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IBM MaaS360 vs IBM MobileFirst comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
358
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Enterprise Mobility Management (EMM) (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
IBM MaaS360
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Enterprise Mobility Management (EMM) (12th), Unified Endpoint Management (UEM) (6th)
IBM MobileFirst
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
3
Ranking in other categories
Mobile App Platforms (6th), Mobile Development Platforms (14th)
 

Mindshare comparison

Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
IBM MaaS3606.7%
Microsoft Intune23.8%
Workspace ONE UEM10.9%
Other58.6%
Enterprise Mobility Management (EMM)
Mobile App Platforms Mindshare Distribution
ProductMindshare (%)
IBM MobileFirst7.6%
Temenos Quantum8.5%
Axway Appcelerator7.6%
Other76.3%
Mobile App Platforms
 

Featured Reviews

Varun Mehra - PeerSpot reviewer
collaboration support engineer at a retailer with 11-50 employees
Centralized device management has transformed security and streamlined remote provisioning
One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.
MT
Senior Solutions Architect at a tech services company with 201-500 employees
Streamlines development of hybrid applications, and has ability to integrate device-native code
It was a cakewalk for us to develop mobile apps for three different platforms using IBM MobileFirst. Since it was a consumer application built for large-scale events, it was very crucial for us to manage application compatibility with all sort of devices. With MobielFirst, we could actually achieve this with very little trouble. With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming. App development, delivery, and code management have been very efficient using this product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like that it's very good and very simple. I found that we just needed to have a proper subscription for an Intune tenant, and from the subscription, if we have the right role assigned, like the global admin role or the owner role, we can use Microsoft cloud resources. With the help of that, we can do many things like setting up Microsoft Intune in the cloud to create our virtual machines. All these can be done, and the steps are very simple. I really liked it. I like features like Windows Auto-Enrollment. I like it very much because whenever you supply it to the end-user, it will be ready to use immediately. The end-user only needs to provide the user credentials, and then they are good to go. I also really like Cloud PC, which was recently launched on Azure."
"Intune simplifies compliance. The ability to manage software updates and policies on endpoints has helped us meet contract requirements."
"Intune is a very good cloud solution for managing devices."
"Microsoft Intune is far more efficient and faster than MECM."
"What I have found most useful in Microsoft Intune is creating an environment where customers or clients need someone to work immediately with an out-of-box experience."
"When you start saying "I've bought this as part of a wider solution, as a company we are going Microsoft throughout," then it makes more sense to have Microsoft Intune, because it plugs into Azure AD Premium, it plugs into Information Rights Management, it plugs into Windows Defender, so you have that single dashboard."
"Autopilot is the most valuable feature of Microsoft Intune."
"Microsoft Intune is a good solution and it is purely based on Azure cloud, so I can use all the benefits of Azure cloud in Microsoft Intune and several good features in Microsoft Intune to manage devices."
"The most valuable features of IBM MaaS360 are encryption and mobile design."
"MaaS can force people to lock their phones. Not everyone likes having a PIN and other security features on their phones, but this sets a requirement that you can't get your emails unless you have a PIN on your phone. That was a good feature, and we were able to easily increase the PIN from four digits to six digits. Overall, it was pretty user-friendly."
"The solution is easy to implement."
"It helped us reduce the number of support incidents by limiting users' access to device configurations."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"The best feature is the ability to control mobile phones, wipe and containerize the data, and keep employees' work data separate from personal data."
"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."
"The solution has made everything more convenient for us and it's now easier to identify whether something can be fixed remotely or whether it requires a physical examination on the device."
"One of the most valuable features is that we are using the IBM MobileFirst, which is actually providing a gateway to all the mobile resources either for the employees or for the consumers."
"We use it as a secure proxy server for a mobile app using public internet as well as for its mobile app support features."
"With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming technology, and app development, delivery, and code management have been very efficient using this product."
"IBM MobileFirst has one of the most feature-rich admin panels."
"With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming technology. App development, delivery, and code management have been very efficient using this product."
"I like Its capability for developing hybrid applications, with an ability to integrate device-native code as well"
 

Cons

"It should be simplified. I've worked with many different mobile device management solutions, and Intune is one of the more complex ones."
"The technical support from Microsoft is not good, they take a long time to respond to a case and they do not update you on what is happening on a case."
"The installation is very easy. However, to be able to configure it you will need special knowledge, such as training or self-studies to have a proper level of security."
"The most significant challenge is reporting and monitoring. The reporting accuracy for deploying applications and all aspects of Intune needs to be improved."
"Additional application deployment options e.g. MSI deployment with more complex parameters or additional side-by-side files, and non-MSI deployment options."
"We only have major classifications for iOS and Android, but there are different brands that have different cycles of updates. If they can fine-tune it to make it more brand-specific, that would be even better."
"It should be easier to define policies and comply with those policies."
"There can be some added features, such as an improved dashboard."
"An area for improvement would be handshaking with Microsoft in terms of trying to get a DLP on Microsoft OS."
"Technical support from IBM MaaS360 is lacking. The support is very slow."
"Zero day support is something they can work on."
"The solution needs to offer live technical support. Right now, it's just a chat window and it's rather unhelpful."
"I would rate IBM MaaS360's stability as seven out of ten, though I don't use it extensively."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
"IBM MaaS360’s threat management feature needs improvement. It could identify even more malicious attacks."
"The user experience really isn't so good."
"There are issues with push notifications, especially for Windows mobile apps. JSONStore also crashes abruptly at times."
"There are issues with push notifications, especially for Windows mobile apps. JSONStore also crashes abruptly at times."
"I would like to see improved support for native device functions."
 

Pricing and Cost Advice

"We are partners, so we receive some discount. However, from the customer's perspective, Microsoft Intune's pricing is competitive with non-Microsoft technology, and the price is good compared to other market competitors."
"On a scale of one to ten with one being the cheapest, the cost of Microsoft Intune is a five."
"Intune is moderately expensive. You can get the license bundled with Office 365 E3 or E5 licenses. The E5s are a bit expensive, but you get some cheaper solutions with Intune."
"It comes as a bundle, so you do not really know what the prices are. Microsoft does not break it down to the user cost for us. It is just bundled with our E5 license."
"If you ask the accountant or the finance department, they'll tell you that it is way too expensive, but when I look at the cost and compare it with the value you actually get, it's more than fair."
"With one user base license, we can use Intune for up to five devices. However, with Soti MobiControl, each license is tied to a single device, meaning one license is dedicated to one device only."
"My team members bundled it together with their Microsoft solutions, including Microsoft 365 and related products."
"The price for Intune is fair."
"Fees are monthly and it's approximately $8 per user."
"I feel the pricing to be very high."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"I rate IBM MaaS360’s pricing a six out of ten."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"IBM products are a little pricey."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"Cost depends upon various factors. Size of the overall application and product usage matter a lot. For an enterprise-grade application, this certainly comes out as an economical solution. However, for small-scale applications, it can turn out to be on the higher side."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Manufacturing Company
11%
Computer Software Company
11%
Government
8%
University
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business154
Midsize Enterprise59
Large Enterprise181
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
No data available
 

Questions from the Community

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What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
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Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Fiberlink MaaS360, MaaS360
MobileFirst, Worklight
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Bancroft, Garuda Indonesia
UniCredit Business Integrated Solutions, Gruppo Unipol, Raymond James Financial, Toshiba GCS, CST, ABK-Systeme GmbH, BNP Paribas
Find out what your peers are saying about Microsoft, Omnissa, ManageEngine and others in Enterprise Mobility Management (EMM). Updated: April 2026.
893,915 professionals have used our research since 2012.