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IBM MaaS360 vs IBM MobileFirst comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
335
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Enterprise Mobility Management (EMM) (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
IBM MaaS360
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Enterprise Mobility Management (EMM) (12th), Unified Endpoint Management (UEM) (5th)
IBM MobileFirst
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
3
Ranking in other categories
Mobile App Platforms (6th), Mobile Development Platforms (14th)
 

Mindshare comparison

Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
IBM MaaS3606.5%
Microsoft Intune27.5%
Workspace ONE UEM11.4%
Other54.6%
Enterprise Mobility Management (EMM)
Mobile App Platforms Mindshare Distribution
ProductMindshare (%)
IBM MobileFirst7.0%
Android SDK9.9%
Temenos Quantum7.7%
Other75.4%
Mobile App Platforms
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.
MT
Senior Solutions Architect at a tech services company with 201-500 employees
Streamlines development of hybrid applications, and has ability to integrate device-native code
It was a cakewalk for us to develop mobile apps for three different platforms using IBM MobileFirst. Since it was a consumer application built for large-scale events, it was very crucial for us to manage application compatibility with all sort of devices. With MobielFirst, we could actually achieve this with very little trouble. With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming. App development, delivery, and code management have been very efficient using this product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The aspects I find most valuable are the managing the data and applications. I can also restrict the users to install any applications. I can also wipe the data if the phone was missplaced or stolen. These are the basics for me."
"There are many features in Microsoft Intune. For personal mobile devices, MDM is what I most prefer."
"Stable solution at a good price."
"Intune makes our organization more secure and flexible. We can onboard new employees faster and more securely. We are a governmental organization with strict regulations, and Intune helps us comply with those requirements."
"If they have Office 365 or Azure, Intune is by far the best choice."
"If you need only to load a specific profile and you don't have deep security functionalities, et cetera, Intune is very nice and good."
"The ability to send configurations to our systems is valuable, particularly as we don't have a regular Windows AD server. Our current environment doesn't have a Windows AD, which limits our ability to push GPOs. However, this is where the solution can step in and help us push policies."
"The most important part is that they're fast in implementing and integrating with the Windows operating system, as well as how it integrates with other Office 365 products."
"We've found the scalability to be very good."
"Customer Service: It's excellent. Technical Support: It's excellent."
"It is a stable solution."
"If you leave the backing to an organization like IBM, you can rest assured that it's a good solution."
"The most valuable feature is that it's comprehensive - it covers mobile devices and laptops in one package."
"The most valuable feature is that it's comprehensive - it covers mobile devices and laptops in one package."
"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"IBM MobileFirst has one of the most feature-rich admin panels."
"With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming technology, and app development, delivery, and code management have been very efficient using this product."
"With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming technology. App development, delivery, and code management have been very efficient using this product."
"We use it as a secure proxy server for a mobile app using public internet as well as for its mobile app support features."
"One of the most valuable features is that we are using the IBM MobileFirst, which is actually providing a gateway to all the mobile resources either for the employees or for the consumers."
"I like Its capability for developing hybrid applications, with an ability to integrate device-native code as well"
 

Cons

"We faced issues with macOS support. The product should have better inventory and asset management."
"My whole team is saying that they would rate technical support a three or four out of ten."
"Reporting needs to be better. Sometimes, it is way too slow, and it is not even accurate."
"For additional functionality, I suggest that Microsoft could expand on asset management. Since the platform is there, they could develop it into a full-fledged asset management system."
"There could be more wizard-driven policy development or creation. Some of the policies can get quite complex. If they have a wizard that assists the administrators in creating the policy, that will be a great job."
"There is always a noise when you are going to manage any endpoint devices, and noise is definitely there with this solution."
"Technical support is not that great."
"Its stability should also be improved. It is not very stable; sometimes, it shows some inconsistencies across tenants."
"The user experience really isn't so good."
"It would be ideal to add support for the distribution of windows.exe applications."
"IBM support has not been that helpful. I have contacted chat support but they could not give a useful answer."
"The interface is clunky and the layout is a bit outdated. Also, I don't think MaaS360 has as many features as Intune."
"It does seem that the more devices we added, the slower the management console operates."
"Subscriptions automatically renew, and if you've downsized your user base, and you've overlooked the subscription, then you have to go through the exhaustive task of adjusting the contract."
"The price could be lower."
"I would rate IBM MaaS360's stability as seven out of ten, though I don't use it extensively."
"There are issues with push notifications, especially for Windows mobile apps. JSONStore also crashes abruptly at times."
"I would like to see improved support for native device functions."
"There are issues with push notifications, especially for Windows mobile apps. JSONStore also crashes abruptly at times."
 

Pricing and Cost Advice

"Our enterprise agreement includes Microsoft Intune at no additional cost."
"If you ask the accountant or the finance department, they'll tell you that it is way too expensive, but when I look at the cost and compare it with the value you actually get, it's more than fair."
"The pricing is inherently reasonable, as Microsoft leverages market insights to maintain the total cost of ownership at around ninety to ninety-five percent of what would be incurred in an on-premise scenario."
"It's bundled with Business Premium and an E3 license, which is beneficial. If you have to pay extra, it's pricey, but with the bundled package, it's acceptable. They recently increased the Business Premium pricing, which we don't appreciate. The price increase and yearly commitment are causing some problems for us."
"Pricing can be improved."
"We use Defender ATP and E5 licenses."
"I liked the tool's pricing until P2 came into effect. I am unsure about the current value versus the cost of the new licensing model."
"Intune is inexpensive. It also comes bundled in some Office 365 licenses, so you can choose to purchase it separately or as a package."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"I rate IBM MaaS360's pricing a six out of ten."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"I rate IBM MaaS360’s pricing a six out of ten."
"The solution is expensive."
"Fees are monthly and it's approximately $8 per user."
"Cost depends upon various factors. Size of the overall application and product usage matter a lot. For an enterprise-grade application, this certainly comes out as an economical solution. However, for small-scale applications, it can turn out to be on the higher side."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Computer Software Company
9%
Financial Services Firm
9%
Government
8%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business124
Midsize Enterprise53
Large Enterprise167
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
No data available
 

Questions from the Community

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What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
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Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Fiberlink MaaS360, MaaS360
MobileFirst, Worklight
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Bancroft, Garuda Indonesia
UniCredit Business Integrated Solutions, Gruppo Unipol, Raymond James Financial, Toshiba GCS, CST, ABK-Systeme GmbH, BNP Paribas
Find out what your peers are saying about Microsoft, ManageEngine, JAMF and others in Enterprise Mobility Management (EMM). Updated: March 2026.
884,976 professionals have used our research since 2012.