No more typing reviews! Try our Samantha, our new voice AI agent.

GoToWebinar vs Zoom Workplace Business comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoToWebinar
Ranking in Virtual Meetings
17th
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
8
Ranking in other categories
No ranking in other categories
Zoom Workplace Business
Ranking in Virtual Meetings
1st
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
234
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.0%, down from 2.2% compared to the previous year. The mindshare of Zoom Workplace Business is 7.0%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Virtual Meetings Mindshare Distribution
ProductMindshare (%)
Zoom Workplace Business7.0%
GoToWebinar2.0%
Other91.0%
Virtual Meetings
 

Featured Reviews

RITA Conroy-Martin - PeerSpot reviewer
Director of Marketing at a manufacturing company with 51-200 employees
Video library is a great tool and it enables good customization; feels a little antiquated and rusty
I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.
Yifate Yusuf - PeerSpot reviewer
Team Lead at GE
Unified communication has transformed our collaboration and consistently boosts project delivery
The best features Zoom Workplace Business offers include screen sharing, clear video and audio, online meetings, large-scale events, call management, mobile apps, unified communication platform, and collaboration. The feature I find myself using the most is an AI-powered collaboration platform that is used to streamline communication, increase employee engagement, optimize in-person time, and improve productivity. The screen sharing is very effective and a helpful tool where we are able to screen share with our colleagues and discuss different tasks and project management ideas. Collaboration has become very efficient, and remote working has also become efficient and prevalent in my organization. We have been able to save a lot of time using Zoom Workplace Business. It has been a game-changer. Zoom Workplace Business elevates the experience with Zoom AI Companion included at no additional cost. It is designed to help employees be more productive, collaborate better, enhance their skills, and unlock time savings.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The interface is browser-based and simple, which is an advantage over other solutions."
"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."
"GoToWebinar polls help me quickly gauge, upfront, the audience’s interest in topics and their current level of knowledge."
"We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface."
"We use GoToWebinar to do live pitch webinars and sales webinars, we use it to create all of our courses as well, we do training courses and our business pretty much revolves around using this tool for most of what we do."
"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."
"The most valuable feature is scheduling, which is quite simple and you can schedule a regular session with multiple occurrences."
"Scalability is good as you can host webinars with hundreds of participants without any lagging."
"We use Zoom to connect with our customers, to hold sales sessions and pre-technical sessions."
"The solution is easy to set up."
"The grid view option is great, as you get to see everyone who is in the video conference at the same time."
"The solution offers a free version."
"The most valuable feature is the sharing capabilities. Whether it's a simple screen for PowerPoint or sharing videos, it works really well."
"Zoom's most valuable feature is communication."
"Overall, Zoom is a good product and I recommend that people use it."
"Zoom is very convenient to use and the basic functions work well for us."
 

Cons

"The technical support is quite bad."
"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."
"In comparison, I don't feel that GoToWebinar has the range of customization and it feels quite antiquated in comparison to Teams."
"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."
"It's a little pricier than the others."
"The sharing of cameras is limited to meeting organizers."
"The platform feels old and a little rusty, more could be invested into the look and feel of it."
"GoToWebinar would be improved with the inclusion of support for video endpoints."
"Zoom could improve its security. I heard they had a breach the last time."
"The technical support is very bad."
"The security of the solution could improve."
"Zoom could be improved as the connectivity can be a little tricky sometimes, and it's not clear when people need to be let in or not."
"When you join a meeting in Zoom, you may feel it is difficult to find some windows until you click a few buttons to help you eventually get to the window you want to see."
"We sometimes have difficulties connecting, but I never know if it's an issue with Zoom or the network."
"I don't have any particular issues, but I think the user interface could be improved. Previously, I used Microsoft Teams, where the chat, video, and audio options were all easily accessible in one place, making the user experience smoother. In Zoom, it's a bit more manual. For example, we must use external chat options like Slack and manually send the Zoom URL link to initiate a chat. In MicrosoftTeams, you can directly call and chat with someone from the contact list simultaneously."
"The support is something that we are not fully satisfied with, and it can get better."
 

Pricing and Cost Advice

"This is a free solution."
"It is a monthly subscription and the price is quite expensive if you're not paying annually."
"The price of Zoom is a bit expensive."
"I am using the free version."
"I use the free version that is available, so I'm not sure what the licensing prices are."
"Zoom is free."
"There is a 40-minute time limit when you use the basic version, which is free."
"There is a yearly license for this solution. I would like it if they offered better prices."
"The personal version is free. However, there are fees required to use the solution for business."
"We do not incur a licensing fee."
report
Use our free recommendation engine to learn which Virtual Meetings solutions are best for your needs.
910,479 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
15%
Outsourcing Company
15%
Government
9%
Manufacturing Company
7%
Construction Company
12%
Outsourcing Company
9%
Financial Services Firm
9%
Performing Arts
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business102
Midsize Enterprise33
Large Enterprise112
 

Questions from the Community

Ask a question
Earn 20 points
LucidChart vs LucidSpark for brainstorming sessions over Zoom
Hi @Krista Thompson ​ - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...
What is your experience regarding pricing and costs for Zoom?
I cannot say anything about pricing, setup costs, and licensing of Zoom Workplace Business since it is handled globally for us.
What needs improvement with Zoom?
I would like the price to be a bit lower. Besides pricing, there are no other points I would like to see improved.
 

Overview

 

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction
Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies
Find out what your peers are saying about GoToWebinar vs. Zoom Workplace Business and other solutions. Updated: August 2026.
910,479 professionals have used our research since 2012.