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IBM MaaS360 vs IBM MobileFirst comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
336
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Enterprise Mobility Management (EMM) (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
IBM MaaS360
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Enterprise Mobility Management (EMM) (12th), Unified Endpoint Management (UEM) (5th)
IBM MobileFirst
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
3
Ranking in other categories
Mobile App Platforms (6th), Mobile Development Platforms (14th)
 

Mindshare comparison

Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
IBM MaaS3606.5%
Microsoft Intune27.5%
Workspace ONE UEM11.4%
Other54.6%
Enterprise Mobility Management (EMM)
Mobile App Platforms Mindshare Distribution
ProductMindshare (%)
IBM MobileFirst7.0%
Android SDK9.9%
Temenos Quantum7.7%
Other75.4%
Mobile App Platforms
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.
MT
Senior Solutions Architect at a tech services company with 201-500 employees
Streamlines development of hybrid applications, and has ability to integrate device-native code
It was a cakewalk for us to develop mobile apps for three different platforms using IBM MobileFirst. Since it was a consumer application built for large-scale events, it was very crucial for us to manage application compatibility with all sort of devices. With MobielFirst, we could actually achieve this with very little trouble. With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming. App development, delivery, and code management have been very efficient using this product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There are no complaints about the stability. It works one hundred percent of the time."
"The thing I appreciate most about Microsoft Intune is that the management of the devices was very simplified."
"Configuration profiles, remediation, scripts, and auto-pilot features are very good."
"Third party integrations are very convenient to use with Microsoft Intune."
"Its security is most valuable. It gives us a way to secure devices, not only those that are steady. We do have a few tablets and other devices, and it is a way for us to secure these devices and manage them. We know they're out there and what's their status. We can manage their life cycle and verify that they're updated properly."
"We like Intune's Autopilot functionality, which enables one-touch deployment. Dynamic grouping is another feature we find valuable working in academia. We have people in buckets based on their roles in the university, such as faculty, staff, alum, or grad. Sometimes, they will fit into multiple places, and dynamic grouping helps with that."
"The Autopilot feature is the most valuable because it saves significant time on managing devices. We can ship devices globally, and users can set them up on their own. It's convenient."
"I like the fact that it's integrated with the rest of the Microsoft products, so customers can manage it from their Office 365 portal or Azure portal."
"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."
"MaaS360 helped us to have the console ready in less than 10 minutes and start enrolling devices immediately."
"The solution has made everything more convenient for us and it's now easier to identify whether something can be fixed remotely or whether it requires a physical examination on the device."
"MaaS360 is a pretty robust product that is available for use in the enterprise world, and from the stability point of view, we have not faced any challenges."
"The most valuable features of IBM MaaS360 are encryption and mobile design."
"One valuable feature is the ability to provide a secure environment. Another is the kiosk mode where MaaS360 can be used over a tablet or mobile device to ensure that a single application is used."
"The solution is quite stable."
"It helped us reduce the number of support incidents by limiting users' access to device configurations."
"We use it as a secure proxy server for a mobile app using public internet as well as for its mobile app support features."
"With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming technology. App development, delivery, and code management have been very efficient using this product."
"With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming technology, and app development, delivery, and code management have been very efficient using this product."
"I like Its capability for developing hybrid applications, with an ability to integrate device-native code as well"
"IBM MobileFirst has one of the most feature-rich admin panels."
"One of the most valuable features is that we are using the IBM MobileFirst, which is actually providing a gateway to all the mobile resources either for the employees or for the consumers."
 

Cons

"I rate Microsoft customer service six out of 10. While some technicians go above and beyond, there is inconsistency, and connecting with the most helpful representatives is occasionally challenging."
"Intune could add more Linux security features and more integration with on-prem devices. The application deployments can also be improved."
"We are currently unable to control aspects of group policy from Teams like we can for GPO. They are still not part of Intune. Microsoft is adding this, but it's currently in preview, and few GPO features have been added to the product."
"Onboarding of endpoint devices is not straightforward. The onboarding process was a little heavier than I thought it would be."
"There are challenges with Intune, specifically in reporting. Many third-party companies offer single-pane-of-glass reporting that shows you what your update environment looks like, how your patch is doing, application status, etc., but Intune's reporting is not intuitive. You can connect to Azure, monitoring, and the workbooks, but it's not streamlined."
"We are facing issues with Apple products. With macOS and iOS, there are some difficulties with the updates because we cannot get full control of Apple products. In the case of Windows, it is fine, but in the case of Apple, we have some difficulties. We cannot control everything through Intune."
"My experience with them was very bad. They don't know about their own product."
"Its stability should also be improved. It is not very stable; sometimes, it shows some inconsistencies across tenants."
"Configuring policies is difficult in IBM MaaS360. It also needs to improve usability."
"IBM MaaS360 needs to have stronger points when it comes to the area of BYOD."
"An area for improvement would be handshaking with Microsoft in terms of trying to get a DLP on Microsoft OS."
"However, if it is purely through IBM, the service is definitely lacking."
"Overall, I haven't been happy with it. Their licensing platform is absolutely awful."
"It's difficult for someone like me to set up a phone that doesn't require a SIM card, like Apple's new phones."
"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment."
"The look needs to be updated and it could be simpler to use."
"There are issues with push notifications, especially for Windows mobile apps. JSONStore also crashes abruptly at times."
"I would like to see improved support for native device functions."
"There are issues with push notifications, especially for Windows mobile apps. JSONStore also crashes abruptly at times."
 

Pricing and Cost Advice

"Pricing can be improved."
"While I don't have access to high-level financial information, I believe we have achieved lower costs with this implementation."
"Microsoft offers some licensing where it's included at no extra cost when customers are already using the licenses. In such a case, it's a really good value. If you have to buy the licensing for it, it's probably on par with other solutions. It isn't substantially more or less expensive. The great thing is that it is included in some of Microsoft's licensed packages. So, some customers don't have to spend additional money for it. Typically, most providers that support Intune do charge a management fee of some sort or some fee. Certainly, we're no exception."
"With our standard E5 agreement with Microsoft, there have been no pricing concerns. Introductory professional services, like a fast-track service, were included with our E5 membership, and there have been no additional costs."
"For Microsoft 365 E5 clients, cost is not an issue as this product is one of the benefits."
"Microsoft's licensing is more flexible and adaptive than its competitors."
"Intune is linked with Microsoft. We can deploy the Microsoft E365 license to users by Intune. There are different types of licenses, such as device administrator licenses, E5 licenses for device enrollment manually, and P1 and p2 licenses for device enrollment automatically. These are the licenses required for the administration."
"As a partner, we always look for how we can generate more revenue from a consulting point of view, but I do not see any complaints from the customer side regarding pricing, so they are satisfied with it."
"IBM products are a little pricey."
"I rate IBM MaaS360's pricing a six out of ten."
"The solution is expensive."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"The solution is cost-effective."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"I rate IBM MaaS360’s pricing a six out of ten."
"Cost depends upon various factors. Size of the overall application and product usage matter a lot. For an enterprise-grade application, this certainly comes out as an economical solution. However, for small-scale applications, it can turn out to be on the higher side."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Computer Software Company
9%
Financial Services Firm
9%
Government
8%
Manufacturing Company
11%
Computer Software Company
11%
Government
9%
University
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business124
Midsize Enterprise54
Large Enterprise167
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
No data available
 

Questions from the Community

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What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
What needs improvement with IBM MaaS360?
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Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Fiberlink MaaS360, MaaS360
MobileFirst, Worklight
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Bancroft, Garuda Indonesia
UniCredit Business Integrated Solutions, Gruppo Unipol, Raymond James Financial, Toshiba GCS, CST, ABK-Systeme GmbH, BNP Paribas
Find out what your peers are saying about Microsoft, ManageEngine, JAMF and others in Enterprise Mobility Management (EMM). Updated: March 2026.
885,376 professionals have used our research since 2012.