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GoToWebinar vs Zoom Workplace Business comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoToWebinar
Ranking in Virtual Meetings
18th
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
8
Ranking in other categories
No ranking in other categories
Zoom Workplace Business
Ranking in Virtual Meetings
1st
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
234
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.2%, up from 2.1% compared to the previous year. The mindshare of Zoom Workplace Business is 7.8%, down from 11.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Virtual Meetings Mindshare Distribution
ProductMindshare (%)
Zoom Workplace Business7.8%
GoToWebinar2.2%
Other90.0%
Virtual Meetings
 

Featured Reviews

RITA Conroy-Martin - PeerSpot reviewer
Director of Marketing at a manufacturing company with 51-200 employees
Video library is a great tool and it enables good customization; feels a little antiquated and rusty
I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.
Yifate Yusuf - PeerSpot reviewer
Team Lead at GE
Unified communication has transformed our collaboration and consistently boosts project delivery
The best features Zoom Workplace Business offers include screen sharing, clear video and audio, online meetings, large-scale events, call management, mobile apps, unified communication platform, and collaboration. The feature I find myself using the most is an AI-powered collaboration platform that is used to streamline communication, increase employee engagement, optimize in-person time, and improve productivity. The screen sharing is very effective and a helpful tool where we are able to screen share with our colleagues and discuss different tasks and project management ideas. Collaboration has become very efficient, and remote working has also become efficient and prevalent in my organization. We have been able to save a lot of time using Zoom Workplace Business. It has been a game-changer. Zoom Workplace Business elevates the experience with Zoom AI Companion included at no additional cost. It is designed to help employees be more productive, collaborate better, enhance their skills, and unlock time savings.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."
"Overall, this is a good product that is simple to use but I would rather use Webex for video conferencing."
"Scalability is good as you can host webinars with hundreds of participants without any lagging."
"The most valuable feature is scheduling, which is quite simple and you can schedule a regular session with multiple occurrences."
"We use GoToWebinar to do live pitch webinars and sales webinars, we use it to create all of our courses as well, we do training courses and our business pretty much revolves around using this tool for most of what we do."
"There's less disturbance, less jitter, and the voice is always good even at a low bandwidth."
"We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface."
"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."
"The user interface is simple."
"Zoom is easy to set up and is a very stable video communications app."
"With the inception of Zoom, we are able to collaborate anytime, anywhere, any day."
"The interface is very intuitive. It's very easy to use."
"We have made huge teleconferences with a lot of people, and many video streams."
"The most valuable features of Zoom are simplicity and reliability."
"Zoom is useful for virtual meetings."
"The ability to hold remote meetings is helpful."
 

Cons

"GoToWebinar would be improved with the inclusion of support for video endpoints."
"GoToWebinar would be improved with the inclusion of support for video endpoints."
"The technical support is quite bad."
"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."
"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."
"The sharing of cameras is limited to meeting organizers."
"The platform feels old and a little rusty, more could be invested into the look and feel of it."
"In comparison, I don't feel that GoToWebinar has the range of customization and it feels quite antiquated in comparison to Teams."
"Zoom could be more flexible for individuals that do not have the economic capacity."
"Zoom could improve by increasing the time limitation in the free version."
"The updating feature of Zoom needs to be improved."
"I would like the price to be a bit lower."
"There were times on the free version where I wasn't done the meeting and it just took me out. They need to give more time."
"The splitting of the speaker can be frustrating."
"The chat functionality that is included is always in plain text, and you cannot change fonts by making them bold or italic."
"When talking to clients who are in areas with poor networks, it becomes quite a problem."
 

Pricing and Cost Advice

"It is a monthly subscription and the price is quite expensive if you're not paying annually."
"This is a free solution."
"The licensing fees are quite expensive."
"I have been using the free version of Zoom."
"I am not paying any licensing costs for the solution."
"The free version has a time limit, but paid subscriptions are available."
"It is reasonable. It has a monthly license."
"I am using the free version."
"Zoom is free."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
No data available
Performing Arts
11%
Financial Services Firm
8%
Marketing Services Firm
8%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business102
Midsize Enterprise33
Large Enterprise108
 

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom
Hi @Krista Thompson ​ - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...
What is your experience regarding pricing and costs for Zoom?
I cannot say anything about pricing, setup costs, and licensing of Zoom Workplace Business since it is handled globally for us.
What needs improvement with Zoom?
I would like the price to be a bit lower. Besides pricing, there are no other points I would like to see improved.
 

Overview

 

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction
Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies
Find out what your peers are saying about GoToWebinar vs. Zoom Workplace Business and other solutions. Updated: April 2026.
894,830 professionals have used our research since 2012.