to call people. In Teams, I can call anyone I want. It's like a telephone. I can do the same on Skype, but I have to send a link in Zoom."

"The virtual background could be more smoothly integrated with the rest of the software."

"Zoom also has an issue with logins. For some reason, especially with institutional accounts, it is common to get kicked out and verification processes don't work all the time."

"Zoom's user interface could be improved. For example, it could have bigger buttons for elderly people."

"The security needs to be improved."

"I found it very confusing to set up a meeting."

"It is important for us to have Zoom integration with our Active Directory environment."

More Zoom Workplace Business cons

Pricing and Cost Advice

"This is a free solution."

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"It is an inexpensive product."

"We pay a yearly licensing fee."

"There are both free and paid versions available."

"There is a licensing fee and although the price is fair, it can be a little cheaper."

"We are on an annual license for the solution. The price of the solution could be less expensive."

"I have been using the free version of Zoom."

"We do not incur a licensing fee."

"Zoom is available with an open license that can support meetings of up to 40 minutes."

More Zoom Workplace Business pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Performing Arts

16%

University

10%

Educational Organization

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	99
Midsize Enterprise	33
Large Enterprise	102

Questions from the Community

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Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

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What do you like most about Zoom?

The product is scalable.

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The pricing, setup cost, and licensing were not negotiated, so those details are uncertain.

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Comparisons

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Compared 30% of the time

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Compared 30% of the time

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Compared 10% of the time

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Compared 10% of the time

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Compared 10% of the time

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Compared 9% of the time

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Compared 9% of the time

TeamViewer Business vs Zoom Workplace Business

Compared 6% of the time

FreeConferenceCall.com vs Zoom Workplace Business

Compared 6% of the time

More Zoom Workplace Business Competitors

Product Reports

Buyer's Guide

GoToWebinar

January 2026

Download GoToWebinar product report

Buyer's Guide

Zoom Workplace Business

December 2025

Download Zoom Workplace Business product report

Overview

Web conferencing SaaS for larger webinars

GoTo

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToWebinar vs. Zoom Workplace Business

December 2025

Free Report: GoToWebinar vs. Zoom Workplace Business

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