GoToWebinar vs Zoom Workplace Business comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #19, while Zoom Video Communications is ranked #1 with an average rating of 8.4. GoTo holds a 2.3% mindshare in VM, compared to Zoom Video Communications’s 8.6% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

533 Views
533 Comparison Views

100% willing to recommend

Zoom Workplace Business

Read 233 Zoom Workplace Business reviews

4,030 Views
3,949 Comparison Views

95% willing to recommend

GoToWebinar

Zoom Workplace Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 8, 2026

GoToWebinar and Zoom Workplace Business compete in the webinar and workplace collaboration arenas. Zoom appears to have the upper hand with its all-encompassing workplace solutions and diverse functionality, compared to GoToWebinar's focus on large webinars.

Features: GoToWebinar is praised for detailed analytics, attendee engagement tools, and robust webinar hosting. Zoom Workplace Business provides video conferencing, chat, file sharing, and integration with platforms like Microsoft Office for seamless workplace communication.

Room for Improvement: GoToWebinar requires enhancements in everyday collaboration features and integration flexibility. Zoom Workplace Business could improve in customizing large webinar features and refining its webinar-centric tools.

Ease of Deployment and Customer Service: GoToWebinar facilitates an intuitive setup for webinars with dedicated support. Zoom Workplace Business offers a comprehensive deployment model with stellar customer service, supporting various integrations for complex environments.

Pricing and ROI: GoToWebinar requires significant upfront investment, leading to potential high ROI for large webinars. Zoom Workplace Business, priced similarly, offers extensive functionality, indicating wider ROI potential across business activities.

To learn more, read our detailed GoToWebinar vs. Zoom Workplace Business Report (Updated: February 2026).

Buyer's Guide

GoToWebinar vs. Zoom Workplace Business

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

19th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom Workplace Business

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

233

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.3%, up from 2.0% compared to the previous year. The mindshare of Zoom Workplace Business is 8.6%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Zoom Workplace Business	8.6%
GoToWebinar	2.3%
Other	89.1%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

Read full review

Yifate Yusuf

Team Lead at GE

Unified communication has transformed our collaboration and consistently boosts project delivery

The best features Zoom Workplace Business offers include screen sharing, clear video and audio, online meetings, large-scale events, call management, mobile apps, unified communication platform, and collaboration. The feature I find myself using the most is an AI-powered collaboration platform that is used to streamline communication, increase employee engagement, optimize in-person time, and improve productivity. The screen sharing is very effective and a helpful tool where we are able to screen share with our colleagues and discuss different tasks and project management ideas. Collaboration has become very efficient, and remote working has also become efficient and prevalent in my organization. We have been able to save a lot of time using Zoom Workplace Business. It has been a game-changer. Zoom Workplace Business elevates the experience with Zoom AI Companion included at no additional cost. It is designed to help employees be more productive, collaborate better, enhance their skills, and unlock time savings.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"The interface is browser-based and simple, which is an advantage over other solutions."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"Zoom is easy to use and easy to navigate."

"Zoom is an excellent tool for networking where a number of people can join, each speaking to one another, and appearing on screen."

"The standout feature of Zoom is its excellent connectivity, offering high-quality audio and video. Additionally, its familiarity stems from being an early adopter in the field of online communication during the onset of epidemics. Previously, I had used a different system for video conferences in another company, which primarily relied on room-based conferences rather than peer-to-peer video conferencing. However, with the need to communicate directly with peers, Zoom emerged as the first and preferred choice for me. Overall, I consider it the top option and the primary tool I use. Additionally, the solution has all the functionality I need."

"Zoom has facilitated our remote and hybrid meetings, particularly in the context of our agile processes such as scrum. In the past, estimating story points required physical presence in a room, where we would use visual cues or hand gestures. We can create polls with Zoom and share them with team members for direct input. The recording feature is also good. Additionally, features like whiteboarding allow for specific collaboration sessions tailored to different team members' needs. Auto-scheduling meetings and integration with Microsoft Outlook make organizing and attending meetings effortless. Overall, the product is good and convenient."

"There are lots of great features available to every user."

"I've been on a call with around a thousand students. So, it was quite scalable."

"The most valuable feature is the screen recording."

"Zoom is a product that offers users convenience, so you won't be left out of any meetings, especially when others need or prefer to hold meetings on Zoom."

More Zoom Workplace Business pros

Cons

"The sharing of cameras is limited to meeting organizers."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"The virtual background could be more smoothly integrated with the rest of the software."

"Zoom will be cheaper if you want to have a general meeting, but if you want a real enterprise version, Cisco will be cheaper."

"I'd like integration with Outlook to set my meetings. As it is, right now, I have to go to the Zoom app to do that, and after that, export it to Outlook."

"How they have the gallery aligned when someone is sharing a screen isn't ideal right now. If there were more options on how to arrange it, would be ideal."

"Sometimes the free version is limited to forty-five minutes. For students, it would be beneficial to have access through the university for longer meetings."

"In the next release, I would like to see better security."

"Zoom could improve by allowing multiple users to share their screens at the same time."

"In the free version, you are restricted to just 40-minute meetings, however, it is free, and therefore you can't ask for too much. It's still okay."

More Zoom Workplace Business cons

Pricing and Cost Advice

"This is a free solution."

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"In addition to any licensing fees, we hired Zoom to provide training to us in small groups."

"I am using the free version of the solution. However, it has a time limit of 45 minutes for meetings. We do not have meetings longer than 45 minutes, it is fine for us."

"The solution's pricing is good."

"There is some basic functionality that's free but if you want to host longer meetings and have more participants, then there is a licensing fee."

"The free version has a time limit, but paid subscriptions are available."

"It is reasonable. It has a monthly license."

"There are no licensing fees required."

"Zoom is free."

More Zoom Workplace Business pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Performing Arts

14%

Marketing Services Firm

10%

University

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	99
Midsize Enterprise	33
Large Enterprise	105

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

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What do you like most about Zoom?

The product is scalable.

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What is your experience regarding pricing and costs for Zoom?

I cannot say anything about pricing, setup costs, and licensing of Zoom Workplace Business since it is handled globally for us.

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Product Reports

Buyer's Guide

GoToWebinar

February 2026

Download GoToWebinar product report

Buyer's Guide

Zoom Workplace Business

January 2026

Download Zoom Workplace Business product report

Overview

Web conferencing SaaS for larger webinars

GoTo

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToWebinar vs. Zoom Workplace Business

February 2026

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