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IBM MaaS360 vs IBM MobileFirst comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
321
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Enterprise Mobility Management (EMM) (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
IBM MaaS360
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Enterprise Mobility Management (EMM) (12th), Unified Endpoint Management (UEM) (5th)
IBM MobileFirst
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
3
Ranking in other categories
Mobile App Platforms (6th), Mobile Development Platforms (14th)
 

Mindshare comparison

Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
IBM MaaS3606.5%
Microsoft Intune27.5%
Workspace ONE UEM11.4%
Other54.6%
Enterprise Mobility Management (EMM)
Mobile App Platforms Market Share Distribution
ProductMarket Share (%)
IBM MobileFirst7.0%
Android SDK9.9%
Temenos Quantum7.7%
Other75.4%
Mobile App Platforms
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.
MT
Senior Solutions Architect at a tech services company with 201-500 employees
Streamlines development of hybrid applications, and has ability to integrate device-native code
It was a cakewalk for us to develop mobile apps for three different platforms using IBM MobileFirst. Since it was a consumer application built for large-scale events, it was very crucial for us to manage application compatibility with all sort of devices. With MobielFirst, we could actually achieve this with very little trouble. With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming. App development, delivery, and code management have been very efficient using this product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Intune has helped us by improving our security posture, leading to fewer security problems, and helping us understand where we have issues."
"The biggest benefit for me in Microsoft Intune is control; I can control my users and what they can do and enforce the policies that I want to enforce, and it is a great tool to control and put structure to take the organization to the place I want to take it."
"It's cloud-based with no need for on-premise infrastructure, you can access it anywhere and start working on it, and you will have the record of data in your hand anytime if you need it quickly."
"As the solution is a software as a service, the scalability is unlimited."
"The solution has significantly improved managing a diverse range of devices. We have observed enhancements across Android, iOS, and Windows devices."
"I would rate the stability of Microsoft Intune nine out of ten."
"This product offers an alternative solution to other UEM (Unified Endpoint Management) solutions."
"What I like most about the tool is that it's now very easy to set up a device for someone to use. It also helps us tremendously in managing security. Before, we used on-premise management with a domain controller. It was difficult to manage security comprehensively. For example, it was hard to know which computers were updated. We weren't able to do that easily with our previous solution."
"Using this solution has made things more convenient. Earlier, we had to depend a lot more on IT to find and resolve our issues."
"The solution is easy to implement."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"It is a stable solution."
"The product’s most valuable feature is email, browser, and application security."
"MaaS can force people to lock their phones. Not everyone likes having a PIN and other security features on their phones, but this sets a requirement that you can't get your emails unless you have a PIN on your phone. That was a good feature, and we were able to easily increase the PIN from four digits to six digits. Overall, it was pretty user-friendly."
"The most valuable feature is that it's comprehensive - it covers mobile devices and laptops in one package."
"We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the operating system updated, tracking software inventory, controlling computer administrators, and the ability to wipe a computer in case of a security threat. It helps us to be compliant, and it is one of the reasons we implemented it."
"With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming technology. App development, delivery, and code management have been very efficient using this product."
"I like Its capability for developing hybrid applications, with an ability to integrate device-native code as well"
"IBM MobileFirst has one of the most feature-rich admin panels."
 

Cons

"Onboarding of endpoint devices is not straightforward. The onboarding process was a little heavier than I thought it would be. That's the key improvement area. Obviously, the more control you have over the devices, the better it is."
"Customer service is not really good. I would give it a six out of ten. The main issue is the time it takes to get someone involved who truly understands what the product does."
"Its configuration is fairly complicated. You have to do quite a bit of discovery to be able to deploy it for a customer. You have to ask them a lot of questions. So, its initial deployment is the biggest challenge. They should make it easier to deploy with the use of Wizards or something else. During the deployment stage, there could be profiles for the customers who are particularly wanting to use certain feature sets of Intune."
"It could offer more attributes for authentication."
"Intune's privilege management feature, while beneficial, is less intuitive than other Intune features, making it challenging to use."
"Intune needs to incorporate more tools to reduce the number of third-party applications we rely on."
"Intune should be much more granular in terms of supporting more Android cellular devices."
"Not all technicians are knowledgeable of the Microsoft solution, so they have to work on that as well."
"The solution needs to offer live technical support. Right now, it's just a chat window and it's rather unhelpful."
"The user experience really isn't so good."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment. Along with laptops, I've had some BYODs. IBM MaaS360 just didn't seem as mature in our assessment."
"The look needs to be updated and it could be simpler to use."
"The interface is clunky and the layout is a bit outdated. Also, I don't think MaaS360 has as many features as Intune. It doesn't integrate with Office as seamlessly as Intune does, which isn't surprising, given that Intune and Office are Microsoft products."
"They should allow for the building of custom reports with graphics."
"IBM MaaS360’s threat management feature needs improvement. It could identify even more malicious attacks."
"There are issues with push notifications, especially for Windows mobile apps. JSONStore also crashes abruptly at times."
"I would like to see improved support for native device functions."
 

Pricing and Cost Advice

"No one can compete with Microsoft when it comes to price, and the features it is offering."
"We have the business premium licenses for the solution."
"The overall pricing of Microsoft Intune is good for companies that have big IT budgets, 3,000 or more users and devices."
"Intune is linked with Microsoft. We can deploy the Microsoft E365 license to users by Intune. There are different types of licenses, such as device administrator licenses, E5 licenses for device enrollment manually, and P1 and p2 licenses for device enrollment automatically. These are the licenses required for the administration."
"It is not a cheap solution. The price for a device when you start using it at a large scale can be improved. It is covered under our enterprise agreement. We pay once a year. I am not aware of any additional costs."
"I am satisfied with the pricing."
"There is a license required to use this solution. However, it was part of a bundle package. Microsoft Intune is far less expensive than other solutions, such as Workspace ONE."
"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."
"The solution is cost-effective."
"IBM products are a little pricey."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"I rate IBM MaaS360’s pricing a six out of ten."
"I feel the pricing to be very high."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"Cost depends upon various factors. Size of the overall application and product usage matter a lot. For an enterprise-grade application, this certainly comes out as an economical solution. However, for small-scale applications, it can turn out to be on the higher side."
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Top Industries

By visitors reading reviews
Computer Software Company
10%
Manufacturing Company
10%
Financial Services Firm
9%
Government
8%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business122
Midsize Enterprise48
Large Enterprise160
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
No data available
 

Questions from the Community

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The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
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Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Fiberlink MaaS360, MaaS360
MobileFirst, Worklight
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Bancroft, Garuda Indonesia
UniCredit Business Integrated Solutions, Gruppo Unipol, Raymond James Financial, Toshiba GCS, CST, ABK-Systeme GmbH, BNP Paribas
Find out what your peers are saying about Microsoft, ManageEngine, JAMF and others in Enterprise Mobility Management (EMM). Updated: February 2026.
883,089 professionals have used our research since 2012.