GoToWebinar vs Zoom Workplace Business comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #19, while Zoom Video Communications is ranked #1 with an average rating of 8.4. GoTo holds a 2.3% mindshare in VM, compared to Zoom Video Communications’s 8.6% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

533 Views
533 Comparison Views

100% willing to recommend

Zoom Workplace Business

Read 232 Zoom Workplace Business reviews

4,030 Views
3,949 Comparison Views

95% willing to recommend

GoToWebinar

Zoom Workplace Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 2, 2025

GoToWebinar and Zoom Workplace Business are both key players in online conferencing solutions. Zoom Workplace Business seems to have an edge due to its robust features and overall performance capabilities.

Features: GoToWebinar focuses on webinars with features like automated sequences, detailed analytics, and polls that help tailor content based on audience knowledge. It also offers crystal-clear recordings. Zoom Workplace Business includes high-quality video conferencing, comprehensive collaboration tools, and seamless integration with business applications. It supports scheduling regular sessions with multiple occurrences and no time limits.

Room for Improvement: GoToWebinar could enhance its integration capabilities and expand beyond webinars to include broader communication tools. Improved user interface customization and mobile app enhancements would also be beneficial. Zoom Workplace Business could refine its initial setup process for less technical users, improve the feedback mechanism, and offer more advanced analytics features tailored for corporate use.

Ease of Deployment and Customer Service: GoToWebinar allows quick deployment for large-scale webinars and offers reliable customer service with quick response times. Zoom Workplace Business deploys across various platforms effortlessly with minimal technical support needed. Customer service is consistent and dependable. Zoom's cross-platform deployment provides added versatility.

Pricing and ROI: GoToWebinar's pricing is competitive, focusing on attracting users with effective cost-managed webinar solutions. The ROI is solid due to its targeted webinar features. Zoom Workplace Business may involve a higher initial setup cost but offers significant ROI through extensive features and enhanced productivity. Its comprehensive suite justifies a broader value proposition.

To learn more, read our detailed GoToWebinar vs. Zoom Workplace Business Report (Updated: February 2026).

Buyer's Guide

GoToWebinar vs. Zoom Workplace Business

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

19th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom Workplace Business

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

6.6

Number of Reviews

232

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.3%, up from 2.0% compared to the previous year. The mindshare of Zoom Workplace Business is 8.6%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Zoom Workplace Business	8.6%
GoToWebinar	2.3%
Other	89.1%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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Arun Basnet

Data Engineer at a computer software company with 1,001-5,000 employees

Daily team collaboration has become smoother and supports reliable long client meetings

One of the best features Zoom Workplace Business offers is that we have unlimited time for our meeting schedule with no time limitation. Additionally, we can have a workspace and many other features that I haven't explored yet, including shared documents. Zoom Workplace Business has numerous features to provide a team with valuable tools. Regarding how Zoom Workplace Business has impacted my organization positively, we also had other communication channels such as Teams and Slack, but the video call experience in Zoom was really good and helpful. We also have a recording functionality which is truly helpful. While we have that on other platforms, Zoom makes it similarly easy to implement as that of other communication channels. Since Zoom has a really good streaming quality and works on low latency as well, we prefer to use Zoom over other communication channels for video calling and conferences, although we have other communication channels for text messages.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"The interface is browser-based and simple, which is an advantage over other solutions."

"Since Zoom has a really good streaming quality and works on low latency as well, we prefer to use Zoom over other communication channels for video calling and conferences, although we have other communication channels for text messages."

"I'm using it only for meetings, and it is good for me. It provides options for remote control and screen sharing."

"I rate Zoom as an eight out of ten, owing to the quality of its video and audio, its accountability, ease of use and intuitiveness."

"I don't have any issues with the scalability of Zoom."

"Zoom is easy to use and you can have a session with someone with a few mouse clicks. It is easier to use than Microsoft Teams."

"There are many valuable features. Security is one – you can lock Zoom meetings when you find that all the participants have joined so that there are no intruders."

"The most valuable features of Zoom are the audio and video quality and the ease of use when setting up meetings."

"The user interface is simple."

More Zoom Workplace Business pros

Cons

"The sharing of cameras is limited to meeting organizers."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"Recently, most of the people in my organization have not been able to dial in using the telephone number and have been required to join meetings using their devices."

"The performance could be better."

"I would appreciate it if the updates weren't so frequent."

"Zoom also has an issue with logins. For some reason, especially with institutional accounts, it is common to get kicked out and verification processes don't work all the time."

"The interface could be more user friendly."

"The pricing of the product could be lowered a bit."

"Password requirement for every meeting."

"The cost should be cheaper."

More Zoom Workplace Business cons

Pricing and Cost Advice

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"This is a free solution."

"There is a free version of Zoom which allows you a certain limited amount of time usage and there is a corporate version of the solution where you have to pay."

"We have an account but we are also using the free version."

"I use the tool's free version."

"Zoom has a less expensive subscription than other solutions such as Cisco Webex."

"Zoom is free."

"The price of Zoom is a bit expensive."

"The cost for Zoom is reasonable."

"I believe that all of their licenses are purchased, so that they may use the solution for their teaching purposes."

More Zoom Workplace Business pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Performing Arts

14%

Marketing Services Firm

10%

Computer Software Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	99
Midsize Enterprise	33
Large Enterprise	104

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The product is scalable.

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Comparisons

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Compared 26% of the time

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Compared 9% of the time

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Compared 10% of the time

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Compared 8% of the time

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Compared 8% of the time

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Compared 5% of the time

FreeConferenceCall.com vs Zoom Workplace Business

Compared 5% of the time

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Product Reports

Buyer's Guide

GoToWebinar

January 2026

Download GoToWebinar product report

Buyer's Guide

Zoom Workplace Business

January 2026

Download Zoom Workplace Business product report

Overview

Web conferencing SaaS for larger webinars

GoTo

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToWebinar vs. Zoom Workplace Business

February 2026

Free Report: GoToWebinar vs. Zoom Workplace Business

Find out what your peers are saying about GoToWebinar vs. Zoom Workplace Business and other solutions. Updated: February 2026.

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