HubSpot Marketing Hub vs LeadSquared comparison

HubSpot and LeadSquared are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.2, while LeadSquared is ranked #9 with an average rating of 7.5. HubSpot holds a 9.4% mindshare in MA, compared to LeadSquared’s 0.9% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 80% of LeadSquared users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,903 Views
1,073 Comparison Views

90% willing to recommend

LeadSquared

Read 4 LeadSquared reviews

202 Views
136 Comparison Views

80% willing to recommend

HubSpot Marketing Hub

LeadSquared

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Executive SummaryUpdated on Jan 6, 2025

HubSpot Marketing Hub and LeadSquared compete in the marketing automation space. HubSpot leads with a wider range of integrated tools, while LeadSquared holds an advantage in pricing and simplicity.

Features: HubSpot Marketing Hub provides advanced customer segmentation, CRM integration, and comprehensive inbound marketing capabilities. In contrast, LeadSquared offers efficient lead management, automation, and analytics to streamline sales processes. HubSpot shines with its expansive toolset for a broad marketing ecosystem, whereas LeadSquared emphasizes streamlined lead management and operational efficiency.

Room for Improvement: HubSpot could improve its learning curve to enhance user experience and reduce initial confusion. Its pricing model might also be reviewed for better accessibility to smaller companies. LeadSquared could benefit from expanding its feature set to compete more effectively with comprehensive solutions. Greater third-party integration options and enhancing its reporting tools could also be advantageous for LeadSquared.

Ease of Deployment and Customer Service: LeadSquared offers a straightforward deployment process supported by intuitive customer service engaging faster implementation. Meanwhile, HubSpot provides extensive resources, requiring a more in-depth understanding due to its rich feature environment. LeadSquared suits businesses looking for simplicity and ongoing support, while HubSpot's comprehensive setup caters to those seeking detailed deployment.

Pricing and ROI: HubSpot demands a higher upfront investment, matching its feature-rich offerings with potential for substantial ROI for businesses maximizing its capabilities. Conversely, LeadSquared presents a more economical entry point with flexible pricing, appealing to budget-conscious operations. It allows for quicker ROI realization, especially for smaller businesses seeking essential marketing tools without additional features.

To learn more, read our detailed HubSpot Marketing Hub vs. LeadSquared Report (Updated: March 2025).

Buyer's Guide

HubSpot Marketing Hub vs. LeadSquared

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

3rd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

LeadSquared

Ranking in Marketing Automation

9th

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

CRM (32nd)

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.4%, down from 11.9% compared to the previous year. The mindshare of LeadSquared is 0.9%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"There are customizable templates and we can easily make the templates more dynamic."

"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."

"The product's initial setup phase was pretty easy."

"HubSpot is a very helpful solution."

"Technical support is helpful and responsive."

"Ease of editing and creating templates after initial development with the Design Manager."

"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."

"Very user-friendly."

More HubSpot Marketing Hub pros

"The initial setup is very easy."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The most valuable feature of LeadSquared is the customization."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

Cons

"My experience with customer support has not been the greatest. Often, the support team provides generic answers that are not very helpful and can be found online."

"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."

"There are issues with the consistency of notifications."

"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."

"The tool could concentrate on improving the analytics and the overall user experience with AI."

"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."

"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

More HubSpot Marketing Hub cons

"The solution can get quite expensive, especially as you add more users."

"The solution’s UI could be more user-friendly."

"The notifications and workflow management can be improved in LeadSquared."

"The solution's report section is not very capable and could be improved."

Pricing and Cost Advice

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"The solution is cheaper than its competitors."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"I believe an individual license costs $50 per month."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

More HubSpot Marketing Hub pricing and cost advice

"LeadSquared is not as costly as other CRM solutions."

"The license is paid yearly, and it is about 30 euros per month per user."

"We have an annual renewable license for LeadSquared."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

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Top Industries

By visitors reading reviews

Educational Organization

78%

Computer Software Company

Manufacturing Company

Real Estate/Law Firm

Computer Software Company

14%

Manufacturing Company

14%

Educational Organization

10%

Media Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

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What needs improvement with HubSpot Marketing Hub?

HubSpot doesn't have the custom sync restriction for records flowing through Salesforce to HubSpot. Everything needs to be custom-coded on the Salesforce end and that can be challenging as changes ...

See all answers

What is your primary use case for HubSpot Marketing Hub?

I develop email cadences, mainly to nurture existing contacts that are already in our database. I use it more for existing contact nurturing than for outreach. I also use it a lot for reporting.

See all answers

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

Comparisons

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Compared 39% of the time

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 39% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 14% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 8% of the time

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Zoho CRM vs LeadSquared

Compared 100% of the time

More LeadSquared Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

March 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

CRM

March 2025

Download LeadSquared product report

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Buyer's Guide

HubSpot Marketing Hub vs. LeadSquared

March 2025

Free Report: HubSpot Marketing Hub vs. LeadSquared

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