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IBM MaaS360 vs IBM MobileFirst comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
345
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Enterprise Mobility Management (EMM) (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
IBM MaaS360
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Enterprise Mobility Management (EMM) (12th), Unified Endpoint Management (UEM) (6th)
IBM MobileFirst
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
3
Ranking in other categories
Mobile App Platforms (5th), Mobile Development Platforms (14th)
 

Mindshare comparison

Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
IBM MaaS3606.5%
Microsoft Intune25.5%
Workspace ONE UEM11.0%
Other57.0%
Enterprise Mobility Management (EMM)
Mobile App Platforms Mindshare Distribution
ProductMindshare (%)
IBM MobileFirst6.9%
Android SDK8.1%
Temenos Quantum7.9%
Other77.1%
Mobile App Platforms
 

Featured Reviews

Abhinandan Yadav - PeerSpot reviewer
Network Security Engineer at Arrow PC Network Pvt Ltd
Modern endpoint management has transformed onboarding and strengthened remote security controls
The features of Microsoft Intune are straightforward, including Windows Autopilot, zero-touch deployment, centralized device management, and conditional access security controls. Using zero-touch deployment and Windows Autopilot in Microsoft Intune has significantly improved my workflow and organization. New laptops are shipped directly to users with no IT handling needed, and there is no manual imaging or configuration required. These features have a real impact. They save hours of manual setup per device, reduce dependency on the IT team for basic provisioning, and ensure every system is configured consistently and securely. Microsoft Intune has positively impacted my organization by improving device management. Devices are managed from a single cloud console. It has reduced manual work for provisioning and configuration. It has faster onboarding using Autopilot. It has enhanced security posture through enforced compliance policies, encryption, antivirus, and password rules. Conditional access ensures only trusted devices can access resources. I have better support for remote users, as devices can be managed from anywhere with no dependency on office network or VPN for basic management. It has easy troubleshooting and policy updates.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.
MT
Senior Solutions Architect at a tech services company with 201-500 employees
Streamlines development of hybrid applications, and has ability to integrate device-native code
It was a cakewalk for us to develop mobile apps for three different platforms using IBM MobileFirst. Since it was a consumer application built for large-scale events, it was very crucial for us to manage application compatibility with all sort of devices. With MobielFirst, we could actually achieve this with very little trouble. With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming. App development, delivery, and code management have been very efficient using this product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The mobile device management is very useful."
"Compliance and the policies that can be set are the most valuable features."
"I am very satisfied that when any user comes into our organization and we provide the user ID and password, the setup will auto-complete with basic applications and security installed automatically, making the device ready within approximately ten to fifteen minutes."
"It's not working perfectly, but Microsoft's Autopilot offers great visibility into automated deployment solutions."
"The main value of Microsoft Intune is better asset management from a security perspective, ensuring that the security baseline is enforced on all devices, including mobile devices."
"One valuable feature of Microsoft Intune is the enrollment process, which is user-based, making it easier to manage compared to AirWatch."
"The user experience of Microsoft Intune is very friendly and the interface is very good."
"The central administration con dashboard is very easy to use and provides very good oversight on all that needs to be monitored."
"Allowed our organization to securely implement BYOD, increasing the employee satisfaction and productivity."
"We have had practically no issues with MaaS360 that haven't started from our end first."
"The most important aspect of the solution is the fact that the platform is unified, and that it covers all the mobility services - that includes not only the MDM components or services."
"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."
"MaaS can force people to lock their phones, and that was a good feature, and we were able to easily increase the PIN from four digits to six digits, and overall, it was pretty user-friendly."
"We've found the scalability to be very good."
"MaaS360 helped us to have the console ready in less than 10 minutes and start enrolling devices immediately."
"The tool's most valuable features are application, distribution, and security. It helps to block user access."
"With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming technology, and app development, delivery, and code management have been very efficient using this product."
"With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming technology. App development, delivery, and code management have been very efficient using this product."
"IBM MobileFirst has one of the most feature-rich admin panels."
"We use it as a secure proxy server for a mobile app using public internet as well as for its mobile app support features."
"One of the most valuable features is that we are using the IBM MobileFirst, which is actually providing a gateway to all the mobile resources either for the employees or for the consumers."
"I like Its capability for developing hybrid applications, with an ability to integrate device-native code as well"
 

Cons

"The initial setup is a little bit complex."
"Microsoft Intune's app deployment presents challenges for non-MSI and non-store apps, particularly EXEs, requiring the use of a Win32 wrapper tool and adding overhead to the process."
"There could be more wizard-driven policy development or creation. Some of the policies can get quite complex. If they have a wizard that assists the administrators in creating the policy, that will be a great job."
"For additional functionality, I suggest that Microsoft could expand on asset management. Since the platform is there, they could develop it into a full-fledged asset management system."
"For migrations, sometimes we experience some issues with OS deployment and the user experience side."
"It's only good for a Microsoft environment. While it works very well for Microsoft users but if you have other kinds of operating systems, it's very painful to use."
"Intune's areas for improvement revolve around security and certificate management."
"Areas for improvement in Intune include expanding support beyond Samsung devices to accommodate other Android manufacturers like Redmi and Motorola."
"The look needs to be updated and it could be simpler to use."
"MaaS360 has gone down a few times over the years, and people couldn't get their emails on their phones, so it was problematic, but that didn't happen often."
"However, if technical support was purely through IBM, the service is definitely lacking."
"The user experience really isn't so good."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace. This is one of the areas of improvement that I would like to highlight. We have also observed that in the contact list, a lot of duplication is happening. A single contact is duplicated three or four times, which also consumes more memory resources. If they can work on improving it for these aspects, it will have a more positive impact not only on the way the application is being consumed by the user but also on user satisfaction. A lot of new features are being deployed or rolled out by companies that are competitors of IBM MaaS360. IBM will have to ensure that all those features are on board so that we have a complete suite of features in the platform, rather than deploying multiple diverse solutions to cater to the requirements of our customers."
"Configuring policies is difficult in IBM MaaS360. It also needs to improve usability."
"There are issues with push notifications, especially for Windows mobile apps. JSONStore also crashes abruptly at times."
"There are issues with push notifications, especially for Windows mobile apps. JSONStore also crashes abruptly at times."
"I would like to see improved support for native device functions."
 

Pricing and Cost Advice

"All security solutions worldwide are expensive. Microsoft has allowed a small scale of features within Microsoft Intune for cost-efficient solutions. If you want the full suite, you need to invest more to gain better security features."
"The pricing is competitive, but it is not cheap."
"There is a license required to use this solution. However, it was part of a bundle package. Microsoft Intune is far less expensive than other solutions, such as Workspace ONE."
"Intune's pricing is reasonable considering its benefits and the high costs it helps avoid."
"Intune is inexpensive. It also comes bundled in some Office 365 licenses, so you can choose to purchase it separately or as a package."
"No one can compete with Microsoft when it comes to price, and the features it is offering."
"We have the business premium licenses for the solution."
"There is a license required to use the solution. If you're core users in Office 365, for example, you have Outlook email and E3 license, this is only email. You have to buy an EMS license to have Microsoft Intune. It is expensive."
"The solution is cost-effective."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"I rate IBM MaaS360's pricing a six out of ten."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"IBM products are a little pricey."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"I rate IBM MaaS360’s pricing a six out of ten."
"Cost depends upon various factors. Size of the overall application and product usage matter a lot. For an enterprise-grade application, this certainly comes out as an economical solution. However, for small-scale applications, it can turn out to be on the higher side."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business130
Midsize Enterprise55
Large Enterprise170
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
No data available
 

Questions from the Community

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What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
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Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Fiberlink MaaS360, MaaS360
MobileFirst, Worklight
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Bancroft, Garuda Indonesia
UniCredit Business Integrated Solutions, Gruppo Unipol, Raymond James Financial, Toshiba GCS, CST, ABK-Systeme GmbH, BNP Paribas
Find out what your peers are saying about Microsoft, Omnissa, ManageEngine and others in Enterprise Mobility Management (EMM). Updated: April 2026.
890,124 professionals have used our research since 2012.