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IBM MaaS360 vs IBM MobileFirst comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
346
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Enterprise Mobility Management (EMM) (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
IBM MaaS360
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Enterprise Mobility Management (EMM) (12th), Unified Endpoint Management (UEM) (6th)
IBM MobileFirst
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
3
Ranking in other categories
Mobile App Platforms (5th), Mobile Development Platforms (14th)
 

Mindshare comparison

Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
IBM MaaS3606.5%
Microsoft Intune25.5%
Workspace ONE UEM11.0%
Other57.0%
Enterprise Mobility Management (EMM)
Mobile App Platforms Mindshare Distribution
ProductMindshare (%)
IBM MobileFirst6.9%
Android SDK8.1%
Temenos Quantum7.9%
Other77.1%
Mobile App Platforms
 

Featured Reviews

Varun Mehra - PeerSpot reviewer
collaboration support engineer at a computer software company with 51-200 employees
Centralized device management has transformed security and streamlined remote provisioning
One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.
MT
Senior Solutions Architect at a tech services company with 201-500 employees
Streamlines development of hybrid applications, and has ability to integrate device-native code
It was a cakewalk for us to develop mobile apps for three different platforms using IBM MobileFirst. Since it was a consumer application built for large-scale events, it was very crucial for us to manage application compatibility with all sort of devices. With MobielFirst, we could actually achieve this with very little trouble. With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming. App development, delivery, and code management have been very efficient using this product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Agile and easy to deploy MDM solution that covers the maximum number of policies. Stable, scalable, and with knowledgeable technical support."
"The best part of Intune is application deployment. We can deploy an application to several users with a single click. We can use conditional access, granting access to users based on certain conditions, such as location, platform, etc."
"There are many features in Microsoft Intune. For personal mobile devices, MDM is what I most prefer."
"The most valuable aspect of the product is data loss prevention, which is really a benefit of the platform in general."
"The best part of Intune is device control. If we need to block a user from opening something in their organization's system, we can do it from Intune. If we want to restrict the movement of an organization's data to prevent users from copying the data into Outlook, WhatsApp, or their personal Gmail, we can limit that via Intune. It secures all corporate data."
"The most valuable aspect of the product is that we are able to send application deployments and certifications for conditional access."
"It is a cloud solution, and you can easily scale as your needs grow."
"We are transforming our flat network by adopting different cloud solutions, and our own applications are hosted in the cloud. Intune ensures our security throughout our entire cloud-based system, improving our security posture."
"All features that we have deployed are useful. We do access office emails on our smartphones, and we have complete sync with Active Directory. Our calendar also gets synced in the MaaS360 application. We also ensure that the data from these official applications is not being misused by any of the employees. We have disabled cut, copy, paste, and all such features. It ensures that all the official data that our employees have on their smartphones is secure. Security is the paramount feature that we value in this product."
"The tool's most valuable features are application, distribution, and security. It helps to block user access."
"The solution has made everything more convenient for us and it's now easier to identify whether something can be fixed remotely or whether it requires a physical examination on the device."
"I like the way mobile device management works in terms of how the data is segregated, as well as the office and personal data."
"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."
"Before Maas360 we had no way of knowing of how many devices were in the field due to IT not being a part of the purchasing process."
"The most valuable feature is the fact that we can find a lost device or shut the device down and wipe it, which is good for HIPAA."
"You will be surprised at the possibilities, the flexibility and the opportunities within MaaS360."
"I like Its capability for developing hybrid applications, with an ability to integrate device-native code as well"
"IBM MobileFirst has one of the most feature-rich admin panels."
"We use it as a secure proxy server for a mobile app using public internet as well as for its mobile app support features."
"With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming technology, and app development, delivery, and code management have been very efficient using this product."
"One of the most valuable features is that we are using the IBM MobileFirst, which is actually providing a gateway to all the mobile resources either for the employees or for the consumers."
"With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming technology. App development, delivery, and code management have been very efficient using this product."
 

Cons

"While no specific feature requires immediate improvement, the ongoing expansion of reporting and inventory capabilities promises to enhance its utility."
"Having a dedicated configuration server that assists in modifying the configuration service, and creating personalized structures, interfaces, and web services could enhance usability."
"The interface can be a bit complex to set up initially, so a simpler interface would really help."
"Microsoft Intune lags market leaders, such as Apperian, in its MAM capabilities."
"The initial setup is a little bit complex."
"Microsoft Intune could be improved by adding short video tutorials or direct links to Microsoft articles in the information button."
"It can improve for new users; in the starting phase, we found that the logs are too complex or scattered."
"They should improve its compatibility with other operating systems such as iOS and Linux. It supports Linux but they still need to work on the iOS part."
"The reporting and alerting could be improved."
"They should allow for the building of custom reports with graphics."
"The look needs to be updated and it could be simpler to use."
"It's difficult for someone like me to set up a phone that doesn't require a SIM card, like Apple's new phones."
"IBM MaaS360 can improve the location reporter. There is a 15-minute delay and this does not allow for any usefulness."
"Possibly a notification if a device is wiped and no longer has the security policy on the phone. The product can also install the certificates on the phone in a 'smoother' way."
"The price could be lower."
"Sometimes IBM MaaS360 seems buggy...The solution's technical support team is sometimes slow to respond and not competent enough."
"There are issues with push notifications, especially for Windows mobile apps. JSONStore also crashes abruptly at times."
"There are issues with push notifications, especially for Windows mobile apps. JSONStore also crashes abruptly at times."
"I would like to see improved support for native device functions."
 

Pricing and Cost Advice

"Pricing depends on the features. Microsoft offers special packages if there are more than 10,000 users, and you may be able to get a reduced rate."
"It's affordable. In comparison to the competitors, the price depends on what features you need from Intune, but it's affordable. There are no hidden costs, but there are some features that go for a premium price. Those are the add-ons for which you have to pay extra."
"The pricing needs improvement."
"Intune is cost-effective as it is included in some of the Office 365 packages."
"Microsoft Intune is reasonably priced for large organizations that already have Microsoft Enterprise licenses, but it is less affordable for smaller businesses."
"The price is reasonable, but they should lower it a bit to make it more competitive. It's cheaper than AirWatch and other products, but I still feel like Microsoft can make a base version or with Exchange online or a la carte only Intune version which will be useful. A customer who doesn't want to go full-fledged E3 or E5 can take out or consume an Intune solution only for their purpose, and we want to target that customer."
"We are partners, so we receive some discount. However, from the customer's perspective, Microsoft Intune's pricing is competitive with non-Microsoft technology, and the price is good compared to other market competitors."
"There is a license needed for this solution and it is either included in one of the enterprise license agreements. Microsoft licensing is a mathematical institute, it could be quite complex. We tend to ask specialized organizations to research what the most profitable way it would be for us to use licenses in the organizations."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"IBM products are a little pricey."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"Fees are monthly and it's approximately $8 per user."
"The solution is cost-effective."
"I feel the pricing to be very high."
"I rate IBM MaaS360’s pricing a six out of ten."
"The solution is expensive."
"Cost depends upon various factors. Size of the overall application and product usage matter a lot. For an enterprise-grade application, this certainly comes out as an economical solution. However, for small-scale applications, it can turn out to be on the higher side."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business131
Midsize Enterprise56
Large Enterprise170
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
No data available
 

Questions from the Community

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What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
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Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Fiberlink MaaS360, MaaS360
MobileFirst, Worklight
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Bancroft, Garuda Indonesia
UniCredit Business Integrated Solutions, Gruppo Unipol, Raymond James Financial, Toshiba GCS, CST, ABK-Systeme GmbH, BNP Paribas
Find out what your peers are saying about Microsoft, Omnissa, ManageEngine and others in Enterprise Mobility Management (EMM). Updated: April 2026.
892,287 professionals have used our research since 2012.