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IBM MaaS360 vs IBM MobileFirst comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
319
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Enterprise Mobility Management (EMM) (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
IBM MaaS360
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Enterprise Mobility Management (EMM) (13th), Unified Endpoint Management (UEM) (6th)
IBM MobileFirst
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
3
Ranking in other categories
Mobile App Platforms (6th), Mobile Development Platforms (14th)
 

Mindshare comparison

Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
IBM MaaS3606.1%
Microsoft Intune28.3%
Workspace ONE UEM11.3%
Other54.3%
Enterprise Mobility Management (EMM)
Mobile App Platforms Market Share Distribution
ProductMarket Share (%)
IBM MobileFirst6.5%
Android SDK10.1%
SAP Mobile Platform7.2%
Other76.2%
Mobile App Platforms
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.
MT
Senior Solutions Architect at a tech services company with 201-500 employees
Streamlines development of hybrid applications, and has ability to integrate device-native code
It was a cakewalk for us to develop mobile apps for three different platforms using IBM MobileFirst. Since it was a consumer application built for large-scale events, it was very crucial for us to manage application compatibility with all sort of devices. With MobielFirst, we could actually achieve this with very little trouble. With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming. App development, delivery, and code management have been very efficient using this product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Intune has transformed my organization; we are managing to scale the Intune deployment across all our regions efficiently, and it works perfectly for our needs."
"It is more efficient to have one solution rather than having security parts spread across three, four, or five solutions."
"It's normally able to meet 100% expectations of our customers."
"There has been a noticeable increase in productivity for both my organization and clients."
"Our bank's most valuable Intune features are centered around the dedicated device concept."
"The system itself is great."
"Application deployment and keeping the devices secure no matter where they are, by having this cloud solution — that has been great."
"One valuable feature of Microsoft Intune is the enrollment process, which is user-based, making it easier to manage compared to AirWatch."
"Using this solution has made things more convenient. Earlier, we had to depend a lot more on IT to find and resolve our issues."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"The implementation phase of IBM MaaS360 was pretty easy."
"Asset management is the most valuable feature and integral for device inventory."
"It can change policies based on geolocation or schedules."
"We've found the scalability to be very good."
"I like the way mobile device management works in terms of how the data is segregated, as well as the office and personal data."
"The solution is easy to implement."
"IBM MobileFirst has one of the most feature-rich admin panels."
"With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming technology. App development, delivery, and code management have been very efficient using this product."
"I like Its capability for developing hybrid applications, with an ability to integrate device-native code as well"
 

Cons

"Once it's configured it is unobtrusive, but it does take some hands-on to configure and deploy it properly."
"The solution's app deployment needs to be improved."
"I have a lot of Apple products in my environment. It would be nice to have an improved integration of Apple products with Microsoft Intune without Jam."
"The reporting part needs improvement, and it would be beneficial if it could integrate with third-party tools instead of just Power BI."
"The security aspect could be more effective."
"Lacks the ability to deploy more ways of management, managing devices and processing the policies."
"I, as such, do not have any specific inputs or needs. However, there is always room for improvement when it comes to scalability."
"A detailed device diagnostic feature is missing. Also, operating system deployment and imaging are missing."
"Configuring policies is difficult in IBM MaaS360. It also needs to improve usability."
"Sometimes IBM MaaS360 seems buggy...The solution's technical support team is sometimes slow to respond and not competent enough."
"Zero day support is something they can work on. They can make it a little bit more user-friendly."
"The reporting and alerting could be improved."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
"The user interface could definitely use some improvement."
"It would be ideal to add support for the distribution of windows.exe applications."
"It's difficult for someone like me to set up a phone that doesn't require a SIM card, like Apple's new phones."
"I would like to see improved support for native device functions."
"There are issues with push notifications, especially for Windows mobile apps. JSONStore also crashes abruptly at times."
 

Pricing and Cost Advice

"This cost is approximately $30 USD per user per month."
"Existing E5 license holders for M365, Intune, and Azure, receive a free license."
"Its pricing seems reasonable."
"The tool is cheaper than our company's other MDM tools."
"I rate Intune an eight out of ten for affordability. It's bundled with the 365 licensing, which is competitive overall."
"It is expensive. The cost depends on the license that we choose."
"No one can compete with Microsoft when it comes to price, and the features it is offering."
"The pricing is competitive, but it is not cheap."
"The solution is cost-effective."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"I feel the pricing to be very high."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"Fees are monthly and it's approximately $8 per user."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"Cost depends upon various factors. Size of the overall application and product usage matter a lot. For an enterprise-grade application, this certainly comes out as an economical solution. However, for small-scale applications, it can turn out to be on the higher side."
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Top Industries

By visitors reading reviews
Computer Software Company
10%
Manufacturing Company
10%
Financial Services Firm
10%
Government
8%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business122
Midsize Enterprise48
Large Enterprise160
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
No data available
 

Questions from the Community

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What do you like most about IBM MaaS360?
We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
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Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Fiberlink MaaS360, MaaS360
MobileFirst, Worklight
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Bancroft, Garuda Indonesia
UniCredit Business Integrated Solutions, Gruppo Unipol, Raymond James Financial, Toshiba GCS, CST, ABK-Systeme GmbH, BNP Paribas
Find out what your peers are saying about Microsoft, Omnissa, ManageEngine and others in Enterprise Mobility Management (EMM). Updated: February 2026.
882,479 professionals have used our research since 2012.