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IBM MaaS360 vs IBM MobileFirst comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
314
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Enterprise Mobility Management (EMM) (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
IBM MaaS360
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Enterprise Mobility Management (EMM) (13th), Unified Endpoint Management (UEM) (6th)
IBM MobileFirst
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
3
Ranking in other categories
Mobile App Platforms (6th), Mobile Development Platforms (14th)
 

Mindshare comparison

Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
IBM MaaS3606.1%
Microsoft Intune28.3%
Workspace ONE UEM11.3%
Other54.3%
Enterprise Mobility Management (EMM)
Mobile App Platforms Market Share Distribution
ProductMarket Share (%)
IBM MobileFirst6.5%
Android SDK10.1%
SAP Mobile Platform7.2%
Other76.2%
Mobile App Platforms
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.
MT
Senior Solutions Architect at a tech services company with 201-500 employees
Streamlines development of hybrid applications, and has ability to integrate device-native code
It was a cakewalk for us to develop mobile apps for three different platforms using IBM MobileFirst. Since it was a consumer application built for large-scale events, it was very crucial for us to manage application compatibility with all sort of devices. With MobielFirst, we could actually achieve this with very little trouble. With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming. App development, delivery, and code management have been very efficient using this product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The security-related tools are excellent; these features allow us to secure devices, lock them down, and ensure compliance."
"Its price is reasonable. It is a part of our M365 suite."
"The most valuable feature is the UEM capabilities."
"Remote Wipe and Autopilot is one of the best features."
"I appreciate Intune's autopilot feature, which allows us to enroll devices and install applications to meet corporate requirements seamlessly."
"When comparing Microsoft Intune to Jamf, Microsoft Intune is superior."
"The best feature of Microsoft Intune is that it managed the endpoints."
"I would rate the stability of Microsoft Intune nine out of ten."
"One valuable feature is the ability to provide a secure environment. Another is the kiosk mode where MaaS360 can be used over a tablet or mobile device to ensure that a single application is used."
"The implementation phase of IBM MaaS360 was pretty easy."
"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."
"The most valuable features of IBM MaaS360 are remote control and setting up a phone."
"It is a stable solution that functions twenty-four hours and seven days a week."
"The main benefit of IBM MaaS360 is phone control and rollout; I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually."
"The solution is quite stable."
"We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the operating system updated, tracking software inventory, controlling computer administrators, and the ability to wipe a computer in case of a security threat. It helps us to be compliant, and it is one of the reasons we implemented it."
"IBM MobileFirst has one of the most feature-rich admin panels."
"With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming technology. App development, delivery, and code management have been very efficient using this product."
"I like Its capability for developing hybrid applications, with an ability to integrate device-native code as well"
 

Cons

"What I dislike about Microsoft Intune is the time it takes Microsoft to develop a feature."
"One thing that could be better in Microsoft Intune is the file size, as it is quite large at times."
"Sometimes, customers compare it with AirWatch, but the concept of Intune is different from other solutions. It's an application management app. It gets a bit difficult to explain it to customers, but it's not a product limitation. It takes a presale document or presentation to explain it to customers."
"You can have a bad day where 80% of the enrollments failed. The next day it's running with the same devices without any changes, and you don't know why."
"I have a lot of Apple products in my environment. It would be nice to have an improved integration of Apple products with Microsoft Intune without Jam."
"It would be great if Intune offered better data protection controls for BYOD Windows PCs."
"Each feature has a separate license, making logistics and cost management difficult if not strategically bundled together."
"Intune's privilege management feature, while beneficial, is less intuitive than other Intune features, making it challenging to use."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace. This is one of the areas of improvement that I would like to highlight. We have also observed that in the contact list, a lot of duplication is happening. A single contact is duplicated three or four times, which also consumes more memory resources. If they can work on improving it for these aspects, it will have a more positive impact not only on the way the application is being consumed by the user but also on user satisfaction. A lot of new features are being deployed or rolled out by companies that are competitors of IBM MaaS360. IBM will have to ensure that all those features are on board so that we have a complete suite of features in the platform, rather than deploying multiple diverse solutions to cater to the requirements of our customers."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
"Local technical support would be helpful."
"Can be added process of export/import environment configuration to simplify any migration processes."
"It's difficult for someone like me to set up a phone that doesn't require a SIM card, like Apple's new phones."
"I would rate IBM MaaS360's stability as seven out of ten, though I don't use it extensively."
"We had a problem with Microsoft computers. If you downloaded emails on a Microsoft Windows Surface PC, that would also require a license. The Outlook application didn't look great for us on a PC."
"Configuring policies is difficult in IBM MaaS360. It also needs to improve usability."
"There are issues with push notifications, especially for Windows mobile apps. JSONStore also crashes abruptly at times."
"I would like to see improved support for native device functions."
 

Pricing and Cost Advice

"Intune is cost-effective as it is included in some of the Office 365 packages."
"In terms of the product price and licensing costs, my company finds the product to be reasonably priced."
"I recently got to know that the AD P1 license is compulsory to use Intune Autopilot, which was surprising for me. Earlier, this was not the case. It is the wrong thing to do. We now need to purchase AD P1 licenses for us and for our customers. I would rate it a seven out of ten for pricing."
"The purchase of the product was handled by someone else."
"There is a license needed for this solution and it is either included in one of the enterprise license agreements. Microsoft licensing is a mathematical institute, it could be quite complex. We tend to ask specialized organizations to research what the most profitable way it would be for us to use licenses in the organizations."
"For Microsoft 365 E5 clients, cost is not an issue as this product is one of the benefits."
"Cost is not my department, but the product is included in the E5 license that we already pay for every user, so no additional cost is incurred."
"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"The solution is cost-effective."
"IBM products are a little pricey."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"I rate IBM MaaS360’s pricing a six out of ten."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"Cost depends upon various factors. Size of the overall application and product usage matter a lot. For an enterprise-grade application, this certainly comes out as an economical solution. However, for small-scale applications, it can turn out to be on the higher side."
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Top Industries

By visitors reading reviews
Computer Software Company
10%
Manufacturing Company
10%
Financial Services Firm
10%
Government
8%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
Financial Services Firm
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business121
Midsize Enterprise47
Large Enterprise156
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
No data available
 

Questions from the Community

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What do you like most about IBM MaaS360?
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What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
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Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Fiberlink MaaS360, MaaS360
MobileFirst, Worklight
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Bancroft, Garuda Indonesia
UniCredit Business Integrated Solutions, Gruppo Unipol, Raymond James Financial, Toshiba GCS, CST, ABK-Systeme GmbH, BNP Paribas
Find out what your peers are saying about Microsoft, Omnissa, ManageEngine and others in Enterprise Mobility Management (EMM). Updated: January 2026.
881,565 professionals have used our research since 2012.