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IBM MaaS360 vs IBM MobileFirst comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
319
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Enterprise Mobility Management (EMM) (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
IBM MaaS360
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Enterprise Mobility Management (EMM) (13th), Unified Endpoint Management (UEM) (6th)
IBM MobileFirst
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
3
Ranking in other categories
Mobile App Platforms (6th), Mobile Development Platforms (14th)
 

Mindshare comparison

Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
IBM MaaS3606.1%
Microsoft Intune28.3%
Workspace ONE UEM11.3%
Other54.3%
Enterprise Mobility Management (EMM)
Mobile App Platforms Market Share Distribution
ProductMarket Share (%)
IBM MobileFirst6.5%
Android SDK10.1%
SAP Mobile Platform7.2%
Other76.2%
Mobile App Platforms
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.
MT
Senior Solutions Architect at a tech services company with 201-500 employees
Streamlines development of hybrid applications, and has ability to integrate device-native code
It was a cakewalk for us to develop mobile apps for three different platforms using IBM MobileFirst. Since it was a consumer application built for large-scale events, it was very crucial for us to manage application compatibility with all sort of devices. With MobielFirst, we could actually achieve this with very little trouble. With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming. App development, delivery, and code management have been very efficient using this product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Intune device restriction policies enable me to enforce limitations on the device, like blocking the mobile camera or restricting the employees from using and inserting USB devices, including thumb drives and flash drives."
"Dynamic groups allow us to set conditions for automatic membership, eliminating the need for user intervention or manual review and ensuring a seamless workflow."
"I appreciate how easy it is to deploy certificates to end users to get control over their device with Microsoft Intune; that's what Microsoft Intune is known for, and that's what we use them for."
"The biggest benefits of Intune are the ability to push changes and the added security. When we moved forward with Defender, we onboarded all those machines automatically. That helps dramatically. For a while, we were left with machines that weren't protected. We could see where people had done things they shouldn't have done, and Defender saved our skins a few times. It didn't happen a lot, but it happened enough that it made us glad we made that decision."
"The most useful features in Microsoft Intune are the policy enforcement and conditional access. These features make our operations easier from a company perspective."
"The most valuable feature is the UEM capabilities."
"Everything has worked better since we started using Intune."
"Autopilot is a feature I really like."
"All features that we have deployed are useful. We do access office emails on our smartphones, and we have complete sync with Active Directory. Our calendar also gets synced in the MaaS360 application. We also ensure that the data from these official applications is not being misused by any of the employees. We have disabled cut, copy, paste, and all such features. It ensures that all the official data that our employees have on their smartphones is secure. Security is the paramount feature that we value in this product."
"The most valuable feature is the fact that we can find a lost device or shut the device down and wipe it is good for HIPAA."
"We've found the scalability to be very good."
"Using this solution has made things more convenient. Earlier, we had to depend a lot more on IT to find and resolve our issues."
"We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the operating system updated, tracking software inventory, controlling computer administrators, and the ability to wipe a computer in case of a security threat. It helps us to be compliant, and it is one of the reasons we implemented it."
"It is a stable solution."
"It helped us reduce the number of support incidents by limiting users' access to device configurations."
"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."
"With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming technology. App development, delivery, and code management have been very efficient using this product."
"I like Its capability for developing hybrid applications, with an ability to integrate device-native code as well"
"IBM MobileFirst has one of the most feature-rich admin panels."
 

Cons

"The information we receive at the device level needs improvement."
"In future releases, I would like to see better integration with Apple products."
"When pushing anything from Microsoft Intune, the sync timing is 48 hours. While sometimes it takes 5 to 10 minutes, the official period given by Microsoft is within 48 hours, which can be time-consuming for policies, applications, or patches."
"I would like to see micro VPN. I like the way that some of the other providers have done something similar where, as you open that app on an end-point device, it creates a micro VPN straight into your device, which is quite a nice little feature. Also, Microsoft Intune relies heavily on its fellow products in the suite. It would be nice if Microsoft Intune could stand on its own two feet."
"The UI is not user-friendly and has room for improvement."
"Microsoft Intune has potential for improvement; I would like to see a lot more customization in the reporting tools."
"Microsoft Intune could be faster with client to server communication. Whenever I push something, it takes time; sometimes it takes more than one hour to deploy on the Windows side."
"I know that their AI pieces are at the infancy stage, but allowing users to do more tagging for information would be an interesting thing because Intune also directly integrates with Azure. Because a lot of the devices are hosted with that, you also get a lot of tagging of user data and other things like that."
"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment. Along with laptops, I've had some BYODs. IBM MaaS360 just didn't seem as mature in our assessment."
"We had a problem with Microsoft computers. If you downloaded emails on a Microsoft Windows Surface PC, that would also require a license. The Outlook application didn't look great for us on a PC."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
"The look needs to be updated and it could be simpler to use."
"Can be added process of export/import environment configuration to simplify any migration processes."
"The reporting and alerting could be improved."
"I would rate IBM MaaS360's stability as seven out of ten, though I don't use it extensively."
"User interface is basic and not very intuitive."
"There are issues with push notifications, especially for Windows mobile apps. JSONStore also crashes abruptly at times."
"I would like to see improved support for native device functions."
 

Pricing and Cost Advice

"The pricing is competitive, but it is not cheap."
"Microsoft's licensing is more flexible and adaptive than its competitors."
"Our Office 365 Business Premium license, including Office 365 and Intune Management, offers excellent value."
"On a scale of one to ten with one being the cheapest, the cost of Microsoft Intune is a five."
"Microsoft Intune is pretty reasonable. We have difficulty with Azure, which is probably why we have not put many assets in Azure. Everything we put there is very expensive."
"It comes as a bundle, so you do not really know what the prices are. Microsoft does not break it down to the user cost for us. It is just bundled with our E5 license."
"The pricing is good because customers are not complaining about it."
"The cost of the license and the features are justified for myself as a technical person."
"Fees are monthly and it's approximately $8 per user."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"I feel the pricing to be very high."
"I rate IBM MaaS360's pricing a six out of ten."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"Cost depends upon various factors. Size of the overall application and product usage matter a lot. For an enterprise-grade application, this certainly comes out as an economical solution. However, for small-scale applications, it can turn out to be on the higher side."
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Top Industries

By visitors reading reviews
Computer Software Company
10%
Manufacturing Company
10%
Financial Services Firm
9%
Government
8%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business122
Midsize Enterprise48
Large Enterprise160
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
No data available
 

Questions from the Community

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What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
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Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Fiberlink MaaS360, MaaS360
MobileFirst, Worklight
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Bancroft, Garuda Indonesia
UniCredit Business Integrated Solutions, Gruppo Unipol, Raymond James Financial, Toshiba GCS, CST, ABK-Systeme GmbH, BNP Paribas
Find out what your peers are saying about Microsoft, Omnissa, ManageEngine and others in Enterprise Mobility Management (EMM). Updated: February 2026.
882,886 professionals have used our research since 2012.