GoToWebinar vs Zoom comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #22, while Zoom Video Communications is ranked #1 with an average rating of 8.4. GoTo holds a 2.1% mindshare in VM, compared to Zoom Video Communications’s 10.7% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

262 Views
262 Comparison Views

100% willing to recommend

Zoom

Read 225 Zoom reviews

3,195 Views
3,099 Comparison Views

95% willing to recommend

GoToWebinar

Zoom

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 3, 2025

GoToWebinar and Zoom compete in the virtual communication and webinar category. Zoom appears to have the upper hand due to its broad feature range and perceived value.

Features: GoToWebinar provides comprehensive webinar management tools, robust analytics, poll integration, and recording capabilities, ideal for larger webinars. Zoom offers versatile functionalities like breakout rooms, video conferencing, and seamless integrations for various meeting sizes, enhancing overall adaptability.

Room for Improvement: GoToWebinar could improve with more versatile meeting functionalities, better mobile experience, and enhanced customization options for diverse webinar formats. Zoom could benefit from improved security settings, greater customer support accessibility, and more customization in breakout room features.

Ease of Deployment and Customer Service: GoToWebinar offers a straightforward deployment with a focus on simplicity and an accessible support system. Zoom provides a more versatile deployment model with extensive integration options and a responsive support framework.

Pricing and ROI: GoToWebinar generally involves higher initial costs but provides a competitive ROI for large-scale webinars, offering specific features tailored for extensive audience engagement. Zoom presents a flexible pricing model with lower initial costs, offering scalable ROI through comprehensive features and versatility in usage.

To learn more, read our detailed GoToWebinar vs. Zoom Report (Updated: July 2025).

Buyer's Guide

GoToWebinar vs. Zoom

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

22nd

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

225

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2025, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.1%, up from 1.7% compared to the previous year. The mindshare of Zoom is 10.7%, down from 12.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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Luiz Kazan

Head of Digital Solutions at a computer software company with 1,001-5,000 employees

Utilizing versatile features for efficient personal and work meetings

Zoom offers a number of interesting and valuable features. One of the most interesting is the ability to share only audio and provide ambient music without sharing a screen. The breakout room feature is much more developed than other solutions, allowing users to stay in the same meeting and move to different rooms and back to the main room. The sharing features are great for projecting people who should be in focus. Another valuable feature is the virtual entrance, which uses a username and password recognized by the Zoom system, showing the person's full name and ID. Additionally, the use of video and a good fixed background improves visibility compared to other applications. These features differentiate Zoom from others.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"The interface is browser-based and simple, which is an advantage over other solutions."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"I find it very easy to use for multiple persons."

"The most valuable feature is that it's free."

"I find Zoom's sharing features, particularly presenting slides, quite useful. While I'm uncertain if it outperforms Teams in this aspect, I appreciate its functionality. Its breakout room feature is good."

"Zoom is a stable solution."

"The stability has been good overall."

"Zoom has a variety of functions, including setting up virtual offices and virtual office hours. It's a stable and scalable platform with good chat support."

"It is a stable product."

"I like Zoom's breakout session feature."

More Zoom pros

Cons

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"The sharing of cameras is limited to meeting organizers."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"I have read some news about Zoom being a little bit insecure, but when we never had any issue with it. They can improve by making the sessions more secure."

"The pricing could be improved."

"The tool must enhance the features it provides."

"The solution needs to have a feature that allows you to take over another person's screen. right now, that's not possible. This is important for our purposes due to the act that we are often using the solution to troubleshoot issues for our clients. If we could just take over their screen and go in and fix issues, it would make troubleshooting infinitely easier."

"The video side should be improved, especially if too many people log in at once."

"It would be useful, for my purposes, to be able to run a meeting like a webinar where the solution doesn't show all of the people on the actual call. It would be great if it had the flexibility to allow people to "hide" themselves from the meeting, or to give the person running the meeting the capability of choosing who could be seen, or not."

"The product's interface needs enhancement."

"Whiteboarding would allow me to utilize the screen to draw something, explain, and write something."

More Zoom cons

Pricing and Cost Advice

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"This is a free solution."

"In addition to any licensing fees, we hired Zoom to provide training to us in small groups."

"We do not incur any licensing costs, as we use the free version."

"The cost for Zoom is reasonable."

"I have been using the free version of Zoom."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."

"I am using the free version, so I don't pay anything to use it."

"I use the free version of Zoom."

"There is a subscription to use the solution."

More Zoom pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Educational Organization

59%

University

Computer Software Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

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What do you like most about Zoom?

The product is scalable.

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What is your experience regarding pricing and costs for Zoom?

Zoom offers a free version for up to forty minutes.

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Comparisons

Webex vs GoToWebinar

Compared 50% of the time

Microsoft Teams vs GoToWebinar

Compared 50% of the time

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Skype for Business vs Zoom

Compared 29% of the time

Webex vs Zoom

Compared 28% of the time

TeamViewer vs Zoom

Compared 7% of the time

Adobe Connect vs Zoom

Compared 7% of the time

Zoho Meeting vs Zoom

Compared 5% of the time

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Product Reports

Buyer's Guide

GoToWebinar

July 2025

Download GoToWebinar product report

Buyer's Guide

Zoom

June 2025

Download Zoom product report

Overview

Web conferencing SaaS for larger webinars

GoTo

Zoom helps businesses and organizations bring their teams together in a frictionless environment to get more done. Our easy, reliable cloud platform for video, phone, content sharing, and chat runs across mobile devices, desktops, telephones, and room systems. Message me to learn more about how Zoom can help your business or organization Visit zoom.com and follow @zoom_us.

Zoom Video Communications

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToWebinar vs. Zoom

July 2025

Free Report: GoToWebinar vs. Zoom

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