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IBM MaaS360 vs IBM MobileFirst comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
343
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Enterprise Mobility Management (EMM) (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
IBM MaaS360
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Enterprise Mobility Management (EMM) (12th), Unified Endpoint Management (UEM) (6th)
IBM MobileFirst
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
3
Ranking in other categories
Mobile App Platforms (5th), Mobile Development Platforms (14th)
 

Mindshare comparison

Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
IBM MaaS3606.5%
Microsoft Intune25.5%
Workspace ONE UEM11.0%
Other57.0%
Enterprise Mobility Management (EMM)
Mobile App Platforms Mindshare Distribution
ProductMindshare (%)
IBM MobileFirst6.9%
Android SDK8.1%
Temenos Quantum7.9%
Other77.1%
Mobile App Platforms
 

Featured Reviews

Abhinandan Yadav - PeerSpot reviewer
Network Security Engineer at Arrow PC Network Pvt Ltd
Modern endpoint management has transformed onboarding and strengthened remote security controls
The features of Microsoft Intune are straightforward, including Windows Autopilot, zero-touch deployment, centralized device management, and conditional access security controls. Using zero-touch deployment and Windows Autopilot in Microsoft Intune has significantly improved my workflow and organization. New laptops are shipped directly to users with no IT handling needed, and there is no manual imaging or configuration required. These features have a real impact. They save hours of manual setup per device, reduce dependency on the IT team for basic provisioning, and ensure every system is configured consistently and securely. Microsoft Intune has positively impacted my organization by improving device management. Devices are managed from a single cloud console. It has reduced manual work for provisioning and configuration. It has faster onboarding using Autopilot. It has enhanced security posture through enforced compliance policies, encryption, antivirus, and password rules. Conditional access ensures only trusted devices can access resources. I have better support for remote users, as devices can be managed from anywhere with no dependency on office network or VPN for basic management. It has easy troubleshooting and policy updates.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.
MT
Senior Solutions Architect at a tech services company with 201-500 employees
Streamlines development of hybrid applications, and has ability to integrate device-native code
It was a cakewalk for us to develop mobile apps for three different platforms using IBM MobileFirst. Since it was a consumer application built for large-scale events, it was very crucial for us to manage application compatibility with all sort of devices. With MobielFirst, we could actually achieve this with very little trouble. With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming. App development, delivery, and code management have been very efficient using this product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"For our office workers who are not based in Norway, when we order the PC, we can do some of the settings for them, with standardized settings, so we can set them up exactly as they are in Norway so that they're the same."
"Its security is most valuable. It gives us a way to secure devices, not only those that are steady. We do have a few tablets and other devices, and it is a way for us to secure these devices and manage them. We know they're out there and what's their status. We can manage their life cycle and verify that they're updated properly."
"The key benefit of Intune is its integration with the Microsoft ecosystem."
"The many policies available in Microsoft Intune for managing our devices are valuable."
"Intune provides full visibility into all active mobile device users. If their devices are noncompliant with our security policies, I have the flexibility to update them remotely."
"One valuable feature of Microsoft Intune is the enrollment process, which is user-based, making it easier to manage compared to AirWatch."
"The dashboards, the security, and the customization capabilities work very well for us."
"Great for software update needs, operating system version updates, and security policy enforcement."
"I think this is a great tool for any field service support team; it's easy to deploy on devices and support to end users."
"Fiberlink’s customer support is great, very responsive to inquiries and very helpful."
"The most valuable features are mobile device management and security (which allows you to quarantine infected devices)."
"We have had practically no issues with MaaS360 that haven't started from our end first."
"It is a stable solution."
"It is a stable solution that functions twenty-four hours and seven days a week."
"The best feature is the ability to control mobile phones, wipe and containerize the data, and keep employees' work data separate from personal data."
"​The graphic, friendly interface allowed us to start without almost any ​support from the manufacturer.​​​"
"IBM MobileFirst has one of the most feature-rich admin panels."
"We use it as a secure proxy server for a mobile app using public internet as well as for its mobile app support features."
"With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming technology, and app development, delivery, and code management have been very efficient using this product."
"I like Its capability for developing hybrid applications, with an ability to integrate device-native code as well"
"One of the most valuable features is that we are using the IBM MobileFirst, which is actually providing a gateway to all the mobile resources either for the employees or for the consumers."
"With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming technology. App development, delivery, and code management have been very efficient using this product."
 

Cons

"In Microsoft Intune, there is significant slowness, and there needs to be more logs when we deploy software, parameters, or scripts to troubleshoot problems and errors in the interface, workstations, and Android devices."
"Once it's configured it is unobtrusive, but it does take some hands-on to configure and deploy it properly."
"Microsoft Intune lags market leaders, such as Apperian, in its MAM capabilities."
"The reporting and cost have room for improvement."
"The technical support by Microsoft is not so good. We have to manage many things by ourselves and do not receive responses in a timely manner."
"In my opinion, Microsoft Intune has room for improvement. The pricing could be a little better, and the reporting could be a little better as well."
"For an existing customer who has an SCCM, it would need to be upgraded to an MECM first before I can introduce Microsoft Intune."
"Microsoft Intune fails a lot when it comes to device compliance."
"MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360."
"We had a problem with Microsoft computers. If you downloaded emails on a Microsoft Windows Surface PC, that would also require a license. The Outlook application didn't look great for us on a PC."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace. This is one of the areas of improvement that I would like to highlight. We have also observed that in the contact list, a lot of duplication is happening. A single contact is duplicated three or four times, which also consumes more memory resources. If they can work on improving it for these aspects, it will have a more positive impact not only on the way the application is being consumed by the user but also on user satisfaction. A lot of new features are being deployed or rolled out by companies that are competitors of IBM MaaS360. IBM will have to ensure that all those features are on board so that we have a complete suite of features in the platform, rather than deploying multiple diverse solutions to cater to the requirements of our customers."
"Overall, I haven't been happy with it. Their licensing platform is absolutely awful."
"The reporting and alerting could be improved."
"The price could be lower. It is excessively high."
"However, if it is purely through IBM, the service is definitely lacking."
"Zero day support is something they can work on. They can make it a little bit more user-friendly."
"There are issues with push notifications, especially for Windows mobile apps. JSONStore also crashes abruptly at times."
"I would like to see improved support for native device functions."
"There are issues with push notifications, especially for Windows mobile apps. JSONStore also crashes abruptly at times."
 

Pricing and Cost Advice

"For organizations that are a Microsoft shop, the pricing is compelling."
"Its price is quite okay. I wish they provide certain additional features with the same license."
"The purchase of the product was handled by someone else."
"Intune's pricing is reasonable considering its benefits and the high costs it helps avoid."
"Intune is moderately expensive. You can get the license bundled with Office 365 E3 or E5 licenses. The E5s are a bit expensive, but you get some cheaper solutions with Intune."
"With our standard E5 agreement with Microsoft, there have been no pricing concerns. Introductory professional services, like a fast-track service, were included with our E5 membership, and there have been no additional costs."
"It is not a cheap solution. The price for a device when you start using it at a large scale can be improved. It is covered under our enterprise agreement. We pay once a year. I am not aware of any additional costs."
"Its price is in the medium range. It is acceptable because you're paying for the features. I am not aware of any additional costs."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"I feel the pricing to be very high."
"The solution is expensive."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"IBM products are a little pricey."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"Cost depends upon various factors. Size of the overall application and product usage matter a lot. For an enterprise-grade application, this certainly comes out as an economical solution. However, for small-scale applications, it can turn out to be on the higher side."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business129
Midsize Enterprise55
Large Enterprise170
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
No data available
 

Questions from the Community

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What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, wh...
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Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Fiberlink MaaS360, MaaS360
MobileFirst, Worklight
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Bancroft, Garuda Indonesia
UniCredit Business Integrated Solutions, Gruppo Unipol, Raymond James Financial, Toshiba GCS, CST, ABK-Systeme GmbH, BNP Paribas
Find out what your peers are saying about Microsoft, Omnissa, ManageEngine and others in Enterprise Mobility Management (EMM). Updated: April 2026.
889,855 professionals have used our research since 2012.