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GoToWebinar vs Zoom Workplace Business comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoToWebinar
Ranking in Virtual Meetings
18th
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
8
Ranking in other categories
No ranking in other categories
Zoom Workplace Business
Ranking in Virtual Meetings
1st
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
234
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.1%, up from 2.0% compared to the previous year. The mindshare of Zoom Workplace Business is 7.4%, down from 11.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Virtual Meetings Mindshare Distribution
ProductMindshare (%)
Zoom Workplace Business7.4%
GoToWebinar2.1%
Other90.5%
Virtual Meetings
 

Featured Reviews

KS
Automation Solutioning Leader at IBM
Web conferencing solution that can host hundreds of users without disruption
This solution allows the presenter to share their screen and draw on the screen to assist in explanations. You can create polls and quizzes to make it more interactive and to ensure that people understand what is being discussed and presented. I use this solution in my personal capacity.  This…
Yifate Yusuf - PeerSpot reviewer
Team Lead at GE
Unified communication has transformed our collaboration and consistently boosts project delivery
The best features Zoom Workplace Business offers include screen sharing, clear video and audio, online meetings, large-scale events, call management, mobile apps, unified communication platform, and collaboration. The feature I find myself using the most is an AI-powered collaboration platform that is used to streamline communication, increase employee engagement, optimize in-person time, and improve productivity. The screen sharing is very effective and a helpful tool where we are able to screen share with our colleagues and discuss different tasks and project management ideas. Collaboration has become very efficient, and remote working has also become efficient and prevalent in my organization. We have been able to save a lot of time using Zoom Workplace Business. It has been a game-changer. Zoom Workplace Business elevates the experience with Zoom AI Companion included at no additional cost. It is designed to help employees be more productive, collaborate better, enhance their skills, and unlock time savings.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We use GoToWebinar to do live pitch webinars and sales webinars, we use it to create all of our courses as well, we do training courses and our business pretty much revolves around using this tool for most of what we do."
"There's less disturbance, less jitter, and the voice is always good even at a low bandwidth."
"We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface."
"Scalability is good as you can host webinars with hundreds of participants without any lagging."
"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."
"The interface is browser-based and simple, which is an advantage over other solutions."
"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."
"Overall, this is a good product that is simple to use but I would rather use Webex for video conferencing."
"The solution is good for remote, virtual meetings."
"Zoom Workplace Business offers unlimited time with the business plan, which allows us to keep our Zoom room open all day."
"Zoom is easy for non-tech people to use. It's straightforward and simple."
"It offers very easy access; it's user-friendly, you don't need to be technical in order to use it, the user interface is very friendly, everything is plugged right into your browser, and the solution is very stable."
"It meets all of our basic requirements and is easy to use."
"Compared to other products on the market, this is a very good solution."
"It functions well. I have had no issues with attaching files to chats."
"The solution is stable; it's easy to use and at this point, it's certainly ubiquitous, as everyone seems to have experience with it."
 

Cons

"It's a little pricier than the others."
"The technical support is quite bad."
"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."
"GoToWebinar would be improved with the inclusion of support for video endpoints."
"The platform feels old and a little rusty, more could be invested into the look and feel of it."
"In comparison, I don't feel that GoToWebinar has the range of customization and it feels quite antiquated in comparison to Teams."
"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."
"GoToWebinar would be improved with the inclusion of support for video endpoints."
"Having easier access to recorded meetings, being able to download them fast, and playing them back would be helpful."
"It's hard for me to find where the button is in order to start a call."
"I can't speak to any missing features."
"I like to see the whole screen and sometimes, it is difficult to hide the speaker's picture or my own picture from the forefront of the Zoom screen."
"Troubleshooting can be complicated."
"The time limitations for the free version should be increased from 40 minutes."
"Zoom should continue to add new features to the product."
"For me, the only thing I'd suggest is to make the pricing more affordable."
 

Pricing and Cost Advice

"This is a free solution."
"It is a monthly subscription and the price is quite expensive if you're not paying annually."
"My company is using the paid version of Zoom."
"The exact costs are handled on a corporate level, however, I understand that if you just want to own a license for your small business or something like that, it's around $300 a year, which is very reasonable."
"I use the free version of Zoom."
"There is some basic functionality that's free but if you want to host longer meetings and have more participants, then there is a licensing fee."
"The free version has a time limit, but paid subscriptions are available."
"I use the free version of Zoom that is available for download."
"I rate the product's pricing a seven out of ten. It is not affordable for small businesses."
"We have subscribed to a package for Zoom and it is a monthly payment."
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Top Industries

By visitors reading reviews
Government
10%
Construction Company
10%
Comms Service Provider
8%
Healthcare Company
8%
Performing Arts
11%
Financial Services Firm
8%
Marketing Services Firm
8%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business102
Midsize Enterprise33
Large Enterprise108
 

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom
Hi @Krista Thompson ​ - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...
What is your experience regarding pricing and costs for Zoom?
I cannot say anything about pricing, setup costs, and licensing of Zoom Workplace Business since it is handled globally for us.
What needs improvement with Zoom?
I would like the price to be a bit lower. Besides pricing, there are no other points I would like to see improved.
 

Overview

 

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction
Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies
Find out what your peers are saying about GoToWebinar vs. Zoom Workplace Business and other solutions. Updated: April 2026.
896,563 professionals have used our research since 2012.